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35. Empirical Study on Corporate image, Customer Perceived Value and Customers’ Acceptance of Islamic Micro finance in Kano State Nigeria: The Moderating Effect of Religiosity. (2020). Yakubu, Surajo Musa ; Ab, Rosemaliza ; Naim, Asmadi Mohamed.
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36. Constructing the Customer Journey Map of Competitive Brands: A Complex Time-series Analysis. (2020). Makoto, Mizuno ; Yoshi, Fujiwara ; Hideaki, Aoyama.
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37. Multichannel customer journeys and their determinants: Evidence from motor insurance. (2020). Hu, Tun-I, ; Tracogna, Andrea.
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38. The moderating role of corporate reputation and employee-company identification on the work-related outcomes of job insecurity resulting from workforce localization policies. (2020). Jin, Zhongqi ; Ali, Murad ; Molesworth, Mike ; Grigore, Georgiana.
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39. Co-creating brand image and reputation through stakeholder’s social network. (2020). Kitchen, Philip ; Foroudi, Pantea ; Hafeez, Khalid ; Pantano, Eleonora ; Priporas, Costas ; Nazarian, Alireza ; Ziyadin, Sayabek.
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40. Untangling the complexity of market competition in consumer goods -A complex Hilbert PCA analysis. (2020). Fujiwara, Yoshi ; Mizuno, Makoto ; Aoyama, Hideaki.
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41. Effective customer journey design: consumers’ conception, measurement, and consequences. (2019). Jozic, Danijel ; Kuehnl, Christina ; Homburg, Christian.
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42. Chronic illness medication compliance: a liminal and contextual consumer journey. (2019). Sharp, Lisa ; Spanjol, Jelena ; Izberk-Bilgin, Elif ; Nakata, Cheryl ; Cui, Anna Shaojie ; Xiao, Yazhen ; Crawford, Stephanie Y.
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43. The consumer production journey: marketing to consumers as co-producers in the sharing economy. (2019). dellaert, benedict.
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44. Focusing on others before you shop: exposure to Facebook promotes conventional product configurations. (2019). Schlager, Tobias ; Hildebrand, Christian.
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45. Linking Motivation to Employees’ Performance: the Mediation of Commitment and Moderation of Delegation Authority. (2019). David, Kashosi Gad ; Irakoze, Eric.
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46. A Systematic Mapping Study on Customer Loyalty and Brand Management. (2019). Cavacece, Ylenia ; Russo, Giuseppe ; Granata, Giuseppe ; Tartaglione, Andrea Moretta.
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47. Loyalty Formation for Different Customer Journey Segments. (2019). Rudolph, Thomas ; Verhoef, Peter C ; Emrich, Oliver ; Kleinlercher, Kristina ; Herhausen, Dennis.
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48. Are you still online or are you already mobile? €“ Predicting the path to successful conversions across different devices. (2019). Figura, Lilli ; Kaatz, Christopher ; Brock, Christian.
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49. Cues adopted by consumers in examining corporate website favorability: An empirical study of financial institutions in the UK and Russia. (2019). Melewar, T C ; Foroudi, Pantea ; Ageeva, Elena ; Dennis, Charles.
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50. Impression management strategies to gain regulatory approval. (2019). Srikant, Chethan D.
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51. Making a first impression as a start-up: Strategies to overcome low initial trust perceptions in digital innovation adoption. (2019). Kuharev, Victoria ; Kuester, Sabine ; Schuhmacher, Monika C ; Konya-Baumbach, Elisa.
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52. Causally Driven Incremental Multi Touch Attribution Using a Recurrent Neural Network. (2019). Nair, Harikesh ; Zhong, YU ; Shou, Ruyang ; Du, Ruihuan ; Cui, BO.
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53. Multichannel Marketing Attribution Using Markov Chains. (2018). Bucko, Jozef ; Ferencova, Martina ; Kakalej, Luka.
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54. Beyond the Last Touch: Attribution in Online Advertising. (2018). Berman, Ron.
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55. An Empirical Study on the Design of Digital Content Products from a Big Data Perspective. (2018). Tsai, Sang-Bing ; Feng, Lin ; Wang, Kai ; Sun, Baoping.
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56. The Consumer Production Journey: Marketing to Consumers as Co-Producers in the Sharing Economy. (2018). dellaert, benedict ; Dellaert, B. G. C., .
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57. Targeting online display ads: Choosing their frequency and spacing. (2018). Forsch, Steffen ; de Haan, Evert.
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58. Attribution im Online-Marketing: datenbasierte Bewertung von Customer Journeys. (2016). Anderl, Eva ; Wiechert, Lutz.
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59. Multilevel marketing: optimizing marketing effectiveness for high-involvement goods in the automotive industry. (). Niemand, Thomas ; Mather, Sophia ; Kraus, Sascha ; Cuenca-Ballester, Antonio C.
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