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24. Digitalizing customer journeys in B2B markets. (2023). Lundin, Lisa ; Kindstrom, Daniel.
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25. Strategic orientation towards digitization to improve supermarket loyalty in an omnichannel context. (2023). Cuesta-Valio, Pedro ; Gutierrez-Rodriguez, Pablo ; Nunez-Barriopedro, Estela ; Garcia-Henche, Blanca.
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26. How consumer digital signals are reshaping the customer journey. (2022). Kupor, Daniella ; Longoni, Chiara ; Libai, Barak ; Stephen, Andrew T ; Chen, Zoey ; Rosario, Ana Babi ; Bart, Yakov ; Andrews, Michelle ; Inman, Jeffrey J ; Chae, Inyoung ; Thomaz, Felipe ; Schweidel, David A.
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27. Perceived Omnichannel Customer Experience (OCX): Concept, measurement, and impact. (2022). Rahman, Syed Mahmudur ; Gudergan, Siegfried P ; Wetzels, Martin ; Carlson, Jamie ; Grewal, Dhruv.
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28. Its not only what they buy, its also what they keep: Linking marketing instruments to product returns. (2022). el Kihal, Siham ; Shehu, Edlira.
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29. Cross-channel effects of omnichannel retail marketing strategies: A review of extant data-driven research. (2022). Mantrala, Murali K ; Gangwar, Manish ; Timoumi, Ahmed.
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30. Do customers always adopt buy-online-and-pick-up-in-store service? Consideration of location-based store density in omni-channel retailing. (2022). Wang, Quansheng ; Li, QI ; Song, Peijian.
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31. From customer experience to human experience: Uses of systematized and non-systematized knowledge. (2022). Rosengren, Sara ; Roggeveen, Anne L.
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32. €œI can get no e-satisfaction€ . What analytics say? Evidence using satisfaction data from e-commerce. (2022). Griva, Anastasia.
    In: Journal of Retailing and Consumer Services.
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33. Information effects of warehouse automation on sales in omnichannel retailing. (2022). Tagashira, Takumi.
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34. Change in technology-enabled omnichannel customer experiences in-store. (2022). Alexander, Bethan ; Kent, Anthony.
    In: Journal of Retailing and Consumer Services.
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35. Challenging the integration imperative: A customer perspective on omnichannel journeys. (2022). Yrjl, Mika ; Becker, Larissa ; Gasparin, Isadora ; Jaakkola, Elina ; Panina, Ekaterina ; Pizzutti, Cristiane.
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36. Towards rebuilding the highstreet: Learning from customers€™ town centre shopping journeys. (2022). Almalak, Zeina ; Abedrabbo, Majd ; Ellis-Chadwick, Fiona ; Hart, Cathryn.
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37. Cultural personal values and switching costs perceptions: Beyond Hofstede. (2022). Northington, William Magnus ; Beatty, Sharon E ; Blut, Markus.
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    RePEc:eee:jbrese:v:150:y:2022:i:c:p:339-353.

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38. Retail service innovations and their impact on retailer shareholder value: evidence from an event study. (2021). Vuegen, Maya ; Lamey, Lien ; Breugelmans, Els ; Braak, Anne Ter.
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39. The Möbius strip of market spatiality: mobilizing transdisciplinary dialogues between CCT and the marketing mainstream. (2021). Coffin, Jack ; Chatzidakis, Andreas.
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40. Measurement of factors influencing online shopper buying decisions: A scale development and validation. (2021). Shi, Yangyan ; Venkatesh, V G ; Fernandes, Semila ; Panda, Rajesh.
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41. Sustaining User Experience in a Smart System in the Retail Industry. (2021). Chen, Sheng-Chi ; Hari, S.
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42. Strategizing Retailing in the New Technology Era. (2021). Sethuraman, Raj ; Gauri, Dinesh K ; Grewal, Dhruv ; Roggeveen, Anne L.
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43. How artificial intelligence will affect the future of retailing. (2021). Schneider, Matthew J ; Jung, Hyun Seok ; Hawkins, Gary ; Hegde, Dinesh R ; Grewal, Dhruv ; Guha, Abhijit ; Moustafa, Rida ; Kopalle, Praveen K ; Haenlein, Michael.
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44. Tell me a story about yourself: The words of shopping experience and self-satisfaction. (2021). Visentin, Marco ; Petruzzellis, Luca ; Chebat, Jean-Charles ; Colladon, Andrea Fronzetti.
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45. Determinants of store patronage: The roles of political ideology, consumer and market characteristics. (2021). Seenivasan, Satheesh ; Ma, Junzhao ; Madani, Fatima.
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46. Building consumer loyalty through e-shopping experiences: The mediating role of emotions. (2021). Cachero-Martnez, Silvia ; Vzquez-Casielles, Rodolfo.
    In: Journal of Retailing and Consumer Services.
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47. Measurement of factors influencing online shopper buying decisions: A scale development and validation. (2021). Shi, Yangyan ; Venkatesh, V G ; Fernandes, Semila ; Panda, Rajesh.
    In: Journal of Retailing and Consumer Services.
    RePEc:eee:joreco:v:59:y:2021:i:c:s0969698920314028.

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48. Dynamic effects of store promotions on purchase conversion: Expanding technology applications with innovative analytics. (2021). Goodstein, Ronald C ; Epstein, Leonardo D ; Inostroza-Quezada, Ignacio E ; Choi, Chan S.
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49. Going on a journey: A review of the customer journey literature. (2021). Tueanrat, Yanika ; Papagiannidis, Savvas ; Alamanos, Eleftherios.
    In: Journal of Business Research.
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50. Reciprocity within major retail purchase channels and their effects on overall, offline and online loyalty. (2021). Swoboda, Bernhard ; Winters, Amelie.
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