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32. Commitment Ladder in the Relationship between Service Providers and Customers as Added Value in Sustainable Services Development. (2021). Ostrowski, Sawomir.
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33. Users’ Evaluation of a New Web Browser Payment Interface for Facilitating the Use of Multiple Payment Systems. (2021). Tounekti, Oussama ; Ruiz-Martinez, Antonio ; Skarmeta-Gomez, Antonio F.
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34. Omnichannel Customer Experience and Management: An Integrative Review and Research Agenda. (2021). Herskovic, Valeria ; Gonzalez-Lopez, Fernanda ; Gerea, Carmen.
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35. Do myriad e-channels always create value for customers? A dynamic analysis of the perceived value of a digital information product during the usage phase. (2021). Mencarelli, Rmi ; Lombart, Cindy ; Rivire, Arnaud.
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36. How does shopping duration evolve and influence buying behavior? The role of marketing and shopping environment. (2021). Li, XI ; Dahana, Wirawan Dony ; Ye, Qiongwei ; Peng, Luluo ; Zhou, Jiaying.
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37. How do firms handle variability in customer experience? A dynamic approach to better understanding customer retention. (2021). Gao, Lily ; Cambra-Fierro, Jess ; Melero-Polo, Igucel ; Trifu, Andreea.
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38. Determinants of holistic passenger experience in public transportation: Scale development and validation. (2021). Ittamalla, Rajesh ; Srinivas, Daruri Venkata.
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39. A conceptual framework of the antecedents of customer journey satisfaction in omnichannel retailing. (2021). Tueanrat, Yanika ; Papagiannidis, Savvas ; Alamanos, Eleftherios.
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40. How customer experience incongruence affects omnichannel customer retention: The moderating role of channel characteristics. (2021). Jia, Xingping ; Li, Wenqian ; Gao, Wei ; Fan, Hua.
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41. Building consumer loyalty through e-shopping experiences: The mediating role of emotions. (2021). Cachero-Martnez, Silvia ; Vzquez-Casielles, Rodolfo.
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42. Digital Health Experience: A Regulatory Focus Perspective. (2021). Kocher, Soren ; Alkire, Linda ; Lee, Kyung Won ; Williams, Jerome D ; Kandampully, Jay ; O'Connor, Genevieve E ; Myrden, Susan.
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43. Fantasy sports and beyond: Complementary digital experiences (CDXs) as innovations for enhancing fan experience. (2021). Yuksel, Mujde ; Milne, George R ; Smith, Andrew N.
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44. Going on a journey: A review of the customer journey literature. (2021). Tueanrat, Yanika ; Papagiannidis, Savvas ; Alamanos, Eleftherios.
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45. The power of social influence and customer–firm interactions in predicting non-transactional behaviors, immediate customer profitability, and long-term customer value. (2021). Gao, Lily ; Cambra-Fierro, Jesus ; Melero-Polo, Iguacel.
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46. Designing conceptual articles: four approaches. (2020). Jaakkola, Elina.
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47. Exploring consumers€™ subjective shopping experiences in directly operated luxury brand stores. (2020). Taishoff, Marika ; Mhlbacher, Hans ; Kauppinen-Risnen, Hannele.
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48. Applying the multisensory sculpture technique to explore the role of brand usage on multisensory brand experiences. (2020). Castillo-Villar, Fernando Rey ; Villasante-Arellano, Ana Josefina.
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49. Virtual and augmented reality: Advancing research in consumer marketing. (2020). Wedel, Michel ; Zhang, Jie ; Bigne, Enrique.
    In: International Journal of Research in Marketing.
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50. What Affects Usage Satisfaction in Mobile Payments? Modelling User Generated Content to Develop the “Digital Service Usage Satisfaction Model”. (). Kar, Arpan Kumar.
    In: Information Systems Frontiers.
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