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AMERICAN AND CHINESE THINKING STYLES: ATTITUDE EFFECTS ON HOLISTIC AND ATTRIBUTE ADS. (2014). Cherian, Joseph ; Liang, Bei Chen.
In: Organizations and Markets in Emerging Economies.
RePEc:vul:omefvu:v:5:y:2014:i:1:id:163.

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  39. Consumer revenge behavior: A cross-cultural perspective. (2009). Toffoli, Roy ; Chebat, Jean-Charles ; Zourrig, Haithem.
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    RePEc:eee:jbrese:v:62:y:2009:i:10:p:995-1001.

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  40. Collectivism and social influence in the buying decision: A four-country study of inter- and intra-national differences. (2009). Green, Robert T ; Patterson, Paul G ; Kongsompong, Kritika.
    In: Australasian marketing journal.
    RePEc:eee:aumajo:v:17:y:2009:i:3:p:142-149.

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  41. Werbewirkung von Furchtappellen: Stand der Forschung. (2008). Gelbrich, Katja ; Schroder, Eva-Maria .
    In: Ilmenauer Schriften zur Betriebswirtschaftslehre.
    RePEc:zbw:tuisbw:22008.

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  42. Service Recovery in Transition Economies: Russia and China. (2008). McCarter, Matthew ; Zhang, Yuli ; Wendy K. T. Gubler, ; Kristie K. W. Seawright, .
    In: Managing Global Transitions.
    RePEc:mgt:youmgt:v:6:y:2008:i:1:p:23-51.

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  43. A reduced version of the horizontal and vertical individualism and collectivism scale: A four-country assessment. (2008). Bruvold, Norman T. ; Nelson, Michelle R. ; Sivadas, Eugene.
    In: Journal of Business Research.
    RePEc:eee:jbrese:v:61:y:2008:i:3:p:201-210.

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  44. Alles für die Marke? Produktdesign im Konflikt zwischen einer markenkonformen und einer eigenständigen Produktliniengestaltung. (2007). Befurt, Rene ; Heitmann, Mark ; Berger, Hans ; Herrmann, Andreas.
    In: Schmalenbach Journal of Business Research.
    RePEc:spr:sjobre:v:59:y:2007:i:8:d:10.1007_bf03372788.

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  45. The Effect of Cultural Orientation on Consumer Responses to Personalization. (2007). Kramer, Thomas ; Spolter-Weisfeld, Suri ; Thakkar, Maneesh .
    In: Marketing Science.
    RePEc:inm:ormksc:v:26:y:2007:i:2:p:246-258.

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  46. Building and testing models of consumer purchase intention in competitive and multicultural environments. (2007). Laroche, Michel ; Teng, Lefa.
    In: Journal of Business Research.
    RePEc:eee:jbrese:v:60:y:2007:i:3:p:260-268.

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  47. A Durable Replacement Model for Symbolic versus Utilitarian Consumption: An Integrated Cultural and Socio-economic Perspective. (2006). Yoo, Shijin ; Chung, Seh-Woong ; Han, Jin.
    In: Global Economic Review.
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  48. Word-of-mouth promotion and switching behavior in Japanese and American business-to-business service clients. (2004). Money, Bruce R..
    In: Journal of Business Research.
    RePEc:eee:jbrese:v:57:y:2004:i:3:p:297-305.

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  49. Consumption Symbols as Carriers of Culture: A Study of Japanese and Spanish Brand Personality Constructs. (2001). Benet-Martinez, Veronica ; Garolera, Jordi ; Aaker, Jennifer.
    In: Research Papers.
    RePEc:ecl:stabus:1668r.

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