create a website

Reputational Assets and Social Media Marketing Activeness: Empirical Insights from China. (2021). Johansson, Anders ; Zhu, Zhen.
In: Stockholm School of Economics Asia Working Paper Series.
RePEc:hhs:hascer:2021-053.

Full description at Econpapers || Download paper

Cited: 0

Citations received by this document

Cites: 41

References cited by this document

Cocites: 50

Documents which have cited the same bibliography

Coauthors: 0

Authors who have wrote about the same topic

Citations

Citations received by this document

    This document has not been cited yet.

References

References cited by this document

  1. Appel, G., Grewal, L., Hadi, R., and Stephen, A.T., 2020. The future of social media marketing. Journal of Academy of Marketing Science 48, 79-95.

  2. Cai, Y.J., Wang, Y., and Zhang, J., 2018. Enhancing e-platform business by customer service systems: a multi-methodological case study on Ali Wangwang instant message’s impacts on TaoBao. Annals of Operations Research, pp.1-23.
    Paper not yet in RePEc: Add citation now
  3. Chang, Y.T., Yu, H., and Lu, H.P., 2015. Persuasive messages, popularity cohesion, and message diffusion in social media marketing. Journal of Business Research, 68(4), pp.777-782.

  4. Chen, W., 2020. Studious shoppers can now find online classes on Alibaba’s Taobao. KrAsia (https://kr-asia.com/studious-shoppers-can-now-find-online-classes-on-alibabastaobao) .
    Paper not yet in RePEc: Add citation now
  5. Chevalier, J.A. and Mayzlin, D., 2006. The effect of word of mouth on sales: Online book reviews. Journal of Marketing Research, 43(3), pp.345-354.
    Paper not yet in RePEc: Add citation now
  6. Dahnil, M.I., Marzuki, K.M., Langgat, J., and Fabeil, N.F., 2014. Factors influencing SMEs’ adoption of social media marketing. Procedia-Social and Behavioral Sciences, 148, pp.119-126.
    Paper not yet in RePEc: Add citation now
  7. de Oliveira, M.J., Huertas, M.K.Z. and Lin, Z., 2016. Factors driving young users’ engagement with Facebook: Evidence from Brazil. Computers in Human Behavior, 54, pp.54-61.
    Paper not yet in RePEc: Add citation now
  8. Dellarocas, C., 2003. The digitization of word of mouth: Promise and challenges of online feedback mechanisms. Management Science, 49(10), pp.1407-1424.

  9. Du, R.Y., Hu, Y. and Damangir, S., 2015. Leveraging trends in online searches for product features in market response modeling. Journal of Marketing, 79(1), pp.29-43.
    Paper not yet in RePEc: Add citation now
  10. Feng, X. and Johansson, A.C., 2019. Top executives on social media and information in the capital market: Evidence from China. Journal of Corporate Finance, 58, pp. 824-857.

  11. Gao, B., Chan, W.K.V., Chi, L., and Deng, X.N., 2016. Size and growth dynamics of online stores: A case of China’s Taobao. Com. Electronic Commerce Research and Applications, 17, pp.161-172.
    Paper not yet in RePEc: Add citation now
  12. Gao, Q., Abel, F., Houben, G.J., and Yu, Y., 2012. A comparative study of users’ microblogging behavior on Sina Weibo and Twitter. In: Masthoff, J., Mobasher, B., Desmarais, M., Nkambou, R. (Eds.), User Modeling, Adaptation, and Personalization: 20th International Conference, UMAP 2012, Montreal, Canada, July 16–20, 2012 Proceedings. Springer Berlin Heidelberg, Heidelberg, pp. 88–101.
    Paper not yet in RePEc: Add citation now
  13. Gesenhues, 2019. Women make up majority of influencer community, still earn less than male influencers. Marketing Land, June 6.
    Paper not yet in RePEc: Add citation now
  14. Godey, B., Manthiou, A., Pederzoli, D., Rokka, J., Aiello, G., Donvito, R., and Singh, R., 2016. Social media marketing efforts of luxury brands: Influence on brand equity and consumer behavior. Journal of Business Research, 69(12), pp.5833-5841.

  15. Gong, S., Zhang, J., Zhao, P., and Jiang, X., 2017. Tweeting as a marketing tool: A field experiment in the TV industry. Journal of Marketing Research 54, pp. 833-850.
    Paper not yet in RePEc: Add citation now
  16. Jia, L., and Han, X., 2020. Tracing Weibo (2009-2019): The commercial dissolution of public communication and changing politics. Internet Histories 4, 304-332.
    Paper not yet in RePEc: Add citation now
  17. Kim, A.J., and Ko, E., 2012. Do social media marketing activities enhance customer equity? An empirical study of luxury fashion brand. Journal of Business Research, 65(10), pp.1480-1486.

  18. Kim, Y. and Krishnan, R., 2015. On product-level uncertainty and online purchase behavior: An empirical analysis. Management Science, 61(10), pp.2449-2467.

  19. Kumar, A., Bezawada, R., Rishika, R., Janakiraman, R. and Kannan, P.K., 2016. From social to sale: The effects of firm-generated content in social media on customer behavior. Journal of Marketing, 80(1), pp.7-25.
    Paper not yet in RePEc: Add citation now
  20. Lamberton, C. and Stephen, A.T., 2016. A thematic exploration of digital, social media, and mobile marketing: Research evolution from 2000 to 2015 and an agenda for future inquiry. Journal of Marketing, 80(6), pp.146-172.
    Paper not yet in RePEc: Add citation now
  21. Lessmann, S., Baesens, B., Mues, C., and Pietsch, S., 2008. Benchmarking classification models for software defect prediction: A proposed framework and novel findings. IEEE Transactions on Software Engineering, 34(4), pp.485-496.
    Paper not yet in RePEc: Add citation now
  22. Li, D., Li, J., and Lin, Z., 2008. Online consumer-to-consumer market in China–a comparative study of Taobao and eBay. Electronic Commerce Research and Applications, 7(1), pp.55-67.
    Paper not yet in RePEc: Add citation now
  23. Lim, S., 2020. Emerging platforms: What is Xiaohongshu and how can brands leverage it? The Drum, 16 March.
    Paper not yet in RePEc: Add citation now
  24. Liu, D., 2019. China’s $670 billion ‘sheconomy’ is growing like crazy. NBC News online, 3 May.
    Paper not yet in RePEc: Add citation now
  25. Liu, S., Perry, P., and Gadzinski, G., 2019. The implications of digital marketing n WeChat for luxury fashion brands in China. Journal of Brand Management 26, 395-409.

  26. Liu, X., Shin, H. and Burns, A.C., 2019. Examining the impact of luxury brand's social media marketing on customer engagement: Using big data analytics and natural language processing. Journal of Business Research.
    Paper not yet in RePEc: Add citation now
  27. Manning, C.D., Raghavan, P. and Schütze, H., 2008. Introduction to Information Retrieval. Cambridge: Cambridge University Press.
    Paper not yet in RePEc: Add citation now
  28. Michaelidou, N., Siamagka, N.T., and Christodoulides, G., 2011. Usage, barriers, and measurement of social media marketing: An exploratory investigation of small and medium B2B brands. Industrial Marketing Management, 40(7), pp.1153-1159.
    Paper not yet in RePEc: Add citation now
  29. Pavlou, P.A. and Dimoka, A., 2006. The nature and role of feedback text comments in online marketplaces: Implications for trust building, price premiums, and seller differentiation. Information Systems Research, 17(4), pp.392-414.

  30. Pavlou, P.A., Liang, H., and Xue, Y., 2007. Understanding and mitigating uncertainty in online exchange relationships: A principal-agent perspective. MIS quarterly, pp.105-136.
    Paper not yet in RePEc: Add citation now
  31. Qin, B., Strömberg, D., and Wu, Y., 2017. Why does China allow freer social media? Protests versus surveillance and propaganda. Journal of Economic Perspectives, 31, pp. 117-140.

  32. Shi, S., Chen, Y. and Chow, W.S., 2016. Key values driving continued interaction on brand pages in social media: An examination across genders. Computers in Human Behavior, 62, pp.578-589.
    Paper not yet in RePEc: Add citation now
  33. Siamagka, N.T., Christodoulides, G., Michaelidou, N., and Valvi, A., 2015. Determinants of social media adoption by B2B organizations. Industrial Marketing Management, 51, pp.89-99.
    Paper not yet in RePEc: Add citation now
  34. Steinhoff, L., Arli, D., Weaven, S., Kozlenkova, I.V., 2019. Online relationship marketing. Journal of Academy of Marketing Science 47, 369-393.

  35. Sullivan, J., 2012. A tale of two microblogs in China. Media, Culture and Society, 34, 773783.
    Paper not yet in RePEc: Add citation now
  36. Toubia, O. and Stephen, A.T., 2013. Intrinsic vs. image-related utility in social media: Why do people contribute content to Twitter? Marketing Science, 32(3), pp.368-392.

  37. Wang, X., Baesens, B., and Zhu, Z., 2019. On the optimal marketing aggressiveness level of C2C sellers in social media: Evidence from China. Omega, 85, pp.83-93.

  38. Wang, Z., Li, H., Ye, Q. and Law, R., 2016. Saliency effects of online reviews embedded in the description on sales: Moderating role of reputation. Decision Support Systems, 87, pp.50-58.
    Paper not yet in RePEc: Add citation now
  39. We Are Social, 2019. Digital in 2019: China.
    Paper not yet in RePEc: Add citation now
  40. Ye, Q., Li, Y., Kiang, M., and Wu, W., 2009. The Impact of Seller Reputation on the Performance of online sales: evidence from TaoBao buy-it-now (BIN) data. ACM SIGMIS Database: the DATABASE for Advances in Information Systems 40, pp.12-19.
    Paper not yet in RePEc: Add citation now
  41. Yu, H., and Cui, L., 2019. China’s E-Commerce: Empowering Rural Women? The China Quarterly 238, pp.1-20.
    Paper not yet in RePEc: Add citation now

Cocites

Documents in RePEc which have cited the same bibliography

  1. Less is more: Engagement with the content of social media influencers. (2024). Angelopoulos, Spyros ; van der Harst, Jesse Pieter.
    In: Journal of Business Research.
    RePEc:eee:jbrese:v:181:y:2024:i:c:s0148296324002509.

    Full description at Econpapers || Download paper

  2. Instagram adoption for local food transactions: A research framework. (2023). Cahyono, Edi Dwi.
    In: Technological Forecasting and Social Change.
    RePEc:eee:tefoso:v:187:y:2023:i:c:s0040162522007363.

    Full description at Econpapers || Download paper

  3. Understanding the dark side of gamified interactions on short-form video platforms: Through a lens of expectations violations theory. (2023). Lin, Youhai ; Chen, Sihua ; Mou, Jian ; Cohen, Jason ; Zhou, Fei.
    In: Technological Forecasting and Social Change.
    RePEc:eee:tefoso:v:186:y:2023:i:pb:s0040162522006710.

    Full description at Econpapers || Download paper

  4. Effects of human versus virtual human influencers on the appearance anxiety of social media users. (2023). Jiang, Xia ; Deng, Fengyi.
    In: Journal of Retailing and Consumer Services.
    RePEc:eee:joreco:v:71:y:2023:i:c:s0969698922003265.

    Full description at Econpapers || Download paper

  5. Do fake followers mitigate influencers’ perceived influencing power on social media platforms? The mere number effect and boundary conditions. (2023). Chen, Zhi ; Zhou, Liying ; Jin, Fei ; Lu, Cheng ; Wu, Banggang.
    In: Journal of Business Research.
    RePEc:eee:jbrese:v:158:y:2023:i:c:s0148296322010542.

    Full description at Econpapers || Download paper

  6. Consuming for content? Understanding social media-centric consumption. (2023). Kour, Gurpreet ; Webster, Emily ; Shah, Denish.
    In: Journal of Business Research.
    RePEc:eee:jbrese:v:155:y:2023:i:pb:s0148296322008736.

    Full description at Econpapers || Download paper

  7. Examining the outcomes of influencer activism. (2023). Thomas, Veronica L ; Fowler, Kendra.
    In: Journal of Business Research.
    RePEc:eee:jbrese:v:154:y:2023:i:c:s0148296322008013.

    Full description at Econpapers || Download paper

  8. Prevalent User-centered Monetization Techniques in Social Media. (2023). Boateng, Samuel ; Appiahene, Peter ; Bruce, Mark Rowland ; Adekoya, Adebayo Felix.
    In: International Review of Management and Marketing.
    RePEc:eco:journ3:2023-01-3.

    Full description at Econpapers || Download paper

  9. Company websites and mobile apps versus social media: which service experience creates more customer value for online travel agencies?. (2022). Janupiboon, Thanyamai P ; Kamalanon, Piyanoot ; Chen, Ja-Shen.
    In: Service Business.
    RePEc:spr:svcbiz:v:16:y:2022:i:4:d:10.1007_s11628-022-00511-x.

    Full description at Econpapers || Download paper

  10. Digital technologies: tensions in privacy and data. (2022). Weaven, Scott ; Quach, Sara ; Palmatier, Robert W ; Thaichon, Park ; Martin, Kelly D.
    In: Journal of the Academy of Marketing Science.
    RePEc:spr:joamsc:v:50:y:2022:i:6:d:10.1007_s11747-022-00845-y.

    Full description at Econpapers || Download paper

  11. The cost of looking natural: Why the no-makeup movement may fail to discourage cosmetic use. (2022). Soleymani, Saber ; Smith, Rosanna K ; Wang, Pengyuan ; Anh, Lan ; Yazdani, Elham.
    In: Journal of the Academy of Marketing Science.
    RePEc:spr:joamsc:v:50:y:2022:i:2:d:10.1007_s11747-021-00801-2.

    Full description at Econpapers || Download paper

  12. The impacts of social media influencer’s credibility attributes on gen Z purchase intention with brand image as mediation:Study on consumers of Korea cosmetic product. (2022). Putri, Santi Duwi ; Vata, Raditha Dwi ; Rahayu, Mintarti.
    In: International Journal of Research in Business and Social Science (2147-4478).
    RePEc:rbs:ijbrss:v:11:y:2022:i:5:p:18-32.

    Full description at Econpapers || Download paper

  13. Amid the COVID-19 Pandemic, Social Media Usage and Food Waste Intention: The Role of Excessive Buying Behavior and Religiosity. (2022). Elshaer, Ibrahim A.
    In: Sustainability.
    RePEc:gam:jsusta:v:14:y:2022:i:11:p:6786-:d:829876.

    Full description at Econpapers || Download paper

  14. The Role of Social Media in Firms’ Marketing Communication in the Polish Market. (2022). Sobocinska, Magdalena ; Mazurek-Lopacinska, Krystyna.
    In: European Research Studies Journal.
    RePEc:ers:journl:v:xxv:y:2022:i:3:p:216-234.

    Full description at Econpapers || Download paper

  15. Seamless experience in the context of omnichannel shopping: scale development and empirical validation. (2022). Chang, Yaping ; Li, Jingwen.
    In: Journal of Retailing and Consumer Services.
    RePEc:eee:joreco:v:64:y:2022:i:c:s0969698921003660.

    Full description at Econpapers || Download paper

  16. Do brands€™ social media marketing activities matter? A moderation analysis. (2022). Khan, Imran.
    In: Journal of Retailing and Consumer Services.
    RePEc:eee:joreco:v:64:y:2022:i:c:s096969892100360x.

    Full description at Econpapers || Download paper

  17. Introducing the contentpreneur: Making the case for research on content creation-based online platforms. (2022). Jordan, Samantha L ; Johnson, Nicholas E ; Short, Jeremy C ; Chandler, Jeffrey A.
    In: Journal of Business Venturing Insights.
    RePEc:eee:jobuve:v:18:y:2022:i:c:s2352673422000269.

    Full description at Econpapers || Download paper

  18. The brand, the persona and the algorithm: How datafication is reconfiguring marketing work☆. (2022). Laporte, Marie-Eve ; Aime, Isabelle ; Berger-Remy, Fabienne.
    In: Journal of Business Research.
    RePEc:eee:jbrese:v:145:y:2022:i:c:p:814-827.

    Full description at Econpapers || Download paper

  19. The micro foundations of social media use: Artificial intelligence integrated routine model. (2022). Mani, Venkatesh ; Kamble, Sachin S ; Ul, Mirza Amin ; Ghouri, Arsalan Mujahid.
    In: Journal of Business Research.
    RePEc:eee:jbrese:v:144:y:2022:i:c:p:80-92.

    Full description at Econpapers || Download paper

  20. Investigating the effect of social media application on firm capabilities and performance: The perspective of dynamic capability view. (2022). Ye, YU ; Zheng, Yongjun ; Yu, Qionglei.
    In: Journal of Business Research.
    RePEc:eee:jbrese:v:139:y:2022:i:c:p:510-519.

    Full description at Econpapers || Download paper

  21. COVID-19 and social media communication strategies: A comparative study of the effectiveness of Facebook posts during the lockdown and the €œnew normal€ in the airline industry. (2022). Prados-Pea, Ma Beln ; Porcu, Luca ; Crespo-Almendros, Esmeralda.
    In: Journal of Air Transport Management.
    RePEc:eee:jaitra:v:103:y:2022:i:c:s0969699722000758.

    Full description at Econpapers || Download paper

  22. An Investigation on Consumer Perceptions of Email and Social Media Marketing: An Advertising Case in South Africa. (2022). Chuchu, Tinashe ; de Barros, Tiago ; de Villiers, Marike Venter ; de la Roche, Caitlin ; Nyagadza, Brighton.
    In: International Review of Management and Marketing.
    RePEc:eco:journ3:2022-04-4.

    Full description at Econpapers || Download paper

  23. A theory of multiformat communication: mechanisms, dynamics, and strategies. (2021). Palmatier, Robert W ; Garretson, Judith Anne ; Moffett, Jordan W.
    In: Journal of the Academy of Marketing Science.
    RePEc:spr:joamsc:v:49:y:2021:i:3:d:10.1007_s11747-020-00750-2.

    Full description at Econpapers || Download paper

  24. Analyzing of User Attitudes Toward Intention to Use Social Media for Learning. (2021). Rahman, Muhammad Khalilur ; Hossain, Mohammad Mainul ; Rahaman, Md Atikur ; Issa, Md Abu ; Yuan, Deli ; Akter, Shaharin.
    In: SAGE Open.
    RePEc:sae:sagope:v:11:y:2021:i:4:p:21582440211060784.

    Full description at Econpapers || Download paper

  25. Social Media Networks as a Business Environment, During COVID-19 Crisis Tunisia and Turkey. (2021). Caescu, Stefan C ; Orzan, Olguta A ; Constantinescu, Mihaela E ; Zara, Adina I.
    In: REVISTA DE MANAGEMENT COMPARAT INTERNATIONAL/REVIEW OF INTERNATIONAL COMPARATIVE MANAGEMENT.
    RePEc:rom:rmcimn:v:22:y:2021:i:1:p:64-73.

    Full description at Econpapers || Download paper

  26. Political marketing with data analytics. (2021). , Dennis ; Comm, Clare L.
    In: Journal of Marketing Analytics.
    RePEc:pal:jmarka:v:9:y:2021:i:1:d:10.1057_s41270-020-00097-1.

    Full description at Econpapers || Download paper

  27. Adoption patterns over time: a replication. (2021). Appel, Gil ; Muller, Eitan.
    In: Marketing Letters.
    RePEc:kap:mktlet:v:32:y:2021:i:4:d:10.1007_s11002-021-09578-4.

    Full description at Econpapers || Download paper

  28. Reputational Assets and Social Media Marketing Activeness: Empirical Insights from China. (2021). Johansson, Anders ; Zhu, Zhen.
    In: Stockholm School of Economics Asia Working Paper Series.
    RePEc:hhs:hascer:2021-053.

    Full description at Econpapers || Download paper

  29. Brand conversation: Linguistic practices on social media in the light of face-work theory. (2021). Andriuzzi, Andria ; Michel, Geraldine.
    In: Post-Print.
    RePEc:hal:journl:hal-03049134.

    Full description at Econpapers || Download paper

  30. The Use of Social Media and Its Impact on Shopping Behavior of Slovak and Italian Consumers during COVID-19 Pandemic. (2021). Taha, Viktoria Ali ; Kerhakova, Veronika ; Pencarelli, Tonino ; Fedorko, Richard ; Koikova, Martina.
    In: Sustainability.
    RePEc:gam:jsusta:v:13:y:2021:i:4:p:1710-:d:493832.

    Full description at Econpapers || Download paper

  31. Sustainability of Print Media in the Slovak Republic with Regard to the Economic and Technological Development. (2021). Fabu, Michal ; Lincenyi, Marcel ; Kabat, Ladislav.
    In: Sustainability.
    RePEc:gam:jsusta:v:13:y:2021:i:22:p:12876-:d:684343.

    Full description at Econpapers || Download paper

  32. Social Media as a Destination Marketing Tool for a Sustainable Heritage Festival in Nigeria: A Moderated Mediation Study. (2021). Gunay, Tugrul ; Abdullahi, Maryam ; Arasli, Huseyin.
    In: Sustainability.
    RePEc:gam:jsusta:v:13:y:2021:i:11:p:6191-:d:566249.

    Full description at Econpapers || Download paper

  33. An Investigation of Factors Affecting Intention to Comply Thailand PDPA with E-Services in Private University towards Social Media. (2021). Dowpiset, Kitikorn ; Nuangjamnong, Chompu.
    In: International Journal of Economics & Business Administration (IJEBA).
    RePEc:ers:ijebaa:v:ix:y:2021:i:2:p:374-393.

    Full description at Econpapers || Download paper

  34. Information overload and fake news sharing: A transactional stress perspective exploring the mitigating role of consumers€™ resilience during COVID-19. (2021). Bermes, Alena.
    In: Journal of Retailing and Consumer Services.
    RePEc:eee:joreco:v:61:y:2021:i:c:s0969698921001211.

    Full description at Econpapers || Download paper

  35. Fleeting, But Not Forgotten: Ephemerality as a Means to Increase Recall of Advertising. (2021). Sands, Sean ; Treen, Emily ; Campbell, Colin ; McFerran, Brent.
    In: Journal of Interactive Marketing.
    RePEc:eee:joinma:v:56:y:2021:i:c:p:96-105.

    Full description at Econpapers || Download paper

  36. More Trust in Fewer Followers: Diverging Effects of Popularity Metrics and Green Orientation Social Media Influencers. (2021). Pittman, Matthew ; Abell, Annika.
    In: Journal of Interactive Marketing.
    RePEc:eee:joinma:v:56:y:2021:i:c:p:70-82.

    Full description at Econpapers || Download paper

  37. From social networking to willingness to disclose personal data when shopping online: Modelling in the context of social exchange theory. (2021). Skare, Vatroslav ; Kaduskeviciute, Vaida ; Urbonavicius, Sigitas ; Degutis, Mindaugas ; Zimaitis, Ignas.
    In: Journal of Business Research.
    RePEc:eee:jbrese:v:136:y:2021:i:c:p:76-85.

    Full description at Econpapers || Download paper

  38. Facilitating value: How organizations deploy resources in social media-based brand communities. (2021). Sorensen, Anne.
    In: Journal of Business Research.
    RePEc:eee:jbrese:v:136:y:2021:i:c:p:678-694.

    Full description at Econpapers || Download paper

  39. The integrated use of social media, digital, and traditional communication tools in the B2B sales process of international SMEs. (2021). Fraccastoro, Sara ; Gabrielsson, Mika ; Pullins, Ellen Bolman.
    In: International Business Review.
    RePEc:eee:iburev:v:30:y:2021:i:4:s0969593120301256.

    Full description at Econpapers || Download paper

  40. Exploring social media usage as a communication channel among independent food retailer SMEs in South Africa. (2021). Duffett, Rodney ; Santos, Jose Dos.
    In: Small Business International Review.
    RePEc:aaz:sbir01:v:5:y:2021:i:2:p:e392.

    Full description at Econpapers || Download paper

  41. Research Trends in Marketing Science Before COVID-19 Outbreak: A Literature Review. (2020). Noveri, Maulana.
    In: Management & Marketing.
    RePEc:vrs:manmar:v:15:y:2020:i:s1:p:514-533:n:7.

    Full description at Econpapers || Download paper

  42. The Role of Social Networks in the Internationalisation of Startups: LinkedIn in Portuguese Context. (2020). Duarte, Santos Jose ; Fernando, Almeida.
    In: Management & Marketing.
    RePEc:vrs:manmar:v:15:y:2020:i:3:p:345-363:n:1.

    Full description at Econpapers || Download paper

  43. The future of technology and marketing: a multidisciplinary perspective. (2020). Kopalle, Praveen K ; Hulland, John ; Karahanna, Elena ; Grewal, Dhruv.
    In: Journal of the Academy of Marketing Science.
    RePEc:spr:joamsc:v:48:y:2020:i:1:d:10.1007_s11747-019-00711-4.

    Full description at Econpapers || Download paper

  44. Cooperation between Final Purchasers and Offerors in the Online and Offline Environments vs. the Benefits Derived by Active Purchasers. (2020). Grzesiak, Mateusz ; Baruk, Agnieszka Izabela.
    In: Sustainability.
    RePEc:gam:jsusta:v:12:y:2020:i:24:p:10462-:d:462038.

    Full description at Econpapers || Download paper

  45. An Approach towards Investigating Factors Affecting Intention to Book a Hotel Room through Social Media. (2020). Vrana, Vasiliki ; Argyropoulou, Maria ; Karavasilis, George ; Kehris, Evangelos ; Theocharidis, Anastasios-Ioannis.
    In: Sustainability.
    RePEc:gam:jsusta:v:12:y:2020:i:21:p:8973-:d:436543.

    Full description at Econpapers || Download paper

  46. Social Media, Quo Vadis? Prospective Development and Implications. (2020). Tiberius, Victor ; Studen, Laura.
    In: Future Internet.
    RePEc:gam:jftint:v:12:y:2020:i:9:p:146-:d:405373.

    Full description at Econpapers || Download paper

  47. Understanding Retail Experiences and Customer Journey Management. (2020). Grewal, Dhruv ; Roggeveen, Anne L.
    In: Journal of Retailing.
    RePEc:eee:jouret:v:96:y:2020:i:1:p:3-8.

    Full description at Econpapers || Download paper

  48. THE ROLE OF SOCIAL MEDIA IN PORTUGUESE SMEs. (2020). Santos, Jose Duarte ; Soares, Hugo ; Almeida, Fernando ; Silva, Elisabete.
    In: Management and Marketing Journal.
    RePEc:aio:manmar:v:xviii:y:2020:i:2:p:99-116.

    Full description at Econpapers || Download paper

  49. Enhancing Organizational Performance through Social Media use and Knowledge Management. (2020). Sheikh, Nadeem Ahmed ; Batool, Farkhandah.
    In: IBT Journal of Business Studies (JBS).
    RePEc:aib:ibtjbs:v:16:y:2020:i:1:p:193-210.

    Full description at Econpapers || Download paper

  50. Enhancing Organizational Performance through Social Media use and Knowledge Management. (2020). Sheikh, Nadeem Ahmed ; Batool, Farkhandah.
    In: IBT Journal of Business Studies (JBS).
    RePEc:aib:ibtjbs:v:16:y:2020:i:1:p:16-13.

    Full description at Econpapers || Download paper

Coauthors

Authors registered in RePEc who have wrote about the same topic

Report date: 2025-10-05 23:42:10 || Missing content? Let us know

CitEc is a RePEc service, providing citation data for Economics since 2001. Last updated August, 3 2024. Contact: Jose Manuel Barrueco.