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2. Exploring the dual effect of trust in GAI on employees’ exploitative and exploratory innovation. (2025). Wang, Tiandong ; Sheng, Fan ; Lin, Xiaoyue.
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5. Big data analytics democratized with clean collaboration and customer privacy choice. (2025). Aksehirli, Zeynep ; Pauwels, Koen.
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6. The AI-authorship effect: Understanding authenticity, moral disgust, and consumer responses to AI-generated marketing communications. (2025). Givi, Julian ; Kirk, Colleen P.
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7. Me, Myself, and My AI: How artificial intelligence classification failures threaten consumers’ self-expression. (2025). Mattila, Anna S ; Dalmoro, Marlon ; Gonzalez-Jimenez, Hctor ; Pinto, Diego Costa ; Gonalves, Ana Rita.
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8. Fueling financial development: The crucial role of generative AI financing across nations. (2025). Li, Yong ; Siddik, Abu Bakkar ; Migliavacca, Milena ; Du, Anna Min.
   In: Finance Research Letters.
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9. AI for marketing: Enabler? Engager? Ersatz?. (2024). Appan, Radha ; Madhavaram, Sreedhar.
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10. A Market for Lemons? Strategic Directions for a Vigilant Application of Artificial Intelligence in Entrepreneurship Research. (2024). Levesque, Moren ; Obschonka, Martin.
    In: Papers.
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31. A Proposed Conceptual Framework for Understanding Gender Disparities in Artificial Intelligence Adoption. (2024). Ahmad, Mohamad Firdaus ; Zulaikha, Nur Syazwani.
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32. Technology adoption as survival strategy for small and medium enterprises during COVID-19. (2023). Mishrif, Ashraf ; Khan, Asharul.
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33. Between Handholding and Hand-held Devices: Marketing Through Smartphone Innovation and Women’s Entrepreneurship in Post Conflict Economies in Times of Crisis. (2023). Madichie, Nnamdi O ; Ameen, Nisreen ; Anand, Amitabh.
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34. Customers’ motives to co-create in smart services interactions. (2023). Kumar, Satish ; Roy, Sanjit K ; Ameen, Nisreen ; Singh, Gaganpreet ; Hatton, Corey ; Dey, Bidit.
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35. Online recommenders’ anthropomorphism improves user response to hedonic and benefit-based product appeals through the recommenders’ perceived ability to learn. (2023). Trzebiski, Wojciech ; Marciniak, Beata ; Kulczycka, Eliza.
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36. AI service impacts on brand image and customer equity: empirical evidence from China. (2023). Liu, Yue ; Wang, Shuman ; Yuan, Chunlin.
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37. Luxury in female technology (FemTech): Selection of smart jewelry for women through BCM-MARCOS group decision-making framework with fuzzy ZE-numbers. (2023). Hajiaghaei-Keshteli, Mostafa ; Ogel, Lkin Yaran ; Haseli, Gholamreza ; Ecer, Fatih.
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38. Social companionship with artificial intelligence: Recent trends and future avenues. (2023). Dwivedi, Yogesh K ; Verma, Sanjeev ; Das, Ronnie ; Chaturvedi, Rijul.
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39. Examining the role of consumer motivations to use voice assistants for fashion shopping: The mediating role of awe experience and eWOM. (2023). Dwivedi, Yogesh K ; Purohit, Sonal ; Filieri, Raffaele ; Kautish, Pradeep.
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40. Decisions with ChatGPT: Reexamining choice overload in ChatGPT recommendations. (2023). Kim, Jungkeun ; Park, Jooyoung.
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41. How do virtual streamers affect purchase intention in the live streaming context? A presence perspective. (2023). Gao, Wei ; Guo, Qingqing ; Jiang, Ning.
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42. Examining the effects of authenticity fit and association fit: A digital human avatar endorsement model. (2023). Li, Yaqi ; Huang, Jinsong.
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43. The role of augmented reality in redefining e-tailing: A review and research agenda. (2023). Jayaswal, Pragya ; Parida, Biswajita.
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44. The perks and perils of artificial intelligence use in lateral exchange markets. (2023). Goodstein, Ronald C ; Schweiger, Elisa B ; Grewal, Dhruv ; Satornino, Cinthia B ; Guha, Abhijit.
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45. The impact of artificial intelligence capabilities on servitization: The moderating role of absorptive capacity-A dynamic capabilities perspective. (2023). Lopez-Tenorio, Pablo J ; Abou-Foul, Mohamad ; Ruiz-Alba, Jose L.
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46. Is digital transformation threatened? A systematic literature review of the factors influencing firms’ digital transformation and internationalization. (2023). Ameen, Nisreen ; Kotabe, Masaaki ; Signoret, Mario ; Feliciano-Cestero, Maria M ; Paul, Justin.
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47. Are AI chatbots a cure-all? The relative effectiveness of chatbot ambidexterity in crafting hedonic and cognitive smart experiences. (2023). Gao, Wei ; Fan, Hua ; Han, Bing.
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48. Technological Innovation, Sustainable Green Practices and SMEs Sustainable Performance in Times of Crisis (COVID-19 pandemic). (2022). Imran, Rabia ; Alraja, Mansour Naser ; Shah, Mahmood ; Khashab, Basel M.
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49. User trust in artificial intelligence: A comprehensive conceptual framework. (2022). Wibowo, Santoso ; Yang, Rongbin.
    In: Electronic Markets.
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50. The Moderating Role of Perceived Interactivity in the Relationship Between Online Customer Experience and Behavioral Intentions to Use Parenting Apps for Taiwanese Preschool Parents. (2022). Wu, Tsung-Jen ; Chen, Ru-Si ; Lee, Kuen-Cheng ; Chang, I-Hsiung.
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51. When do consumers prefer AI-enabled customer service? The interaction effect of brand personality and service provision type on brand attitudes and purchase intentions. (2022). Hu, Jing ; Yang, Chen.
    In: Journal of Brand Management.
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52. Leveraging Artificial Intelligence in Marketing for Social Good—An Ethical Perspective. (2022). Hermann, Erik.
    In: Journal of Business Ethics.
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53. An investigation of self-service technology usage during the COVID-19 pandemic: The changing perceptions of ‘self’ and technologies. (2022). Wong, Yiik Diew ; Wang, Xueqin ; Sun, Shanshan ; Yuen, Kum Fai.
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54. AI-enabled talent training for the cross-cultural news communication talent. (2022). Shen, Guorong.
    In: Technological Forecasting and Social Change.
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55. Alexa, whats on my shopping list? Transforming customer experience with digital voice assistants. (2022). Cham, Tat-Huei ; Raman, Ramakrishnan ; Ooi, Keng-Boon ; Tan, Garry Wei-Han ; Aw, Eugene Cheng-Xi.
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56. Conversational commerce: Do biased choices offered by voice assistants’ technology constrain its appropriation?. (2022). Rabassa, Valerie ; Sabri, Ouidade ; Spaletta, Claire.
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57. Assessing an on-site customer profiling and hyper-personalization system prototype based on a deep learning approach. (2022). Cristea, Dragos Sebastian ; Munteanu, Dan ; Sarpe, Daniela Ancuta ; Micu, Angela-Eliza ; Capatina, Alexandru.
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58. Frontline healthcare providers’ behavioural intention to Internet of Things (IoT)-enabled healthcare applications: A gender-based, cross-generational study. (2022). Alraja, Mansour.
    In: Technological Forecasting and Social Change.
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59. Social anxiety as a moderator in consumer willingness to accept AI assistants based on utilitarian and hedonic values. (2022). Wang, Shuman ; Yuan, Chunlin ; Zhang, Chenlei.
    In: Journal of Retailing and Consumer Services.
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60. Detecting fake reviews through topic modelling. (2022). Kumar, Satish ; Kazancoglu, Yigit ; Birim, Ule Ozturk ; Mangla, Sachin Kumar ; Kahraman, Aysun.
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61. An investigation of technology-dependent shopping in the pandemic era: Integrating response efficacy and identity expressiveness into theory of planned behaviour. (2022). Wong, Yiik Diew ; Wang, Xueqin ; Chen, Tianyi ; Yuen, Kum Fai.
    In: Journal of Business Research.
    RePEc:eee:jbrese:v:142:y:2022:i:c:p:1053-1067.

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62. Modeling Drivers and Barriers of Artificial Intelligence Adoption: Insights from a Strategic Management Perspective. (2021). Kar, Sudatta ; Gupta, Manmohan Prasad.
    In: Intelligent Systems in Accounting, Finance and Management.
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63. The Role of Experience in the Digital Age and Its Purpose in the Value Creation Process. (2021). Nazmuz, S M.
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64. A push–pull–mooring view on technology-dependent shopping under social distancing: When technology needs meet health concerns. (2021). Wong, Yiik Diew ; Wang, Xueqin ; Yuen, Kum Fai ; Liu, Feng.
    In: Technological Forecasting and Social Change.
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