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2. Why do customers choose online or offline channels? A framework of motives and its application in an international context. (2025). Komor, Marcin ; Zielke, Stephan.
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1. Change in technology-enabled omnichannel customer experiences in-store. (2022). Alexander, Bethan ; Kent, Anthony.
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   RePEc:eee:joreco:v:65:y:2022:i:c:s0969698920313461.

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2. Cant touch this? Conceptualizing the customer touchpoint in the context of omni-channel retailing. (2022). Heuchert, Markus ; Becker, Jrg ; Barann, Benjamin ; Hermann, Andreas.
   In: Journal of Retailing and Consumer Services.
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3. The omni-channel approach: A utopia for companies?. (2022). Silva, Susana ; Hajdas, Monika ; Radomska, Joanna.
   In: Journal of Retailing and Consumer Services.
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4. Challenging the integration imperative: A customer perspective on omnichannel journeys. (2022). Yrjl, Mika ; Becker, Larissa ; Gasparin, Isadora ; Jaakkola, Elina ; Panina, Ekaterina ; Pizzutti, Cristiane.
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5. Seamless experience in the context of omnichannel shopping： scale development and empirical validation. (2022). Chang, Yaping ; Li, Jingwen.
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   RePEc:eee:joreco:v:64:y:2022:i:c:s0969698921003660.

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6. Price, online coupon, and store service effort decisions under different omnichannel retailing models. (2022). Li, Zonghuo ; Yang, Wensheng ; Jin, Hyun Seung ; Wang, DI.
   In: Journal of Retailing and Consumer Services.
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7. Transforming the automotive retail: Drivers for customers omnichannel BOPS (Buy Online & Pick up in Store) behavior. (2022). Connerton, Timothy Paul ; Kim, Sehoon ; Park, Cheongyeul.
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8. Multichannel search patterns and webrooming behaviours in the service industries: the case of motor insurance. (2021). Tun-I Hu, ; Tracogna, Andrea.
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9. Consignment supply chain cooperation for complementary products under online to offline business mode. (2021). Chen, Zhisong ; Su, Shong-Iee Ivan.
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10. Les détaillants face au défi du commerce connecté : Une étude multisectorielle. (2021). Viot, Catherine ; Bressolles, Gregory.
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11. Omni-Chanel Network Design towards Circular Economy under Inventory Share Policies. (2021). Kumar, Vikas ; Pongsakornrungsilp, Siwarit ; Zmirli, Damla ; Ekren, Banu Y.
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12. Challenges, Opportunities, and Lessons Learned: Sustainability in Brazilian Omnichannel Retail. (2021). Rodrigues, Ricardo Ruiz ; Vilela, Paulo Tarso ; de Sousa, Paulo Renato ; Moura, Myrian Teixeira ; Barbosa, Marcelo Werneck ; de Oliveira, Leise Kelli ; Matoso, Daniel.
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13. How Does Channel Integration Affect Consumers’ Selection of Omni-Channel Shopping Methods? An Empirical Study of U.S. Consumers. (2021). Chen, Yini ; Chi, Ting.
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14. Optimisation of the Two-Tier Distribution System in Omni-Channel Environment. (2021). Sawicki, Piotr ; Sawicka, Hanna.
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16. Quality of channel integration and customer loyalty in omnichannel retailing: The mediating role of customer engagement and relationship program receptiveness. (2021). Gao, Mengjia ; Huang, Lin.
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17. A conceptual framework of the antecedents of customer journey satisfaction in omnichannel retailing. (2021). Tueanrat, Yanika ; Papagiannidis, Savvas ; Alamanos, Eleftherios.
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18. Motives behind retailers€™ post-entry expansion - Evidence from the Chinese luxury fashion market. (2021). McColl, Julie ; Bai, Huifeng ; Moore, Christopher.
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19. Development of an AHP hierarchy for managing omnichannel capabilities: a design science research approach. (2020). Wulf, Jochen.
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20. Consumer behavior using multiple channels: a review. (2020). Sanmartin, Sonia ; san Jose, Rebeca ; Rodrigueztorrico, Paula.
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21. The Digital Transformation of the Retail Electricity Market in Spain. (2020). Iglesias-Pradas, Santiago ; Chaparro-Pelaez, Julian ; Acquila-Natale, Emiliano ; Hernandez-Garcia, Angel.
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22. Omnichannel supply chain operations for luxury products with conspicuous consumers. (2020). Wei, Ying ; Li, Feng.
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23. Omni-channel management in the new retailing era: A systematic review and future research agenda. (2020). Cai, Ya-Jun.
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24. Customers’ Willingness to Disclose Personal Information throughout the Customer Purchase Journey in Retailing: The Role of Perceived Warmth. (2020). Mazzoli, Valentina ; Donvito, Raffaele ; Grazzini, Laura ; Viglia, Giampaolo ; Aiello, Gaetano ; Acuti, Diletta ; Vannucci, Virginia.
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25. Personalization and hedonic motivation in creating customer experiences and loyalty in omnichannel retail. (2020). Tyrvinen, Olli ; Karjaluoto, Heikki ; Saarijrvi, Hannu.
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26. Revisiting customer analytics capability for data-driven retailing. (2020). Hossain, Md Afnan ; Yanamandram, Venkata ; Akter, Shahriar.
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27. Store of the future: Towards a (re)invention and (re)imagination of physical store space in an omnichannel context. (2020). Cano, Marta Blazquez ; Alexander, Bethan.
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28. From ambition to action: How to achieve integration in omni-channel?. (2020). Mirzabeiki, Vahid ; Saghiri, Soroosh Sam.
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29. Antecedents and consequences of cross-effects: An empirical analysis of omni-coupons. (2020). Ghose, Sanjoy ; Ravula, Prashanth ; Bhatnagar, Amit.
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30. Inroad into omni-channel retailing: Physical showroom deployment of an online retailer. (2020). Zhang, Tao ; Tayi, Giri Kumar ; Li, Gang.
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31. Evaluation of e-commerce location and entry to China – implications on shipping and trade. (2019). Hongsheng, XU ; Li, Weidong ; Hilmola, Olli-Pekka ; Puvindran, M H ; Tan, Albert ; Panova, Yulia.
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32. Empirical Study of Omnichannel Purchasing Pattern with Real Customer Data from Health and Lifestyle Company. (2019). Majer, Marko ; Kang, Jongsoo ; Kim, Hyun-Jung.
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33. How to Make E-Commerce More Successful by Use of Kano’s Model to Assess Customer Satisfaction in Terms of Sustainable Development. (2019). Ulewicz, Robert ; Ingaldi, Manuela.
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34. Investigating the influential factors of return channel loyalty in omni-channel retailing. (2019). Xu, Xun ; Jackson, Jonathan E.
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35. Multichannel service failure and recovery in a O2O era: A qualitative multi-method research in the banking services industry. (2019). Amorim, Marlene ; Melo, Nuno ; Reis, Joo.
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36. Multi-period price optimization problem for omnichannel retailers accounting for customer heterogeneity. (2019). Gupta, Vishal Kumar ; Ting, Q U ; Tiwari, Manoj Kumar.
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37. Examining customer channel selection intention in the omni-channel retail environment. (2019). Xu, Xun ; Jackson, Jonathan E.
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38. Individual preferences of digital touchpoints: A latent class analysis. (2019). Laukkanen, Tommi ; Hallikainen, Heli ; Alamki, Ari.
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39. Are you still online or are you already mobile? €“ Predicting the path to successful conversions across different devices. (2019). Figura, Lilli ; Kaatz, Christopher ; Brock, Christian.
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40. A quantitative performance management framework for assessing omnichannel retail supply chains. (2019). Christopher, Martin ; Yumurtaca, Iak Zge ; Adivar, Burcu.
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41. Measuring customers benefits of click and collect. (2018). Morvan, Thierry ; Mevel, Olivier ; Jara, Magali ; Vyt, Dany.
    In: Post-Print.
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42. Retailer–Consumer Sustainable Business Environment: How Consumers’ Perceived Benefits Are Translated by the Addition of New Retail Channels. (2018). Cai, YU ; Shakir, Muhammad Awais ; Zhu, Jing.
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43. The future of omnichannel retail: A four-stage Delphi study. (2018). von Briel, Frederik.
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44. Vehicle routing problem in omni-channel retailing distribution systems. (2018). Gajpal, Yuvraj ; Elmekkawy, Tarek Y ; Abdulkader, M. M. S., .
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45. Buy online and pick up in-store: Design of the service area. (2018). Jin, Ming ; Li, Gang ; Cheng, T. C. E., .
    In: European Journal of Operational Research.
    RePEc:eee:ejores:v:268:y:2018:i:2:p:613-623.

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46. Trends in retail pricing: A consumer perspective. (2017). McMahon-Beattie, Una ; Yeoman, Ian ; Wheatley, Carol.
    In: Journal of Revenue and Pricing Management.
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47. Understanding omni-channel shopping value: A mixed-method study. (2017). Picot-Coupey, Karine ; Hur, Elodie ; Ackermann, Claire-Lise.
    In: Journal of Retailing and Consumer Services.
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48. Omnichannel-based promotions€™ effects on purchase behavior and brand image. (2017). Hess, Ronald L ; Lange, Fredrik ; Blom, Angelica.
    In: Journal of Retailing and Consumer Services.
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49. Impact of customers assessment of website attributes on e-relationship in the securities brokerage industry: A multichannel perspective. (2017). Pons, Frank ; Toufaily, Elissar.
    In: Journal of Retailing and Consumer Services.
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50. Impediments to mobile shopping continued usage intention: A trust-risk-relationship. (2016). Gro, Michael.
    In: Journal of Retailing and Consumer Services.
    RePEc:eee:joreco:v:33:y:2016:i:c:p:109-119.

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