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Cant touch this? Conceptualizing the customer touchpoint in the context of omni-channel retailing. (2022). Heuchert, Markus ; Becker, Jrg ; Barann, Benjamin ; Hermann, Andreas.
In: Journal of Retailing and Consumer Services.
RePEc:eee:joreco:v:65:y:2022:i:c:s0969698920312777.

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  1. Psychographic segmentation of multichannel customers: investigating the influence of individual differences on channel choice and switching behavior. (2024). Blmker, Jan ; Albrecht, Carmen-Maria.
    In: Journal of Retailing and Consumer Services.
    RePEc:eee:joreco:v:79:y:2024:i:c:s0969698924001024.

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  2. Customer journey design in omnichannel retailing: Examining the effect of autonomy-competence-relatedness in brand relationship building. (2024). Li, Yongfa ; Zheng, LU.
    In: Journal of Retailing and Consumer Services.
    RePEc:eee:joreco:v:78:y:2024:i:c:s0969698924000729.

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  3. Is the online-offline buy-online-pickup-in-store retail strategy best among other product delivery strategies under variable lead time?. (2023). Seo, Yongwon ; Kar, Sumi ; Basu, Kajla ; Sarkar, Biswajit.
    In: Journal of Retailing and Consumer Services.
    RePEc:eee:joreco:v:73:y:2023:i:c:s0969698923001066.

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    RePEc:spr:joamsc:v:51:y:2023:i:1:d:10.1007_s11747-022-00878-3.

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  11. Importance of the perceived quality of touchpoints for customer journey analysis – evidence from the B2B sector. (2023). Hartmann, Michael ; Koch, Christian.
    In: Electronic Commerce Research.
    RePEc:spr:elcore:v:23:y:2023:i:3:d:10.1007_s10660-022-09654-5.

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  12. Developing a conversion rate optimization framework for digital retailers—case study. (2023). Zimmermann, Robert ; Auinger, Andreas.
    In: Journal of Marketing Analytics.
    RePEc:pal:jmarka:v:11:y:2023:i:2:d:10.1057_s41270-022-00161-y.

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  13. Thriving through turbulence. (2023). , Peter ; Hoekstra, Janny C.
    In: European Management Journal.
    RePEc:eee:eurman:v:41:y:2023:i:5:p:730-743.

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  14. How consumer digital signals are reshaping the customer journey. (2022). Kupor, Daniella ; Longoni, Chiara ; Libai, Barak ; Stephen, Andrew T ; Chen, Zoey ; Rosario, Ana Babi ; Bart, Yakov ; Andrews, Michelle ; Inman, Jeffrey J ; Chae, Inyoung ; Thomaz, Felipe ; Schweidel, David A.
    In: Journal of the Academy of Marketing Science.
    RePEc:spr:joamsc:v:50:y:2022:i:6:d:10.1007_s11747-022-00839-w.

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  15. Shapley Meets Uniform: An Axiomatic Framework for Attribution in Online Advertising. (2022). Goyal, Vineet ; Singal, Raghav ; Besbes, Omar ; Iyengar, Garud ; Desir, Antoine.
    In: Management Science.
    RePEc:inm:ormnsc:v:68:y:2022:i:10:p:7457-7479.

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  16. Online and offline retailing: What we know and directions for future research. (2022). Soysal, Gonca ; Gauri, Dinesh K ; Ratchford, Brian ; Zentner, Alejandro.
    In: Journal of Retailing.
    RePEc:eee:jouret:v:98:y:2022:i:1:p:152-177.

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  17. Cant touch this? Conceptualizing the customer touchpoint in the context of omni-channel retailing. (2022). Heuchert, Markus ; Becker, Jrg ; Barann, Benjamin ; Hermann, Andreas.
    In: Journal of Retailing and Consumer Services.
    RePEc:eee:joreco:v:65:y:2022:i:c:s0969698920312777.

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  18. Strategic new product media planning under emergent channel substitution and synergy. (2022). Abedi, Vahideh Sadat ; Berman, Oded ; Feinberg, Fred M ; Krass, Dmitry.
    In: Production and Operations Management.
    RePEc:bla:popmgt:v:31:y:2022:i:5:p:2143-2166.

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  19. Measuring the Effects of Marketing Solicitations. (2021). Rao, Vithala R ; Chen, Jialie.
    In: Customer Needs and Solutions.
    RePEc:spr:custns:v:8:y:2021:i:4:d:10.1007_s40547-021-00118-9.

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  20. Untangling the complexity of market competition in consumer goods—A complex Hilbert PCA analysis. (2021). Fujiwara, Yoshi ; Mizuno, Makoto ; Aoyama, Hideaki.
    In: PLOS ONE.
    RePEc:plo:pone00:0245531.

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  21. Customers€™ service-related engagement, experience, and behavioral intent: Moderating role of age. (2021). Rather, Raouf Ahmad ; Hollebeek, Linda D.
    In: Journal of Retailing and Consumer Services.
    RePEc:eee:joreco:v:60:y:2021:i:c:s0969698921000199.

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  22. Going on a journey: A review of the customer journey literature. (2021). Tueanrat, Yanika ; Papagiannidis, Savvas ; Alamanos, Eleftherios.
    In: Journal of Business Research.
    RePEc:eee:jbrese:v:125:y:2021:i:c:p:336-353.

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  23. Multilevel marketing: optimizing marketing effectiveness for high-involvement goods in the automotive industry. (2020). Niemand, Thomas ; Mather, Sophia ; Kraus, Sascha ; Cuenca-Ballester, Antonio C.
    In: International Entrepreneurship and Management Journal.
    RePEc:spr:intemj:v:16:y:2020:i:4:d:10.1007_s11365-020-00669-8.

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  24. Digital Disruption in Retailing and Beyond. (2020). Evanschitzky, Heiner ; Brock, Christian ; Spence, Charles ; Velasco, Carlos ; Baines, Tim ; Bartikowski, Boris ; Rudolph, Thomas ; Naik, Parikshit ; Petit, Olivia ; Wunderlich, Nancy V ; Blut, Markus ; Kleinlercher, Kristina.
    In: SMR - Journal of Service Management Research.
    RePEc:nms:nomsmr:10.15358/2511-8676-2020-4-187.

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  25. Constructing the Customer Journey Map of Competitive Brands: A Complex Time-series Analysis. (2020). Makoto, Mizuno ; Yoshi, Fujiwara ; Hideaki, Aoyama.
    In: Discussion papers.
    RePEc:eti:dpaper:20070.

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  26. Multichannel customer journeys and their determinants: Evidence from motor insurance. (2020). Hu, Tun-I, ; Tracogna, Andrea.
    In: Journal of Retailing and Consumer Services.
    RePEc:eee:joreco:v:54:y:2020:i:c:s0969698919309087.

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  27. Untangling the complexity of market competition in consumer goods -A complex Hilbert PCA analysis. (2020). Fujiwara, Yoshi ; Mizuno, Makoto ; Aoyama, Hideaki.
    In: Papers.
    RePEc:arx:papers:2008.11327.

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  28. Effective customer journey design: consumers’ conception, measurement, and consequences. (2019). Jozic, Danijel ; Kuehnl, Christina ; Homburg, Christian.
    In: Journal of the Academy of Marketing Science.
    RePEc:spr:joamsc:v:47:y:2019:i:3:d:10.1007_s11747-018-00625-7.

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  29. Chronic illness medication compliance: a liminal and contextual consumer journey. (2019). Sharp, Lisa ; Spanjol, Jelena ; Izberk-Bilgin, Elif ; Nakata, Cheryl ; Cui, Anna Shaojie ; Xiao, Yazhen ; Crawford, Stephanie Y.
    In: Journal of the Academy of Marketing Science.
    RePEc:spr:joamsc:v:47:y:2019:i:2:d:10.1007_s11747-018-0618-1.

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  30. The consumer production journey: marketing to consumers as co-producers in the sharing economy. (2019). dellaert, benedict.
    In: Journal of the Academy of Marketing Science.
    RePEc:spr:joamsc:v:47:y:2019:i:2:d:10.1007_s11747-018-0607-4.

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  31. Focusing on others before you shop: exposure to Facebook promotes conventional product configurations. (2019). Schlager, Tobias ; Hildebrand, Christian.
    In: Journal of the Academy of Marketing Science.
    RePEc:spr:joamsc:v:47:y:2019:i:2:d:10.1007_s11747-018-0599-0.

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  32. Loyalty Formation for Different Customer Journey Segments. (2019). Rudolph, Thomas ; Verhoef, Peter C ; Emrich, Oliver ; Kleinlercher, Kristina ; Herhausen, Dennis.
    In: Journal of Retailing.
    RePEc:eee:jouret:v:95:y:2019:i:3:p:9-29.

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  33. Are you still online or are you already mobile? €“ Predicting the path to successful conversions across different devices. (2019). Figura, Lilli ; Kaatz, Christopher ; Brock, Christian.
    In: Journal of Retailing and Consumer Services.
    RePEc:eee:joreco:v:50:y:2019:i:c:p:10-21.

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  34. Making a first impression as a start-up: Strategies to overcome low initial trust perceptions in digital innovation adoption. (2019). Kuharev, Victoria ; Kuester, Sabine ; Schuhmacher, Monika C ; Konya-Baumbach, Elisa.
    In: International Journal of Research in Marketing.
    RePEc:eee:ijrema:v:36:y:2019:i:3:p:385-399.

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  35. Causally Driven Incremental Multi Touch Attribution Using a Recurrent Neural Network. (2019). Nair, Harikesh ; Zhong, YU ; Shou, Ruyang ; Du, Ruihuan ; Cui, BO.
    In: Research Papers.
    RePEc:ecl:stabus:3761.

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  36. Multichannel Marketing Attribution Using Markov Chains. (2018). Bucko, Jozef ; Ferencova, Martina ; Kakalej, Luka.
    In: Journal of Applied Management and Investments.
    RePEc:ods:journl:v:7:y:2018:i:1:p:49-60.

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  37. Beyond the Last Touch: Attribution in Online Advertising. (2018). Berman, Ron.
    In: Marketing Science.
    RePEc:inm:ormksc:v:37:y:2018:i:5:p:771-792.

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  38. An Empirical Study on the Design of Digital Content Products from a Big Data Perspective. (2018). Tsai, Sang-Bing ; Feng, Lin ; Wang, Kai ; Sun, Baoping.
    In: Sustainability.
    RePEc:gam:jsusta:v:10:y:2018:i:9:p:3092-:d:166669.

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  39. The Consumer Production Journey: Marketing to Consumers as Co-Producers in the Sharing Economy. (2018). dellaert, benedict ; Dellaert, B. G. C., .
    In: ERIM Report Series Research in Management.
    RePEc:ems:eureri:103995.

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  40. Targeting online display ads: Choosing their frequency and spacing. (2018). Forsch, Steffen ; de Haan, Evert.
    In: International Journal of Research in Marketing.
    RePEc:eee:ijrema:v:35:y:2018:i:4:p:661-672.

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  41. Attribution im Online-Marketing: datenbasierte Bewertung von Customer Journeys. (2016). Anderl, Eva ; Wiechert, Lutz.
    In: Marketing Review St.Gallen.
    RePEc:zbw:hsgmrs:275843.

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  42. Multilevel marketing: optimizing marketing effectiveness for high-involvement goods in the automotive industry. (). Niemand, Thomas ; Mather, Sophia ; Kraus, Sascha ; Cuenca-Ballester, Antonio C.
    In: International Entrepreneurship and Management Journal.
    RePEc:spr:intemj:v::y::i::d:10.1007_s11365-020-00669-8.

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