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2. Neuro-signaling techniques in advertisement endorsements: Unveiling consumer responses and behavioral trends. (2025). Adalarasu, K ; Begum, Ghousiya K ; Priyan, Vishnu M ; Devendranath, C ; Sriram, G V.
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3. Decoding consumer purchase decisions: exploring the predictive power of EEG features in online shopping environments using machine learning. (2024). Xu, Zhiwei ; Liu, Siqi.
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4. Unveiling impact dynamics: Discriminatory brand advertisements, stress response, and the call for ethical marketing practices. (2024). Weiss-Sidi, Merav ; Friedmann, Enav ; Solodoha, Eliran.
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5. The effects of residential mobility on consumers€™ preference for paradox brands. (2024). Jiang, Xia ; Yao, Qing ; Deng, Fengyi ; Yang, Defeng.
   In: Journal of Retailing and Consumer Services.
   RePEc:eee:joreco:v:78:y:2024:i:c:s0969698924000237.

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