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2. Controversy, and Ethical Challenges: ChatGPT and Its Impact on Customer Experience and Marketing. A Study of Professionals’ Perception towards this Emerging Trend. (2023). Orzan, Olguea Anca ; Prelipcean, Mihai ; Gradinescu, Iasmina-Iulia ; Goga, Elena ; Gheorghe, Cristian.
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3. Understanding User Motivations for Engaging with Augmented Reality Filters on Social Media: An Exploratory Study. (2023). Caescu, Tefan-Claudiu ; Orzan, Olgua-Anca ; Bostanica, Elena ; Veghe, Calin-Petrica.
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4. Return on Advertising Spend Prediction with Task Decomposition-Based LSTM Model. (2022). Lee, Taemin ; Eo, Sugyeong ; Ok, Kyoungwha ; Park, Kinam ; Seo, Jaehyung ; Aiyanyo, Imatitikua D ; Moon, Hyeonseok ; So, Aram.
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1. Less is more: Engagement with the content of social media influencers. (2024). Angelopoulos, Spyros ; van der Harst, Jesse Pieter.
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2. Instagram adoption for local food transactions: A research framework. (2023). Cahyono, Edi Dwi.
   In: Technological Forecasting and Social Change.
   RePEc:eee:tefoso:v:187:y:2023:i:c:s0040162522007363.

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3. Understanding the dark side of gamified interactions on short-form video platforms: Through a lens of expectations violations theory. (2023). Lin, Youhai ; Chen, Sihua ; Mou, Jian ; Cohen, Jason ; Zhou, Fei.
   In: Technological Forecasting and Social Change.
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4. Effects of human versus virtual human influencers on the appearance anxiety of social media users. (2023). Jiang, Xia ; Deng, Fengyi.
   In: Journal of Retailing and Consumer Services.
   RePEc:eee:joreco:v:71:y:2023:i:c:s0969698922003265.

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5. Do fake followers mitigate influencers’ perceived influencing power on social media platforms? The mere number effect and boundary conditions. (2023). Chen, Zhi ; Zhou, Liying ; Jin, Fei ; Lu, Cheng ; Wu, Banggang.
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6. Consuming for content? Understanding social media-centric consumption. (2023). Kour, Gurpreet ; Webster, Emily ; Shah, Denish.
   In: Journal of Business Research.
   RePEc:eee:jbrese:v:155:y:2023:i:pb:s0148296322008736.

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7. Examining the outcomes of influencer activism. (2023). Thomas, Veronica L ; Fowler, Kendra.
   In: Journal of Business Research.
   RePEc:eee:jbrese:v:154:y:2023:i:c:s0148296322008013.

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8. Prevalent User-centered Monetization Techniques in Social Media. (2023). Boateng, Samuel ; Appiahene, Peter ; Bruce, Mark Rowland ; Adekoya, Adebayo Felix.
   In: International Review of Management and Marketing.
   RePEc:eco:journ3:2023-01-3.

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9. Company websites and mobile apps versus social media: which service experience creates more customer value for online travel agencies?. (2022). Janupiboon, Thanyamai P ; Kamalanon, Piyanoot ; Chen, Ja-Shen.
   In: Service Business.
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10. Digital technologies: tensions in privacy and data. (2022). Weaven, Scott ; Quach, Sara ; Palmatier, Robert W ; Thaichon, Park ; Martin, Kelly D.
    In: Journal of the Academy of Marketing Science.
    RePEc:spr:joamsc:v:50:y:2022:i:6:d:10.1007_s11747-022-00845-y.

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11. The cost of looking natural: Why the no-makeup movement may fail to discourage cosmetic use. (2022). Soleymani, Saber ; Smith, Rosanna K ; Wang, Pengyuan ; Anh, Lan ; Yazdani, Elham.
    In: Journal of the Academy of Marketing Science.
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12. The impacts of social media influencer’s credibility attributes on gen Z purchase intention with brand image as mediation:Study on consumers of Korea cosmetic product. (2022). Putri, Santi Duwi ; Vata, Raditha Dwi ; Rahayu, Mintarti.
    In: International Journal of Research in Business and Social Science (2147-4478).
    RePEc:rbs:ijbrss:v:11:y:2022:i:5:p:18-32.

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13. Amid the COVID-19 Pandemic, Social Media Usage and Food Waste Intention: The Role of Excessive Buying Behavior and Religiosity. (2022). Elshaer, Ibrahim A.
    In: Sustainability.
    RePEc:gam:jsusta:v:14:y:2022:i:11:p:6786-:d:829876.

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14. The Role of Social Media in Firms’ Marketing Communication in the Polish Market. (2022). Sobocinska, Magdalena ; Mazurek-Lopacinska, Krystyna.
    In: European Research Studies Journal.
    RePEc:ers:journl:v:xxv:y:2022:i:3:p:216-234.

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15. Seamless experience in the context of omnichannel shopping： scale development and empirical validation. (2022). Chang, Yaping ; Li, Jingwen.
    In: Journal of Retailing and Consumer Services.
    RePEc:eee:joreco:v:64:y:2022:i:c:s0969698921003660.

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16. Do brands€™ social media marketing activities matter? A moderation analysis. (2022). Khan, Imran.
    In: Journal of Retailing and Consumer Services.
    RePEc:eee:joreco:v:64:y:2022:i:c:s096969892100360x.

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17. Introducing the contentpreneur: Making the case for research on content creation-based online platforms. (2022). Jordan, Samantha L ; Johnson, Nicholas E ; Short, Jeremy C ; Chandler, Jeffrey A.
    In: Journal of Business Venturing Insights.
    RePEc:eee:jobuve:v:18:y:2022:i:c:s2352673422000269.

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18. The brand, the persona and the algorithm: How datafication is reconfiguring marketing work☆. (2022). Laporte, Marie-Eve ; Aime, Isabelle ; Berger-Remy, Fabienne.
    In: Journal of Business Research.
    RePEc:eee:jbrese:v:145:y:2022:i:c:p:814-827.

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19. The micro foundations of social media use: Artificial intelligence integrated routine model. (2022). Mani, Venkatesh ; Kamble, Sachin S ; Ul, Mirza Amin ; Ghouri, Arsalan Mujahid.
    In: Journal of Business Research.
    RePEc:eee:jbrese:v:144:y:2022:i:c:p:80-92.

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20. Investigating the effect of social media application on firm capabilities and performance: The perspective of dynamic capability view. (2022). Ye, YU ; Zheng, Yongjun ; Yu, Qionglei.
    In: Journal of Business Research.
    RePEc:eee:jbrese:v:139:y:2022:i:c:p:510-519.

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21. COVID-19 and social media communication strategies: A comparative study of the effectiveness of Facebook posts during the lockdown and the €œnew normal€ in the airline industry. (2022). Prados-Pea, Ma Beln ; Porcu, Luca ; Crespo-Almendros, Esmeralda.
    In: Journal of Air Transport Management.
    RePEc:eee:jaitra:v:103:y:2022:i:c:s0969699722000758.

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22. An Investigation on Consumer Perceptions of Email and Social Media Marketing: An Advertising Case in South Africa. (2022). Chuchu, Tinashe ; de Barros, Tiago ; de Villiers, Marike Venter ; de la Roche, Caitlin ; Nyagadza, Brighton.
    In: International Review of Management and Marketing.
    RePEc:eco:journ3:2022-04-4.

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23. A theory of multiformat communication: mechanisms, dynamics, and strategies. (2021). Palmatier, Robert W ; Garretson, Judith Anne ; Moffett, Jordan W.
    In: Journal of the Academy of Marketing Science.
    RePEc:spr:joamsc:v:49:y:2021:i:3:d:10.1007_s11747-020-00750-2.

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24. Analyzing of User Attitudes Toward Intention to Use Social Media for Learning. (2021). Rahman, Muhammad Khalilur ; Hossain, Mohammad Mainul ; Rahaman, Md Atikur ; Issa, Md Abu ; Yuan, Deli ; Akter, Shaharin.
    In: SAGE Open.
    RePEc:sae:sagope:v:11:y:2021:i:4:p:21582440211060784.

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25. Social Media Networks as a Business Environment, During COVID-19 Crisis Tunisia and Turkey. (2021). Caescu, Stefan C ; Orzan, Olguta A ; Constantinescu, Mihaela E ; Zara, Adina I.
    In: REVISTA DE MANAGEMENT COMPARAT INTERNATIONAL/REVIEW OF INTERNATIONAL COMPARATIVE MANAGEMENT.
    RePEc:rom:rmcimn:v:22:y:2021:i:1:p:64-73.

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26. Political marketing with data analytics. (2021). , Dennis ; Comm, Clare L.
    In: Journal of Marketing Analytics.
    RePEc:pal:jmarka:v:9:y:2021:i:1:d:10.1057_s41270-020-00097-1.

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27. Adoption patterns over time: a replication. (2021). Appel, Gil ; Muller, Eitan.
    In: Marketing Letters.
    RePEc:kap:mktlet:v:32:y:2021:i:4:d:10.1007_s11002-021-09578-4.

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28. Reputational Assets and Social Media Marketing Activeness: Empirical Insights from China. (2021). Johansson, Anders ; Zhu, Zhen.
    In: Stockholm School of Economics Asia Working Paper Series.
    RePEc:hhs:hascer:2021-053.

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29. Brand conversation: Linguistic practices on social media in the light of face-work theory. (2021). Andriuzzi, Andria ; Michel, Geraldine.
    In: Post-Print.
    RePEc:hal:journl:hal-03049134.

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30. The Use of Social Media and Its Impact on Shopping Behavior of Slovak and Italian Consumers during COVID-19 Pandemic. (2021). Taha, Viktoria Ali ; Kerhakova, Veronika ; Pencarelli, Tonino ; Fedorko, Richard ; Koikova, Martina.
    In: Sustainability.
    RePEc:gam:jsusta:v:13:y:2021:i:4:p:1710-:d:493832.

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31. Sustainability of Print Media in the Slovak Republic with Regard to the Economic and Technological Development. (2021). Fabu, Michal ; Lincenyi, Marcel ; Kabat, Ladislav.
    In: Sustainability.
    RePEc:gam:jsusta:v:13:y:2021:i:22:p:12876-:d:684343.

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32. Social Media as a Destination Marketing Tool for a Sustainable Heritage Festival in Nigeria: A Moderated Mediation Study. (2021). Gunay, Tugrul ; Abdullahi, Maryam ; Arasli, Huseyin.
    In: Sustainability.
    RePEc:gam:jsusta:v:13:y:2021:i:11:p:6191-:d:566249.

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33. An Investigation of Factors Affecting Intention to Comply Thailand PDPA with E-Services in Private University towards Social Media. (2021). Dowpiset, Kitikorn ; Nuangjamnong, Chompu.
    In: International Journal of Economics & Business Administration (IJEBA).
    RePEc:ers:ijebaa:v:ix:y:2021:i:2:p:374-393.

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34. Information overload and fake news sharing: A transactional stress perspective exploring the mitigating role of consumers€™ resilience during COVID-19. (2021). Bermes, Alena.
    In: Journal of Retailing and Consumer Services.
    RePEc:eee:joreco:v:61:y:2021:i:c:s0969698921001211.

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35. Fleeting, But Not Forgotten: Ephemerality as a Means to Increase Recall of Advertising. (2021). Sands, Sean ; Treen, Emily ; Campbell, Colin ; McFerran, Brent.
    In: Journal of Interactive Marketing.
    RePEc:eee:joinma:v:56:y:2021:i:c:p:96-105.

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36. More Trust in Fewer Followers: Diverging Effects of Popularity Metrics and Green Orientation Social Media Influencers. (2021). Pittman, Matthew ; Abell, Annika.
    In: Journal of Interactive Marketing.
    RePEc:eee:joinma:v:56:y:2021:i:c:p:70-82.

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37. From social networking to willingness to disclose personal data when shopping online: Modelling in the context of social exchange theory. (2021). Skare, Vatroslav ; Kaduskeviciute, Vaida ; Urbonavicius, Sigitas ; Degutis, Mindaugas ; Zimaitis, Ignas.
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38. Facilitating value: How organizations deploy resources in social media-based brand communities. (2021). Sorensen, Anne.
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    RePEc:eee:jbrese:v:136:y:2021:i:c:p:678-694.

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39. The integrated use of social media, digital, and traditional communication tools in the B2B sales process of international SMEs. (2021). Fraccastoro, Sara ; Gabrielsson, Mika ; Pullins, Ellen Bolman.
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40. Exploring social media usage as a communication channel among independent food retailer SMEs in South Africa. (2021). Duffett, Rodney ; Santos, Jose Dos.
    In: Small Business International Review.
    RePEc:aaz:sbir01:v:5:y:2021:i:2:p:e392.

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41. Research Trends in Marketing Science Before COVID-19 Outbreak: A Literature Review. (2020). Noveri, Maulana.
    In: Management & Marketing.
    RePEc:vrs:manmar:v:15:y:2020:i:s1:p:514-533:n:7.

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42. The Role of Social Networks in the Internationalisation of Startups: LinkedIn in Portuguese Context. (2020). Duarte, Santos Jose ; Fernando, Almeida.
    In: Management & Marketing.
    RePEc:vrs:manmar:v:15:y:2020:i:3:p:345-363:n:1.

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43. The future of technology and marketing: a multidisciplinary perspective. (2020). Kopalle, Praveen K ; Hulland, John ; Karahanna, Elena ; Grewal, Dhruv.
    In: Journal of the Academy of Marketing Science.
    RePEc:spr:joamsc:v:48:y:2020:i:1:d:10.1007_s11747-019-00711-4.

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44. Cooperation between Final Purchasers and Offerors in the Online and Offline Environments vs. the Benefits Derived by Active Purchasers. (2020). Grzesiak, Mateusz ; Baruk, Agnieszka Izabela.
    In: Sustainability.
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45. An Approach towards Investigating Factors Affecting Intention to Book a Hotel Room through Social Media. (2020). Vrana, Vasiliki ; Argyropoulou, Maria ; Karavasilis, George ; Kehris, Evangelos ; Theocharidis, Anastasios-Ioannis.
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46. Social Media, Quo Vadis? Prospective Development and Implications. (2020). Tiberius, Victor ; Studen, Laura.
    In: Future Internet.
    RePEc:gam:jftint:v:12:y:2020:i:9:p:146-:d:405373.

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47. Understanding Retail Experiences and Customer Journey Management. (2020). Grewal, Dhruv ; Roggeveen, Anne L.
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    RePEc:eee:jouret:v:96:y:2020:i:1:p:3-8.

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48. THE ROLE OF SOCIAL MEDIA IN PORTUGUESE SMEs. (2020). Santos, Jose Duarte ; Soares, Hugo ; Almeida, Fernando ; Silva, Elisabete.
    In: Management and Marketing Journal.
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49. Enhancing Organizational Performance through Social Media use and Knowledge Management. (2020). Sheikh, Nadeem Ahmed ; Batool, Farkhandah.
    In: IBT Journal of Business Studies (JBS).
    RePEc:aib:ibtjbs:v:16:y:2020:i:1:p:193-210.

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50. Enhancing Organizational Performance through Social Media use and Knowledge Management. (2020). Sheikh, Nadeem Ahmed ; Batool, Farkhandah.
    In: IBT Journal of Business Studies (JBS).
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