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Virtually human: anthropomorphism in virtual influencer marketing. (2024). Farivar, Samira ; Grant, Gerald ; Wang, Fang ; Dabiran, Ehsan.
In: Journal of Retailing and Consumer Services.
RePEc:eee:joreco:v:79:y:2024:i:c:s0969698924000936.

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  1. Virtual Influencers (VIs) As Marketing Communication Tools. (2025). Mazurkiewicz-Pizlo, Anna.
    In: European Research Studies Journal.
    RePEc:ers:journl:v:xxviii:y:2025:i:1:p:472-492.

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  2. Impact of AI-generated virtual streamer interaction on consumer purchase intention: A focus on social presence and perceived value. (2025). Cheng, Hongqing ; Chiong, Raymond ; Hasan, Najmul ; Zhang, Peilin ; Liu, Hao.
    In: Journal of Retailing and Consumer Services.
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  3. Green influencers and consumers€™ decoupling behaviors for parasocial relationships and sustainability. A comparative study between Korea and Vietnam. (2025). Phuoc, Hoang Tran ; van Nguyen, Phuong ; Stokes, Peter.
    In: Journal of Retailing and Consumer Services.
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  4. Endorsing alone or with humans: Investigating the impact of virtual influencers€™ presentation formats on endorsement effectiveness. (2025). Deng, Guangkuan ; Kang, Jiayi ; He, Lijuan ; Xu, Ying.
    In: Journal of Retailing and Consumer Services.
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  5. A new social media programme for brands? A study of the relationship between virtual influencers and brand followers. (2025). Guo, Zhiwei ; Yang, Hongtao.
    In: Journal of Retailing and Consumer Services.
    RePEc:eee:joreco:v:84:y:2025:i:c:s0969698925000207.

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  6. Delight my brain and my eyes: Credibility and aesthetic judgments of endorsers. (2025). Volkmer, Sara Alida ; Meianer, Martin.
    In: Journal of Retailing and Consumer Services.
    RePEc:eee:joreco:v:84:y:2025:i:c:s0969698924005137.

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  7. Is it real or not? construction of meaning and identity in virtual influencer marketing. (2025). Thompson, Jamie ; Igarashi, Reika ; Krowinska, Agata ; Logan-McFarlane, Ashleigh.
    In: Journal of Business Research.
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  8. Fostering Parasocial Relationships with Virtual Influencers in the Uncanny Valley: Anthropomorphism, Autonomy, and a Multigroup Comparison. (2025). Wang, Rang ; Liu, Fanjue.
    In: Journal of Business Research.
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  9. Anthropomorphic last-mile robots and consumer intention: An empirical test under a theoretical framework. (2024). Zhang, Xiaoxue ; Xu, Shibo ; Kim, Rohan ; Su, Miao.
    In: Journal of Retailing and Consumer Services.
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  1. Risk Perception and Risk Behavior in Response to Service Robot Anthropomorphism in Banking. (2022). Indre, Pikturniene ; Yannick, Joye ; Martin, Aubel.
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  2. Understanding consumers’ acceptance of automated technologies in service encounters: Drivers of digital voice assistants adoption. (2021). Fernandes, Teresa ; Oliveira, Elisabete.
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  3. Learning from the Dark Web: leveraging conversational agents in the era of hyper-privacy to enhance marketing. (2020). Hulland, John ; Thomaz, Felipe ; Karahanna, Elena ; Salge, Carolina.
    In: Journal of the Academy of Marketing Science.
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  4. My brand identity lies in the brand name: personified suggestive brand names. (2020). Ross, William T ; Kara, Selcan ; Gunasti, Kunter.
    In: Journal of Brand Management.
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  5. Are Individuals More Willing to Lie to a Computer or a Human? Evidence from a Tax Compliance Setting. (2020). Lamothe, Ethan ; Bobek, Donna.
    In: Journal of Business Ethics.
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  6. “I Will Start Saving Natural Resources, Only When You Show Me the Planet as a Person in Danger”: The Effects of Message Framing and Anthropomorphism on Pro-Environmental Behaviors that are Viewed as Effortful. (2020). Karpinska-Krakowiak, Malgorzata ; Skowron, Lukasz ; Ivanov, Lachezar.
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  7. Employee norm-violations in the service encounter during the corona pandemic and their impact on customer satisfaction. (2020). Sderlund, Magnus.
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  8. Online anthropomorphism and consumers€™ privacy concern: Moderating roles of need for interaction and social exclusion. (2020). Xie, YI ; Guo, Xiaoling ; Chen, KE.
    In: Journal of Retailing and Consumer Services.
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  9. Schema-ing with color and temperature: The effects of color-temperature congruity and the role of non-temperature associations. (2020). Ketron, Seth ; Spears, Nancy.
    In: Journal of Retailing and Consumer Services.
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  10. Employee encouragement of self-disclosure in the service encounter and its impact on customer satisfaction. (2020). Sderlund, Magnus.
    In: Journal of Retailing and Consumer Services.
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  11. Frontline Cyborgs at Your Service: How Human Enhancement Technologies Affect Customer Experiences in Retail, Sales, and Service Settings. (2020). Kroschke, Mirja ; Scott, Maura L ; Mende, Martin ; Grewal, Dhruv ; Roggeveen, Anne L.
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  12. Does personality congruence explain luxury brand attachment? The results of an international research study. (2020). Skorobogatykh, Irina ; Wiedmann, Klaus-Peter ; Lee, Yuri ; Oh, Hyunjoo ; Singh, Rahul ; Aiello, Gaetano ; Donvito, Raffaele ; Pederzoli, Daniele ; Chan, Priscilla ; Chen, Cindy Rong ; Siu, Noel Yee-Man ; Halliburton, Chris ; Ewing, Mike ; Godey, Bruno ; Fei, LI ; Grazzini, Laura ; Tsuchiya, Junji.
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  13. Does perceived treatment of unfamiliar employees affect consumer brand attitudes? Social dominance ideologies reveal who cares the most and why. (2020). White, Tiffany Barnett ; Maxwell-Smith, Matthew A ; Loyd, Denise Lewin.
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  14. Self–object relationships in consumers’ spontaneous metaphors of anthropomorphism, zoomorphism, and dehumanization. (2020). Hogg, Margaret K ; Karanika, Katerina.
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  15. Relationship journeys in the internet of things: a new framework for understanding interactions between consumers and smart objects. (2019). Novak, Thomas P ; Hoffman, Donna L.
    In: Journal of the Academy of Marketing Science.
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  16. Anthropomorphic Information Systems. (2019). Hinz, Oliver ; Pfeuffer, Nicolas ; Gimpel, Henner ; Benlian, Alexander.
    In: Business & Information Systems Engineering: The International Journal of WIRTSCHAFTSINFORMATIK.
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  17. A MAP for effective advertising: the metaphoric advertising processing model. (2019). Landwehr, Jan R ; Dehay, Eliza K.
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  18. Beyond country image favorability: How brand positioning via country personality stereotypes enhances brand evaluations. (2019). Westjohn, Stanford A ; Magnusson, Peter ; Sirianni, Nancy J.
    In: Journal of International Business Studies.
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  19. From Atoms to Bits and Back: A Research Curation on Digital Technology and Agenda for Future Research. (2019). Schmitt, Bernd.
    In: Journal of Consumer Research.
    RePEc:oup:jconrs:v:46:y:2019:i:4:p:825-832..

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  20. Eliza in the uncanny valley: anthropomorphizing consumer robots increases their perceived warmth but decreases liking. (2019). Kim, Seo Young ; Thalmann, Nadia M ; Schmitt, Bernd H.
    In: Marketing Letters.
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  21. Is that coffee mug smiling at me? How anthropomorphism impacts the effectiveness of desirability vs. feasibility appeals in sustainability advertising. (2019). Kim, Yeonshin ; Baek, Tae Hyun ; Yoon, Sukki ; Han, Nah Ray.
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  22. Anthropomorphism and augmented reality in the retail environment. (2019). Andonopoulos, Vicki ; von der Heidt, Tania ; van Esch, Patrick ; Gheshlaghi, Mahnaz Haji ; Northey, Gavin ; Arli, Denni.
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  23. The effect of verbal brand personification on consumer evaluation in advertising: Internal and external personification. (2019). Chu, Kyounghee ; Kim, Jiyoon ; Lee, Do-Hee.
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  24. Victim or beggar? Anthropomorphic messengers and the savior effect in consumer sustainability behavior. (2019). Ketron, Seth ; Naletelich, Kelly.
    In: Journal of Business Research.
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  25. Does relationship matter? How social distance influences perceptions of responsibility on anthropomorphized environmental objects and conservation intentions. (2019). Wong, Nancy ; Huang, Minxue ; Zhu, Huawei.
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  26. Political ideology and brand attachment. (2019). Chan, Eugene ; Ilicic, Jasmina.
    In: International Journal of Research in Marketing.
    RePEc:eee:ijrema:v:36:y:2019:i:4:p:630-646.

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  27. Aesthetically (dis)pleasing visuals: A dual pathway to empathy and prosocial behavior. (2019). Hagtvedt, Henrik ; Kronrod, Ann ; Grinstein, Amir.
    In: International Journal of Research in Marketing.
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  28. EVENTS BRAND PERSONALITY: INSIGHTS FROM MUSIC FESTIVALS IN PORTUGAL. (2018). Guerreiro, Manuela ; Pereira, Luis ; Mendes, Julio ; Gonalves, Joana.
    In: Journal of Tourism, Sustainability and Well-being.
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  29. The Effect of Similarity Between A Products Packaging Color and the Benefit Offered on Judgments and Preferences. (2018). Saporta-Sorozon, Keli.
    In: Business and Management Studies.
    RePEc:rfa:bmsjnl:v:4:y:2018:i:4:p:27-37.

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  30. The brand experience extended model: a meta-analysis. (2018). Ladeira, Wagner Junior ; Santini, Fernando Oliveira ; Pinto, Diego Costa ; Sampaio, Claudio Hoffmann.
    In: Journal of Brand Management.
    RePEc:pal:jobman:v:25:y:2018:i:6:d:10.1057_s41262-018-0104-6.

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  31. The Impact of Sharing Mechanism Design on Content Sharing in Online Social Networks. (2018). Hinz, Oliver ; Heimbach, Irina.
    In: Information Systems Research.
    RePEc:inm:orisre:v:29:y:2018:i:3:p:592-611.

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  32. Marketing research on product-harm crises: a review, managerial implications, and an agenda for future research. (2017). Dekimpe, Marnik G ; Cleeren, Kathleen ; Heerde, Harald J.
    In: Journal of the Academy of Marketing Science.
    RePEc:spr:joamsc:v:45:y:2017:i:5:d:10.1007_s11747-017-0558-1.

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  33. If brands are people, then people are impulsive—assessing the connection between brand personality and impulsive buying behaviour. (2017). Dixit, Saumya ; Verma, Anshul ; Badgaiyan, Anant Jyoti.
    In: Journal of Brand Management.
    RePEc:pal:jobman:v:24:y:2017:i:6:d:10.1057_s41262-017-0060-6.

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  34. Brand love: development and validation of a practical scale. (2017). Bagozzi, Richard P ; Batra, Rajeev ; Ahuvia, Aaron.
    In: Marketing Letters.
    RePEc:kap:mktlet:v:28:y:2017:i:1:d:10.1007_s11002-016-9406-1.

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  35. City Brand Personality—Relations with Dimensions and Dimensions Inter-Relations. (2017). Ugulea, Oana.
    In: Sustainability.
    RePEc:gam:jsusta:v:9:y:2017:i:12:p:2243-:d:121625.

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  36. Effects of personification and anthropomorphic tendency on destination attitude and travel intentions. (2017). Letheren, Kate ; Jin, Hyun Seung.
    In: Tourism Management.
    RePEc:eee:touman:v:62:y:2017:i:c:p:65-75.

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  37. This is your stomach speaking: Anthropomorphized health messages reduce portion size preferences among the powerless. (2017). Newton, Joshua D ; Wong, Jimmy.
    In: Journal of Business Research.
    RePEc:eee:jbrese:v:75:y:2017:i:c:p:229-239.

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  38. “Dont pretend to be my friend!” When an informal brand communication style backfires on social media. (2017). Van Riel, Allard ; Belei, Nina ; Horvath, Csilla ; Gretry, Anais.
    In: Journal of Business Research.
    RePEc:eee:jbrese:v:74:y:2017:i:c:p:77-89.

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  39. When brand anthropomorphism alters perceptions of justice: The moderating role of self-construal. (2017). Puzakova, Marina ; Rocereto, Joseph F ; Kwak, Hyokjin.
    In: International Journal of Research in Marketing.
    RePEc:eee:ijrema:v:34:y:2017:i:4:p:851-871.

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  40. Consumer Neoteny: An Evolutionary Perspective on Childlike Behavior in Consumer Society. (2016). Oliver, Mathieu Alemany.
    In: Post-Print.
    RePEc:hal:journl:hal-01466840.

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  41. Why Nonprofits Are Easier to Endorse on Social Media: The Roles of Warmth and Brand Symbolism. (2016). Bernritter, Stefan F ; Smit, Edith G.
    In: Journal of Interactive Marketing.
    RePEc:eee:joinma:v:33:y:2016:i:c:p:27-42.

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  42. The influence of social media interactions on consumer–brand relationships: A three-country study of brand perceptions and marketing behaviors. (2016). Madden, Thomas J ; Hudson, Simon ; Roth, Martin S ; Huang, LI.
    In: International Journal of Research in Marketing.
    RePEc:eee:ijrema:v:33:y:2016:i:1:p:27-41.

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  43. Consumer Brand Relationships. (2016). Binti, Noor Hasmini ; Wahab, Mohammad Kashedul .
    In: International Review of Management and Marketing.
    RePEc:eco:journ3:2016-04-41.

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  44. Consumer Brand Relationships. (2016). Binti, Noor Hasmini ; Wahab, Mohammad Kashedul .
    In: International Review of Management and Marketing.
    RePEc:eco:journ3:2011-04-41.

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  45. Does information about the underdog biography of company founders affect brand evaluations?. (2015). Gierl, Heribert ; Stock, Carolin.
    In: Die Unternehmung - Swiss Journal of Business Research and Practice.
    RePEc:nms:untern:10.5771/0042-059x-2015-1-2.

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  46. Leaving the Home Turf: How Brands Can Use Webcare on Consumer-generated Platforms to Increase Positive Consumer Engagement. (2015). Schaefers, Tobias ; Schamari, Julia.
    In: Journal of Interactive Marketing.
    RePEc:eee:joinma:v:30:y:2015:i:c:p:20-33.

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  47. The impact of a homogenous versus a prototypical Web design on online retail patronage for multichannel providers. (2015). Verhoef, Peter C ; Emrich, Oliver.
    In: International Journal of Research in Marketing.
    RePEc:eee:ijrema:v:32:y:2015:i:4:p:363-374.

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  48. Brand and automaticity. (2008). Liu, John.
    In: Other publications TiSEM.
    RePEc:tiu:tiutis:dcbcb1b7-2089-429d-bdc1-8715320a62af.

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  49. The personal influence of Instagram bloggers on consumer–brand interactions: brands as tribal artifacts. (). Sashittal, Hemant C ; Jassawalla, Avan R.
    In: Journal of Brand Management.
    RePEc:pal:jobman:v::y::i::d:10.1057_s41262-020-00203-9.

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  50. My brand identity lies in the brand name: personified suggestive brand names. (). Ross, William T ; Kara, Selcan ; Gunasti, Kunter.
    In: Journal of Brand Management.
    RePEc:pal:jobman:v::y::i::d:10.1057_s41262-020-00201-x.

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