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33. Traveler segmentation through Instagram Fashion Influencers. Mirror Tourist as a new segment consumer group. (2024). Crespo-Pereira, Vernica ; Castellanos-Garca, Pablo ; Snchez-Amboage, Eva.
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34. GNN-IR: Examining graph neural networks for influencer recommendations in social media marketing. (2024). Park, Jinhee ; Ahn, Hyeongjin ; Kim, Dongjae.
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35. How do social media influencers induce the urge to buy impulsively? Social commerce context. (2024). Islam, Tahir ; Azam, Muhammad ; Shamim, Komal.
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36. The authenticity advantage: How influencer authenticity management strategies shape digital engagement with sponsored videos. (2024). Chen, Jiada ; Liao, Junyun.
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37. Exploring determinants of non-fungible token creators’ engagement behaviors on metaverse-based NFT platforms: A multi-analytical SEM-IPMA method. (2024). Shen, Yung-Cheng ; Lee, Crystal T.
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38. Human versus virtual influences, a comparative study. (2024). Flavian, Marta ; Casalo, Luis V ; Belanche, Daniel.
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39. Leveraging online selling through social media influencers. (2024). Shuqair, Saleh ; Filieri, Raffaele ; Viglia, Giampaolo ; Pinto, Diego Costa ; Mattila, Anna S.
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40. How micro- (vs. mega-) influencers generate word of mouth in the digital economy age: The moderating role of mindset. (2024). Seo, Yuri ; Li, Wenting ; Park, Jiwoon ; Lee, Jimin ; Septianto, Felix ; Zhao, Fang.
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41. Who are Portuguese followers of social media influencers (SMIs), and their attitudes towards SMIs? An exploratory study. (2023). Anabela, Rodrigues ; Silvia, Lopes ; Angela, Leite.
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42. Be constantly different! How to manage influencer authenticity. (2023). Weitzl, Wolfgang J ; Zniva, Robert ; Lindmoser, Christina.
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43. Leveraging online selling through social media influencers. (2023). Shuqair, S ; Filieri, R ; Viglia, G ; Pinto, D C ; Mattila, A.
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44. Exploring the Success Factors of Smart City Adoption via Structural Equation Modeling. (2023). Alkdour, Tayseer ; Shishakly, Rima ; Almaiah, Mohammed Amin ; Alrawad, Mahmoud ; Lutfi, Abdalwali.
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45. The Mediating Effect of Herd Behavior and Brand Attitude towards the Impact of Spokesman Credibility, Source Fit, and Online Word-of-Mouth on Purchase Intention. (2023). Wu, Li-Wei ; Lin, Hongxi ; Su, Bo-Chiuan.
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46. The role of influencer€“follower congruence in the relationship between influencer marketing and purchase behaviour. (2023). Correia, Ricardo Fontes ; Kuslys, Marius ; MacKeviciene, Ieva ; Venciute, Dominyka.
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47. Effects of in-store live stream on consumers€™ offline purchase intention. (2023). Chiong, Raymond ; Zhang, Peilin ; Hasan, Najmul ; Aljaroodi, Hussain M ; Tian, Feng ; Chao, Chih-Wei.
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48. Trust me, Im an influencer! - Causal recipes for customer trust in artificial intelligence influencers in the retail industry. (2023). Alboqami, Hassan.
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49. Influencer marketing on TikTok: The effectiveness of humor and followers€™ hedonic experience. (2023). Barta, Sergio ; Flavin, Marta ; Belanche, Daniel ; Fernndez, Ana.
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50. Electronic word-of-mouth from video bloggers: The role of content quality and source homophily across hedonic and utilitarian products. (2023). Filieri, Raffaele ; Du, Hao ; Acikgoz, Fulya.
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51. Micro, macro and mega-influencers on instagram: The power of persuasion via the parasocial relationship. (2023). Conde, Rita ; Casais, Beatriz.
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52. Endorsement effectiveness of different social media influencers: The moderating effect of brand competence and warmth. (2023). Ren, Shengnan ; Karimi, Sahar ; Cai, Jianfeng ; Velazquez, Alberto Bravo.
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53. Mining Twitter lists to extract brand-related associative information for celebrity endorsement. (2023). Angelidou, Sofia ; Pratikakis, Polyvios ; Oikonomidou, Maria ; Katsikeas, Constantine S ; Saridakis, Charalampos.
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54. Changes in the intensity and impact of factors influencing consumer behaviour in the food market over time. (2023). Baláková, Irena ; Stavkova, Jana ; Antoova, Irena.
    In: Agricultural Economics.
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55. Distilling network effects from Steam. (2022). Tudon, Jose.
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56. The Big Five Dyad Congruence and Compulsive Buying: A Case of Service Encounters. (2022). Tauni, Muhammad Zubair ; Ali, F.
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57. The Impact of Sustainable Management Strategies of Sports Apparel Brands on Brand Reliability and Purchase Intention through Single Person Media during COVID-19 Pandemic: A Path Analysis. (2022). Kim, UK ; Chung, Taerin ; Lee, Kwang-Yong.
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58. Destination Personality and Behavioral Intention in Hainan’s Golf Tourism during COVID-19 Pandemic: Mediating Role of Destination Image and Self-Congruity. (2022). Chai, Weiqi ; Zhang, Shuai ; Kim, Kyungsik ; Yim, Brain H ; Hyun, Boram.
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59. The Big Five dyad congruence and compulsive buying: A case of service encounters. (2022). Tauni, Muhammad Zubair ; Ali, Fayaz.
    In: Journal of Retailing and Consumer Services.
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60. Effective influencer marketing: A social identity perspective. (2022). Farivar, Samira ; Wang, Fang.
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61. Generation, susceptibility, and response regarding negativity: An in-depth analysis on negative online reviews. (2022). Marvi, Reza ; Foroudi, Pantea ; Colmekcioglu, Nazan ; Okumus, Fevzi.
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62. The Green Competitiveness of Enterprises: Justifying the Quality Criteria of Digital Marketing Communication Channels. (2021). Lyulyov, Oleksii ; Chen, Yang ; Pimonenko, Tetyana ; Chygryn, Olena ; Kwilinski, Aleksy.
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63. How Can the Celebrity Endorsement Effect Help Consumer Engagement? A Case of Promoting Tourism Products through Live Streaming. (2021). Chen, Xiaohua ; Lee, Timothy J ; Qiu, Luyi.
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64. The Power of Consequential Product Sounds. (2021). Sirianni, Nancy J ; Ringler, Christine ; Christenson, Brett.
    In: Journal of Retailing.
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65. The roles of sensory perceptions and mental imagery in consumer decision-making. (2021). Park, Minjung ; Kim, Minjeong ; Yoo, Jungmin.
    In: Journal of Retailing and Consumer Services.
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