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1. Make It Memorable: Tourism Experience, Fun, Recommendation and Revisit Intentions of Chinese Outbound Tourists. (2020). Cheng, Zhen-Feng ; Kim, Gyu-Bae.
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2. Research on Sharing Intention Formation Mechanism Based on the Burden of Ownership and Fashion Consciousness. (2019). Shi, Pengfei ; Wang, Liying ; Zhang, Guangling.
   In: Sustainability.
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3. Is it worth the price? The role of perceived financial risk, identification, and perceived value in purchasing pay-per-view broadcasts of combat sports. (2019). Shapiro, Stephen L ; Reams, Lamar ; Fung, Kevin Kam.
   In: Sport Management Review.
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4. The extraordinary attraction of being ordinary: A moderated mediation model of purchase for prototypical products. (2019). Pizzi, Gabriele ; Raggiotto, Francesco ; Scarpi, Daniele.
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5. Interest, but not liking, drives consumer preference toward novelty. (2019). Hartley, Nicole ; Vanman, Eric ; Sung, Billy.
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6. Does the type of attribute matter? Examining whether underlying factors explain product attribute preference. (2018). Chin, Wynne W ; Johnson, Lester W.
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7. When Two Wrongs Make a Right: Using Conjunctive Enablers to Enhance Evaluations for Extremely Incongruent New Products. (2018). Noseworthy, Theodore J ; Moreau, Page ; Murray, Kyle B ; Johar, Gita ; di Muro, Fabrizio.
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8. How to Encourage Recycling Behaviour? The Case of WasteApp: A Gamified Mobile Application. (2018). Julio, Rufo-Torres ; Rafael, Perez-Jimenez ; Saa-Perez, DE ; Lidia, Aguiar-Castillo.
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9. Watch Your Tone: How a Brands Tone of Voice on Social Media Influences Consumer Responses. (2018). Senecal, Sylvain ; Barcelos, Renato Hubner ; Dantas, Danilo C.
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10. Tourist risk perceptions and revisit intention: A critical review of literature. (2017). Kamrul, M D ; Faridul, MD ; Wright, Len Tiu ; Ismail, Ahmed Rageh.
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11. The effect of task-technology fit on purchase intention: The moderating role of perceived risks. (2017). Chen, Yu-Shan.
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12. Understanding travelers intentions to visit a short versus long-haul emerging vacation destination: The case of Chile. (2017). Milberg, Sandra ; Bianchi, Constanza ; Cuneo, Andres.
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13. The impact of e-service offerings on the demand of online customers. (2017). Xu, Xun ; Zeng, Shuo ; Munson, Charles L.
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14. Product Touch and Consumers’ Online and Offline Buying: The Role of Mental Representation. (2017). Liu, Wumei ; Batra, Rajeev ; Wang, Haizhogn.
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15. Brand expertise and perceived consistency reversals on vertical line extensions: The moderating role of extension direction. (2017). Pontes, Nicolas ; Palmeira, Mauricio ; Jevons, Colin.
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16. Understanding Interactive Online Advertising: Congruence and Product Involvement in Highly and Lowly Arousing, Skippable Video Ads. (2017). Flavián, Carlos ; Belanche, Daniel ; Flavian, Carlos ; Perez-Rueda, Alfredo.
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17. Communicating Sensory Attributes and Innovation Through Food Product Labeling. (2016). Grohmann, Bianca ; Pantin-Sohier, Gaelle ; Miltgen, Caroline Lancelot.
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18. Limited Edition for Me and Best Seller for You: The Impact of Scarcity versus Popularity Cues on Self versus Other-Purchase Behavior. (2016). Wu, Laurie ; Lee, Christopher.
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19. Feeling Close From Afar: The Role of Psychological Distance in Offsetting Distrust in Unfamiliar Online Retailers. (2016). Benedicktus, Ray L ; Darke, Peter R ; Brady, Michael K ; Wilson, Andrew E.
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20. A risk worth taking: Perceived risk as moderator of satisfaction, loyalty, and willingness-to-pay premium price. (2016). Wymer, Walter ; Casidy, Riza.
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21. The Relationships among Buyers€™ Perceived Risk, Exhibitors€™ Brand Equity, Purchase Postponement and Switching Intention-From the Perspectives of Perceived Risk Theory and Expectancy Theory. (2015). Lin, Che-Huei ; Hung, Chao-Chih.
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22. The Influence of the Country-of-Origin Ecological Image on Ecolabelled Product Evaluation: An Experimental Approach to the Case of the European Ecolabel. (2015). Dekhili, Sihem ; Achabou, Mohamed .
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23. Retail atmospherics: The impact of a brand dictated theme. (2015). McLelland, Melinda A ; Foster, Jamye.
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24. Brand typicality and distant novel extension acceptance: How risk-reduction counters low category fit. (2015). Weijters, Bert ; Geuens, Maggie ; Dawar, Niraj ; Goedertier, Frank.
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25. When and how should retailers rationalize the size and duration of price discounts?. (2015). Swain, Scott D ; Makienko, Igor ; Weathers, Danny.
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26. AMERICAN AND CHINESE THINKING STYLES: ATTITUDE EFFECTS ON HOLISTIC AND ATTRIBUTE ADS. (2014). Cherian, Joseph ; Liang, Bei Chen.
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27. Improving the Effect of Guarantees: The Role of a Retailers Reputation. (2014). Goodstein, Ronald C ; Grewal, Dhruv ; Roggeveen, Anne L.
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28. Advancing the aesthetic middle principle: Trade-offs in design attractiveness and strength. (2014). Orth, Ulrich R. ; Henderson, Pamela W. ; Malkewitz, Keven ; Giese, Joan L..
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29. Should all firms adapt websites to international audiences?. (2014). Singh, Nitish ; Bartikowski, Boris.
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30. Preference reversal for copycat brands: Uncertainty makes imitation feel good. (2013). Pieters, Rik ; van Horen, Femke.
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31. If it tastes bad it must be good: Consumer naïve theories and the marketing placebo effect. (2013). Wright, Scott A ; da Costa, Jose Mauro ; Dinsmore, John ; Kardes, Frank R ; Sundar, Aparna.
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32. Subjective knowledge, product attributes and consideration set : the wine case. (2012). Viot, Catherine.
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33. How sellers can stimulate purchasing in electronic marketplaces: Using information as a risk reduction signal. (2011). Verhagen, T ; Meents, S.
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34. The relative advantages of benefit overlap versus category similarity in brand extension evaluation: The moderating role of self-regulatory focus. (2011). Chang, Shin-Shin ; Lin, Bo-Chi .
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35. Towards a Further Understanding of the Antecedents of Retailer New Product Adoption. (2011). van Everdingen, Yvonne M ; Verhoef, Peter C ; Sloot, Laurens M ; van Nierop, Erjen.
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36. Consumer responses to high-technology products: Product attributes, cognition, and emotions. (2011). Lee, Seunghyun ; Ha, Sejin ; Widdows, Richard.
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37. Predicting the Use of Pirated Software: A Contingency Model Integrating Perceived Risk with the Theory of Planned Behavior. (2010). Liu, Yu-Ping ; Lin, Hong-Nan ; Liao, Chechen.
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38. Et si cétait de la dissonance cognitive ?. (2010). Brunel, Olivier ; Gallen, Celine.
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39. «... Bleue comme une orange » ou lintrusion du design dans nos assiettes. (2010). Pantin-Sohier, Gaelle ; Gauzente, Claire ; Gallen, Celine.
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40. Risk, uncertainty and the theory of planned behavior: A tourism example. (2010). Quintal, Vanessa Ann ; Lee, Julie Anne ; Soutar, Geoffrey N.
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41. An Empirical Analysis of Shopping Behavior Across Online and Offline Channels for Grocery Products: The Moderating Effects of Household and Product Characteristics. (2010). Chintagunta, Pradeep ; Arce-Urriza, Marta ; Chu, Junhong ; Cebollada-Calvo, Jose-Javier.
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42. When Do Large Product Assortments Benefit Consumers? An Information-Processing Perspective. (2009). Bahn, Kenneth D ; Boyd, Eric D.
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43. Modelling consumer responses to an apparel store brand: Store image as a risk reducer. (2009). Van Riel, Allard ; Liljander, Veronica ; Polsa, Pia.
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44. An exploration of consumer resistance to innovation and its antecedents. (2009). Lee, Nick ; Kleijnen, Mirella ; Wetzels, Martin.
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45. An investigation of determinants of counterfeit purchase consideration. (2009). Bian, Xuemei ; Moutinho, Luiz.
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46. “Surprise Gift” Purchases: Customer Insights from the Small Electrical Appliances Market. (2008). Vanhamme, Joelle.
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47. Consumer Responses to Vertical Service Line Extensions. (2008). Wetzels, Martin ; de Ruyter, KO ; Lei, Jing.
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48. Compromising the compromise effect: Brands matter. (2007). Milberg, Sandra ; Goodstein, Ronald ; Epstein, Leonardo ; Sinn, Francisca .
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49. To be or not to be consistent in brand logo changes?. (2007). Czellar, Sandor ; Kocher, Bruno.
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50. The Added Value of Corporate Brands. (2002). van Riel, C. B. M., ; van Bruggen, G. H. ; Berens, G. A. J. M., .
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