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29. The role of augmented reality in redefining e-tailing: A review and research agenda. (2023). Jayaswal, Pragya ; Parida, Biswajita.
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30. The perks and perils of artificial intelligence use in lateral exchange markets. (2023). Goodstein, Ronald C ; Schweiger, Elisa B ; Grewal, Dhruv ; Satornino, Cinthia B ; Guha, Abhijit.
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31. The impact of artificial intelligence capabilities on servitization: The moderating role of absorptive capacity-A dynamic capabilities perspective. (2023). Lopez-Tenorio, Pablo J ; Abou-Foul, Mohamad ; Ruiz-Alba, Jose L.
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32. Is digital transformation threatened? A systematic literature review of the factors influencing firms’ digital transformation and internationalization. (2023). Ameen, Nisreen ; Kotabe, Masaaki ; Signoret, Mario ; Feliciano-Cestero, Maria M ; Paul, Justin.
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33. Are AI chatbots a cure-all? The relative effectiveness of chatbot ambidexterity in crafting hedonic and cognitive smart experiences. (2023). Gao, Wei ; Fan, Hua ; Han, Bing.
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34. Technological Innovation, Sustainable Green Practices and SMEs Sustainable Performance in Times of Crisis (COVID-19 pandemic). (2022). Imran, Rabia ; Alraja, Mansour Naser ; Shah, Mahmood ; Khashab, Basel M.
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35. User trust in artificial intelligence: A comprehensive conceptual framework. (2022). Wibowo, Santoso ; Yang, Rongbin.
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36. The Moderating Role of Perceived Interactivity in the Relationship Between Online Customer Experience and Behavioral Intentions to Use Parenting Apps for Taiwanese Preschool Parents. (2022). Wu, Tsung-Jen ; Chen, Ru-Si ; Lee, Kuen-Cheng ; Chang, I-Hsiung.
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37. When do consumers prefer AI-enabled customer service? The interaction effect of brand personality and service provision type on brand attitudes and purchase intentions. (2022). Hu, Jing ; Yang, Chen.
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38. Leveraging Artificial Intelligence in Marketing for Social Good—An Ethical Perspective. (2022). Hermann, Erik.
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39. An investigation of self-service technology usage during the COVID-19 pandemic: The changing perceptions of ‘self’ and technologies. (2022). Wong, Yiik Diew ; Wang, Xueqin ; Sun, Shanshan ; Yuen, Kum Fai.
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40. AI-enabled talent training for the cross-cultural news communication talent. (2022). Shen, Guorong.
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41. Alexa, whats on my shopping list? Transforming customer experience with digital voice assistants. (2022). Cham, Tat-Huei ; Raman, Ramakrishnan ; Ooi, Keng-Boon ; Tan, Garry Wei-Han ; Aw, Eugene Cheng-Xi.
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42. Conversational commerce: Do biased choices offered by voice assistants’ technology constrain its appropriation?. (2022). Rabassa, Valerie ; Sabri, Ouidade ; Spaletta, Claire.
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43. Assessing an on-site customer profiling and hyper-personalization system prototype based on a deep learning approach. (2022). Cristea, Dragos Sebastian ; Munteanu, Dan ; Sarpe, Daniela Ancuta ; Micu, Angela-Eliza ; Capatina, Alexandru.
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44. Frontline healthcare providers’ behavioural intention to Internet of Things (IoT)-enabled healthcare applications: A gender-based, cross-generational study. (2022). Alraja, Mansour.
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45. Social anxiety as a moderator in consumer willingness to accept AI assistants based on utilitarian and hedonic values. (2022). Wang, Shuman ; Yuan, Chunlin ; Zhang, Chenlei.
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46. Detecting fake reviews through topic modelling. (2022). Kumar, Satish ; Kazancoglu, Yigit ; Birim, Ule Ozturk ; Mangla, Sachin Kumar ; Kahraman, Aysun.
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47. An investigation of technology-dependent shopping in the pandemic era: Integrating response efficacy and identity expressiveness into theory of planned behaviour. (2022). Wong, Yiik Diew ; Wang, Xueqin ; Chen, Tianyi ; Yuen, Kum Fai.
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48. Modeling Drivers and Barriers of Artificial Intelligence Adoption: Insights from a Strategic Management Perspective. (2021). Kar, Sudatta ; Gupta, Manmohan Prasad.
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49. The Role of Experience in the Digital Age and Its Purpose in the Value Creation Process. (2021). Nazmuz, S M.
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50. A push–pull–mooring view on technology-dependent shopping under social distancing: When technology needs meet health concerns. (2021). Wong, Yiik Diew ; Wang, Xueqin ; Yuen, Kum Fai ; Liu, Feng.
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