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6. Positive gender congruency effects on shopper responses: Field evidence from a gender egalitarian culture. (2021). Otterbring, Tobias ; Borau, Sylvie ; Bhatnagar, Roopali ; Samuelsson, Peter.
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2. Marketing Strategy Transformation of Micro-Small and Medium Enterprises in Bangsamoro Autonomous Region in Muslim Mindanao: A Convergent Design. (2025). Alim, Raffeq S.
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21. Enhancing social media branded content effectiveness: strategies via telepresence and social presence. (2022). Ieng, Soey Sut ; Law, Rob ; Liu, Guanrong.
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22. Investigating the impact of psychological customer engagement on customer engagement behaviors: the moderating role of customer commitment. (2022). Bozkurt, Siddik ; Gligor, Nichole.
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23. Exploring “Smart and Green” Concepts: A New Synergy for Irish Hospitality. (2022). Tan, Yi Sheng ; Wright, Angela S.
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24. The Role of Live-Streaming E-Commerce on Consumers’ Purchasing Intention regarding Green Agricultural Products. (2022). Dong, Xiaoxu ; Li, Tiancai ; Zhao, Huawei.
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25. How do Fortune firms build a social presence on social media platforms? Insights from multi-modal analytics. (2022). Gandhi, Mohina ; Kar, Arpan Kumar.
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26. Mobile payment apps filling value gaps: Integrating consumption values with initial trust and customer involvement. (2022). Rana, Nripendra P ; Siddiqui, Mujahid ; Dash, Ganesh ; Chakraborty, Debarun.
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27. Engaging customers through brand authenticity perceptions: The moderating role of self-congruence. (2022). Kumar, Vikas ; Kaushik, Arun K.
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28. Antecedents of social media usage intensity in the financial sector of an emerging economy: a Pls-Sem Algorithm. (2021). Amponsah, Odei Michael ; Felix, Nutakor ; Jinke, Li ; Bashiru, Jibril Abdul ; John, Amoah ; Benjamin, Sanful.
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29. Social Commerce in Emerging Markets and its Impact on Online Community Engagement. (2021). Algharabat, Raed S ; Rana, Nripendra P.
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30. Social media brand posts and customer engagement. (2021). Wang, Zhan.
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31. Peer presence promotes popular choices: A €œSpicy€ field study on social influence and brand choice. (2021). Otterbring, Tobias.
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32. Investigating the impact of shopper personality on behaviour in immersive Virtual Reality store environments. (2021). Wright, Malcolm ; Elms, Jonathan ; Schnack, Alexander.
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33. The role of consumer-consumer interaction and consumer-brand interaction in driving consumer-brand engagement and behavioral intentions. (2021). , Wilson ; Rosenberger, Philip J ; Sharipudin, Mohamad-Noor Salehhuddin ; Cheung, Man Lai ; Pires, Guilherme D.
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34. How to achieve consumer continuance intention toward branded apps€”from the consumer€“brand engagement perspective. (2021). Qing, Tang ; Haiying, DU.
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35. Are men from Mars, women from Venus? Examining gender differences towards continuous use intention of branded apps. (2021). Liu, Yide ; Lim, Xin-Jean ; Ng, Siew Imm ; Basha, Norazlyn Kamal ; Cheah, Jun-Hwa.
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36. Assessing the influence of goal pursuit and emotional attachment on customer engagement behaviors. (2021). Han, Xiaoyun ; Li, Dongmei.
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37. A broad overview of interactive digital marketing: A bibliometric network analysis. (2021). Dwivedi, Yogesh K ; Kumar, Satheesh K ; Bindu, N ; Krishen, Anjala S.
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38. The impact of social executives on firms’ mergers and acquisitions strategies: A difference-in-differences analysis. (2021). Keung, Raymond Yiu ; Wang, Qiping ; Xie, Haoran.
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39. Charity donation intention via m-payment apps: donor-related, m-payment system-related, or charity brand-related factors, which one is overkill?. (2020). Hosseini, Seyedmohsen ; Maleki, Fatemeh.
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40. Audit Institutions in the European Union: Public Service Promotion, Environmental Engagement and COVID Crisis Communication through Social Media. (2020). Blanco-Vega, Jose ; Hancu-Budui, Andreea ; Zorio-Grima, Ana.
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41. Modeling Impact of Word of Mouth and E-Government on Online Social Presence during COVID-19 Outbreak: A Multi-Mediation Approach. (2020). Hu, Xiaojian ; Nasir, Saba Ali ; Ahmad, Munir ; Shi, Jingwen ; Yasir, Ammar ; Rauf, Abdul.
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42. Investigating the antecedents of customer brand engagement and consumer-based brand equity in social media. (2020). Algharabat, Raed ; Rana, Nripendra P ; Gupta, Ashish ; Alalwan, Ali Abdallah ; Baabdullah, Abdullah.
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43. Customers’ motivation to engage with luxury brands on social media. (2020). Gorton, Matthew ; Bazi, Saleh ; Filieri, Raffaele.
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44. Tüketicilerin Sosyal Ağlarda Markalarla Bağ Kurması Elektronik Ağızdan Ağıza İletişimlerini Nasıl Etkiliyor?. (2019). Koseolu, Ozgur ; Koker, Nahit Erdem ; Maden, Deniz.
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45. Investigating the role of social presence dimensions and information support on consumers€™ trust and shopping intentions. (2019). Rashid, Rao Muhammad ; Wang, Jianfei ; Jiang, Cuiqing.
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46. Social media marketing: Comparative effect of advertisement sources. (2019). Dwivedi, Yogesh K ; Islam, Rubina ; Rana, Nripendra P ; Shareef, Mahmud Akhter ; Mukerji, Bhasker.
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47. CSR and Customer Outcomes: The Mediating Role of Customer Engagement. (2018). Gao, Yongqiang ; Hussain, Sayyed Sadaqat ; Abbas, Moazzam.
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48. Social Commerce in Emerging Markets and its Impact on Online Community Engagement. (). Algharabat, Raed S ; Rana, Nripendra P.
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