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   RePEc:spr:jknowl:v:16:y:2025:i:1:d:10.1007_s13132-024-01769-4.

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2. The psychology of online shopping cart abandonment: a scrutiny of the current research framework and building an improved model of the online shopper journey. (2025). Mittal, Banwari.
   In: Electronic Commerce Research.
   RePEc:spr:elcore:v:25:y:2025:i:2:d:10.1007_s10660-022-09667-0.

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3. The Fantastic Four Ps of Islamic Digital Marketing in Boosting the Asnaf Economy. (2025). Mohd, Muhammad Nurfiqri ; Mat, Izwan Nurli ; Abdul, Razinda Tasnim.
   In: Information Management and Business Review.
   RePEc:rnd:arimbr:v:17:y:2025:i:1:p:227-240.

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4. Navigating tomorrow’s wallet: unveiling the distinctive financial journeys across generations. (2025). Meneses, Raquel ; Lima, Tssila ; Correia, Ricardo.
   In: Journal of Financial Services Marketing.
   RePEc:pal:jofsma:v:30:y:2025:i:2:d:10.1057_s41264-025-00304-z.

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5. The Role of Augmented and Virtual Reality in Shaping Retail Marketing: A Meta-Analysis. (2025). Xun, Jiyao ; Fan, Xiaowei ; Dolega, Les ; Xiong, Lin.
   In: Sustainability.
   RePEc:gam:jsusta:v:17:y:2025:i:2:p:728-:d:1569716.

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6. Unravelling the customer journey: A conceptual framework and research agenda. (2025). Mele, Cristina ; Spena, Tiziana Russo ; di Bernardo, Irene ; Hollebeek, Linda D.
   In: Technological Forecasting and Social Change.
   RePEc:eee:tefoso:v:211:y:2025:i:c:s0040162524007145.

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7. Lost in translation? How multilingual packaging influences product evaluations by impeding consumers’ processing fluency. (2025). Httl-Maack, Verena ; Munz, Rafael.
   In: Journal of Retailing.
   RePEc:eee:jouret:v:101:y:2025:i:1:p:68-85.

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8. Eye-opening! Exploring uncertainty marketing through hedonic blind box collectibles. (2025). Wyllie, Jessica ; Lee, Cary ; Brennan, Stacey.
   In: Journal of Retailing and Consumer Services.
   RePEc:eee:joreco:v:82:y:2025:i:c:s0969698924004235.

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9. Unintended consequences of service robots – Recent progress and future research directions. (2025). Paluch, Stefanie ; Kunz, Werner ; Jayawardhena, Chanaka ; Wirtz, Jochen ; Pitardi, Valentina ; Heirati, Nima.
   In: Journal of Business Research.
   RePEc:eee:jbrese:v:194:y:2025:i:c:s0148296325001894.

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10. Online chat encounters: Satisfying customers through dialogical interaction. (2025). Garretson, Judith Anne ; Bock, Dora E ; Mangus, Stephanie M ; Lindsey, Kristina K.
    In: Journal of Business Research.
    RePEc:eee:jbrese:v:190:y:2025:i:c:s0148296325000207.

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11. Looking behind the curtain: How transparent design shapes consumer imagination and enhances purchase intentions. (2025). Wang, Tongxi ; Esmark, Carol L ; Voorhees, Clay M.
    In: Journal of Business Research.
    RePEc:eee:jbrese:v:189:y:2025:i:c:s0148296324006532.

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12. A new era of technology-infused retailing. (2025). Grewal, Dhruv ; Wetzels, Martin ; Osorio, Mara Lucila ; Benoit, Sabine ; Roggeveen, Anne L.
    In: Journal of Business Research.
    RePEc:eee:jbrese:v:188:y:2025:i:c:s014829632400599x.

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13. Examining the customer experience in the metaverse retail revolution. (2025). Gleim, Mark R ; Ferrell, O C ; Gabler, Colin ; McCullough, Heath.
    In: Journal of Business Research.
    RePEc:eee:jbrese:v:186:y:2025:i:c:s0148296324005496.

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14. The Role of Last-Mile Delivery Quality and Satisfaction in Online Retail Experience: An Empirical Analysis. (2024). Aljohani, Khalid.
    In: Sustainability.
    RePEc:gam:jsusta:v:16:y:2024:i:11:p:4743-:d:1407458.

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15. Shopping in the digital world: How augmented reality mobile applications trigger customer engagement. (2024). Huang, Travis K ; Lin, Kuan-Yu.
    In: Technology in Society.
    RePEc:eee:teinso:v:77:y:2024:i:c:s0160791x24000885.

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16. Consumer empowerment in the ethical spectrum: Rethinking retention in live-streaming markets. (2024). Chai, Junwu ; Li, Hengyu ; Tana, Gegen.
    In: Journal of Retailing and Consumer Services.
    RePEc:eee:joreco:v:81:y:2024:i:c:s0969698924002662.

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17. e-commerce website customer engagement: Delineating the role of UTAUT, vividness, and compulsion. (2024). Gannon, Martin ; Taheri, Babak ; Yousaf, Anish ; Mishra, Abhishek.
    In: Journal of Retailing and Consumer Services.
    RePEc:eee:joreco:v:79:y:2024:i:c:s0969698924001310.

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18. Demonstrating the influencing factors and outcomes of customer experience in omnichannel retail. (2024). Park, Younggeun ; Zhang, Xueting.
    In: Journal of Retailing and Consumer Services.
    RePEc:eee:joreco:v:77:y:2024:i:c:s0969698923003739.

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19. From traditional to transformed: Examining the pre- and post-COVID consumers€™ shopping mall experiences. (2024). Fazal, Syed Muhammad ; Osorio, Mara Lucila ; Mortimer, Gary.
    In: Journal of Retailing and Consumer Services.
    RePEc:eee:joreco:v:76:y:2024:i:c:s096969892300334x.

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20. Customer journey management capability in business-to-business markets: Its bright and dark sides and overall impact on firm performance. (2023). Tischer, Moritz ; Homburg, Christian.
    In: Journal of the Academy of Marketing Science.
    RePEc:spr:joamsc:v:51:y:2023:i:5:d:10.1007_s11747-023-00923-9.

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21. Developing a conversion rate optimization framework for digital retailers—case study. (2023). Zimmermann, Robert ; Auinger, Andreas.
    In: Journal of Marketing Analytics.
    RePEc:pal:jmarka:v:11:y:2023:i:2:d:10.1057_s41270-022-00161-y.

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22. Do Chatbots Establish “Humanness” in the Customer Purchase Journey? An Investigation Through Explanatory Sequential Design. (2023). Dwivedi, Yogesh ; Das, Ronnie ; Balakrishnan, Janarthanan ; Baabdullah, Abdullah.
    In: Post-Print.
    RePEc:hal:journl:hal-04533557.

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23. Exploring the impact of fairness of social bots on user experience. (2023). Gupta, Shivam ; Tripathi, Shalini Nath ; Malik, Nishtha ; Kar, Arpan Kumar.
    In: Technological Forecasting and Social Change.
    RePEc:eee:tefoso:v:197:y:2023:i:c:s004016252300598x.

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24. The Future of Physical Stores: Creating Reasons for Customers to Visit. (2023). Krafft, Manfred ; Altenburg, Lina ; Lamey, Lien ; Lehmkuhle, Felix ; Breugelmans, Els ; Roggeveen, Anne L.
    In: Journal of Retailing.
    RePEc:eee:jouret:v:99:y:2023:i:4:p:532-546.

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25. Leveraging In-Store Technology and AI: Increasing Customer and Employee Efficiency and Enhancing their Experiences. (2023). Noble, Stephanie M ; Benoit, Sabine ; Nordfalt, Jens ; Grewal, Dhruv ; Ahlbom, Carl-Philip ; Guha, Abhijit.
    In: Journal of Retailing.
    RePEc:eee:jouret:v:99:y:2023:i:4:p:487-504.

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26. Digitalizing customer journeys in B2B markets. (2023). Lundin, Lisa ; Kindstrom, Daniel.
    In: Journal of Business Research.
    RePEc:eee:jbrese:v:157:y:2023:i:c:s0148296322011043.

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27. Strategic orientation towards digitization to improve supermarket loyalty in an omnichannel context. (2023). Cuesta-Valio, Pedro ; Gutierrez-Rodriguez, Pablo ; Nunez-Barriopedro, Estela ; Garcia-Henche, Blanca.
    In: Journal of Business Research.
    RePEc:eee:jbrese:v:156:y:2023:i:c:s0148296322009407.

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28. How consumer digital signals are reshaping the customer journey. (2022). Kupor, Daniella ; Longoni, Chiara ; Libai, Barak ; Stephen, Andrew T ; Chen, Zoey ; Rosario, Ana Babi ; Bart, Yakov ; Andrews, Michelle ; Inman, Jeffrey J ; Chae, Inyoung ; Thomaz, Felipe ; Schweidel, David A.
    In: Journal of the Academy of Marketing Science.
    RePEc:spr:joamsc:v:50:y:2022:i:6:d:10.1007_s11747-022-00839-w.

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29. Perceived Omnichannel Customer Experience (OCX): Concept, measurement, and impact. (2022). Rahman, Syed Mahmudur ; Gudergan, Siegfried P ; Wetzels, Martin ; Carlson, Jamie ; Grewal, Dhruv.
    In: Journal of Retailing.
    RePEc:eee:jouret:v:98:y:2022:i:4:p:611-632.

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30. Its not only what they buy, its also what they keep: Linking marketing instruments to product returns. (2022). el Kihal, Siham ; Shehu, Edlira.
    In: Journal of Retailing.
    RePEc:eee:jouret:v:98:y:2022:i:3:p:558-571.

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31. Cross-channel effects of omnichannel retail marketing strategies: A review of extant data-driven research. (2022). Mantrala, Murali K ; Gangwar, Manish ; Timoumi, Ahmed.
    In: Journal of Retailing.
    RePEc:eee:jouret:v:98:y:2022:i:1:p:133-151.

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32. Do customers always adopt buy-online-and-pick-up-in-store service? Consideration of location-based store density in omni-channel retailing. (2022). Wang, Quansheng ; Li, QI ; Song, Peijian.
    In: Journal of Retailing and Consumer Services.
    RePEc:eee:joreco:v:68:y:2022:i:c:s0969698922001655.

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33. From customer experience to human experience: Uses of systematized and non-systematized knowledge. (2022). Rosengren, Sara ; Roggeveen, Anne L.
    In: Journal of Retailing and Consumer Services.
    RePEc:eee:joreco:v:67:y:2022:i:c:s0969698922000601.

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34. €œI can get no e-satisfaction€ . What analytics say? Evidence using satisfaction data from e-commerce. (2022). Griva, Anastasia.
    In: Journal of Retailing and Consumer Services.
    RePEc:eee:joreco:v:66:y:2022:i:c:s0969698922000479.

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35. Information effects of warehouse automation on sales in omnichannel retailing. (2022). Tagashira, Takumi.
    In: Journal of Retailing and Consumer Services.
    RePEc:eee:joreco:v:66:y:2022:i:c:s0969698921004690.

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36. Change in technology-enabled omnichannel customer experiences in-store. (2022). Alexander, Bethan ; Kent, Anthony.
    In: Journal of Retailing and Consumer Services.
    RePEc:eee:joreco:v:65:y:2022:i:c:s0969698920313461.

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37. Challenging the integration imperative: A customer perspective on omnichannel journeys. (2022). Yrjl, Mika ; Becker, Larissa ; Gasparin, Isadora ; Jaakkola, Elina ; Panina, Ekaterina ; Pizzutti, Cristiane.
    In: Journal of Retailing and Consumer Services.
    RePEc:eee:joreco:v:64:y:2022:i:c:s0969698921003957.

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38. Towards rebuilding the highstreet: Learning from customers€™ town centre shopping journeys. (2022). Almalak, Zeina ; Abedrabbo, Majd ; Ellis-Chadwick, Fiona ; Hart, Cathryn.
    In: Journal of Retailing and Consumer Services.
    RePEc:eee:joreco:v:64:y:2022:i:c:s0969698921003386.

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39. Cultural personal values and switching costs perceptions: Beyond Hofstede. (2022). Northington, William Magnus ; Beatty, Sharon E ; Blut, Markus.
    In: Journal of Business Research.
    RePEc:eee:jbrese:v:150:y:2022:i:c:p:339-353.

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40. Retail service innovations and their impact on retailer shareholder value: evidence from an event study. (2021). Vuegen, Maya ; Lamey, Lien ; Breugelmans, Els ; Braak, Anne Ter.
    In: Journal of the Academy of Marketing Science.
    RePEc:spr:joamsc:v:49:y:2021:i:4:d:10.1007_s11747-021-00777-z.

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41. The Möbius strip of market spatiality: mobilizing transdisciplinary dialogues between CCT and the marketing mainstream. (2021). Coffin, Jack ; Chatzidakis, Andreas.
    In: AMS Review.
    RePEc:spr:amsrev:v:11:y:2021:i:1:d:10.1007_s13162-020-00191-8.

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42. Measurement of factors influencing online shopper buying decisions: A scale development and validation. (2021). Shi, Yangyan ; Venkatesh, V G ; Fernandes, Semila ; Panda, Rajesh.
    In: Post-Print.
    RePEc:hal:journl:hal-04455597.

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43. Sustaining User Experience in a Smart System in the Retail Industry. (2021). Chen, Sheng-Chi ; Hari, S.
    In: Sustainability.
    RePEc:gam:jsusta:v:13:y:2021:i:9:p:5090-:d:547617.

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44. Strategizing Retailing in the New Technology Era. (2021). Sethuraman, Raj ; Gauri, Dinesh K ; Grewal, Dhruv ; Roggeveen, Anne L.
    In: Journal of Retailing.
    RePEc:eee:jouret:v:97:y:2021:i:1:p:6-12.

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45. How artificial intelligence will affect the future of retailing. (2021). Schneider, Matthew J ; Jung, Hyun Seok ; Hawkins, Gary ; Hegde, Dinesh R ; Grewal, Dhruv ; Guha, Abhijit ; Moustafa, Rida ; Kopalle, Praveen K ; Haenlein, Michael.
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    RePEc:eee:jouret:v:97:y:2021:i:1:p:28-41.

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46. Tell me a story about yourself: The words of shopping experience and self-satisfaction. (2021). Visentin, Marco ; Petruzzellis, Luca ; Chebat, Jean-Charles ; Colladon, Andrea Fronzetti.
    In: Journal of Retailing and Consumer Services.
    RePEc:eee:joreco:v:63:y:2021:i:c:s0969698921002691.

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47. Determinants of store patronage: The roles of political ideology, consumer and market characteristics. (2021). Seenivasan, Satheesh ; Ma, Junzhao ; Madani, Fatima.
    In: Journal of Retailing and Consumer Services.
    RePEc:eee:joreco:v:63:y:2021:i:c:s0969698921002575.

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48. Building consumer loyalty through e-shopping experiences: The mediating role of emotions. (2021). Cachero-Martnez, Silvia ; Vzquez-Casielles, Rodolfo.
    In: Journal of Retailing and Consumer Services.
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49. Measurement of factors influencing online shopper buying decisions: A scale development and validation. (2021). Shi, Yangyan ; Venkatesh, V G ; Fernandes, Semila ; Panda, Rajesh.
    In: Journal of Retailing and Consumer Services.
    RePEc:eee:joreco:v:59:y:2021:i:c:s0969698920314028.

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50. Dynamic effects of store promotions on purchase conversion: Expanding technology applications with innovative analytics. (2021). Goodstein, Ronald C ; Epstein, Leonardo D ; Inostroza-Quezada, Ignacio E ; Choi, Chan S.
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51. Going on a journey: A review of the customer journey literature. (2021). Tueanrat, Yanika ; Papagiannidis, Savvas ; Alamanos, Eleftherios.
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52. Reciprocity within major retail purchase channels and their effects on overall, offline and online loyalty. (2021). Swoboda, Bernhard ; Winters, Amelie.
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7. Examining the outcomes of influencer activism. (2023). Thomas, Veronica L ; Fowler, Kendra.
   In: Journal of Business Research.
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8. Prevalent User-centered Monetization Techniques in Social Media. (2023). Boateng, Samuel ; Appiahene, Peter ; Bruce, Mark Rowland ; Adekoya, Adebayo Felix.
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9. Company websites and mobile apps versus social media: which service experience creates more customer value for online travel agencies?. (2022). Janupiboon, Thanyamai P ; Kamalanon, Piyanoot ; Chen, Ja-Shen.
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10. Digital technologies: tensions in privacy and data. (2022). Weaven, Scott ; Quach, Sara ; Palmatier, Robert W ; Thaichon, Park ; Martin, Kelly D.
    In: Journal of the Academy of Marketing Science.
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11. The cost of looking natural: Why the no-makeup movement may fail to discourage cosmetic use. (2022). Soleymani, Saber ; Smith, Rosanna K ; Wang, Pengyuan ; Anh, Lan ; Yazdani, Elham.
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12. The impacts of social media influencer’s credibility attributes on gen Z purchase intention with brand image as mediation:Study on consumers of Korea cosmetic product. (2022). Putri, Santi Duwi ; Vata, Raditha Dwi ; Rahayu, Mintarti.
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13. Amid the COVID-19 Pandemic, Social Media Usage and Food Waste Intention: The Role of Excessive Buying Behavior and Religiosity. (2022). Elshaer, Ibrahim A.
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14. The Role of Social Media in Firms’ Marketing Communication in the Polish Market. (2022). Sobocinska, Magdalena ; Mazurek-Lopacinska, Krystyna.
    In: European Research Studies Journal.
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15. Seamless experience in the context of omnichannel shopping： scale development and empirical validation. (2022). Chang, Yaping ; Li, Jingwen.
    In: Journal of Retailing and Consumer Services.
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16. Do brands€™ social media marketing activities matter? A moderation analysis. (2022). Khan, Imran.
    In: Journal of Retailing and Consumer Services.
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17. Introducing the contentpreneur: Making the case for research on content creation-based online platforms. (2022). Jordan, Samantha L ; Johnson, Nicholas E ; Short, Jeremy C ; Chandler, Jeffrey A.
    In: Journal of Business Venturing Insights.
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18. The brand, the persona and the algorithm: How datafication is reconfiguring marketing work☆. (2022). Laporte, Marie-Eve ; Aime, Isabelle ; Berger-Remy, Fabienne.
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19. The micro foundations of social media use: Artificial intelligence integrated routine model. (2022). Mani, Venkatesh ; Kamble, Sachin S ; Ul, Mirza Amin ; Ghouri, Arsalan Mujahid.
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20. Investigating the effect of social media application on firm capabilities and performance: The perspective of dynamic capability view. (2022). Ye, YU ; Zheng, Yongjun ; Yu, Qionglei.
    In: Journal of Business Research.
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21. COVID-19 and social media communication strategies: A comparative study of the effectiveness of Facebook posts during the lockdown and the €œnew normal€ in the airline industry. (2022). Prados-Pea, Ma Beln ; Porcu, Luca ; Crespo-Almendros, Esmeralda.
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22. An Investigation on Consumer Perceptions of Email and Social Media Marketing: An Advertising Case in South Africa. (2022). Chuchu, Tinashe ; de Barros, Tiago ; de Villiers, Marike Venter ; de la Roche, Caitlin ; Nyagadza, Brighton.
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23. A theory of multiformat communication: mechanisms, dynamics, and strategies. (2021). Palmatier, Robert W ; Garretson, Judith Anne ; Moffett, Jordan W.
    In: Journal of the Academy of Marketing Science.
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24. Analyzing of User Attitudes Toward Intention to Use Social Media for Learning. (2021). Rahman, Muhammad Khalilur ; Hossain, Mohammad Mainul ; Rahaman, Md Atikur ; Issa, Md Abu ; Yuan, Deli ; Akter, Shaharin.
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25. Social Media Networks as a Business Environment, During COVID-19 Crisis Tunisia and Turkey. (2021). Caescu, Stefan C ; Orzan, Olguta A ; Constantinescu, Mihaela E ; Zara, Adina I.
    In: REVISTA DE MANAGEMENT COMPARAT INTERNATIONAL/REVIEW OF INTERNATIONAL COMPARATIVE MANAGEMENT.
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26. Political marketing with data analytics. (2021). , Dennis ; Comm, Clare L.
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27. Adoption patterns over time: a replication. (2021). Appel, Gil ; Muller, Eitan.
    In: Marketing Letters.
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28. Reputational Assets and Social Media Marketing Activeness: Empirical Insights from China. (2021). Johansson, Anders ; Zhu, Zhen.
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29. Brand conversation: Linguistic practices on social media in the light of face-work theory. (2021). Andriuzzi, Andria ; Michel, Geraldine.
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30. The Use of Social Media and Its Impact on Shopping Behavior of Slovak and Italian Consumers during COVID-19 Pandemic. (2021). Taha, Viktoria Ali ; Kerhakova, Veronika ; Pencarelli, Tonino ; Fedorko, Richard ; Koikova, Martina.
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31. Sustainability of Print Media in the Slovak Republic with Regard to the Economic and Technological Development. (2021). Fabu, Michal ; Lincenyi, Marcel ; Kabat, Ladislav.
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32. Social Media as a Destination Marketing Tool for a Sustainable Heritage Festival in Nigeria: A Moderated Mediation Study. (2021). Gunay, Tugrul ; Abdullahi, Maryam ; Arasli, Huseyin.
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33. An Investigation of Factors Affecting Intention to Comply Thailand PDPA with E-Services in Private University towards Social Media. (2021). Dowpiset, Kitikorn ; Nuangjamnong, Chompu.
    In: International Journal of Economics & Business Administration (IJEBA).
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34. Information overload and fake news sharing: A transactional stress perspective exploring the mitigating role of consumers€™ resilience during COVID-19. (2021). Bermes, Alena.
    In: Journal of Retailing and Consumer Services.
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35. Fleeting, But Not Forgotten: Ephemerality as a Means to Increase Recall of Advertising. (2021). Sands, Sean ; Treen, Emily ; Campbell, Colin ; McFerran, Brent.
    In: Journal of Interactive Marketing.
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36. More Trust in Fewer Followers: Diverging Effects of Popularity Metrics and Green Orientation Social Media Influencers. (2021). Pittman, Matthew ; Abell, Annika.
    In: Journal of Interactive Marketing.
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37. From social networking to willingness to disclose personal data when shopping online: Modelling in the context of social exchange theory. (2021). Skare, Vatroslav ; Kaduskeviciute, Vaida ; Urbonavicius, Sigitas ; Degutis, Mindaugas ; Zimaitis, Ignas.
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38. Facilitating value: How organizations deploy resources in social media-based brand communities. (2021). Sorensen, Anne.
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39. The integrated use of social media, digital, and traditional communication tools in the B2B sales process of international SMEs. (2021). Fraccastoro, Sara ; Gabrielsson, Mika ; Pullins, Ellen Bolman.
    In: International Business Review.
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40. Exploring social media usage as a communication channel among independent food retailer SMEs in South Africa. (2021). Duffett, Rodney ; Santos, Jose Dos.
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41. Research Trends in Marketing Science Before COVID-19 Outbreak: A Literature Review. (2020). Noveri, Maulana.
    In: Management & Marketing.
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42. The Role of Social Networks in the Internationalisation of Startups: LinkedIn in Portuguese Context. (2020). Duarte, Santos Jose ; Fernando, Almeida.
    In: Management & Marketing.
    RePEc:vrs:manmar:v:15:y:2020:i:3:p:345-363:n:1.

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43. The future of technology and marketing: a multidisciplinary perspective. (2020). Kopalle, Praveen K ; Hulland, John ; Karahanna, Elena ; Grewal, Dhruv.
    In: Journal of the Academy of Marketing Science.
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44. Cooperation between Final Purchasers and Offerors in the Online and Offline Environments vs. the Benefits Derived by Active Purchasers. (2020). Grzesiak, Mateusz ; Baruk, Agnieszka Izabela.
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45. An Approach towards Investigating Factors Affecting Intention to Book a Hotel Room through Social Media. (2020). Vrana, Vasiliki ; Argyropoulou, Maria ; Karavasilis, George ; Kehris, Evangelos ; Theocharidis, Anastasios-Ioannis.
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46. Social Media, Quo Vadis? Prospective Development and Implications. (2020). Tiberius, Victor ; Studen, Laura.
    In: Future Internet.
    RePEc:gam:jftint:v:12:y:2020:i:9:p:146-:d:405373.

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47. Understanding Retail Experiences and Customer Journey Management. (2020). Grewal, Dhruv ; Roggeveen, Anne L.
    In: Journal of Retailing.
    RePEc:eee:jouret:v:96:y:2020:i:1:p:3-8.

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48. THE ROLE OF SOCIAL MEDIA IN PORTUGUESE SMEs. (2020). Santos, Jose Duarte ; Soares, Hugo ; Almeida, Fernando ; Silva, Elisabete.
    In: Management and Marketing Journal.
    RePEc:aio:manmar:v:xviii:y:2020:i:2:p:99-116.

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49. Enhancing Organizational Performance through Social Media use and Knowledge Management. (2020). Sheikh, Nadeem Ahmed ; Batool, Farkhandah.
    In: IBT Journal of Business Studies (JBS).
    RePEc:aib:ibtjbs:v:16:y:2020:i:1:p:193-210.

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50. Enhancing Organizational Performance through Social Media use and Knowledge Management. (2020). Sheikh, Nadeem Ahmed ; Batool, Farkhandah.
    In: IBT Journal of Business Studies (JBS).
    RePEc:aib:ibtjbs:v:16:y:2020:i:1:p:16-13.

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