create a website

Decoding Advertisement: Unpacking the Influence of Different Type of Advertisement on Consumer Emotion and Purchase Intention. (2024). Tan, Peck-Leong ; Mohd, Nor Irvoni ; Aurush, Ain.
In: International Journal of Research and Innovation in Social Science.
RePEc:bcp:journl:v:8:y:2024:i:11:p:3385-3401.

Full description at Econpapers || Download paper

Cited: 0

Citations received by this document

Cites: 63

References cited by this document

Cocites: 54

Documents which have cited the same bibliography

Coauthors: 0

Authors who have wrote about the same topic

Citations

Citations received by this document

    This document has not been cited yet.

References

References cited by this document

  1. Abolhasani, M., & Golrokhi, Z. (2021). Eat to the Beat: Musical incongruity resolution in restaurant advertising. Journal of International Consumer Marketing, 34(5), 567–591.
    Paper not yet in RePEc: Add citation now
  2. Aggad, K. K., Ahmad, F. S., & Kamarudin, S. (2021). Investigating the impact of influencers’ www.rsisinternational.org INTERNATIONAL JOURNAL OF RESEARCH AND INNOVATION IN SOCIAL SCIENCE (IJRISS) ISSN No. 2454-6186 | DOI: 10.47772/IJRISS |Volume VIII Issue VI June 2024 characteristics, contents, and trustworthiness on consumers’ purchase intention. Review of International Geographical Education Online, 11(6), 885–902. 10.48047/rigeo.11.06.106
    Paper not yet in RePEc: Add citation now
  3. Agrawal, S. R., & Mittal, D. (2022). Optimizing consumer engagement content strategy in retail and E-tail: Available on online product review videos. Journal of Retailing and Consumer Services, 67, 102966.
    Paper not yet in RePEc: Add citation now
  4. Al-Haddad, S., Ayesh, O., Talib, J. A., Talib, F. A., & Al Otaibi, L. (2021). The Impact of Social Media Advertisements on Purchase Intentions: An Empirical Study on Food Industry in Jordan. Jordan Journal of Business Administration, 17(4), 2021–2612.
    Paper not yet in RePEc: Add citation now
  5. Aleti, T., Pallant, J. I., Tuan, A., & van Laer, T. (2019). Tweeting with the Stars: Automated text analysis of the effect of celebrity social media communications on consumer word of mouth. Journal of Interactive Marketing, 48, 17–32. 10.1016/j.intmar.2019.03.003

  6. Araujo, T., Neijens, P., & Vliegenhart, R. (2015). What motivates consumers to re-Tweet brand content? The impact of information, emotion, and traceability on pass-along behavior. Journal of Advertising Research, 55(3), 284–295. 10.2501/JAR-2015-009
    Paper not yet in RePEc: Add citation now
  7. Aw, E. C. X., & Chuah, S. H. W. (2021). ‘Stop the unattainable ideal for an ordinary me!’ Fostering parasocial relationships with social media influencers: The role of self-discrepancy. Journal of Business Research, 132, 146–157. 10.1016/j.jbusres.2021.04.025

  8. Boerman, S. C., Tessitore, T., & Müller, C. M. (2021). Long-term effects of brand placement disclosure on persuasion knowledge and brand responses. International Journal of Advertising, 40(1), 26–48. 10.1080/02650487.2020.1775036
    Paper not yet in RePEc: Add citation now
  9. Brown, W. J. (2015). Examining four processes of audience involvement with media personae: Transportation, parasocial interaction, identification, and worship. Communication Theory, 25(3), 259–283. doi: 10.1111/comt.12053
    Paper not yet in RePEc: Add citation now
  10. Casaló, L. v., Flavián, C., & Ibáñez-Sánchez, S. (2020). Influencers on Instagram: Antecedents and consequences of opinion leadership. Journal of Business Research, 117, 510–519.

  11. Cheah, J. H., Thurasamy, R., Memon, M. A., Chuah, F., & Ting, H. (2020). Multigroup analysis using SmartPLS: Step-by-step guidelines for business research. Asian Journal of Business Research.
    Paper not yet in RePEc: Add citation now
  12. Chen, Z., & Zhu, D. H. (2022). Effect of dynamic promotion display on purchase intention: The moderating role of involvement. Journal of Business Research, 148, 252–261.

  13. Cho, H., & Chiu, W. (2021). COVID-19 pandemic: consumers’ purchase intention of indoor fitness products during the partial lockdown period in Singapore. Asia Pacific Journal of Marketing and Logistics, 34(10). 10.1108/APJML-04-2021-0235
    Paper not yet in RePEc: Add citation now
  14. Department of Statistics Malaysia. (2021). Salaries & Wages Survey Report, Malaysia, 2020. https://www.dosm.gov.my/
    Paper not yet in RePEc: Add citation now
  15. Dong, D., Malik, H. A., Liu, Y., Elashkar, E. E., Shoukry, A. M., & Khader, J. A. (2021). Battling for consumer’s positive purchase intention: A comparative study between two psychological techniques to achieve success and sustainability for digital entrepreneurships. Frontiers in Psychology, 12. 10.3389/fpsyg.2021.665194
    Paper not yet in RePEc: Add citation now
  16. Epstein, S. (2003). Unconscious roots of Hitler’s anti-Semitism. The Annual of Psychoanalysis, 31, 47–61.
    Paper not yet in RePEc: Add citation now
  17. Guo, G., Gong, Q., Li, S., & Liang, X. (2021). Don’t speak ill of others behind their backs: Receivers’ ostracism (sender-oriented) reactions to negative workplace gossip. Psychology Research and Behavior Management, 14, 1–16. 10.2147/PRBM.S288961
    Paper not yet in RePEc: Add citation now
  18. Haj-Salem, N. (2024). Determinants of consumer intention to purchase fair trade products in the Middle East: does gender matter? Social Marketing Quarterly, 30(1), 19-42.
    Paper not yet in RePEc: Add citation now
  19. Hameed, S. S., Madhavan, S., & Arumugam, T. (2020). Is consumer behaviour varying towards low and high involvement products even sports celebrity endorsed? International Journal of Scientific & Technology Research, 9(3), 4848–4852.
    Paper not yet in RePEc: Add citation now
  20. Henseler, J., Ringle, C. M., & Sarstedt, M. (2016). Testing measurement invariance of composites using partial least squares. International marketing review, 33(3), 405-431.
    Paper not yet in RePEc: Add citation now
  21. Hussain, A., Ting, D. H., & Mazhar, M. (2022). Driving consumer value co-creation and purchase INTERNATIONAL JOURNAL OF RESEARCH AND INNOVATION IN SOCIAL SCIENCE (IJRISS) ISSN No. 2454-6186 | DOI: 10.47772/IJRISS |Volume VIII Issue XI November 2024 Page 3398 www.rsisinternational.org intention by social media advertising value. Frontiers in Psychology, 13.
    Paper not yet in RePEc: Add citation now
  22. Islam, M. A., Saidin, Z. H., Ayub, M. A., & Islam, M. S. (2022). Modelling behavioural intention to buy apartments in Bangladesh: An extended theory of planned behaviour (TPB). Heliyon, 8(9).
    Paper not yet in RePEc: Add citation now
  23. Jansom, A., & Pongsakornrungsilp, S. (2021). How Instagram influencers affect the value perception of Thai millennial followers and purchasing intention of luxury fashion for sustainable marketing. Sustainability (Switzerland), 13(15). 10.3390/su13158572

  24. Khurana, K., & Muthu, S. S. (2022). Are low- and middle-income countries profiting from fast fashion? Journal of Fashion Marketing and Management, 26(2), 289–306.
    Paper not yet in RePEc: Add citation now
  25. Kumar, R., & Tripathi, V. (2019). Green advertising: Examining the role of celebrity’s credibility using SEM approach. Global Business Review, 23(2), 440–459. 10.1177/0972150919862660
    Paper not yet in RePEc: Add citation now
  26. Le, T. V., Tho, A., & Quang, T. T. (2021). How YouTube influencers impact consumers’ purchase intention: An empirical study of cosmetic brands in Vietnam. Journal of Asian Finance, 8(9), 101–
    Paper not yet in RePEc: Add citation now
  27. Lee, J. K. (2021). The effects of team identification on consumer purchase intention in sports influencer marketing: The mediation effect of ad content value moderated by sports influencer credibility. Cogent Business and Management, 8(1). 10.1080/23311975.2021.1957073

  28. Lee, J., & Hong, I. B. (2016). Predicting positive user responses to social media advertising: The roles of emotional appeal, informativeness, and creativity. International Journal of Information Management, 36(3), 360–373. 10.1016/j.ijinfomgt.2016.01.001

  29. Levin, I. P., Schneider, S. L., & Gaeth, G. J. (1998). All frames are not created equal: A typology and critical analysis of framing effects. Organizational behavior and human decision processes, 76(2), 149-188.
    Paper not yet in RePEc: Add citation now
  30. Liu, W., Mao, J., & Chen, X. (2017). Leader humility and team innovation: Investigating the substituting role of task interdependence and the mediating role of team voice climate. Frontiers in Psychology, 8(6). 10.3389/fpsyg.2017.01115
    Paper not yet in RePEc: Add citation now
  31. Lou, C., & Yuan, S. (2019). Influencer marketing: How message value and credibility affect consumer trust of branded content on social media. Journal of Interactive Advertising, 19(1), 58–
    Paper not yet in RePEc: Add citation now
  32. Masuda, H., Han, S. H., & Lee, J. (2022). Impacts of influencer attributes on purchase intentions in social media influencer marketing: Mediating roles of characterizations. Technological Forecasting and Social Change, 174. 10.1016/j.techfore.2021.121246
    Paper not yet in RePEc: Add citation now
  33. Moutinho, M., Rodrigues, M., & Ribeiro, A. (2022). Determinants and consequences of YouTube advertising value. International Journal of Marketing, Communication and New Media, 10(18).
    Paper not yet in RePEc: Add citation now
  34. MRA. (2020). Malaysia Retailers’ Association 38th annual general meeting: The president’s report. https://mra.com.my/wp-content/
    Paper not yet in RePEc: Add citation now
  35. Mukherjee, K., & Banerjee, N. (2017). Effect of social networking advertisements on shaping consumers’ attitude. Global Business Review, 18(5), 1291–1306. 10.1177/0972150917710153
    Paper not yet in RePEc: Add citation now
  36. Nair, R. S., & Thomas, B. J. (2021). Microcelebrities: The new celebrities in the digital era. In AU Virtual International Conference Entrepreneurship and Sustainability in the Digital Era, 1(1), 281–

  37. Natarajan, T., Jublee, D. I., Kasilingam, D. L., & Stephen, G. (2018). The moderating role of social themes in cause-related marketing advertisements. International Review on Public and Nonprofit Marketing, 15(4), 433–454. 10.1007/s12208-018-0208-4
    Paper not yet in RePEc: Add citation now
  38. Ngo, A., Thuy, T., My, T., Le, T., Nguyen, T. H., Giang, T., Ngo, G. T., Duong Nguyen, T., & Le, T. G. (2022). The impact of SNS advertisements on online purchase Intention of generation Z: An empirical study of TikTok in Vietnam. Journal of Asian Finance, 9(5), 497–0506.
    Paper not yet in RePEc: Add citation now
  39. Nguyen, K., Le, M., Martin, B., Cil, I., & Fookes, C. (2022). When AI meets store layout design: a review. Artificial Intelligence Review, 55(7), 5707–5729. 10.1007/s10462-022-10142-3
    Paper not yet in RePEc: Add citation now
  40. Padival, A., Michael, L. K., & Hebbar, S. (2019). Consumer perception towards social media advertisements: A study done in a Semi-Urban City of South India. Indian Journal of Marketing, www.rsisinternational.org INTERNATIONAL JOURNAL OF RESEARCH AND INNOVATION IN SOCIAL SCIENCE (IJRISS) ISSN No. 2454-6186 | DOI: 10.47772/IJRISS |Volume VIII Issue VI June 2024 49(2), 38–51. 10.17010/ijom/2019/v49/i2/141582
    Paper not yet in RePEc: Add citation now
  41. Pantano, E., Giglio, S., & Dennis, C. (2019). Making sense of consumers’ tweets: Sentiment outcomes for fast fashion retailers through Big Data analytics. International Journal of Retail and Distribution Management, 47(9), 915–927. 10.1108/IJRDM-07-2018-0127
    Paper not yet in RePEc: Add citation now
  42. Raziq, M. M., Borini, F. M., Malik, O. F., Ahmad, M., & Shabaz, M. (2018). Leadership styles, goal clarity, and project success: Evidence from project-based organizations in Pakistan. Leadership and Organization Development Journal, 39(2), 309–323. 10.1108/LODJ-07-2017-0212
    Paper not yet in RePEc: Add citation now
  43. Salam, M. A., & Bajaba, S. (2022). Corporate social responsibility during the COVID-19 pandemic: a sequential mediation analysis. Social Responsibility Journal, 18(6), 1188–1208.
    Paper not yet in RePEc: Add citation now
  44. Satria, A. D., Jatipuri, S., Hartanti, A. D., & Sanny, L. (2019). The impact of celebrity endorsement by social influencer celebgram on purchase intention of generation Z in fashion industry. International Journal of Recent Technology and Engineering, 8(2S).
    Paper not yet in RePEc: Add citation now
  45. Saunders, M., Lewis, P. and Thornhill, A. (2009) Research Methods for Business Students. Pearson, New York.
    Paper not yet in RePEc: Add citation now
  46. Sebastian, A. T., Lal, B., Anupama, J., Varghese, J., Agnus Tom, A., Rajkumar, E., Joshua George, A., Jeyavel, S., Pandey, V., Wajid, M., & John, R. (2021). Exploring the opinions of YouTube visitors towards advertisements and its influence on purchase intention among viewers. Cogent Business and Management, 8(1). 10.1080/23311975.2021.1876545

  47. Shah, A. M., Qayyum, A., & Lee, K. Y. (2022). Consumers’ dining choice using meal ordering apps: Insights from China and Indonesia. Asia Pacific Journal of Marketing and Logistics.
    Paper not yet in RePEc: Add citation now
  48. Shan, Y., Chen, K. J., & Lin, J. S. (2020). When social media influencers endorse brands: the effects of self-influencer congruence, parasocial identification, and perceived endorser motive. International Journal of Advertising, 39(5), 590–610. 10.1080/02650487.2019.1678322
    Paper not yet in RePEc: Add citation now
  49. Sharma, A., Dwivedi, R., Mariani, M. M., & Islam, T. (2022). Investigating the effect of advertising irritation on digital advertising effectiveness: A moderated mediation model. Technological Forecasting and Social Change, 180. 10.1016/j.techfore.2022.121731
    Paper not yet in RePEc: Add citation now
  50. Sharma, A., Dwivedi, Y. K., Arya, V., & Siddiqui, M. Q. (2021). Does SMS advertising still have relevance to increase consumer purchase intention? A hybrid PLS-SEM-neural network modelling approach. Computers in Human Behavior, 124. 10.1016/j.chb.2021.106919
    Paper not yet in RePEc: Add citation now
  51. Sharma, P., Srivastava, A., Sharma, V., Singh, N., & Nijjer, S. (2024). Understanding consumer repurchase intentions towards luxury retail brands: Evidence from an emerging market. Journal of Retailing and Consumer Services, 76, 103570.

  52. Shi, P., Lu, X., Zhou, Y., Sun, C., Wang, L., & Geng, B. (2021). Online star vs. celebrity endorsements: The role of self-concept and advertising appeal in influencing purchase intention. Frontiers in Psychology, 12. 10.3389/fpsyg.2021.736883
    Paper not yet in RePEc: Add citation now
  53. Shir-Raz, Y., & Avraham, E. (2017). ‘Under the regulation radar’: PR strategies of pharmaceutical companies in countries where direct advertising of prescription drugs is banned—The Israeli case. Public Relations Review, 43(2), 382–391. 10.1016/j.pubrev.2017.01.003
    Paper not yet in RePEc: Add citation now
  54. Shukla, M., Jain, V., Misra, R., & Sharma, A. (2021). The antecedents and consequences of brand experience and purchase intention. International Journal of Electronic Business, 16(3), 215.
    Paper not yet in RePEc: Add citation now
  55. Singh, R. P., & Banerjee, N. (2018). Exploring the influence of celebrity credibility on brand attitude, advertisement attitude and purchase intention. Global Business Review, 19(6), 1622–1639.
    Paper not yet in RePEc: Add citation now
  56. Sjabadhyni, B., Dwi Mustika, M., Carissa, N., Khairunnisa, S., Kurniawan, L. A., Mutiara, A. B., Putriaji, R., & Sinaga, A. P. (2021). The role of need for cognition in predicting the attitudes of Indonesian millennials toward printed advertising and purchase intentions. SAGE Open, 11(3).

  57. Tandyonomanu, D. (2018, October). Ads on YouTube: skip or watch?. In 1st International Conference on Social Sciences (ICSS 2018) (pp. 325-328). Atlantis Press.
    Paper not yet in RePEc: Add citation now
  58. Vries, L. de, Gensler, S., & Leeflang, P. S. H. (2012). Popularity of brand posts on brand fan pages: An investigation of the effects of social media marketing. Journal of Interactive Marketing, 26(2), INTERNATIONAL JOURNAL OF RESEARCH AND INNOVATION IN SOCIAL SCIENCE (IJRISS) ISSN No. 2454-6186 | DOI: 10.47772/IJRISS |Volume VIII Issue XI November 2024 Page 3400 www.rsisinternational.org 83–91. 10.1016/j.intmar.2012.01.003

  59. Walther, J. B. (2016). Social information processing theory (CMC). In C. R. Berger & M. E. Roloff (Eds.), the International Encyclopedia of Interpersonal Communication, First Edition. John Wiley & Sons, Inc. 10.1002/9781118540190.wbeic0192
    Paper not yet in RePEc: Add citation now
  60. Wang, W., Chenb, R. R., Ouc, C. X., & Rend, J. (2018). Media or Message, Which is the King in Social Commerce? An Empirical Study of Participants’ Intention to Repost Marketing Messages on. doi: 10.1016/j.chb.2018.12.007.
    Paper not yet in RePEc: Add citation now
  61. Xu, Z., Islam, T., Liang, X., Akhtar, N., & Shahzad, M. (2021). ‘I’m like you, and I like what you like’ sustainable food purchase influenced by vloggers: A moderated serial-mediation model. Journal of Retailing and Consumer Services, 63. 10.1016/j.jretconser.2021.102737
    Paper not yet in RePEc: Add citation now
  62. Zhou, Y., Zheng, D., Chen, X., & Yu, Y. (2021). A study on the influence of the facial expressions of models on consumer purchase intention in advertisements for poverty alleviation products. Personality and Individual Differences, 172. 10.1016/j.paid.2020.110578
    Paper not yet in RePEc: Add citation now
  63. Zogaj, A., Tscheulin, D. K., & Olk, S. (2021). Benefits of matching consumers’ personality: Creating perceived trustworthiness via actual self‐congruence and perceived competence via ideal self‐congruence. Psychology & Marketing, 38(3), 416-430. INTERNATIONAL JOURNAL OF RESEARCH AND INNOVATION IN SOCIAL SCIENCE (IJRISS) ISSN No. 2454-6186 | DOI: 10.47772/IJRISS |Volume VIII Issue XI November 2024 Page 3401 www.rsisinternational.org APPENDICES
    Paper not yet in RePEc: Add citation now

Cocites

Documents in RePEc which have cited the same bibliography

  1. Decoding the effectiveness of social media influencers’ endorsement on consumer behavior: an evidence-based approach. (2025). Chakraborty, Amrita ; Mishra, Tatsita ; Eastman, Jacqueline ; Jain, Varsha ; Salunke, Parth.
    In: Electronic Commerce Research.
    RePEc:spr:elcore:v:25:y:2025:i:3:d:10.1007_s10660-025-09975-1.

    Full description at Econpapers || Download paper

  2. Social media influencer marketing: foundations, trends, and ways forward. (2025). Joshi, Yatish ; Lim, Weng Marc ; Jagani, Khyati ; Kumar, Satish.
    In: Electronic Commerce Research.
    RePEc:spr:elcore:v:25:y:2025:i:2:d:10.1007_s10660-023-09719-z.

    Full description at Econpapers || Download paper

  3. Green influencers and consumers€™ decoupling behaviors for parasocial relationships and sustainability. A comparative study between Korea and Vietnam. (2025). Phuoc, Hoang Tran ; van Nguyen, Phuong ; Stokes, Peter.
    In: Journal of Retailing and Consumer Services.
    RePEc:eee:joreco:v:84:y:2025:i:c:s0969698925000359.

    Full description at Econpapers || Download paper

  4. We match! Building online brand engagement behaviours through emotional and rational processes. (2025). Ruiz, Carla ; Ballester, Estefania ; Veloutsou, Cleopatra ; Rubio, Natalia.
    In: Journal of Retailing and Consumer Services.
    RePEc:eee:joreco:v:82:y:2025:i:c:s0969698924004429.

    Full description at Econpapers || Download paper

  5. Is it real or not? construction of meaning and identity in virtual influencer marketing. (2025). Thompson, Jamie ; Igarashi, Reika ; Krowinska, Agata ; Logan-McFarlane, Ashleigh.
    In: Journal of Business Research.
    RePEc:eee:jbrese:v:194:y:2025:i:c:s0148296325001857.

    Full description at Econpapers || Download paper

  6. Predictors of social media influencer marketing effectiveness: A comprehensive literature review and meta-analysis. (2025). Henkel, Sven ; Krause, Franziska ; Sprl-Wang, Katja.
    In: Journal of Business Research.
    RePEc:eee:jbrese:v:186:y:2025:i:c:s0148296324004958.

    Full description at Econpapers || Download paper

  7. The diminishing halo effect: Celebrities and negative events in marketing. (2025). Cui, Yuanyuan ; van Esch, Patrick ; Eskridge, Brad ; Ladlow, Cleone ; Northey, Gavin.
    In: Business Horizons.
    RePEc:eee:bushor:v:68:y:2025:i:2:p:181-195.

    Full description at Econpapers || Download paper

  8. Assessing the impact of social media influencers on purchase intention of male cosmetics: mediating role of desire to mimic. (2024). , Shailza ; Sarkar, Madhulika P.
    In: SN Business & Economics.
    RePEc:spr:snbeco:v:4:y:2024:i:8:d:10.1007_s43546-024-00675-w.

    Full description at Econpapers || Download paper

  9. Influencer Marketing and Consumer Behaviour: A Systematic Literature Review. (2024). Kalapurackal, Jacob Joseph ; Kanaveedu, Aswathi.
    In: Vision.
    RePEc:sae:vision:v:28:y:2024:i:5:p:547-566.

    Full description at Econpapers || Download paper

  10. The persuasive power of social media influencers in brand credibility and purchase intention. (2024). Zheng, Xiaoyong ; Liu, Xiao.
    In: Palgrave Communications.
    RePEc:pal:palcom:v:11:y:2024:i:1:d:10.1057_s41599-023-02512-1.

    Full description at Econpapers || Download paper

  11. Examining the influence of source factors and content characteristics of influencers post on consumer engagement and purchase intention: A moderated analysis. (2024). Sarkar, Subhro ; Tata, Sai Vijay ; Sardar, Sainaz.
    In: Journal of Retailing and Consumer Services.
    RePEc:eee:joreco:v:79:y:2024:i:c:s096969892400184x.

    Full description at Econpapers || Download paper

  12. Meme marketing effectiveness: A moderated-mediation model. (2024). Shao, Wei ; Quach, Sara ; Razzaq, Ali.
    In: Journal of Retailing and Consumer Services.
    RePEc:eee:joreco:v:78:y:2024:i:c:s0969698923004538.

    Full description at Econpapers || Download paper

  13. Navigating livestream commerce: A dual-lens framework of influencers’ impact on product sales. (2024). Krallman, Alexandra ; Tang, Tanya ; Zhang, Shaoling.
    In: Journal of Business Research.
    RePEc:eee:jbrese:v:185:y:2024:i:c:s0148296324004235.

    Full description at Econpapers || Download paper

  14. The negative effect of virtual endorsers on brand authenticity and potential remedies. (2024). Yang, Qiang ; Lu, YI ; Song, Xiaobing.
    In: Journal of Business Research.
    RePEc:eee:jbrese:v:185:y:2024:i:c:s0148296324004028.

    Full description at Econpapers || Download paper

  15. Less is more: Engagement with the content of social media influencers. (2024). Angelopoulos, Spyros ; van der Harst, Jesse Pieter.
    In: Journal of Business Research.
    RePEc:eee:jbrese:v:181:y:2024:i:c:s0148296324002509.

    Full description at Econpapers || Download paper

  16. Virtual influencers and pro-environmental causes: The roles of message warmth and trust in experts. (2024). Shah, Zahra ; Li, Huaiyu ; Olya, Hossein.
    In: Journal of Business Research.
    RePEc:eee:jbrese:v:175:y:2024:i:c:s0148296324000249.

    Full description at Econpapers || Download paper

  17. How micro- (vs. mega-) influencers generate word of mouth in the digital economy age: The moderating role of mindset. (2024). Seo, Yuri ; Li, Wenting ; Park, Jiwoon ; Lee, Jimin ; Septianto, Felix ; Zhao, Fang.
    In: Journal of Business Research.
    RePEc:eee:jbrese:v:171:y:2024:i:c:s0148296323007464.

    Full description at Econpapers || Download paper

  18. Sensational stories: The role of narrative characteristics in distinguishing real and fake news and predicting their spread. (2024). Kim, Hongmin ; Spezzano, Francesca ; Hamby, Anne.
    In: Journal of Business Research.
    RePEc:eee:jbrese:v:170:y:2024:i:c:s0148296323006483.

    Full description at Econpapers || Download paper

  19. Decoding Advertisement: Unpacking the Influence of Different Type of Advertisement on Consumer Emotion and Purchase Intention. (2024). Tan, Peck-Leong ; Mohd, Nor Irvoni ; Aurush, Ain.
    In: International Journal of Research and Innovation in Social Science.
    RePEc:bcp:journl:v:8:y:2024:i:11:p:3385-3401.

    Full description at Econpapers || Download paper

  20. Who are Portuguese followers of social media influencers (SMIs), and their attitudes towards SMIs? An exploratory study. (2023). Anabela, Rodrigues ; Silvia, Lopes ; Angela, Leite.
    In: Management & Marketing.
    RePEc:vrs:manmar:v:18:y:2023:i:4:p:556-576:n:3.

    Full description at Econpapers || Download paper

  21. Telepresence in live-stream shopping: An experimental study comparing Instagram and the metaverse. (2023). Barta, Sergio ; Gurrea, Raquel ; Flavian, Carlos.
    In: Electronic Markets.
    RePEc:spr:elmark:v:33:y:2023:i:1:d:10.1007_s12525-023-00643-6.

    Full description at Econpapers || Download paper

  22. Effect of Instagram Influencer Parasocial Relationship on Follower Behaviors: A Moderated Moderation Model of Expertise and Involvement. (2023). al Sulaiti, Sara ; ben Mimoun, Mohamed Slim.
    In: International Journal of Customer Relationship Marketing and Management (IJCRMM).
    RePEc:igg:jcrmm0:v:14:y:2023:i:1:p:1-20.

    Full description at Econpapers || Download paper

  23. Electronic word-of-mouth from video bloggers: The role of content quality and source homophily across hedonic and utilitarian products. (2023). Hao, D ; Acikgoz, F ; Filieri, R.
    In: Post-Print.
    RePEc:hal:journl:hal-04713695.

    Full description at Econpapers || Download paper

  24. Impact of Social Media Influencers on Customer Engagement and Purchase Intention: A Meta-Analysis. (2023). Bansal, Rohit ; Pruthi, Nishita ; Khaskheli, Muhammad Bilawal ; Ao, Lie.
    In: Sustainability.
    RePEc:gam:jsusta:v:15:y:2023:i:3:p:2744-:d:1055991.

    Full description at Econpapers || Download paper

  25. Social media and expert analysis cast light on the mechanisms of underlying problems in pharmaceutical supply chain: An exploratory approach. (2023). Shokoohyar, Sina ; Shokouhyar, Sajjad ; Seddigh, Mohammad Reza ; Targholizadeh, Aida.
    In: Technological Forecasting and Social Change.
    RePEc:eee:tefoso:v:191:y:2023:i:c:s0040162523002184.

    Full description at Econpapers || Download paper

  26. Is beauty always good? Effects of visual presentation of Influencer€™s aesthetic labor on brand purchase intention. (2023). Xie, Shengcheng ; Wei, Haiying ; Liu, FU.
    In: Journal of Retailing and Consumer Services.
    RePEc:eee:joreco:v:75:y:2023:i:c:s0969698923002795.

    Full description at Econpapers || Download paper

  27. Persuasive cues and reciprocal behaviors in influencer-follower relationships: The mediating role of influencer defense. (2023). Wei, Joicey ; Wong, Amy.
    In: Journal of Retailing and Consumer Services.
    RePEc:eee:joreco:v:75:y:2023:i:c:s0969698923002540.

    Full description at Econpapers || Download paper

  28. The impact of influencers multi-SNS use on followers€™ behavioral intentions: An integration of cue consistency theory and social identity theory. (2023). Hsieh, Jung-Kuei.
    In: Journal of Retailing and Consumer Services.
    RePEc:eee:joreco:v:74:y:2023:i:c:s0969698923001443.

    Full description at Econpapers || Download paper

  29. Review reader segmentation based on the heterogeneous impacts of review and reviewer attributes on review helpfulness: A study involving ZIP code data. (2023). Raoofpanah, Iman ; Zamudio, Csar ; Groening, Christopher.
    In: Journal of Retailing and Consumer Services.
    RePEc:eee:joreco:v:72:y:2023:i:c:s0969698923000474.

    Full description at Econpapers || Download paper

  30. Social media user behavior analysis applied to the fashion and apparel industry in the big data era. (2023). Xue, Zhebin ; Zeng, Xianyi ; Li, Qing.
    In: Journal of Retailing and Consumer Services.
    RePEc:eee:joreco:v:72:y:2023:i:c:s0969698923000462.

    Full description at Econpapers || Download paper

  31. Effects of human versus virtual human influencers on the appearance anxiety of social media users. (2023). Jiang, Xia ; Deng, Fengyi.
    In: Journal of Retailing and Consumer Services.
    RePEc:eee:joreco:v:71:y:2023:i:c:s0969698922003265.

    Full description at Econpapers || Download paper

  32. Tweeting like Elon? Provocative language, new-venture status, and audience engagement on social media. (2023). Milanov, Hana ; Lundmark, Erik ; Shepherd, Dean A ; Christian, Benedikt David.
    In: Journal of Business Venturing.
    RePEc:eee:jbvent:v:38:y:2023:i:2:s0883902622000945.

    Full description at Econpapers || Download paper

  33. Influencer marketing and the growth of affiliates: The effects of language features on engagement behavior. (2023). McDowell, William C ; Myers, Susan ; Sen, Sandipan ; Woodroof, Parker J ; Syrdal, Holly A.
    In: Journal of Business Research.
    RePEc:eee:jbrese:v:163:y:2023:i:c:s0148296323002333.

    Full description at Econpapers || Download paper

  34. Electronic word-of-mouth from video bloggers: The role of content quality and source homophily across hedonic and utilitarian products. (2023). Filieri, Raffaele ; Du, Hao ; Acikgoz, Fulya.
    In: Journal of Business Research.
    RePEc:eee:jbrese:v:160:y:2023:i:c:s0148296323001327.

    Full description at Econpapers || Download paper

  35. Social media influencers: An effective marketing approach?. (2023). Lee, Voon-Hsien ; Leong, Lai-Ying ; Ooi, Keng-Boon ; Hew, Jun-Jie ; Tan, Garry Wei-Han ; Lim, Ai-Fen.
    In: Journal of Business Research.
    RePEc:eee:jbrese:v:160:y:2023:i:c:s0148296323001315.

    Full description at Econpapers || Download paper

  36. A Hashtag Is Worth a Thousand Words: An Empirical Investigation of Social Media Strategies in Trademarking Hashtags. (2022). Qiu, Liangfei ; Kumar, Subodha.
    In: Information Systems Research.
    RePEc:inm:orisre:v:33:y:2022:i:4:p:1403-1427.

    Full description at Econpapers || Download paper

  37. Interactive engagement through travel and tourism social media groups: A social facilitation theory perspective. (2022). Kozak, Metin ; Camilleri, Mark Anthony.
    In: Technology in Society.
    RePEc:eee:teinso:v:71:y:2022:i:c:s0160791x22002391.

    Full description at Econpapers || Download paper

  38. Are we so over smartwatches? Or can technology, fashion, and psychographic attributes sustain smartwatch usage?. (2022). Chuah, Stephanie Hui-Wen ; Basha, Norazlyn Kamal ; Aw, Eugene Cheng-Xi.
    In: Technology in Society.
    RePEc:eee:teinso:v:69:y:2022:i:c:s0160791x22000938.

    Full description at Econpapers || Download paper

  39. Alexa, whats on my shopping list? Transforming customer experience with digital voice assistants. (2022). Cham, Tat-Huei ; Raman, Ramakrishnan ; Ooi, Keng-Boon ; Tan, Garry Wei-Han ; Aw, Eugene Cheng-Xi.
    In: Technological Forecasting and Social Change.
    RePEc:eee:tefoso:v:180:y:2022:i:c:s0040162522002335.

    Full description at Econpapers || Download paper

  40. The Eureka moment in understanding luxury brand purchases! A non-linear fsQCA-ANN approach. (2022). Cham, Tat-Huei ; Ooi, Keng-Boon ; Tan, Garry Wei-Han ; Li, Fajin ; Aw, Eugene Cheng-Xi.
    In: Journal of Retailing and Consumer Services.
    RePEc:eee:joreco:v:68:y:2022:i:c:s0969698922001321.

    Full description at Econpapers || Download paper

  41. €œI follow what you post!€ : The role of social media influencers€™ content characteristics in consumers online brand-related activities (COBRAs). (2022). , Wilson ; Cheung, Man Lai ; Koay, Kian Yeik ; Aw, Eugene Cheng-Xi.
    In: Journal of Retailing and Consumer Services.
    RePEc:eee:joreco:v:66:y:2022:i:c:s0969698922000339.

    Full description at Econpapers || Download paper

  42. Too much information: An examination of the effects of social self-disclosure embedded within influencer eWOM campaigns. (2022). Alrabiah, Sara ; Angell, Rob ; Marshall, David ; Marder, Ben.
    In: Journal of Business Research.
    RePEc:eee:jbrese:v:152:y:2022:i:c:p:93-105.

    Full description at Econpapers || Download paper

  43. Why do consumers buy impulsively during live streaming? A deep learning-based dual-stage SEM-ANN analysis. (2022). Dwivedi, Yogesh K ; Lo, Pei-San ; Ooi, Keng-Boon ; Tan, Garry Wei-Han ; Aw, Eugene Cheng-Xi ; Metri, Bhimaraya.
    In: Journal of Business Research.
    RePEc:eee:jbrese:v:147:y:2022:i:c:p:325-337.

    Full description at Econpapers || Download paper

  44. Measuring engagement on twitter using a composite index: An application to social media influencers. (2022). Muoz, Maria M ; Rojas-De, Maria-Mercedes ; Navas-Sarasola, Carlos.
    In: Journal of Informetrics.
    RePEc:eee:infome:v:16:y:2022:i:4:s175115772200075x.

    Full description at Econpapers || Download paper

  45. Linguistic drivers of misinformation diffusion on social media during the COVID-19 pandemic. (2021). Visentin, Marco ; Domenico, Giandomenico ; Tuan, Annamaria.
    In: Italian Journal of Marketing.
    RePEc:spr:ijmark:v:2021:y:2021:i:4:d:10.1007_s43039-021-00026-9.

    Full description at Econpapers || Download paper

  46. The Role of Opinion Leaders in the Sustainable Development of Corporate-Led Consumer Advice Networks: Evidence from a Chinese Travel Content Community. (2021). Li, XU ; Wu, Lianren ; Qi, Jiayin ; Kong, Deli.
    In: Sustainability.
    RePEc:gam:jsusta:v:13:y:2021:i:19:p:11128-:d:652054.

    Full description at Econpapers || Download paper

  47. The Continued Use of Social Commerce Platforms and Psychological Anxiety—The Roles of Influencers, Informational Incentives and FoMO. (2021). Zhang, Yuxin ; Zheng, Yinyin ; Li, XU ; Shi, Nan ; Wu, Lianren ; Qi, Jiayin.
    In: IJERPH.
    RePEc:gam:jijerp:v:18:y:2021:i:22:p:12254-:d:684960.

    Full description at Econpapers || Download paper

  48. Tell me a story about yourself: The words of shopping experience and self-satisfaction. (2021). Visentin, Marco ; Petruzzellis, Luca ; Chebat, Jean-Charles ; Colladon, Andrea Fronzetti.
    In: Journal of Retailing and Consumer Services.
    RePEc:eee:joreco:v:63:y:2021:i:c:s0969698921002691.

    Full description at Econpapers || Download paper

  49. Shopping centers revisited: The interplay between consumers€™ spontaneous online communications and retail planning. (2021). de Pietro, Michela ; Pantano, Eleonora ; Dennis, Charles.
    In: Journal of Retailing and Consumer Services.
    RePEc:eee:joreco:v:61:y:2021:i:c:s0969698921001429.

    Full description at Econpapers || Download paper

  50. Tweets to escape: Intercultural differences in consumer expectations and risk behavior during the COVID-19 lockdown in three European countries. (2021). Devereux, Luke ; Pizzi, Gabriele ; Pantano, Eleonora ; Priporas, Constantinos-Vasilios.
    In: Journal of Business Research.
    RePEc:eee:jbrese:v:130:y:2021:i:c:p:59-69.

    Full description at Econpapers || Download paper

  51. When a luxury brand bursts: Modelling the social media viral effects of negative stereotypes adoption leading to brand hate. (2021). Pantano, Eleonora.
    In: Journal of Business Research.
    RePEc:eee:jbrese:v:123:y:2021:i:c:p:117-125.

    Full description at Econpapers || Download paper

  52. Does involvement in corporate social irresponsibility affect the linguistic features of corporate social responsibility reports?. (2020). Corciolani, Matteo ; Nieri, Federica ; Tuan, Annamaria.
    In: Corporate Social Responsibility and Environmental Management.
    RePEc:wly:corsem:v:27:y:2020:i:2:p:670-680.

    Full description at Econpapers || Download paper

  53. Word of mouth: How upward social comparisons influence the sharing of consumption experiences. (2020). Vázquez, Ana ; Dub, LI ; Vazquez, Ana Suarez ; del Rio, Ana Belen.
    In: MPRA Paper.
    RePEc:pra:mprapa:120089.

    Full description at Econpapers || Download paper

  54. Too much cocited documents. This list is not complete

Coauthors

Authors registered in RePEc who have wrote about the same topic

Report date: 2025-09-29 01:04:13 || Missing content? Let us know

CitEc is a RePEc service, providing citation data for Economics since 2001. Last updated August, 3 2024. Contact: Jose Manuel Barrueco.