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Positive gender congruency effects on shopper responses: Field evidence from a gender egalitarian culture. (2021). Otterbring, Tobias ; Borau, Sylvie ; Bhatnagar, Roopali ; Samuelsson, Peter.
In: Journal of Retailing and Consumer Services.
RePEc:eee:joreco:v:63:y:2021:i:c:s0969698921003040.

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