1. Product-independent or product-dependent: The impact of virtual influencers€™ primed identity on purchase intention. (2025). Zhang, Yuexian ; Wang, Xueying.
   In: Journal of Retailing and Consumer Services.
   RePEc:eee:joreco:v:84:y:2025:i:c:s0969698924003849.

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2. Predictors of social media influencer marketing effectiveness: A comprehensive literature review and meta-analysis. (2025). Henkel, Sven ; Krause, Franziska ; Sprl-Wang, Katja.
   In: Journal of Business Research.
   RePEc:eee:jbrese:v:186:y:2025:i:c:s0148296324004958.

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3. Impact of internet celebrities’ short videos on audiences’ visit intentions: Is beauty power?. (2024). Sun, Yang ; Li, Peng.
   In: Palgrave Communications.
   RePEc:pal:palcom:v:11:y:2024:i:1:d:10.1057_s41599-024-02895-9.

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4. The power of facial expressions in branding: can emojis versus human faces shape emotional contagion and brand fun?. (2024). Almeida, Pedro ; Rita, Paulo ; Herter, Marcia ; Pinto, Diego Costa.
   In: Journal of Brand Management.
   RePEc:pal:jobman:v:31:y:2024:i:5:d:10.1057_s41262-024-00357-w.

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5. Image isn’t everything: Personality attractiveness, physical attractiveness, and self-employment earnings. (2024). Patel, Pankaj C ; Wolfe, Marcus T.
   In: Small Business Economics.
   RePEc:kap:sbusec:v:62:y:2024:i:2:d:10.1007_s11187-023-00784-0.

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6. Showing usage behavior or not? The effect of virtual influencers€™ product usage behavior on consumers. (2024). Huang, Zan ; Sun, YU ; Zhang, Jiaen ; Yang, Defeng.
   In: Journal of Retailing and Consumer Services.
   RePEc:eee:joreco:v:79:y:2024:i:c:s0969698924001553.

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7. Understanding the impact of national culture differences on customers€™ online social shopping behaviours. (2024). Aboul-Dahab, Sameh ; Abdo, Said Shabban ; Eid, Riyad ; Abdelwahab, Mohamed ; Lababdi, Houyem Chaib ; Agag, Gomaa.
   In: Journal of Retailing and Consumer Services.
   RePEc:eee:joreco:v:79:y:2024:i:c:s0969698924001231.

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8. The effects of residential mobility on consumers€™ preference for paradox brands. (2024). Jiang, Xia ; Yao, Qing ; Deng, Fengyi ; Yang, Defeng.
   In: Journal of Retailing and Consumer Services.
   RePEc:eee:joreco:v:78:y:2024:i:c:s0969698924000237.

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9. Influencer is the New Recommender: insights for Theorising Social Recommender Systems. (2023). Bawack, Ransome Epie ; Bonhoure, Emilie.
   In: Information Systems Frontiers.
   RePEc:spr:infosf:v:25:y:2023:i:1:d:10.1007_s10796-022-10262-9.

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10. Is beauty always good? Effects of visual presentation of Influencer€™s aesthetic labor on brand purchase intention. (2023). Xie, Shengcheng ; Wei, Haiying ; Liu, FU.
    In: Journal of Retailing and Consumer Services.
    RePEc:eee:joreco:v:75:y:2023:i:c:s0969698923002795.

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11. Persuasive cues and reciprocal behaviors in influencer-follower relationships: The mediating role of influencer defense. (2023). Wei, Joicey ; Wong, Amy.
    In: Journal of Retailing and Consumer Services.
    RePEc:eee:joreco:v:75:y:2023:i:c:s0969698923002540.

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12. Can you sense without being human? Comparing virtual and human influencers endorsement effectiveness. (2023). Lei, Yueqiu ; Zhou, QI ; Li, Huajun ; An, Hongyu.
    In: Journal of Retailing and Consumer Services.
    RePEc:eee:joreco:v:75:y:2023:i:c:s0969698923002035.

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13. The neurophysiological mechanisms underlying brand personality consumer attraction: EEG and GSR evidence. (2023). Xu, Zhiwei ; Lai, Yuanhang ; Zhang, Pengfei ; Tu, Mengting ; Luo, Jiawen.
    In: Journal of Retailing and Consumer Services.
    RePEc:eee:joreco:v:73:y:2023:i:c:s0969698923000437.

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14. Is Personality Key? Persuasive Effects of Prior Attitudes and Personality in Political Microtargeting. (2023). Kramer, Nicole ; Decker, Hannah.
    In: Media and Communication.
    RePEc:cog:meanco:v:11:y:2023:i:3:p:250-261.

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15. Is Personality Key? Persuasive Effects of Prior Attitudes and Personality in Political Microtargeting. (2023). Krmer, Nicole ; Decker, Hannah.
    In: Media and Communication.
    RePEc:cog:meanco:v11:y:2023:i:3:p:250-261.

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16. Building influencers credibility on Instagram: Effects on followers€™ attitudes and behavioral responses toward the influencer. (2021). Ibez-Snchez, Sergio ; Flavin, Marta ; Casal, Luis V ; Belanche, Daniel.
    In: Journal of Retailing and Consumer Services.
    RePEc:eee:joreco:v:61:y:2021:i:c:s096969892100151x.

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