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2. Delight my brain and my eyes: Credibility and aesthetic judgments of endorsers. (2025). Volkmer, Sara Alida ; Meianer, Martin.
   In: Journal of Retailing and Consumer Services.
   RePEc:eee:joreco:v:84:y:2025:i:c:s0969698924005137.

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3. Exploring the moderating role of ethics position between community commitment and oppositional loyalty in Huaweis brand communities. (2025). Cheng, Guo ; Li, Wenjie ; Si, Dongyang ; Han, Xiaoyun.
   In: Journal of Retailing and Consumer Services.
   RePEc:eee:joreco:v:84:y:2025:i:c:s0969698924005083.

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4. Miracle in the evening: Explaining the boundary condition of consumers self-control on purchase intention of near-expired products. (2025). Ahn, Dongkyun ; Choi, Yun Seob ; Chung, June-Ho.
   In: Journal of Retailing and Consumer Services.
   RePEc:eee:joreco:v:82:y:2025:i:c:s0969698924004211.

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5. Optimizing consumer engagement and repurchase intentions: The role of strategic post-purchase communication. (2025). Li, Zhiwen ; Owusu, Prince ; Omari-Sasu, Akoto Yaw.
   In: Journal of Retailing and Consumer Services.
   RePEc:eee:joreco:v:82:y:2025:i:c:s0969698924003916.

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6. Effects of heuristic and systematic cues on perceived content credibility of Sina Weibo influencers: the moderating role of involvement. (2024). Jian, Wang ; Rashidin, Md Salamun ; Javed, Sara.
   In: Palgrave Communications.
   RePEc:pal:palcom:v:11:y:2024:i:1:d:10.1057_s41599-024-04107-w.

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7. THE EFFECTS OF SOCIAL MEDIA CONTENT CHARACTERISTICS ON CONSUMER ENGAGEMENT – A SYSTEMATIC LITERATURE REVIEW. (2024). Herle, Flavia.
   In: Annals of Faculty of Economics.
   RePEc:ora:journl:v:2:y:2024:i:2:p:373-383.

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8. Navigating the complexities of online opinion formation: An insight into consumer cognitive heuristics. (2024). Yu, Zhaoyang ; Yao, Weiran ; Zhang, Ruonan.
   In: Journal of Retailing and Consumer Services.
   RePEc:eee:joreco:v:81:y:2024:i:c:s0969698924002625.

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1. Decoding the effectiveness of social media influencers’ endorsement on consumer behavior: an evidence-based approach. (2025). Chakraborty, Amrita ; Mishra, Tatsita ; Eastman, Jacqueline ; Jain, Varsha ; Salunke, Parth.
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2. Social media influencer marketing: foundations, trends, and ways forward. (2025). Joshi, Yatish ; Lim, Weng Marc ; Jagani, Khyati ; Kumar, Satish.
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3. Green influencers and consumers€™ decoupling behaviors for parasocial relationships and sustainability. A comparative study between Korea and Vietnam. (2025). Phuoc, Hoang Tran ; van Nguyen, Phuong ; Stokes, Peter.
   In: Journal of Retailing and Consumer Services.
   RePEc:eee:joreco:v:84:y:2025:i:c:s0969698925000359.

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4. We match! Building online brand engagement behaviours through emotional and rational processes. (2025). Ruiz, Carla ; Ballester, Estefania ; Veloutsou, Cleopatra ; Rubio, Natalia.
   In: Journal of Retailing and Consumer Services.
   RePEc:eee:joreco:v:82:y:2025:i:c:s0969698924004429.

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5. Is it real or not? construction of meaning and identity in virtual influencer marketing. (2025). Thompson, Jamie ; Igarashi, Reika ; Krowinska, Agata ; Logan-McFarlane, Ashleigh.
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6. The diminishing halo effect: Celebrities and negative events in marketing. (2025). Cui, Yuanyuan ; van Esch, Patrick ; Eskridge, Brad ; Ladlow, Cleone ; Northey, Gavin.
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7. Assessing the impact of social media influencers on purchase intention of male cosmetics: mediating role of desire to mimic. (2024). , Shailza ; Sarkar, Madhulika P.
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8. The persuasive power of social media influencers in brand credibility and purchase intention. (2024). Zheng, Xiaoyong ; Liu, Xiao.
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9. Examining the influence of source factors and content characteristics of influencers post on consumer engagement and purchase intention: A moderated analysis. (2024). Sarkar, Subhro ; Tata, Sai Vijay ; Sardar, Sainaz.
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10. Navigating livestream commerce: A dual-lens framework of influencers’ impact on product sales. (2024). Krallman, Alexandra ; Tang, Tanya ; Zhang, Shaoling.
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11. Less is more: Engagement with the content of social media influencers. (2024). Angelopoulos, Spyros ; van der Harst, Jesse Pieter.
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12. Virtual influencers and pro-environmental causes: The roles of message warmth and trust in experts. (2024). Shah, Zahra ; Li, Huaiyu ; Olya, Hossein.
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13. How micro- (vs. mega-) influencers generate word of mouth in the digital economy age: The moderating role of mindset. (2024). Seo, Yuri ; Li, Wenting ; Park, Jiwoon ; Lee, Jimin ; Septianto, Felix ; Zhao, Fang.
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14. Decoding Advertisement: Unpacking the Influence of Different Type of Advertisement on Consumer Emotion and Purchase Intention. (2024). Tan, Peck-Leong ; Mohd, Nor Irvoni ; Aurush, Ain.
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15. Who are Portuguese followers of social media influencers (SMIs), and their attitudes towards SMIs? An exploratory study. (2023). Anabela, Rodrigues ; Silvia, Lopes ; Angela, Leite.
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16. Telepresence in live-stream shopping: An experimental study comparing Instagram and the metaverse. (2023). Barta, Sergio ; Gurrea, Raquel ; Flavian, Carlos.
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17. Effect of Instagram Influencer Parasocial Relationship on Follower Behaviors: A Moderated Moderation Model of Expertise and Involvement. (2023). al Sulaiti, Sara ; ben Mimoun, Mohamed Slim.
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18. Electronic word-of-mouth from video bloggers: The role of content quality and source homophily across hedonic and utilitarian products. (2023). Hao, D ; Acikgoz, F ; Filieri, R.
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19. Impact of Social Media Influencers on Customer Engagement and Purchase Intention: A Meta-Analysis. (2023). Bansal, Rohit ; Pruthi, Nishita ; Khaskheli, Muhammad Bilawal ; Ao, Lie.
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20. Social media and expert analysis cast light on the mechanisms of underlying problems in pharmaceutical supply chain: An exploratory approach. (2023). Shokoohyar, Sina ; Shokouhyar, Sajjad ; Seddigh, Mohammad Reza ; Targholizadeh, Aida.
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21. Is beauty always good? Effects of visual presentation of Influencer€™s aesthetic labor on brand purchase intention. (2023). Xie, Shengcheng ; Wei, Haiying ; Liu, FU.
    In: Journal of Retailing and Consumer Services.
    RePEc:eee:joreco:v:75:y:2023:i:c:s0969698923002795.

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22. Persuasive cues and reciprocal behaviors in influencer-follower relationships: The mediating role of influencer defense. (2023). Wei, Joicey ; Wong, Amy.
    In: Journal of Retailing and Consumer Services.
    RePEc:eee:joreco:v:75:y:2023:i:c:s0969698923002540.

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23. The impact of influencers multi-SNS use on followers€™ behavioral intentions: An integration of cue consistency theory and social identity theory. (2023). Hsieh, Jung-Kuei.
    In: Journal of Retailing and Consumer Services.
    RePEc:eee:joreco:v:74:y:2023:i:c:s0969698923001443.

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24. Effects of human versus virtual human influencers on the appearance anxiety of social media users. (2023). Jiang, Xia ; Deng, Fengyi.
    In: Journal of Retailing and Consumer Services.
    RePEc:eee:joreco:v:71:y:2023:i:c:s0969698922003265.

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25. Electronic word-of-mouth from video bloggers: The role of content quality and source homophily across hedonic and utilitarian products. (2023). Filieri, Raffaele ; Du, Hao ; Acikgoz, Fulya.
    In: Journal of Business Research.
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26. Social media influencers: An effective marketing approach?. (2023). Lee, Voon-Hsien ; Leong, Lai-Ying ; Ooi, Keng-Boon ; Hew, Jun-Jie ; Tan, Garry Wei-Han ; Lim, Ai-Fen.
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27. Interactive engagement through travel and tourism social media groups: A social facilitation theory perspective. (2022). Kozak, Metin ; Camilleri, Mark Anthony.
    In: Technology in Society.
    RePEc:eee:teinso:v:71:y:2022:i:c:s0160791x22002391.

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28. Are we so over smartwatches? Or can technology, fashion, and psychographic attributes sustain smartwatch usage?. (2022). Chuah, Stephanie Hui-Wen ; Basha, Norazlyn Kamal ; Aw, Eugene Cheng-Xi.
    In: Technology in Society.
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29. Alexa, whats on my shopping list? Transforming customer experience with digital voice assistants. (2022). Cham, Tat-Huei ; Raman, Ramakrishnan ; Ooi, Keng-Boon ; Tan, Garry Wei-Han ; Aw, Eugene Cheng-Xi.
    In: Technological Forecasting and Social Change.
    RePEc:eee:tefoso:v:180:y:2022:i:c:s0040162522002335.

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30. The Eureka moment in understanding luxury brand purchases! A non-linear fsQCA-ANN approach. (2022). Cham, Tat-Huei ; Ooi, Keng-Boon ; Tan, Garry Wei-Han ; Li, Fajin ; Aw, Eugene Cheng-Xi.
    In: Journal of Retailing and Consumer Services.
    RePEc:eee:joreco:v:68:y:2022:i:c:s0969698922001321.

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31. €œI follow what you post!€ : The role of social media influencers€™ content characteristics in consumers online brand-related activities (COBRAs). (2022). , Wilson ; Cheung, Man Lai ; Koay, Kian Yeik ; Aw, Eugene Cheng-Xi.
    In: Journal of Retailing and Consumer Services.
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32. Too much information: An examination of the effects of social self-disclosure embedded within influencer eWOM campaigns. (2022). Alrabiah, Sara ; Angell, Rob ; Marshall, David ; Marder, Ben.
    In: Journal of Business Research.
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33. Why do consumers buy impulsively during live streaming? A deep learning-based dual-stage SEM-ANN analysis. (2022). Dwivedi, Yogesh K ; Lo, Pei-San ; Ooi, Keng-Boon ; Tan, Garry Wei-Han ; Aw, Eugene Cheng-Xi ; Metri, Bhimaraya.
    In: Journal of Business Research.
    RePEc:eee:jbrese:v:147:y:2022:i:c:p:325-337.

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34. The Role of Opinion Leaders in the Sustainable Development of Corporate-Led Consumer Advice Networks: Evidence from a Chinese Travel Content Community. (2021). Li, XU ; Wu, Lianren ; Qi, Jiayin ; Kong, Deli.
    In: Sustainability.
    RePEc:gam:jsusta:v:13:y:2021:i:19:p:11128-:d:652054.

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35. The Continued Use of Social Commerce Platforms and Psychological Anxiety—The Roles of Influencers, Informational Incentives and FoMO. (2021). Zhang, Yuxin ; Zheng, Yinyin ; Li, XU ; Shi, Nan ; Wu, Lianren ; Qi, Jiayin.
    In: IJERPH.
    RePEc:gam:jijerp:v:18:y:2021:i:22:p:12254-:d:684960.

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