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2. The use of (non)exotic leathers by (non)favourite luxury brands: An attachment theory perspective. (2025). Park, Camila Lee ; Nunes, Mauro Fracarolli.
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3. €œIll do it for myself€ : Enhancing customer value through online product customization experience. (2025). Ettis, Saaid Aboubaker ; Sellami, Achraf.
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4. Exploring the effect of telepresence and escapism on consumer post-purchase intention in an immersive virtual reality environment. (2024). Saleem, Tayyaba ; Talpur, Qurat-ul-ain, ; Junaid, Muhammad ; Ishaq, Muhammad Ishtiaq ; Raza, Ali.
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5. Disentangling composite influences of social connectivity and system interactivity on continuance intention in mobile short video applications: The pivotal moderation of user-perceived benefits. (2024). Ruan, Yang ; Pang, Hua.
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16. Kang, W. ; Shao, B. ; Du, S. ; Chen, H. ; Zhang, Y. How to improve voice assistant evaluations: understanding the role of attachment with a socio-technical systems perspective. 2024 Technol. Forecast. Soc. Change. 200 -

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24. Lin, S. ; Lin, J. How organizations leverage digital technology to develop customization and enhance customer relationship performance: an empirical investigation. 2023 Technol. Forecast. Soc. Change. 188 -

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31. Miranda, S. ; Trigo, I. ; Rodrigues, R. ; Duarte, M. Addiction to social networking sites: motivations, flow, and sense of belonging at the root of addiction. 2023 Technol. Forecast. Soc. Change. 188 -

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34. Pang, H. ; Qiao, Y. ; Zhang, K. Modeling pathway linking mobile social media intensity to attitude towards electronic word-of-mouth and engagement: the significant role of social trust and perceived homophily. 2024 Technol. Forecast. Soc. Change. 198 -

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1. Multi-variant e-commerce user interfaces for business sustainability. (2024). Zgrzywa-Ziemak, Anna ; Wasilewski, Adam.
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2. Financial Technological Innovation, Sustainable Operations, and Efficiency: a Study of SMBs in Times of Crisis. (2024). Jawad, Muhammad ; Naz, Munazza.
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3. Beyond the first bite: understanding how online experience shapes user loyalty in the mobile food app market. (2024). Upadhyay, Yogesh ; Baber, Ruturaj ; Cain, Lisa ; Paul, Justin.
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4. THE ROLE OF ARTIFICIAL INTELLIGENCE IN CULTURAL PRODUCT DEVELOPMENT: A COMPREHENSIVE ANALYSIS. (2024). Georgiana, Trif.
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5. Understand AI Driven Marketing Capabilities: Empowering Customer Experience and Deliver Value with Intelligent Tools and Technologies. (2024). Tanase, George Cosmin.
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6. How can brands mitigate the consequences of negative digital customer experience? Investigating roles of brand attachment, brand community support, and adaptive coping. (2024). Pahi, Sampa Anupurba ; Jain, Anuj ; Pradhan, Debasis.
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7. Entrepreneurship 4.0 and Success Factors in the Context of Industry 4.0: A literature review. (2024). Ahmed, Abriane ; Badr, Machkour.
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8. Ready for take-off? The dual role of affective and cognitive evaluations in the adoption of Urban Air Mobility services. (2024). Hogreve, Jens ; Janotta, Frederica.
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9. Virtual vs. human influencer: Effects on users’ perceptions and brand outcomes. (2024). Iacobucci, Serena ; de Cicco, Roberta ; Palumbo, Riccardo ; Cannito, Loreta ; Ceccato, Irene ; Onesti, Gianni.
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10. AI-empowered scale development: Testing the potential of ChatGPT. (2024). Dwivedi, Yogesh K ; Lasarov, Wassili ; Hoffmann, Stefan.
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11. Emerging technologies and shifting consumer motives: Projecting the future of the top-tier sports media product. (2024). Schmidt, Sascha L ; Schreyer, Dominik ; Geissler, Dominik ; Beiderbeck, Daniel.
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12. Intelligent influencer marketing: how AI-powered virtual influencers outperform human influencers. (2024). Puertas, Rosa ; Carracedo, Patricia ; Allal-Cherif, Oihab.
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13. Customer experience quality with social robots: Does trust matter?. (2024). Roy, Sanjit K ; Sadeque, Saalem ; Gruner, Richard L ; Singh, Gaganpreet.
    In: Technological Forecasting and Social Change.
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14. Online shopping: How can algorithm performance expectancy enhance impulse buying?. (2024). Gallin, Steffie ; Portes, Audrey.
    In: Journal of Retailing and Consumer Services.
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15. Technology roadmapping for the e-commerce sector: A text-mining approach. (2024). Vijay, Tata Sai ; Singh, Shiwangi.
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16. Unlocking the potential of AI: Enhancing consumer engagement in the beauty and cosmetic product purchases. (2024). Khorana, Sangeeta ; Chakraborty, Debarun ; Polisetty, Aruna.
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17. Deciphering technological contributions of visibility and interactivity to website atmospheric and customer stickiness in AI-driven websites: The pivotal function of online flow state. (2024). Ruan, Yang ; Zhang, Kaige ; Pang, Hua.
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18. Can chatbot customer service match human service agents on customer satisfaction? An investigation in the role of trust. (2024). Stough, Rusty A ; Huang, Dongling ; Markovitch, Dmitri G.
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19. Customer experience in AI-enabled products: Scale development and validation. (2024). Du, Qinglong ; Wang, Ping ; Li, Kunyang.
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20. Artificial intelligence and consumer behavior: From predictive to generative AI. (2024). Puntoni, Stefano ; Hermann, Erik.
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21. Human versus virtual influences, a comparative study. (2024). Flavian, Marta ; Casalo, Luis V ; Belanche, Daniel.
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22. Technology adoption as survival strategy for small and medium enterprises during COVID-19. (2023). Mishrif, Ashraf ; Khan, Asharul.
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23. Between Handholding and Hand-held Devices: Marketing Through Smartphone Innovation and Women’s Entrepreneurship in Post Conflict Economies in Times of Crisis. (2023). Madichie, Nnamdi O ; Ameen, Nisreen ; Anand, Amitabh.
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24. Customers’ motives to co-create in smart services interactions. (2023). Kumar, Satish ; Roy, Sanjit K ; Ameen, Nisreen ; Singh, Gaganpreet ; Hatton, Corey ; Dey, Bidit.
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25. AI service impacts on brand image and customer equity: empirical evidence from China. (2023). Liu, Yue ; Wang, Shuman ; Yuan, Chunlin.
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26. Luxury in female technology (FemTech): Selection of smart jewelry for women through BCM-MARCOS group decision-making framework with fuzzy ZE-numbers. (2023). Hajiaghaei-Keshteli, Mostafa ; Ogel, Lkin Yaran ; Haseli, Gholamreza ; Ecer, Fatih.
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27. Social companionship with artificial intelligence: Recent trends and future avenues. (2023). Dwivedi, Yogesh K ; Verma, Sanjeev ; Das, Ronnie ; Chaturvedi, Rijul.
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28. Examining the role of consumer motivations to use voice assistants for fashion shopping: The mediating role of awe experience and eWOM. (2023). Dwivedi, Yogesh K ; Purohit, Sonal ; Filieri, Raffaele ; Kautish, Pradeep.
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29. The role of augmented reality in redefining e-tailing: A review and research agenda. (2023). Jayaswal, Pragya ; Parida, Biswajita.
    In: Journal of Business Research.
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30. The perks and perils of artificial intelligence use in lateral exchange markets. (2023). Goodstein, Ronald C ; Schweiger, Elisa B ; Grewal, Dhruv ; Satornino, Cinthia B ; Guha, Abhijit.
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31. The impact of artificial intelligence capabilities on servitization: The moderating role of absorptive capacity-A dynamic capabilities perspective. (2023). Lopez-Tenorio, Pablo J ; Abou-Foul, Mohamad ; Ruiz-Alba, Jose L.
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32. Is digital transformation threatened? A systematic literature review of the factors influencing firms’ digital transformation and internationalization. (2023). Ameen, Nisreen ; Kotabe, Masaaki ; Signoret, Mario ; Feliciano-Cestero, Maria M ; Paul, Justin.
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33. Are AI chatbots a cure-all? The relative effectiveness of chatbot ambidexterity in crafting hedonic and cognitive smart experiences. (2023). Gao, Wei ; Fan, Hua ; Han, Bing.
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34. Technological Innovation, Sustainable Green Practices and SMEs Sustainable Performance in Times of Crisis (COVID-19 pandemic). (2022). Imran, Rabia ; Alraja, Mansour Naser ; Shah, Mahmood ; Khashab, Basel M.
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35. User trust in artificial intelligence: A comprehensive conceptual framework. (2022). Wibowo, Santoso ; Yang, Rongbin.
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36. The Moderating Role of Perceived Interactivity in the Relationship Between Online Customer Experience and Behavioral Intentions to Use Parenting Apps for Taiwanese Preschool Parents. (2022). Wu, Tsung-Jen ; Chen, Ru-Si ; Lee, Kuen-Cheng ; Chang, I-Hsiung.
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37. When do consumers prefer AI-enabled customer service? The interaction effect of brand personality and service provision type on brand attitudes and purchase intentions. (2022). Hu, Jing ; Yang, Chen.
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38. Leveraging Artificial Intelligence in Marketing for Social Good—An Ethical Perspective. (2022). Hermann, Erik.
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39. An investigation of self-service technology usage during the COVID-19 pandemic: The changing perceptions of ‘self’ and technologies. (2022). Wong, Yiik Diew ; Wang, Xueqin ; Sun, Shanshan ; Yuen, Kum Fai.
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40. AI-enabled talent training for the cross-cultural news communication talent. (2022). Shen, Guorong.
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41. Alexa, whats on my shopping list? Transforming customer experience with digital voice assistants. (2022). Cham, Tat-Huei ; Raman, Ramakrishnan ; Ooi, Keng-Boon ; Tan, Garry Wei-Han ; Aw, Eugene Cheng-Xi.
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42. Conversational commerce: Do biased choices offered by voice assistants’ technology constrain its appropriation?. (2022). Rabassa, Valerie ; Sabri, Ouidade ; Spaletta, Claire.
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43. Assessing an on-site customer profiling and hyper-personalization system prototype based on a deep learning approach. (2022). Cristea, Dragos Sebastian ; Munteanu, Dan ; Sarpe, Daniela Ancuta ; Micu, Angela-Eliza ; Capatina, Alexandru.
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44. Frontline healthcare providers’ behavioural intention to Internet of Things (IoT)-enabled healthcare applications: A gender-based, cross-generational study. (2022). Alraja, Mansour.
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45. Social anxiety as a moderator in consumer willingness to accept AI assistants based on utilitarian and hedonic values. (2022). Wang, Shuman ; Yuan, Chunlin ; Zhang, Chenlei.
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46. Detecting fake reviews through topic modelling. (2022). Kumar, Satish ; Kazancoglu, Yigit ; Birim, Ule Ozturk ; Mangla, Sachin Kumar ; Kahraman, Aysun.
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47. An investigation of technology-dependent shopping in the pandemic era: Integrating response efficacy and identity expressiveness into theory of planned behaviour. (2022). Wong, Yiik Diew ; Wang, Xueqin ; Chen, Tianyi ; Yuen, Kum Fai.
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48. Modeling Drivers and Barriers of Artificial Intelligence Adoption: Insights from a Strategic Management Perspective. (2021). Kar, Sudatta ; Gupta, Manmohan Prasad.
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49. The Role of Experience in the Digital Age and Its Purpose in the Value Creation Process. (2021). Nazmuz, S M.
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50. A push–pull–mooring view on technology-dependent shopping under social distancing: When technology needs meet health concerns. (2021). Wong, Yiik Diew ; Wang, Xueqin ; Yuen, Kum Fai ; Liu, Feng.
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