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6. Virtual influencer and cultural heritage destination: Endorsement effectiveness of virtual versus human influencers. (2025). Li, Gang ; Sun, Xinru ; Zhang, KE.
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7. Is AI Better than Humans? Unveiling the Boundary Conditions Under Which Virtual Influencers Outperform Human Influencers in Endorsing Sustainable Products. (2024). Sade, Abu Bakar ; Huam, Hon Tat ; Yan, XU.
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8. From virtual voices to real impact: Authenticity, altruism, and egoism in social advocacy by human and virtual influencers. (2024). You, Leping ; Liu, Fanjue.
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9. Born for marketing? The effects of virtual versus human influencers on brand endorsement effectiveness: The role of advertising recognition. (2024). Zhang, Zichen ; Chen, SI ; Tuo, Muyuan ; Deng, Fengyi.
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10. Is virtual streamer useful? Effect of streamer type on consumer brand forgiveness when streamers make inappropriate remarks. (2024). Cui, Yunce ; Zhang, Xiaofei ; Liu, Kexi ; Xie, Jifei ; Wu, Haoyu.
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11. Standing out or fitting in? How perceived autonomy affects virtual influencer marketing outcomes. (2024). Huang, LI ; Zhang, LU ; Miao, Murong ; Zheng, Xiaoyun.
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2. Financial Technological Innovation, Sustainable Operations, and Efficiency: a Study of SMBs in Times of Crisis. (2024). Jawad, Muhammad ; Naz, Munazza.
   In: Journal of the Knowledge Economy.
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3. Beyond the first bite: understanding how online experience shapes user loyalty in the mobile food app market. (2024). Upadhyay, Yogesh ; Baber, Ruturaj ; Cain, Lisa ; Paul, Justin.
   In: Electronic Commerce Research.
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4. THE ROLE OF ARTIFICIAL INTELLIGENCE IN CULTURAL PRODUCT DEVELOPMENT: A COMPREHENSIVE ANALYSIS. (2024). Georgiana, Trif.
   In: Social-Economic Debates.
   RePEc:sdb:social:v:13:y:2024:i:2:n:5:p:43-54.

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5. Understand AI Driven Marketing Capabilities: Empowering Customer Experience and Deliver Value with Intelligent Tools and Technologies. (2024). Tanase, George Cosmin.
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6. How can brands mitigate the consequences of negative digital customer experience? Investigating roles of brand attachment, brand community support, and adaptive coping. (2024). Pahi, Sampa Anupurba ; Jain, Anuj ; Pradhan, Debasis.
   In: Journal of Brand Management.
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7. Entrepreneurship 4.0 and Success Factors in the Context of Industry 4.0: A literature review. (2024). Ahmed, Abriane ; Badr, Machkour.
   In: Post-Print.
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8. Ready for take-off? The dual role of affective and cognitive evaluations in the adoption of Urban Air Mobility services. (2024). Hogreve, Jens ; Janotta, Frederica.
   In: Transportation Research Part A: Policy and Practice.
   RePEc:eee:transa:v:185:y:2024:i:c:s0965856424001708.

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9. Virtual vs. human influencer: Effects on users’ perceptions and brand outcomes. (2024). Iacobucci, Serena ; de Cicco, Roberta ; Palumbo, Riccardo ; Cannito, Loreta ; Ceccato, Irene ; Onesti, Gianni.
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10. AI-empowered scale development: Testing the potential of ChatGPT. (2024). Dwivedi, Yogesh K ; Lasarov, Wassili ; Hoffmann, Stefan.
    In: Technological Forecasting and Social Change.
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11. Emerging technologies and shifting consumer motives: Projecting the future of the top-tier sports media product. (2024). Schmidt, Sascha L ; Schreyer, Dominik ; Geissler, Dominik ; Beiderbeck, Daniel.
    In: Technological Forecasting and Social Change.
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12. Intelligent influencer marketing: how AI-powered virtual influencers outperform human influencers. (2024). Puertas, Rosa ; Carracedo, Patricia ; Allal-Cherif, Oihab.
    In: Technological Forecasting and Social Change.
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13. Customer experience quality with social robots: Does trust matter?. (2024). Roy, Sanjit K ; Sadeque, Saalem ; Gruner, Richard L ; Singh, Gaganpreet.
    In: Technological Forecasting and Social Change.
    RePEc:eee:tefoso:v:198:y:2024:i:c:s0040162523007175.

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14. Online shopping: How can algorithm performance expectancy enhance impulse buying?. (2024). Gallin, Steffie ; Portes, Audrey.
    In: Journal of Retailing and Consumer Services.
    RePEc:eee:joreco:v:81:y:2024:i:c:s0969698924002844.

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15. Technology roadmapping for the e-commerce sector: A text-mining approach. (2024). Vijay, Tata Sai ; Singh, Shiwangi.
    In: Journal of Retailing and Consumer Services.
    RePEc:eee:joreco:v:81:y:2024:i:c:s096969892400273x.

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16. Unlocking the potential of AI: Enhancing consumer engagement in the beauty and cosmetic product purchases. (2024). Khorana, Sangeeta ; Chakraborty, Debarun ; Polisetty, Aruna.
    In: Journal of Retailing and Consumer Services.
    RePEc:eee:joreco:v:79:y:2024:i:c:s0969698924001383.

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17. Deciphering technological contributions of visibility and interactivity to website atmospheric and customer stickiness in AI-driven websites: The pivotal function of online flow state. (2024). Ruan, Yang ; Zhang, Kaige ; Pang, Hua.
    In: Journal of Retailing and Consumer Services.
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18. Can chatbot customer service match human service agents on customer satisfaction? An investigation in the role of trust. (2024). Stough, Rusty A ; Huang, Dongling ; Markovitch, Dmitri G.
    In: Journal of Retailing and Consumer Services.
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19. Customer experience in AI-enabled products: Scale development and validation. (2024). Du, Qinglong ; Wang, Ping ; Li, Kunyang.
    In: Journal of Retailing and Consumer Services.
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20. Artificial intelligence and consumer behavior: From predictive to generative AI. (2024). Puntoni, Stefano ; Hermann, Erik.
    In: Journal of Business Research.
    RePEc:eee:jbrese:v:180:y:2024:i:c:s0148296324002248.

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21. Human versus virtual influences, a comparative study. (2024). Flavian, Marta ; Casalo, Luis V ; Belanche, Daniel.
    In: Journal of Business Research.
    RePEc:eee:jbrese:v:173:y:2024:i:c:s0148296323008524.

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22. Technology adoption as survival strategy for small and medium enterprises during COVID-19. (2023). Mishrif, Ashraf ; Khan, Asharul.
    In: Journal of Innovation and Entrepreneurship.
    RePEc:spr:joiaen:v:12:y:2023:i:1:d:10.1186_s13731-023-00317-9.

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23. Between Handholding and Hand-held Devices: Marketing Through Smartphone Innovation and Women’s Entrepreneurship in Post Conflict Economies in Times of Crisis. (2023). Madichie, Nnamdi O ; Ameen, Nisreen ; Anand, Amitabh.
    In: Information Systems Frontiers.
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24. Customers’ motives to co-create in smart services interactions. (2023). Kumar, Satish ; Roy, Sanjit K ; Ameen, Nisreen ; Singh, Gaganpreet ; Hatton, Corey ; Dey, Bidit.
    In: Electronic Commerce Research.
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25. AI service impacts on brand image and customer equity: empirical evidence from China. (2023). Liu, Yue ; Wang, Shuman ; Yuan, Chunlin.
    In: Journal of Brand Management.
    RePEc:pal:jobman:v:30:y:2023:i:1:d:10.1057_s41262-022-00292-8.

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26. Luxury in female technology (FemTech): Selection of smart jewelry for women through BCM-MARCOS group decision-making framework with fuzzy ZE-numbers. (2023). Hajiaghaei-Keshteli, Mostafa ; Ogel, Lkin Yaran ; Haseli, Gholamreza ; Ecer, Fatih.
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27. Social companionship with artificial intelligence: Recent trends and future avenues. (2023). Dwivedi, Yogesh K ; Verma, Sanjeev ; Das, Ronnie ; Chaturvedi, Rijul.
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28. Examining the role of consumer motivations to use voice assistants for fashion shopping: The mediating role of awe experience and eWOM. (2023). Dwivedi, Yogesh K ; Purohit, Sonal ; Filieri, Raffaele ; Kautish, Pradeep.
    In: Technological Forecasting and Social Change.
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29. The role of augmented reality in redefining e-tailing: A review and research agenda. (2023). Jayaswal, Pragya ; Parida, Biswajita.
    In: Journal of Business Research.
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30. The perks and perils of artificial intelligence use in lateral exchange markets. (2023). Goodstein, Ronald C ; Schweiger, Elisa B ; Grewal, Dhruv ; Satornino, Cinthia B ; Guha, Abhijit.
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31. The impact of artificial intelligence capabilities on servitization: The moderating role of absorptive capacity-A dynamic capabilities perspective. (2023). Lopez-Tenorio, Pablo J ; Abou-Foul, Mohamad ; Ruiz-Alba, Jose L.
    In: Journal of Business Research.
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32. Is digital transformation threatened? A systematic literature review of the factors influencing firms’ digital transformation and internationalization. (2023). Ameen, Nisreen ; Kotabe, Masaaki ; Signoret, Mario ; Feliciano-Cestero, Maria M ; Paul, Justin.
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33. Are AI chatbots a cure-all? The relative effectiveness of chatbot ambidexterity in crafting hedonic and cognitive smart experiences. (2023). Gao, Wei ; Fan, Hua ; Han, Bing.
    In: Journal of Business Research.
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34. Technological Innovation, Sustainable Green Practices and SMEs Sustainable Performance in Times of Crisis (COVID-19 pandemic). (2022). Imran, Rabia ; Alraja, Mansour Naser ; Shah, Mahmood ; Khashab, Basel M.
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35. User trust in artificial intelligence: A comprehensive conceptual framework. (2022). Wibowo, Santoso ; Yang, Rongbin.
    In: Electronic Markets.
    RePEc:spr:elmark:v:32:y:2022:i:4:d:10.1007_s12525-022-00592-6.

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36. The Moderating Role of Perceived Interactivity in the Relationship Between Online Customer Experience and Behavioral Intentions to Use Parenting Apps for Taiwanese Preschool Parents. (2022). Wu, Tsung-Jen ; Chen, Ru-Si ; Lee, Kuen-Cheng ; Chang, I-Hsiung.
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37. When do consumers prefer AI-enabled customer service? The interaction effect of brand personality and service provision type on brand attitudes and purchase intentions. (2022). Hu, Jing ; Yang, Chen.
    In: Journal of Brand Management.
    RePEc:pal:jobman:v:29:y:2022:i:2:d:10.1057_s41262-021-00261-7.

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38. Leveraging Artificial Intelligence in Marketing for Social Good—An Ethical Perspective. (2022). Hermann, Erik.
    In: Journal of Business Ethics.
    RePEc:kap:jbuset:v:179:y:2022:i:1:d:10.1007_s10551-021-04843-y.

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39. An investigation of self-service technology usage during the COVID-19 pandemic: The changing perceptions of ‘self’ and technologies. (2022). Wong, Yiik Diew ; Wang, Xueqin ; Sun, Shanshan ; Yuen, Kum Fai.
    In: Technology in Society.
    RePEc:eee:teinso:v:70:y:2022:i:c:s0160791x22001737.

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40. AI-enabled talent training for the cross-cultural news communication talent. (2022). Shen, Guorong.
    In: Technological Forecasting and Social Change.
    RePEc:eee:tefoso:v:185:y:2022:i:c:s0040162522005522.

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41. Alexa, whats on my shopping list? Transforming customer experience with digital voice assistants. (2022). Cham, Tat-Huei ; Raman, Ramakrishnan ; Ooi, Keng-Boon ; Tan, Garry Wei-Han ; Aw, Eugene Cheng-Xi.
    In: Technological Forecasting and Social Change.
    RePEc:eee:tefoso:v:180:y:2022:i:c:s0040162522002335.

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42. Conversational commerce: Do biased choices offered by voice assistants’ technology constrain its appropriation?. (2022). Rabassa, Valerie ; Sabri, Ouidade ; Spaletta, Claire.
    In: Technological Forecasting and Social Change.
    RePEc:eee:tefoso:v:174:y:2022:i:c:s0040162521007265.

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43. Assessing an on-site customer profiling and hyper-personalization system prototype based on a deep learning approach. (2022). Cristea, Dragos Sebastian ; Munteanu, Dan ; Sarpe, Daniela Ancuta ; Micu, Angela-Eliza ; Capatina, Alexandru.
    In: Technological Forecasting and Social Change.
    RePEc:eee:tefoso:v:174:y:2022:i:c:s004016252100723x.

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44. Frontline healthcare providers’ behavioural intention to Internet of Things (IoT)-enabled healthcare applications: A gender-based, cross-generational study. (2022). Alraja, Mansour.
    In: Technological Forecasting and Social Change.
    RePEc:eee:tefoso:v:174:y:2022:i:c:s0040162521006909.

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45. Social anxiety as a moderator in consumer willingness to accept AI assistants based on utilitarian and hedonic values. (2022). Wang, Shuman ; Yuan, Chunlin ; Zhang, Chenlei.
    In: Journal of Retailing and Consumer Services.
    RePEc:eee:joreco:v:65:y:2022:i:c:s0969698921004446.

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46. Detecting fake reviews through topic modelling. (2022). Kumar, Satish ; Kazancoglu, Yigit ; Birim, Ule Ozturk ; Mangla, Sachin Kumar ; Kahraman, Aysun.
    In: Journal of Business Research.
    RePEc:eee:jbrese:v:149:y:2022:i:c:p:884-900.

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47. An investigation of technology-dependent shopping in the pandemic era: Integrating response efficacy and identity expressiveness into theory of planned behaviour. (2022). Wong, Yiik Diew ; Wang, Xueqin ; Chen, Tianyi ; Yuen, Kum Fai.
    In: Journal of Business Research.
    RePEc:eee:jbrese:v:142:y:2022:i:c:p:1053-1067.

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48. Modeling Drivers and Barriers of Artificial Intelligence Adoption: Insights from a Strategic Management Perspective. (2021). Kar, Sudatta ; Gupta, Manmohan Prasad.
    In: Intelligent Systems in Accounting, Finance and Management.
    RePEc:wly:isacfm:v:28:y:2021:i:4:p:217-238.

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49. The Role of Experience in the Digital Age and Its Purpose in the Value Creation Process. (2021). Nazmuz, S M.
    In: OSF Preprints.
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50. A push–pull–mooring view on technology-dependent shopping under social distancing: When technology needs meet health concerns. (2021). Wong, Yiik Diew ; Wang, Xueqin ; Yuen, Kum Fai ; Liu, Feng.
    In: Technological Forecasting and Social Change.
    RePEc:eee:tefoso:v:173:y:2021:i:c:s0040162521005424.

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