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1. Risk Perception and Risk Behavior in Response to Service Robot Anthropomorphism in Banking. (2022). Indre, Pikturniene ; Yannick, Joye ; Martin, Aubel.
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2. Understanding consumers’ acceptance of automated technologies in service encounters: Drivers of digital voice assistants adoption. (2021). Fernandes, Teresa ; Oliveira, Elisabete.
   In: Journal of Business Research.
   RePEc:eee:jbrese:v:122:y:2021:i:c:p:180-191.

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3. Learning from the Dark Web: leveraging conversational agents in the era of hyper-privacy to enhance marketing. (2020). Hulland, John ; Thomaz, Felipe ; Karahanna, Elena ; Salge, Carolina.
   In: Journal of the Academy of Marketing Science.
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4. My brand identity lies in the brand name: personified suggestive brand names. (2020). Ross, William T ; Kara, Selcan ; Gunasti, Kunter.
   In: Journal of Brand Management.
   RePEc:pal:jobman:v:27:y:2020:i:5:d:10.1057_s41262-020-00201-x.

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5. Are Individuals More Willing to Lie to a Computer or a Human? Evidence from a Tax Compliance Setting. (2020). Lamothe, Ethan ; Bobek, Donna.
   In: Journal of Business Ethics.
   RePEc:kap:jbuset:v:167:y:2020:i:2:d:10.1007_s10551-019-04408-0.

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6. “I Will Start Saving Natural Resources, Only When You Show Me the Planet as a Person in Danger”: The Effects of Message Framing and Anthropomorphism on Pro-Environmental Behaviors that are Viewed as Effortful. (2020). Karpinska-Krakowiak, Malgorzata ; Skowron, Lukasz ; Ivanov, Lachezar.
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7. Employee norm-violations in the service encounter during the corona pandemic and their impact on customer satisfaction. (2020). Sderlund, Magnus.
   In: Journal of Retailing and Consumer Services.
   RePEc:eee:joreco:v:57:y:2020:i:c:s0969698920307372.

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8. Online anthropomorphism and consumers€™ privacy concern: Moderating roles of need for interaction and social exclusion. (2020). Xie, YI ; Guo, Xiaoling ; Chen, KE.
   In: Journal of Retailing and Consumer Services.
   RePEc:eee:joreco:v:55:y:2020:i:c:s0969698919309439.

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9. Schema-ing with color and temperature: The effects of color-temperature congruity and the role of non-temperature associations. (2020). Ketron, Seth ; Spears, Nancy.
   In: Journal of Retailing and Consumer Services.
   RePEc:eee:joreco:v:54:y:2020:i:c:s096969891930894x.

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10. Employee encouragement of self-disclosure in the service encounter and its impact on customer satisfaction. (2020). Sderlund, Magnus.
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    RePEc:eee:joreco:v:53:y:2020:i:c:s096969891931210x.

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11. Frontline Cyborgs at Your Service: How Human Enhancement Technologies Affect Customer Experiences in Retail, Sales, and Service Settings. (2020). Kroschke, Mirja ; Scott, Maura L ; Mende, Martin ; Grewal, Dhruv ; Roggeveen, Anne L.
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    RePEc:eee:joinma:v:51:y:2020:i:c:p:9-25.

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12. Does personality congruence explain luxury brand attachment? The results of an international research study. (2020). Skorobogatykh, Irina ; Wiedmann, Klaus-Peter ; Lee, Yuri ; Oh, Hyunjoo ; Singh, Rahul ; Aiello, Gaetano ; Donvito, Raffaele ; Pederzoli, Daniele ; Chan, Priscilla ; Chen, Cindy Rong ; Siu, Noel Yee-Man ; Halliburton, Chris ; Ewing, Mike ; Godey, Bruno ; Fei, LI ; Grazzini, Laura ; Tsuchiya, Junji.
    In: Journal of Business Research.
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13. Does perceived treatment of unfamiliar employees affect consumer brand attitudes? Social dominance ideologies reveal who cares the most and why. (2020). White, Tiffany Barnett ; Maxwell-Smith, Matthew A ; Loyd, Denise Lewin.
    In: Journal of Business Research.
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14. Self–object relationships in consumers’ spontaneous metaphors of anthropomorphism, zoomorphism, and dehumanization. (2020). Hogg, Margaret K ; Karanika, Katerina.
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15. Relationship journeys in the internet of things: a new framework for understanding interactions between consumers and smart objects. (2019). Novak, Thomas P ; Hoffman, Donna L.
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16. Anthropomorphic Information Systems. (2019). Hinz, Oliver ; Pfeuffer, Nicolas ; Gimpel, Henner ; Benlian, Alexander.
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17. A MAP for effective advertising: the metaphoric advertising processing model. (2019). Landwehr, Jan R ; Dehay, Eliza K.
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18. Beyond country image favorability: How brand positioning via country personality stereotypes enhances brand evaluations. (2019). Westjohn, Stanford A ; Magnusson, Peter ; Sirianni, Nancy J.
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19. From Atoms to Bits and Back: A Research Curation on Digital Technology and Agenda for Future Research. (2019). Schmitt, Bernd.
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20. Eliza in the uncanny valley: anthropomorphizing consumer robots increases their perceived warmth but decreases liking. (2019). Kim, Seo Young ; Thalmann, Nadia M ; Schmitt, Bernd H.
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21. Is that coffee mug smiling at me? How anthropomorphism impacts the effectiveness of desirability vs. feasibility appeals in sustainability advertising. (2019). Kim, Yeonshin ; Baek, Tae Hyun ; Yoon, Sukki ; Han, Nah Ray.
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22. Anthropomorphism and augmented reality in the retail environment. (2019). Andonopoulos, Vicki ; von der Heidt, Tania ; van Esch, Patrick ; Gheshlaghi, Mahnaz Haji ; Northey, Gavin ; Arli, Denni.
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23. The effect of verbal brand personification on consumer evaluation in advertising: Internal and external personification. (2019). Chu, Kyounghee ; Kim, Jiyoon ; Lee, Do-Hee.
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24. Victim or beggar? Anthropomorphic messengers and the savior effect in consumer sustainability behavior. (2019). Ketron, Seth ; Naletelich, Kelly.
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25. Does relationship matter? How social distance influences perceptions of responsibility on anthropomorphized environmental objects and conservation intentions. (2019). Wong, Nancy ; Huang, Minxue ; Zhu, Huawei.
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26. Political ideology and brand attachment. (2019). Chan, Eugene ; Ilicic, Jasmina.
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28. EVENTS BRAND PERSONALITY: INSIGHTS FROM MUSIC FESTIVALS IN PORTUGAL. (2018). Guerreiro, Manuela ; Pereira, Luis ; Mendes, Julio ; Gonalves, Joana.
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29. The Effect of Similarity Between A Products Packaging Color and the Benefit Offered on Judgments and Preferences. (2018). Saporta-Sorozon, Keli.
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30. The brand experience extended model: a meta-analysis. (2018). Ladeira, Wagner Junior ; Santini, Fernando Oliveira ; Pinto, Diego Costa ; Sampaio, Claudio Hoffmann.
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31. The Impact of Sharing Mechanism Design on Content Sharing in Online Social Networks. (2018). Hinz, Oliver ; Heimbach, Irina.
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32. Marketing research on product-harm crises: a review, managerial implications, and an agenda for future research. (2017). Dekimpe, Marnik G ; Cleeren, Kathleen ; Heerde, Harald J.
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33. If brands are people, then people are impulsive—assessing the connection between brand personality and impulsive buying behaviour. (2017). Dixit, Saumya ; Verma, Anshul ; Badgaiyan, Anant Jyoti.
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34. Brand love: development and validation of a practical scale. (2017). Bagozzi, Richard P ; Batra, Rajeev ; Ahuvia, Aaron.
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35. City Brand Personality—Relations with Dimensions and Dimensions Inter-Relations. (2017). Ugulea, Oana.
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36. Effects of personification and anthropomorphic tendency on destination attitude and travel intentions. (2017). Letheren, Kate ; Jin, Hyun Seung.
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37. This is your stomach speaking: Anthropomorphized health messages reduce portion size preferences among the powerless. (2017). Newton, Joshua D ; Wong, Jimmy.
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38. “Dont pretend to be my friend!” When an informal brand communication style backfires on social media. (2017). Van Riel, Allard ; Belei, Nina ; Horvath, Csilla ; Gretry, Anais.
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39. When brand anthropomorphism alters perceptions of justice: The moderating role of self-construal. (2017). Puzakova, Marina ; Rocereto, Joseph F ; Kwak, Hyokjin.
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40. Consumer Neoteny: An Evolutionary Perspective on Childlike Behavior in Consumer Society. (2016). Oliver, Mathieu Alemany.
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41. Why Nonprofits Are Easier to Endorse on Social Media: The Roles of Warmth and Brand Symbolism. (2016). Bernritter, Stefan F ; Smit, Edith G.
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42. The influence of social media interactions on consumer–brand relationships: A three-country study of brand perceptions and marketing behaviors. (2016). Madden, Thomas J ; Hudson, Simon ; Roth, Martin S ; Huang, LI.
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43. Consumer Brand Relationships. (2016). Binti, Noor Hasmini ; Wahab, Mohammad Kashedul .
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44. Consumer Brand Relationships. (2016). Binti, Noor Hasmini ; Wahab, Mohammad Kashedul .
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45. Does information about the underdog biography of company founders affect brand evaluations?. (2015). Gierl, Heribert ; Stock, Carolin.
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46. Leaving the Home Turf: How Brands Can Use Webcare on Consumer-generated Platforms to Increase Positive Consumer Engagement. (2015). Schaefers, Tobias ; Schamari, Julia.
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47. The impact of a homogenous versus a prototypical Web design on online retail patronage for multichannel providers. (2015). Verhoef, Peter C ; Emrich, Oliver.
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49. The personal influence of Instagram bloggers on consumer–brand interactions: brands as tribal artifacts. (). Sashittal, Hemant C ; Jassawalla, Avan R.
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50. My brand identity lies in the brand name: personified suggestive brand names. (). Ross, William T ; Kara, Selcan ; Gunasti, Kunter.
    In: Journal of Brand Management.
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