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Risk Perception and Risk Behavior in Response to Service Robot Anthropomorphism in Banking. (2022). Indre, Pikturniene ; Yannick, Joye ; Martin, Aubel.
In: Journal of Management and Business Administration. Central Europe.
RePEc:vrs:jmbace:v:30:y:2022:i:1:p:26-42:n:2.

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  38. “Dont pretend to be my friend!” When an informal brand communication style backfires on social media. (2017). Van Riel, Allard ; Belei, Nina ; Horvath, Csilla ; Gretry, Anais.
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  39. When brand anthropomorphism alters perceptions of justice: The moderating role of self-construal. (2017). Puzakova, Marina ; Rocereto, Joseph F ; Kwak, Hyokjin.
    In: International Journal of Research in Marketing.
    RePEc:eee:ijrema:v:34:y:2017:i:4:p:851-871.

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  40. Consumer Neoteny: An Evolutionary Perspective on Childlike Behavior in Consumer Society. (2016). Oliver, Mathieu Alemany.
    In: Post-Print.
    RePEc:hal:journl:hal-01466840.

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  41. Why Nonprofits Are Easier to Endorse on Social Media: The Roles of Warmth and Brand Symbolism. (2016). Bernritter, Stefan F ; Smit, Edith G.
    In: Journal of Interactive Marketing.
    RePEc:eee:joinma:v:33:y:2016:i:c:p:27-42.

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  42. The influence of social media interactions on consumer–brand relationships: A three-country study of brand perceptions and marketing behaviors. (2016). Madden, Thomas J ; Hudson, Simon ; Roth, Martin S ; Huang, LI.
    In: International Journal of Research in Marketing.
    RePEc:eee:ijrema:v:33:y:2016:i:1:p:27-41.

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  43. Consumer Brand Relationships. (2016). Binti, Noor Hasmini ; Wahab, Mohammad Kashedul .
    In: International Review of Management and Marketing.
    RePEc:eco:journ3:2016-04-41.

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  44. Consumer Brand Relationships. (2016). Binti, Noor Hasmini ; Wahab, Mohammad Kashedul .
    In: International Review of Management and Marketing.
    RePEc:eco:journ3:2011-04-41.

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  45. Does information about the underdog biography of company founders affect brand evaluations?. (2015). Gierl, Heribert ; Stock, Carolin.
    In: Die Unternehmung - Swiss Journal of Business Research and Practice.
    RePEc:nms:untern:10.5771/0042-059x-2015-1-2.

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  46. Leaving the Home Turf: How Brands Can Use Webcare on Consumer-generated Platforms to Increase Positive Consumer Engagement. (2015). Schaefers, Tobias ; Schamari, Julia.
    In: Journal of Interactive Marketing.
    RePEc:eee:joinma:v:30:y:2015:i:c:p:20-33.

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  47. The impact of a homogenous versus a prototypical Web design on online retail patronage for multichannel providers. (2015). Verhoef, Peter C ; Emrich, Oliver.
    In: International Journal of Research in Marketing.
    RePEc:eee:ijrema:v:32:y:2015:i:4:p:363-374.

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  48. Brand and automaticity. (2008). Liu, John.
    In: Other publications TiSEM.
    RePEc:tiu:tiutis:dcbcb1b7-2089-429d-bdc1-8715320a62af.

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  49. The personal influence of Instagram bloggers on consumer–brand interactions: brands as tribal artifacts. (). Sashittal, Hemant C ; Jassawalla, Avan R.
    In: Journal of Brand Management.
    RePEc:pal:jobman:v::y::i::d:10.1057_s41262-020-00203-9.

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  50. My brand identity lies in the brand name: personified suggestive brand names. (). Ross, William T ; Kara, Selcan ; Gunasti, Kunter.
    In: Journal of Brand Management.
    RePEc:pal:jobman:v::y::i::d:10.1057_s41262-020-00201-x.

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