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24. The Influence of Membership Groups on Selecting Accommodations: The Case of the Residential Tourist. (2017). Urbistondo, Pilar ; Perez-Aranda, Javier ; Robles, Eva Gonzalez .
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25. Consumer Response to Brand Placement in Movies: Investigating the Brand-Event Fit. (2016). Nagar, Komal.
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26. Like the ad or the brand? Marketing stimulates different electronic word-of-mouth content to drive online and offline performance. (2016). Aksehirli, Zeynep ; Pauwels, Koen ; Lackman, Andrew.
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27. Anti-nuclear behavioral intentions: The role of perceived knowledge, information processing, and risk perception. (2016). Zhu, Weiwei ; Wei, Jiuchang ; Zhao, Dingtao.
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28. Evaluations of Co-Brands: A Two-Country Comparison. (2015). da Silva, Peter Martins ; Anderson, Mark.
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29. Reflections on the replication corner: In praise of conceptual replications. (2015). Lynch, John G ; Huber, Joel C ; Bradlow, Eric T ; Lehmann, Donald R.
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30. AMERICAN AND CHINESE THINKING STYLES: ATTITUDE EFFECTS ON HOLISTIC AND ATTRIBUTE ADS. (2014). Cherian, Joseph ; Liang, Bei Chen.
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31. The effect of culture on perception and cognition: A conceptual framework. (2014). Kastanakis, Minas N. ; Voyer, Benjamin G..
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32. Impact of Globalisation on the British consumer motivations towards luxury commodities: Generation Y in focus. (2013). Molintas, Dominique Trual.
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33. IMPACT OF NATIONAL CULTURE ON ONLINE CONSUMER REVIEW BEHAVIOR. (2013). He, Peng ; Zhou, Lina ; Lai, Jianwei ; Chou, Hsien-Ming.
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34. Too Popular to Ignore: The Influence of Online Reviews on Purchase Intentions of Search and Experience Products. (2013). Mendoza, Norma A ; Jimenez, Fernando R.
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35. Ethnic minority consumers responses to sales promotions in the packaged food market. (2012). Peattie, Sue ; Jamal, Ahmad.
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36. Group Norms and Consumer Behaviour. (2011). Variyamveettil, Sunitha ; Nath, Subodh S. ; Pillai, Rajasekharan ; Rajan, Jainey S. ; Mathew, Dhanu E..
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37. Information Processing of Genetically Modified Food Messages Under Different Motives: An Adaptation of the Multiple‐Motive Heuristic‐Systematic Model. (2009). Kim, Jooyoung ; Paek, Hyea Jin.
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38. La conception de soi : une contribution à la littérature française en Marketing. (2009). Hmaida, Jouba.
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39. Consumer revenge behavior: A cross-cultural perspective. (2009). Toffoli, Roy ; Chebat, Jean-Charles ; Zourrig, Haithem.
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40. Collectivism and social influence in the buying decision: A four-country study of inter- and intra-national differences. (2009). Green, Robert T ; Patterson, Paul G ; Kongsompong, Kritika.
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41. Werbewirkung von Furchtappellen: Stand der Forschung. (2008). Gelbrich, Katja ; Schroder, Eva-Maria .
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42. Service Recovery in Transition Economies: Russia and China. (2008). McCarter, Matthew ; Zhang, Yuli ; Wendy K. T. Gubler, ; Kristie K. W. Seawright, .
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43. A reduced version of the horizontal and vertical individualism and collectivism scale: A four-country assessment. (2008). Bruvold, Norman T. ; Nelson, Michelle R. ; Sivadas, Eugene.
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44. Alles für die Marke? Produktdesign im Konflikt zwischen einer markenkonformen und einer eigenständigen Produktliniengestaltung. (2007). Befurt, Rene ; Heitmann, Mark ; Berger, Hans ; Herrmann, Andreas.
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45. The Effect of Cultural Orientation on Consumer Responses to Personalization. (2007). Kramer, Thomas ; Spolter-Weisfeld, Suri ; Thakkar, Maneesh .
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46. Building and testing models of consumer purchase intention in competitive and multicultural environments. (2007). Laroche, Michel ; Teng, Lefa.
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47. A Durable Replacement Model for Symbolic versus Utilitarian Consumption: An Integrated Cultural and Socio-economic Perspective. (2006). Yoo, Shijin ; Chung, Seh-Woong ; Han, Jin.
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48. Word-of-mouth promotion and switching behavior in Japanese and American business-to-business service clients. (2004). Money, Bruce R..
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49. Consumption Symbols as Carriers of Culture: A Study of Japanese and Spanish Brand Personality Constructs. (2001). Benet-Martinez, Veronica ; Garolera, Jordi ; Aaker, Jennifer.
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