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2. I am too young for this! A moderated-mediation model of metaverse commerce resistance. (2025). Cham, Tat-Huei ; Aw, Eugene Cheng-Xi ; Tan, Garry Wei-Han ; Lin, Chieh-Yu ; Ooi, Keng-Boon ; Hew, Jun-Jie.
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3. €œBeing€ with the brand in the metaverse: Strengthening brand anthropomorphism to foster brand love. (2025). Patrizi, Michela ; Boccalini, Sara ; Vernuccio, Maria.
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4. When the recipe is more important than the ingredients, understanding factors affecting customer loyalty in unmanned convenience store using fsQCA. (2025). Alshehri, Abdullah.
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   RePEc:eee:joreco:v:82:y:2025:i:c:s0969698924004132.

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5. How celebrity attributes damage customer–brand relationship in live streaming commerce: a dark side. (2024). Yin, Jessica Sze ; Tan, Garry Wei-Han ; Ooi, Keng-Boon ; Sarker, Prianka ; Dwivedi, Yogesh K ; Shao, Zhucheng.
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6. Social media influencer over-endorsement: Implications from a moderated-mediation analysis. (2024). Lim, Weng Marc ; Koay, Kian Yeik ; Cheah, Chee Wei.
   In: Journal of Retailing and Consumer Services.
   RePEc:eee:joreco:v:79:y:2024:i:c:s0969698924001279.

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7. The potency of audiovisual attractiveness and influencer marketing: The road to customer behavioral engagement. (2024). Siddiqi, Umar Iqbal ; Islam, Tahir ; Gugnani, Ritika ; Attri, Rekha ; Akhtar, Naeem.
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   RePEc:eee:joreco:v:79:y:2024:i:c:s0969698924001036.

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31. Instagram and YouTube bloggers promote it, why should I buy? How credibility and parasocial interaction influence purchase intentions. (2020). Sokolova, Karina ; Kefi, Hajer.
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32. User engagement for mobile payment service providers €“ introducing the social media engagement model. (2020). Grover, Purva ; Kar, Arpan Kumar.
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33. Second-hand shopping and brand loyalty: The role of online collaborative redistribution platforms. (2020). Hallem, Yousra ; Taga, Nadia ; Abbes, Intissar.
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34. Unpacking the relationship between social media marketing and brand equity: The mediating role of consumers’ benefits and experience. (2020). Yoon, Sukki ; Rialti, Riccardo ; Filieri, Raffaele ; Zollo, Lamberto.
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35. It pays off to be authentic: An examination of direct versus indirect brand mentions on social media. (2020). He, Wei ; Chen, Qimei ; Hu, Miao.
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36. Stars in social media: New light through old windows?. (2019). Budzinski, Oliver ; Gaenssle, Sophia.
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37. Narratives on Facebook: the impact of user-generated content on visiting attitudes, visiting intention and perceptions of destination risk. (2019). Sharif, Saeed Pahlevan ; Mura, Paolo.
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38. Comparative analysis on Facebook post interaction using DNN, ELM and LSTM. (2019). Khan, Sabih Ahmad ; Chang, Hsien-Tsung.
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39. Being Active in Online Communications: Firm Responsiveness and Customer Engagement Behaviour. (2019). Sheng, Jie.
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40. Explaining Individuals€™ Usage of Social Commerce: A Data Mining Approach. (2018). Alshamaila, Yazan ; Aljarah, Ibrahim ; Al-Zoubi, Alaa M.
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41. The effect of telepresence, social presence and involvement on consumer brand engagement: An empirical study of non-profit organizations. (2018). Qasem, Zainah ; Dwivedi, Yogesh K ; Algharabat, Raed ; Rana, Nripendra P ; Alalwan, Ali Abdallah.
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42. Investigating the impact of social media advertising features on customer purchase intention. (2018). Alalwan, Ali Abdallah.
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43. Promotional Methods Taken by Car Dealers: An Investigation of Traditional Marketing and Online Media in National Car Showroom. (2017). Baharom, Shahrel Nizar ; Husna, Nur Lailatul ; Zolkifly, Nur Hazwani.
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44. Elements of strategic social media marketing: A holistic framework. (2017). Felix, Reto ; Rauschnabel, Philipp A ; Hinsch, Chris.
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45. Framing social media communication: Investigating the effects of brand post appeals on user interaction. (2017). Wagner, Timm F ; Voigt, Kai-Ingo ; Baccarella, Christian V.
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46. Social media marketing analytics : a multicultural approach applied to the beauty & cosmetic sector. (2016). Kefi, Hajer ; Abdessalem, Talel ; Indra, Sitesh .
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47. Social media interaction, the university brand and recruitment performance. (2016). Roper, Stuart ; Rutter, Richard ; Lettice, Fiona.
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48. Perceived risk influence on dual-route information adoption processes on travel websites. (2016). Tseng, Shun-Yao ; Wang, Ching-Nan .
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49. Old knowledge for new impacts: Equity theory and workforce nationalization. (2016). Ryan, James Christopher.
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50. The performance impact of social media in the chain store industry. (2016). Wu, Chih-Wen.
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