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   RePEc:eee:joreco:v:85:y:2025:i:c:s0969698925000700.

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2. The power of voice: Investigating the effects of streamer voice characteristics on sales performance in live streaming E-commerce. (2025). Zheng, Yujie ; Liu, Ling ; Luo, Lijuan ; Wang, Yuwei.
   In: Journal of Retailing and Consumer Services.
   RePEc:eee:joreco:v:84:y:2025:i:c:s0969698925000396.

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3. More than enough is too much: Curvilinear relationship between anchor body movements and sales in live streaming e-commerce. (2025). Yang, Yang ; Zhao, Jichang ; Li, Yashuai.
   In: Journal of Retailing and Consumer Services.
   RePEc:eee:joreco:v:84:y:2025:i:c:s0969698924005071.

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4. The effectiveness of human vs. AI voice-over in short video advertisements: A cognitive load theory perspective. (2024). Zhang, Zhe ; Wang, Xinmeng ; Jiang, Qingyun.
   In: Journal of Retailing and Consumer Services.
   RePEc:eee:joreco:v:81:y:2024:i:c:s0969698924003011.

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5. Should live-streaming platforms nonexclusively promote brands from traditional retail platforms?. (2024). Qian, Yong ; Yu, Jing ; Zhou, Chi.
   In: Journal of Retailing and Consumer Services.
   RePEc:eee:joreco:v:80:y:2024:i:c:s0969698924002261.

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