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1. A Contrastive Study of Persuasive Appeals in Online Advertising: Investigating Persuasive Appeals in Jordanian and Egyptian Telecommunication Advertisements During Ramadan. (2024). Judaa, Marah Abu ; Alshbeekat, Aseel.
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2. The Impact of Cultural Values on Attitude Formation toward Cultural Products: Mediating Effects of Country Image. (2023). Xing, Yisitie ; Jin, Chang-Hyun.
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4. Do cultural orientations moderate the effect of online review features on review helpfulness? A case study of online movie reviews. (2023). Kong, Juan ; Lou, Chen.
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5. How culture shapes consumer responses to anthropomorphic products. (2023). Baskentli, Sara ; Hadi, Rhonda ; Lee, Leonard.
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6. To wear or not to wear? The influence of regulatory focus and individual cultural orientation on face mask wearing. (2023). Wen, Yuan ; Coskun, Merve ; Gupta, Shipra.
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24. The Influence of Membership Groups on Selecting Accommodations: The Case of the Residential Tourist. (2017). Urbistondo, Pilar ; Perez-Aranda, Javier ; Robles, Eva Gonzalez .
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25. Consumer Response to Brand Placement in Movies: Investigating the Brand-Event Fit. (2016). Nagar, Komal.
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27. Anti-nuclear behavioral intentions: The role of perceived knowledge, information processing, and risk perception. (2016). Zhu, Weiwei ; Wei, Jiuchang ; Zhao, Dingtao.
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30. AMERICAN AND CHINESE THINKING STYLES: ATTITUDE EFFECTS ON HOLISTIC AND ATTRIBUTE ADS. (2014). Cherian, Joseph ; Liang, Bei Chen.
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39. Consumer revenge behavior: A cross-cultural perspective. (2009). Toffoli, Roy ; Chebat, Jean-Charles ; Zourrig, Haithem.
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41. Werbewirkung von Furchtappellen: Stand der Forschung. (2008). Gelbrich, Katja ; Schroder, Eva-Maria .
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42. Service Recovery in Transition Economies: Russia and China. (2008). McCarter, Matthew ; Zhang, Yuli ; Wendy K. T. Gubler, ; Kristie K. W. Seawright, .
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44. Alles für die Marke? Produktdesign im Konflikt zwischen einer markenkonformen und einer eigenständigen Produktliniengestaltung. (2007). Befurt, Rene ; Heitmann, Mark ; Berger, Hans ; Herrmann, Andreas.
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46. Building and testing models of consumer purchase intention in competitive and multicultural environments. (2007). Laroche, Michel ; Teng, Lefa.
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47. A Durable Replacement Model for Symbolic versus Utilitarian Consumption: An Integrated Cultural and Socio-economic Perspective. (2006). Yoo, Shijin ; Chung, Seh-Woong ; Han, Jin.
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49. Consumption Symbols as Carriers of Culture: A Study of Japanese and Spanish Brand Personality Constructs. (2001). Benet-Martinez, Veronica ; Garolera, Jordi ; Aaker, Jennifer.
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