1. Gimmick or genuineness? Exploring the antecedents of AI virtual streamers aversion in live-streaming commerce. (2025). Zhang, Xing ; Huang, Weiling ; Li, Xia ; Xiao, Quan.
   In: Technological Forecasting and Social Change.
   RePEc:eee:tefoso:v:212:y:2025:i:c:s0040162525000125.

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2. Impact of AI-generated virtual streamer interaction on consumer purchase intention: A focus on social presence and perceived value. (2025). Cheng, Hongqing ; Chiong, Raymond ; Hasan, Najmul ; Zhang, Peilin ; Liu, Hao.
   In: Journal of Retailing and Consumer Services.
   RePEc:eee:joreco:v:85:y:2025:i:c:s0969698925000694.

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3. How does blockchain mitigate false advertising in live streaming E-commerce? A tripartite stochastic evolutionary game approach. (2025). Wang, Ruipeng ; Tai, Yuhong.
   In: Journal of Retailing and Consumer Services.
   RePEc:eee:joreco:v:85:y:2025:i:c:s0969698925000669.

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4. Are assertive messages more effective in live marketing? Matching effects of anchor type and message assertiveness on purchase intention. (2025). Gong, Yanping ; Huang, Rong ; Chen, Zhuo ; Liu, Yongdan ; Tan, Yuxuan.
   In: Journal of Retailing and Consumer Services.
   RePEc:eee:joreco:v:85:y:2025:i:c:s0969698925000657.

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5. Artificial intelligence in live streaming: How can virtual streamers bring more sales?. (2025). Guo, Zhenjiang ; Wang, Han ; Chang, Yaping.
   In: Journal of Retailing and Consumer Services.
   RePEc:eee:joreco:v:84:y:2025:i:c:s0969698925000268.

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6. How do sales promotions, communication agents, and psychological contracts determine purchase hesitation? Evidence from live stream influencers€™ fan groups. (2025). Zhou, Zhimin ; Majeed, Salman ; Wang, Xueying ; Zhang, Liangbo.
   In: Journal of Retailing and Consumer Services.
   RePEc:eee:joreco:v:84:y:2025:i:c:s0969698924004892.

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7. Can virtual streamers express emotions? Understanding the language style of virtual streamers in livestreaming e-commerce. (2025). Gong, Xiuyuan ; Sun, Pengkai.
   In: Journal of Retailing and Consumer Services.
   RePEc:eee:joreco:v:82:y:2025:i:c:s0969698924004442.

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8. How cool virtual streamer influences customer in live-streaming commerce? An explanation of stereotype content model. (2025). Jiang, Ning ; Gao, Wei ; Guo, Qingqing.
   In: Journal of Retailing and Consumer Services.
   RePEc:eee:joreco:v:82:y:2025:i:c:s0969698924004351.

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9. Can AI-virtual anchors replace human internet celebrities for live streaming sales of products? An emotion theory perspective. (2025). Ma, Ning ; Liu, Qixuan ; Zhang, Xiaoyi.
   In: Journal of Retailing and Consumer Services.
   RePEc:eee:joreco:v:82:y:2025:i:c:s096969892400403x.

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10. How language arousal affects purchase intentions in online retailing? The role of virtual versus human influencers, language typicality, and trust. (2025). Han, Yao ; Wang, Bin ; Lu, Xiaoli ; Kandampully, Jay.
    In: Journal of Retailing and Consumer Services.
    RePEc:eee:joreco:v:82:y:2025:i:c:s0969698924004028.

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11. How facial cues of streamers drive purchase intention in live streaming commerce: Based on a lens model. (2025). Zhang, Yun ; Li, Xia ; Liu, Rongqin ; Shuai, Qinghong ; Huang, Caiyan.
    In: Journal of Business Research.
    RePEc:eee:jbrese:v:190:y:2025:i:c:s0148296325000165.

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12. Machines vs. humans: The evolving role of artificial intelligence in livestreaming e-commerce. (2025). Yuan, Haixia ; Fang, Wenting.
    In: Journal of Business Research.
    RePEc:eee:jbrese:v:188:y:2025:i:c:s0148296324005812.

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13. Social media influencer streamers and live-streaming shopping: examining consumer behavioral intention through the lens of the theory of planned behavior. (2024). Mai, Xiaojun ; Zaidin, Norzaidahwati ; Long, Junyu.
    In: Future Business Journal.
    RePEc:spr:futbus:v:10:y:2024:i:1:d:10.1186_s43093-024-00370-0.

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14. Get Ready to Buy With Me: The Effect of Social Presence Interaction and Social Commerce Intention on S-commerce Live Streaming. (2024). Mengyuan, Chen ; Lahuerta-Otero, Eva ; Alam, Faizan ; Tao, Meng.
    In: SAGE Open.
    RePEc:sae:sagope:v:14:y:2024:i:1:p:21582440241232751.

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15. Virtual human on social media: Text mining and sentiment analysis. (2024). Li, Sihong ; Chen, Jinglong.
    In: Technology in Society.
    RePEc:eee:teinso:v:78:y:2024:i:c:s0160791x24002148.

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16. How do consumers€™ attitudes differ across their basic characteristics toward live-streaming commerce of green agricultural products: A preliminary exploration based on correspondence analysis, logistic regression and decision tree. (2024). Wang, Ying ; Fang, Lin ; Pan, Jialing ; Lan, Jiahui.
    In: Journal of Retailing and Consumer Services.
    RePEc:eee:joreco:v:80:y:2024:i:c:s0969698924002182.

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17. Different roles of two kinds of digital coexistence: The impact of social presence on consumers purchase intention in the live streaming shopping context. (2024). Chen, Rui ; Li, Nianlin ; Xuan, Changchun.
    In: Journal of Retailing and Consumer Services.
    RePEc:eee:joreco:v:80:y:2024:i:c:s0969698924001863.

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18. Is virtual streamer useful? Effect of streamer type on consumer brand forgiveness when streamers make inappropriate remarks. (2024). Cui, Yunce ; Zhang, Xiaofei ; Liu, Kexi ; Xie, Jifei ; Wu, Haoyu.
    In: Journal of Retailing and Consumer Services.
    RePEc:eee:joreco:v:79:y:2024:i:c:s0969698924001954.

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19. Digital human calls you dear: How do customers respond to virtual streamers€™ social-oriented language in e-commerce livestreaming? A stereotyping perspective. (2024). Wu, Zhiqiang ; Yao, Ruiqi ; Sun, Hua ; Qi, Guijie ; Sheng, Dongfang.
    In: Journal of Retailing and Consumer Services.
    RePEc:eee:joreco:v:79:y:2024:i:c:s0969698924001681.

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20. Showing usage behavior or not? The effect of virtual influencers€™ product usage behavior on consumers. (2024). Huang, Zan ; Sun, YU ; Zhang, Jiaen ; Yang, Defeng.
    In: Journal of Retailing and Consumer Services.
    RePEc:eee:joreco:v:79:y:2024:i:c:s0969698924001553.

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21. Analysing the impact of coupled domestic demand dynamics of green and low-carbon consumption in the market based on SEM-ANN. (2024). Chen, Weidong ; Liu, Sichen ; Cai, Quanling ; Shi, Qiumei ; Di, Kaisheng.
    In: Journal of Retailing and Consumer Services.
    RePEc:eee:joreco:v:79:y:2024:i:c:s0969698924001528.

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22. Informative or affective? Exploring the effects of streamers€™ topic types on user engagement in live streaming commerce. (2024). Zheng, Yujie ; Xu, Meiling ; Luo, Lijuan.
    In: Journal of Retailing and Consumer Services.
    RePEc:eee:joreco:v:79:y:2024:i:c:s096969892400095x.

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23. How real-time interaction and sentiment influence online sales? Understanding the role of live streaming danmaku. (2024). Zhang, Yihan ; Li, Xiaotong ; Yuan, Qinjian ; Qian, Chen.
    In: Journal of Retailing and Consumer Services.
    RePEc:eee:joreco:v:78:y:2024:i:c:s0969698924000894.

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24. Live streaming and livelihoods: Decoding the creator Economys influence on consumer attitude and digital behavior. (2024). Sarfraz, Muddassar ; Ivascu, Larisa ; Sun, Jianmin ; Ozturk, Ilknur ; Han, Heesup.
    In: Journal of Retailing and Consumer Services.
    RePEc:eee:joreco:v:78:y:2024:i:c:s0969698924000493.

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25. Get inspired and pay for the goods: An investigation of customer inspiration and purchase intention in livestream shopping. (2024). Ba, Zhichao ; Zhao, Yuxiang Chris ; Yao, Xinlin ; Song, Shijie.
    In: Journal of Retailing and Consumer Services.
    RePEc:eee:joreco:v:78:y:2024:i:c:s0969698924000468.

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26. From human to virtual: Unmasking consumer switching intentions to virtual influencers by an integrated fsQCA and NCA method. (2024). Shao, Zhucheng.
    In: Journal of Retailing and Consumer Services.
    RePEc:eee:joreco:v:78:y:2024:i:c:s0969698924000110.

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27. More is not always better: Examining the drivers of livestream sales from an information overload perspective. (2024). Zhao, Yanhui ; Pan, Siyu ; Zhang, Cong.
    In: Journal of Retailing and Consumer Services.
    RePEc:eee:joreco:v:77:y:2024:i:c:s0969698923004022.

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28. How do e-commerce anchors characteristics influence consumers€™ impulse buying? An emotional contagion perspective. (2024). Chen, Xiaoting ; Zhu, Peng ; Li, LI.
    In: Journal of Retailing and Consumer Services.
    RePEc:eee:joreco:v:76:y:2024:i:c:s0969698923003387.

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29. Green Environmental Management System to Support Environmental Performance: What Factors Influence SMEs to Adopt Green Innovations?. (2023). Hassan, Mohammed Faisal ; Almaiah, Mohammed Amin ; Alshirah, Malek Hamed ; Alrawad, Mahmaod ; Alqudah, Hamza ; Alsyouf, Adi ; Lutfi, Abdalwali.
    In: Sustainability.
    RePEc:gam:jsusta:v:15:y:2023:i:13:p:10645-:d:1187854.

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30. Human-like bots are not humans: The weakness of sensory language for virtual streamers in livestream commerce. (2023). Hu, Hai-Hua ; Ma, Fang.
    In: Journal of Retailing and Consumer Services.
    RePEc:eee:joreco:v:75:y:2023:i:c:s0969698923002928.

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2. Recovering customer satisfaction after a chatbot service failure €“ The effect of gender. (2025). Witthohn, Lennart ; Rese, Alexandra.
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5. How facial cues of streamers drive purchase intention in live streaming commerce: Based on a lens model. (2025). Zhang, Yun ; Li, Xia ; Liu, Rongqin ; Shuai, Qinghong ; Huang, Caiyan.
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6. Me, Myself, and My AI: How artificial intelligence classification failures threaten consumers’ self-expression. (2025). Mattila, Anna S ; Dalmoro, Marlon ; Gonzalez-Jimenez, Hctor ; Pinto, Diego Costa ; Gonalves, Ana Rita.
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7. Marketing Strategy Transformation of Micro-Small and Medium Enterprises in Bangsamoro Autonomous Region in Muslim Mindanao: A Convergent Design. (2025). Alim, Raffeq S.
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9. Digital Influencers: Catalysts for Customer Engagement and Purchase Intention. (2024). Carmo, Dias Joana ; Susana, Silva ; Aamir, Raza ; Waqar, Haider Syed ; Ghamama, Hani.
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10. Metaverse in Human Behavior: The Role of Telepresence and Flow Experience on Consumers€™ Shopping Behavior in the Metaverse. (2024). Ahmad, Wasim ; Chen, YI ; Sohail, Rana Muhammad.
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11. Why Do We Listen to Audiobooks? The Role of Narrator Performance, BGM, Telepresence, and Emotional Connectedness. (2024). Xu, Jinghong ; Gong, Jiankun ; Ji, Dan ; Liu, Boquan.
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12. How short video marketing influences purchase intention in social commerce: the role of users’ persona perception, shared values, and individual-level factors. (2024). Shen, Xiangdong ; Wang, Junbin.
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14. Anthropomorphic chatbots for future healthcare services: Effects of personality, gender, and roles on source credibility, user satisfaction, and intention to use. (2024). Nicotra, Melita ; Piper, Luigi ; de Cosmo, Lucrezia Maria ; Guido, Gianluigi ; Schillaci, Carmela Elita.
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15. Online shopping: How can algorithm performance expectancy enhance impulse buying?. (2024). Gallin, Steffie ; Portes, Audrey.
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16. Different roles of two kinds of digital coexistence: The impact of social presence on consumers purchase intention in the live streaming shopping context. (2024). Chen, Rui ; Li, Nianlin ; Xuan, Changchun.
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17. Can consumer engagement on social media affect brand extension success? The case of luxury fashion brands and restaurants. (2024). Yoo, Jungmin.
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18. Can sharing with others whom consumers Cant see increase their sense of community? An examination of social presence on sharing platforms. (2024). Tong, Zhenghao ; Kwon, Soyon ; Kim, Naeun Lauren ; Woo, Hongjoo ; Shin, Daeun Chloe.
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19. The impact of social presence cues in social media product photos on consumers’ purchase intentions. (2024). Leger, Pierre-Majorique ; Fredette, Marc ; Coursaris, Constantinos K ; Senecal, Sylvain ; Cosby, Sarah ; Poirier, Sara-Maude.
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20. Artificial intelligence and consumer behavior: From predictive to generative AI. (2024). Puntoni, Stefano ; Hermann, Erik.
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21. The role of recommendation sources and attribute framing in online product recommendations. (2024). Yu, Yining ; Qiu, Yiling ; Yang, Yikai ; Wang, Lei ; Zheng, Jiehui.
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22. A Proposed Conceptual Framework for Understanding Gender Disparities in Artificial Intelligence Adoption. (2024). Ahmad, Mohamad Firdaus ; Zulaikha, Nur Syazwani.
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23. Do Social Media Marketing Activities Improve Brand Loyalty? An Empirical Study on Luxury Fashion Brands. (2023). Algharabat, Raed S ; Rana, Nripendra P ; Fetais, Abdulla H ; Aljafari, Abdullah.
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24. Telepresence in live-stream shopping: An experimental study comparing Instagram and the metaverse. (2023). Barta, Sergio ; Gurrea, Raquel ; Flavian, Carlos.
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25. Exploring Factors Affecting Consumer€™s Impulse Buying Behavior in Live-Streaming Shopping: An Interactive Research Based Upon SOR Model. (2023). Wang, Xiaorui ; Sadiq, Muhammad Waqas ; Pang, Ming ; Huo, Chunhui.
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26. Online recommenders’ anthropomorphism improves user response to hedonic and benefit-based product appeals through the recommenders’ perceived ability to learn. (2023). Trzebiski, Wojciech ; Marciniak, Beata ; Kulczycka, Eliza.
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27. The perceptual antecedents of brand anthropomorphism in the name-brand voice assistant context. (2023). Patrizi, Michela ; Pastore, Alberto ; Vernuccio, Maria ; Eri, Maja.
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28. Building theoretical sand castles: the case of customer brand engagement. (2023). Bozkurt, Siddik ; Welch, Emma ; Gligor, David.
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29. Unfolding the impacts of metaverse aspects on telepresence, product knowledge, and purchase intentions in the metaverse stores. (2023). Sun, Yanming ; Ahmad, Wasim ; Sohail, Rana Muhammad.
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30. Decisions with ChatGPT: Reexamining choice overload in ChatGPT recommendations. (2023). Kim, Jungkeun ; Park, Jooyoung.
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31. Environmental factors to maximize social media engagement: A comprehensive framework. (2023). Reimer, Thomas.
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32. The effect of interactivity of brands€™ marketing activities on Facebook fan pages on continuous participation intentions: An S€“O-R framework study. (2023). Kuo, Ying-Feng ; Chen, Fei-Lung.
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33. New generation commerce: The rise of live commerce (L-commerce). (2023). Cottingham, Michael ; Yun, Jeewoo ; Hyun, Hyowon ; Lee, Don.
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34. How do virtual streamers affect purchase intention in the live streaming context? A presence perspective. (2023). Gao, Wei ; Guo, Qingqing ; Jiang, Ning.
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35. Examining the effects of authenticity fit and association fit: A digital human avatar endorsement model. (2023). Li, Yaqi ; Huang, Jinsong.
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36. Enhancing social media branded content effectiveness: strategies via telepresence and social presence. (2022). Ieng, Soey Sut ; Law, Rob ; Liu, Guanrong.
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37. User trust in artificial intelligence: A comprehensive conceptual framework. (2022). Wibowo, Santoso ; Yang, Rongbin.
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38. Investigating the impact of psychological customer engagement on customer engagement behaviors: the moderating role of customer commitment. (2022). Bozkurt, Siddik ; Gligor, Nichole.
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39. Exploring “Smart and Green” Concepts: A New Synergy for Irish Hospitality. (2022). Tan, Yi Sheng ; Wright, Angela S.
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40. The Role of Live-Streaming E-Commerce on Consumers’ Purchasing Intention regarding Green Agricultural Products. (2022). Dong, Xiaoxu ; Li, Tiancai ; Zhao, Huawei.
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41. How do Fortune firms build a social presence on social media platforms? Insights from multi-modal analytics. (2022). Gandhi, Mohina ; Kar, Arpan Kumar.
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42. Mobile payment apps filling value gaps: Integrating consumption values with initial trust and customer involvement. (2022). Rana, Nripendra P ; Siddiqui, Mujahid ; Dash, Ganesh ; Chakraborty, Debarun.
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43. Engaging customers through brand authenticity perceptions: The moderating role of self-congruence. (2022). Kumar, Vikas ; Kaushik, Arun K.
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44. Antecedents of social media usage intensity in the financial sector of an emerging economy: a Pls-Sem Algorithm. (2021). Amponsah, Odei Michael ; Felix, Nutakor ; Jinke, Li ; Bashiru, Jibril Abdul ; John, Amoah ; Benjamin, Sanful.
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45. Social Commerce in Emerging Markets and its Impact on Online Community Engagement. (2021). Algharabat, Raed S ; Rana, Nripendra P.
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46. Social media brand posts and customer engagement. (2021). Wang, Zhan.
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47. Peer presence promotes popular choices: A €œSpicy€ field study on social influence and brand choice. (2021). Otterbring, Tobias.
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48. Investigating the impact of shopper personality on behaviour in immersive Virtual Reality store environments. (2021). Wright, Malcolm ; Elms, Jonathan ; Schnack, Alexander.
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49. The role of consumer-consumer interaction and consumer-brand interaction in driving consumer-brand engagement and behavioral intentions. (2021). , Wilson ; Rosenberger, Philip J ; Sharipudin, Mohamad-Noor Salehhuddin ; Cheung, Man Lai ; Pires, Guilherme D.
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50. How to achieve consumer continuance intention toward branded apps€”from the consumer€“brand engagement perspective. (2021). Qing, Tang ; Haiying, DU.
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51. Are men from Mars, women from Venus? Examining gender differences towards continuous use intention of branded apps. (2021). Liu, Yide ; Lim, Xin-Jean ; Ng, Siew Imm ; Basha, Norazlyn Kamal ; Cheah, Jun-Hwa.
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52. Assessing the influence of goal pursuit and emotional attachment on customer engagement behaviors. (2021). Han, Xiaoyun ; Li, Dongmei.
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53. A broad overview of interactive digital marketing: A bibliometric network analysis. (2021). Dwivedi, Yogesh K ; Kumar, Satheesh K ; Bindu, N ; Krishen, Anjala S.
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54. The impact of social executives on firms’ mergers and acquisitions strategies: A difference-in-differences analysis. (2021). Keung, Raymond Yiu ; Wang, Qiping ; Xie, Haoran.
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55. Charity donation intention via m-payment apps: donor-related, m-payment system-related, or charity brand-related factors, which one is overkill?. (2020). Hosseini, Seyedmohsen ; Maleki, Fatemeh.
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56. Audit Institutions in the European Union: Public Service Promotion, Environmental Engagement and COVID Crisis Communication through Social Media. (2020). Blanco-Vega, Jose ; Hancu-Budui, Andreea ; Zorio-Grima, Ana.
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57. Modeling Impact of Word of Mouth and E-Government on Online Social Presence during COVID-19 Outbreak: A Multi-Mediation Approach. (2020). Hu, Xiaojian ; Nasir, Saba Ali ; Ahmad, Munir ; Shi, Jingwen ; Yasir, Ammar ; Rauf, Abdul.
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58. Investigating the antecedents of customer brand engagement and consumer-based brand equity in social media. (2020). Algharabat, Raed ; Rana, Nripendra P ; Gupta, Ashish ; Alalwan, Ali Abdallah ; Baabdullah, Abdullah.
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59. Customers’ motivation to engage with luxury brands on social media. (2020). Gorton, Matthew ; Bazi, Saleh ; Filieri, Raffaele.
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60. Tüketicilerin Sosyal Ağlarda Markalarla Bağ Kurması Elektronik Ağızdan Ağıza İletişimlerini Nasıl Etkiliyor?. (2019). Koseolu, Ozgur ; Koker, Nahit Erdem ; Maden, Deniz.
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61. Investigating the role of social presence dimensions and information support on consumers€™ trust and shopping intentions. (2019). Rashid, Rao Muhammad ; Wang, Jianfei ; Jiang, Cuiqing.
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62. Social media marketing: Comparative effect of advertisement sources. (2019). Dwivedi, Yogesh K ; Islam, Rubina ; Rana, Nripendra P ; Shareef, Mahmud Akhter ; Mukerji, Bhasker.
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63. CSR and Customer Outcomes: The Mediating Role of Customer Engagement. (2018). Gao, Yongqiang ; Hussain, Sayyed Sadaqat ; Abbas, Moazzam.
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64. Social Commerce in Emerging Markets and its Impact on Online Community Engagement. (). Algharabat, Raed S ; Rana, Nripendra P.
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65. Too much cocited documents. This list is not complete

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