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Enhancing social media branded content effectiveness: strategies via telepresence and social presence. (2022). Ieng, Soey Sut ; Law, Rob ; Liu, Guanrong.
In: Information Technology & Tourism.
RePEc:spr:infott:v:24:y:2022:i:2:d:10.1007_s40558-022-00225-w.

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    RePEc:eee:joreco:v:66:y:2022:i:c:s096969892200039x.

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  27. Engaging customers through brand authenticity perceptions: The moderating role of self-congruence. (2022). Kumar, Vikas ; Kaushik, Arun K.
    In: Journal of Business Research.
    RePEc:eee:jbrese:v:138:y:2022:i:c:p:26-37.

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  28. Antecedents of social media usage intensity in the financial sector of an emerging economy: a Pls-Sem Algorithm. (2021). Amponsah, Odei Michael ; Felix, Nutakor ; Jinke, Li ; Bashiru, Jibril Abdul ; John, Amoah ; Benjamin, Sanful.
    In: Management & Marketing.
    RePEc:vrs:manmar:v:16:y:2021:i:4:p:387-406:n:4.

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  29. Social Commerce in Emerging Markets and its Impact on Online Community Engagement. (2021). Algharabat, Raed S ; Rana, Nripendra P.
    In: Information Systems Frontiers.
    RePEc:spr:infosf:v:23:y:2021:i:6:d:10.1007_s10796-020-10041-4.

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  30. Social media brand posts and customer engagement. (2021). Wang, Zhan.
    In: Journal of Brand Management.
    RePEc:pal:jobman:v:28:y:2021:i:6:d:10.1057_s41262-021-00247-5.

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  31. Peer presence promotes popular choices: A €œSpicy€ field study on social influence and brand choice. (2021). Otterbring, Tobias.
    In: Journal of Retailing and Consumer Services.
    RePEc:eee:joreco:v:61:y:2021:i:c:s0969698921001600.

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  32. Investigating the impact of shopper personality on behaviour in immersive Virtual Reality store environments. (2021). Wright, Malcolm ; Elms, Jonathan ; Schnack, Alexander.
    In: Journal of Retailing and Consumer Services.
    RePEc:eee:joreco:v:61:y:2021:i:c:s0969698921001478.

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  33. The role of consumer-consumer interaction and consumer-brand interaction in driving consumer-brand engagement and behavioral intentions. (2021). , Wilson ; Rosenberger, Philip J ; Sharipudin, Mohamad-Noor Salehhuddin ; Cheung, Man Lai ; Pires, Guilherme D.
    In: Journal of Retailing and Consumer Services.
    RePEc:eee:joreco:v:61:y:2021:i:c:s0969698921001405.

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  34. How to achieve consumer continuance intention toward branded apps€”from the consumer€“brand engagement perspective. (2021). Qing, Tang ; Haiying, DU.
    In: Journal of Retailing and Consumer Services.
    RePEc:eee:joreco:v:60:y:2021:i:c:s0969698921000527.

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  35. Are men from Mars, women from Venus? Examining gender differences towards continuous use intention of branded apps. (2021). Liu, Yide ; Lim, Xin-Jean ; Ng, Siew Imm ; Basha, Norazlyn Kamal ; Cheah, Jun-Hwa.
    In: Journal of Retailing and Consumer Services.
    RePEc:eee:joreco:v:60:y:2021:i:c:s0969698920314296.

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  36. Assessing the influence of goal pursuit and emotional attachment on customer engagement behaviors. (2021). Han, Xiaoyun ; Li, Dongmei.
    In: Journal of Retailing and Consumer Services.
    RePEc:eee:joreco:v:59:y:2021:i:c:s0969698920313631.

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  37. A broad overview of interactive digital marketing: A bibliometric network analysis. (2021). Dwivedi, Yogesh K ; Kumar, Satheesh K ; Bindu, N ; Krishen, Anjala S.
    In: Journal of Business Research.
    RePEc:eee:jbrese:v:131:y:2021:i:c:p:183-195.

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  38. The impact of social executives on firms’ mergers and acquisitions strategies: A difference-in-differences analysis. (2021). Keung, Raymond Yiu ; Wang, Qiping ; Xie, Haoran.
    In: Journal of Business Research.
    RePEc:eee:jbrese:v:123:y:2021:i:c:p:343-354.

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  39. Charity donation intention via m-payment apps: donor-related, m-payment system-related, or charity brand-related factors, which one is overkill?. (2020). Hosseini, Seyedmohsen ; Maleki, Fatemeh.
    In: International Review on Public and Nonprofit Marketing.
    RePEc:spr:irpnmk:v:17:y:2020:i:4:d:10.1007_s12208-020-00254-3.

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  40. Audit Institutions in the European Union: Public Service Promotion, Environmental Engagement and COVID Crisis Communication through Social Media. (2020). Blanco-Vega, Jose ; Hancu-Budui, Andreea ; Zorio-Grima, Ana.
    In: Sustainability.
    RePEc:gam:jsusta:v:12:y:2020:i:23:p:9816-:d:450264.

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  41. Modeling Impact of Word of Mouth and E-Government on Online Social Presence during COVID-19 Outbreak: A Multi-Mediation Approach. (2020). Hu, Xiaojian ; Nasir, Saba Ali ; Ahmad, Munir ; Shi, Jingwen ; Yasir, Ammar ; Rauf, Abdul.
    In: IJERPH.
    RePEc:gam:jijerp:v:17:y:2020:i:8:p:2954-:d:350163.

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  42. Investigating the antecedents of customer brand engagement and consumer-based brand equity in social media. (2020). Algharabat, Raed ; Rana, Nripendra P ; Gupta, Ashish ; Alalwan, Ali Abdallah ; Baabdullah, Abdullah.
    In: Journal of Retailing and Consumer Services.
    RePEc:eee:joreco:v:53:y:2020:i:c:s0969698918308816.

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  43. Customers’ motivation to engage with luxury brands on social media. (2020). Gorton, Matthew ; Bazi, Saleh ; Filieri, Raffaele.
    In: Journal of Business Research.
    RePEc:eee:jbrese:v:112:y:2020:i:c:p:223-235.

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  44. Tüketicilerin Sosyal Ağlarda Markalarla Bağ Kurması Elektronik Ağızdan Ağıza İletişimlerini Nasıl Etkiliyor?. (2019). Koseolu, Ozgur ; Koker, Nahit Erdem ; Maden, Deniz.
    In: Istanbul Business Research.
    RePEc:ist:ibsibr:v:48:y:2019:i:2:p:284-312.

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  45. Investigating the role of social presence dimensions and information support on consumers€™ trust and shopping intentions. (2019). Rashid, Rao Muhammad ; Wang, Jianfei ; Jiang, Cuiqing.
    In: Journal of Retailing and Consumer Services.
    RePEc:eee:joreco:v:51:y:2019:i:c:p:263-270.

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  46. Social media marketing: Comparative effect of advertisement sources. (2019). Dwivedi, Yogesh K ; Islam, Rubina ; Rana, Nripendra P ; Shareef, Mahmud Akhter ; Mukerji, Bhasker.
    In: Journal of Retailing and Consumer Services.
    RePEc:eee:joreco:v:46:y:2019:i:c:p:58-69.

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  47. CSR and Customer Outcomes: The Mediating Role of Customer Engagement. (2018). Gao, Yongqiang ; Hussain, Sayyed Sadaqat ; Abbas, Moazzam.
    In: Sustainability.
    RePEc:gam:jsusta:v:10:y:2018:i:11:p:4243-:d:183491.

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  48. Social Commerce in Emerging Markets and its Impact on Online Community Engagement. (). Algharabat, Raed S ; Rana, Nripendra P.
    In: Information Systems Frontiers.
    RePEc:spr:infosf:v::y::i::d:10.1007_s10796-020-10041-4.

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