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38. Testing to prevent bad translation: Brand name conversions in Chinese-English contexts. (2011). Lee, Yih Hwai ; Kum, Doreen ; Qiu, Cheng.
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39. Regulatory fit effects on perceived fiscal exchange and tax compliance. (2010). Leder, Susanne ; Mannetti, Lucia ; Holzl, Erik ; Kirchler, Erich.
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40. When does electronic word-of-mouth matter? A study of consumer product reviews. (2010). Zhang, Jason Q. ; Craciun, Georgiana ; Shin, Dong Woo.
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41. The effect of mixed versus blocked sequencing of promotion and prevention features on brand evaluation: The moderating role of regulatory focus. (2010). Heath, Timothy B. ; Chatterjee, Subimal ; Malshe, Ashwin Vinod .
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42. Confucius, Cars, and Big Government: Impact of Government Involvement in Business on Consumer Perceptions Under Confucianism. (2009). Wei, Li Yuan ; Hu, Jing ; Ackerman, David.
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43. A theory-based measure of acculturation: The shortened cultural life style inventory. (2009). Maldonado, Rachel ; Lerman, Dawn ; Luna, David.
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44. Does Precipitation Affect Consumers’ Smoking Tendency?. (2008). Zhang, Yinlong.
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45. Framing of information on the use of public finances, regulatory fit of recipients and tax compliance. (2008). Leder, Susanne ; Holler, Marianne ; Mannetti, Lucia ; Hoelzl, Erik ; Kirchler, Erich.
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46. Time Will Tell: The Distant Appeal of Promotion and Imminent Appeal of Prevention. (2007). Aaker, Jennifer L. ; Pennington, Ginger L. ; Mogilner, Cassie.
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47. Market signals and relative preference: the moderating effects of conflicting information, decision focus, and need for cognition. (2005). Kang, Yong Soon ; Chatterjee, Subimal ; Mishra, Debi Prasad.
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48. The Art of Buying: Coming to Terms with Money and Materialism. (2003). Tatzel, Miriam .
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49. Cultural, social, and emotional determinants of decisions under uncertainty. (2003). Wyer, Robert S. ; Fong, Candy P. S., .
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50. The Influence of Self-Construal on Impulsive Consumption. (2000). Zhang, Yinlong ; Shrum, L. J..
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