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   In: Journal of Retailing and Consumer Services.
   RePEc:eee:joreco:v:85:y:2025:i:c:s0969698925000694.

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2. Are assertive messages more effective in live marketing? Matching effects of anchor type and message assertiveness on purchase intention. (2025). Gong, Yanping ; Huang, Rong ; Chen, Zhuo ; Liu, Yongdan ; Tan, Yuxuan.
   In: Journal of Retailing and Consumer Services.
   RePEc:eee:joreco:v:85:y:2025:i:c:s0969698925000657.

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3. When peripheral route meets central route: An elaboration likelihood model of sales performance in live commerce. (2025). Wang, Qian ; Yao, Xinlin ; Li, Ruihao ; Yan, Xiangbin.
   In: Journal of Retailing and Consumer Services.
   RePEc:eee:joreco:v:84:y:2025:i:c:s0969698924005149.

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4. More than enough is too much: Curvilinear relationship between anchor body movements and sales in live streaming e-commerce. (2025). Yang, Yang ; Zhao, Jichang ; Li, Yashuai.
   In: Journal of Retailing and Consumer Services.
   RePEc:eee:joreco:v:84:y:2025:i:c:s0969698924005071.

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5. Quality-differentiated distribution strategies between live streaming and online channels. (2025). Yuan, Rui ; Liu, Jiqiong ; Wang, Guanxiong ; Feng, Shuai.
   In: Journal of Retailing and Consumer Services.
   RePEc:eee:joreco:v:82:y:2025:i:c:s0969698924003527.

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6. Beyond bundles: Choosing product bundles increases shopping basket size. (2024). Geuens, Maggie ; Ribbers, Daphne ; Volles, Barbara Kobuszewki ; van Kerckhove, Anneleen.
   In: Journal of Retailing and Consumer Services.
   RePEc:eee:joreco:v:81:y:2024:i:c:s096969892400331x.

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7. How do consumers€™ attitudes differ across their basic characteristics toward live-streaming commerce of green agricultural products: A preliminary exploration based on correspondence analysis, logistic regression and decision tree. (2024). Wang, Ying ; Fang, Lin ; Pan, Jialing ; Lan, Jiahui.
   In: Journal of Retailing and Consumer Services.
   RePEc:eee:joreco:v:80:y:2024:i:c:s0969698924002182.

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8. Different roles of two kinds of digital coexistence: The impact of social presence on consumers purchase intention in the live streaming shopping context. (2024). Chen, Rui ; Li, Nianlin ; Xuan, Changchun.
   In: Journal of Retailing and Consumer Services.
   RePEc:eee:joreco:v:80:y:2024:i:c:s0969698924001863.

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9. Live streaming and livelihoods: Decoding the creator Economys influence on consumer attitude and digital behavior. (2024). Sarfraz, Muddassar ; Ivascu, Larisa ; Sun, Jianmin ; Ozturk, Ilknur ; Han, Heesup.
   In: Journal of Retailing and Consumer Services.
   RePEc:eee:joreco:v:78:y:2024:i:c:s0969698924000493.

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10. Get inspired and pay for the goods: An investigation of customer inspiration and purchase intention in livestream shopping. (2024). Ba, Zhichao ; Zhao, Yuxiang Chris ; Yao, Xinlin ; Song, Shijie.
    In: Journal of Retailing and Consumer Services.
    RePEc:eee:joreco:v:78:y:2024:i:c:s0969698924000468.

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11. Importance and performance in PLS-SEM and NCA: Introducing the combined importance-performance map analysis (cIPMA). (2024). Hauff, Sven ; Richter, Nicole Franziska ; Sarstedt, Marko ; Ringle, Christian M.
    In: Journal of Retailing and Consumer Services.
    RePEc:eee:joreco:v:78:y:2024:i:c:s0969698924000195.

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12. From a functional service to an emotional €˜saviour€™: A structural analysis of logistics values for in-home consumers. (2024). Liu, Yanfeng ; Wang, Xueqin ; Cai, Lanhui ; Yuen, Kum Fai.
    In: Journal of Retailing and Consumer Services.
    RePEc:eee:joreco:v:78:y:2024:i:c:s0969698923004472.

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13. More is not always better: Examining the drivers of livestream sales from an information overload perspective. (2024). Zhao, Yanhui ; Pan, Siyu ; Zhang, Cong.
    In: Journal of Retailing and Consumer Services.
    RePEc:eee:joreco:v:77:y:2024:i:c:s0969698923004022.

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14. Inclusive advertising featuring disability on instagram: Effect on consumer well-being, brand engagement, and purchase intention. (2023). Jamil, Raja Ahmed ; Lee, Kangyoon ; Shah, Adnan Muhammad ; Qayyum, Abdul.
    In: Journal of Retailing and Consumer Services.
    RePEc:eee:joreco:v:75:y:2023:i:c:s096969892300262x.

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15. Optimal contracts with moral hazard and adverse selection in a live streaming commerce market. (2023). Zhang, Yanfen ; Xu, QI.
    In: Journal of Retailing and Consumer Services.
    RePEc:eee:joreco:v:74:y:2023:i:c:s0969698923001662.

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1. Social media influencer marketing: foundations, trends, and ways forward. (2025). Joshi, Yatish ; Lim, Weng Marc ; Jagani, Khyati ; Kumar, Satish.
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2. Delight my brain and my eyes: Credibility and aesthetic judgments of endorsers. (2025). Volkmer, Sara Alida ; Meianer, Martin.
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   RePEc:eee:joreco:v:84:y:2025:i:c:s0969698924005137.

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3. We match! Building online brand engagement behaviours through emotional and rational processes. (2025). Ruiz, Carla ; Ballester, Estefania ; Veloutsou, Cleopatra ; Rubio, Natalia.
   In: Journal of Retailing and Consumer Services.
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4. How language arousal affects purchase intentions in online retailing? The role of virtual versus human influencers, language typicality, and trust. (2025). Han, Yao ; Wang, Bin ; Lu, Xiaoli ; Kandampully, Jay.
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5. An Investigation of Celebrities€™ and Influencers€™ Credibility Dimensions in Different Generations. (2024). Bratina, Danijel.
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6. Effects of heuristic and systematic cues on perceived content credibility of Sina Weibo influencers: the moderating role of involvement. (2024). Jian, Wang ; Rashidin, Md Salamun ; Javed, Sara.
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7. Impact of internet celebrities’ short videos on audiences’ visit intentions: Is beauty power?. (2024). Sun, Yang ; Li, Peng.
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8. Transforming a social media influencer’s influential power to followers’ word of mouth and purchase intention: the role of brand attachment, brand credibility, and parasocial relationship. (2024). Lu, Hsiao-Han ; Chen, Ching-Fu.
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9. Understanding Gen Z and Gen X Responses to Influencer Communications. (2024). Bratina, Danijel ; Faganel, Armand.
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10. Unveiling the optimal configuration of impulsive buying behavior using fuzzy set qualitative comparative analysis and multi-criteria decision approach. (2024). Muhsen, Yousif Raad ; Chew, Xinying ; Abbas, Sammar ; Khaw, Khai Wah ; Alnoor, Alhamzah.
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11. Social media influencer over-endorsement: Implications from a moderated-mediation analysis. (2024). Lim, Weng Marc ; Koay, Kian Yeik ; Cheah, Chee Wei.
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12. The potency of audiovisual attractiveness and influencer marketing: The road to customer behavioral engagement. (2024). Siddiqi, Umar Iqbal ; Islam, Tahir ; Gugnani, Ritika ; Attri, Rekha ; Akhtar, Naeem.
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13. Avatars of influence: Understanding how virtual influencers trigger consumer engagement on online booking platforms. (2024). Islam, Tahir ; Rather, Raouf Ahmad ; Akhtar, Naeem ; Pant, Manoj Kumar ; Sharma, Anshuman ; Kuzior, Aleksandra ; Hameed, Zahid.
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14. From likes to loyalty: Exploring the impact of influencer credibility on purchase intentions in TikTok. (2024). Kalinia, Zoran ; Rodriguez-Lpez, Mara Eugenia ; Alcntara-Pilar, Juan Miguel ; Libana-Cabanillas, Francisco.
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15. GNN-IR: Examining graph neural networks for influencer recommendations in social media marketing. (2024). Park, Jinhee ; Ahn, Hyeongjin ; Kim, Dongjae.
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16. Exploring the roles of vlogger characteristics and video attributes on followers€™ value perceptions and behavioral intention. (2024). Tai, Yi-Wen ; Lu, Hsiao-Han ; Chen, Ching-Fu.
    In: Journal of Retailing and Consumer Services.
    RePEc:eee:joreco:v:77:y:2024:i:c:s096969892300437x.

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17. How micro- (vs. mega-) influencers generate word of mouth in the digital economy age: The moderating role of mindset. (2024). Seo, Yuri ; Li, Wenting ; Park, Jiwoon ; Lee, Jimin ; Septianto, Felix ; Zhao, Fang.
    In: Journal of Business Research.
    RePEc:eee:jbrese:v:171:y:2024:i:c:s0148296323007464.

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18. Can you sense without being human? Comparing virtual and human influencers endorsement effectiveness. (2023). Lei, Yueqiu ; Zhou, QI ; Li, Huajun ; An, Hongyu.
    In: Journal of Retailing and Consumer Services.
    RePEc:eee:joreco:v:75:y:2023:i:c:s0969698923002035.

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19. How fashion cewebrity influences customer engagement behavior in emerging economy? Social network influence as moderator. (2023). Ahmad, Rehan ; Salem, Narjes Haj ; Ishaq, Muhammad Ishtiaq ; Khan, Ayesha ; Raza, Ali.
    In: Journal of Retailing and Consumer Services.
    RePEc:eee:joreco:v:74:y:2023:i:c:s096969892300139x.

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20. Empathy with influencers? The impact of the sensory advertising experience on user behavioral responses. (2023). Chen, Shuang ; Zhou, QI ; Li, Bin.
    In: Journal of Retailing and Consumer Services.
    RePEc:eee:joreco:v:72:y:2023:i:c:s0969698923000334.

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21. Effects of in-store live stream on consumers€™ offline purchase intention. (2023). Chiong, Raymond ; Zhang, Peilin ; Hasan, Najmul ; Aljaroodi, Hussain M ; Tian, Feng ; Chao, Chih-Wei.
    In: Journal of Retailing and Consumer Services.
    RePEc:eee:joreco:v:72:y:2023:i:c:s0969698923000097.

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22. Examining the effects of authenticity fit and association fit: A digital human avatar endorsement model. (2023). Li, Yaqi ; Huang, Jinsong.
    In: Journal of Retailing and Consumer Services.
    RePEc:eee:joreco:v:71:y:2023:i:c:s096969892200323x.

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23. Influencer marketing on TikTok: The effectiveness of humor and followers€™ hedonic experience. (2023). Barta, Sergio ; Flavin, Marta ; Belanche, Daniel ; Fernndez, Ana.
    In: Journal of Retailing and Consumer Services.
    RePEc:eee:joreco:v:70:y:2023:i:c:s0969698922002429.

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24. Endorsement effectiveness of different social media influencers: The moderating effect of brand competence and warmth. (2023). Ren, Shengnan ; Karimi, Sahar ; Cai, Jianfeng ; Velazquez, Alberto Bravo.
    In: Journal of Business Research.
    RePEc:eee:jbrese:v:156:y:2023:i:c:s0148296322009419.

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25. How Influencer Credibility and Advertising Disclosure affects Purchase Intention. (2022). Sesar, Vesna ; Martinevi, Ivana ; Hunjet, Anica.
    In: Proceedings of the ENTRENOVA - ENTerprise REsearch InNOVAtion Conference (2022), Hybrid Conference, Opatija, Croatia.
    RePEc:zbw:entr22:268331.

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26. Binge Watching and the Role of Social Media Virality towards promoting Netflix€™s Squid Game. (2022). Ahmed, Wasim ; Das, Ronnie ; Hardey, Mariann ; Fenton, Alex.
    In: IIM Kozhikode Society & Management Review.
    RePEc:sae:iimkoz:v:11:y:2022:i:2:p:222-234.

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