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Proliferation in live streaming commerce, and key opinion leader selection. (2024). Qi, YE ; Lyu, Wenjing ; Liu, Jin.
In: Electronic Commerce Research.
RePEc:spr:elcore:v:24:y:2024:i:2:d:10.1007_s10660-022-09605-0.

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  31. Omni-channel management in the new retailing era: A systematic review and future research agenda. (2020). Cai, Ya-Jun.
    In: International Journal of Production Economics.
    RePEc:eee:proeco:v:229:y:2020:i:c:s0925527320301195.

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  32. Recipes for achieving customer loyalty: A qualitative comparative analysis of the dimensions of customer experience. (2020). Rolland, Sylvie ; Pekovic, Sanja.
    In: Journal of Retailing and Consumer Services.
    RePEc:eee:joreco:v:56:y:2020:i:c:s0969698919310562.

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  33. Multichannel customer journeys and their determinants: Evidence from motor insurance. (2020). Hu, Tun-I, ; Tracogna, Andrea.
    In: Journal of Retailing and Consumer Services.
    RePEc:eee:joreco:v:54:y:2020:i:c:s0969698919309087.

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  34. The relevance of interaction choice: Customer preferences and willingness to pay. (2020). Barwitz, Niklas.
    In: Journal of Retailing and Consumer Services.
    RePEc:eee:joreco:v:53:y:2020:i:c:s0969698918300225.

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  35. The Value of Buy‐Online‐and‐Pickup‐in‐Store in Omni‐Channel: Evidence from Customer Usage Data. (2020). Wang, Quansheng ; Li, QI ; Song, Peijian ; Liu, Hefu.
    In: Production and Operations Management.
    RePEc:bla:popmgt:v:29:y:2020:i:4:p:995-1010.

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  36. Conversational Agents aus Kundenperspektive. (2019). Meichtry, Thomas Markus ; Steiner, Philipp Hendrik ; Maas, Peter.
    In: Marketing Review St.Gallen.
    RePEc:zbw:hsgmrs:276061.

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  37. Erfolgspotenziale von Conversational Agents. (2019). Meichtry, Thomas Markus ; Steiner, Philipp Hendrik ; Maas, Peter.
    In: Marketing Review St.Gallen.
    RePEc:zbw:hsgmrs:276044.

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  38. Consumer journeys: developing consumer-based strategy. (2019). Hamilton, Rebecca ; Price, Linda L.
    In: Journal of the Academy of Marketing Science.
    RePEc:spr:joamsc:v:47:y:2019:i:2:d:10.1007_s11747-019-00636-y.

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  39. Towards customer-induced service orchestration - requirements for the next step of customer orientation. (2019). Ehmke, Jan Fabian ; Mattfeld, Dirk Christian ; Paech, Barbara ; Oberweis, Andreas ; Winter, Alfred ; Henke, Tino ; Haux, Reinhold ; Alt, Rainer.
    In: Electronic Markets.
    RePEc:spr:elmark:v:29:y:2019:i:1:d:10.1007_s12525-019-00340-3.

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  40. Re-discovering dual marketing: Internet?s contribution. (2018). Cantu, Chiara Luisa ; Siano, Alfonso.
    In: MERCATI & COMPETITIVIT?.
    RePEc:fan:mcmcmc:v:html10.3280/mc2018-003002.

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