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27. Digital transformation and customer value creation in Made in Italy SMEs: A dynamic capabilities perspective. (2021). Quaglia, Roberto ; Matarazzo, Michela ; Penco, Lara ; Profumo, Giorgia.
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28. Challenges at the marketing–operations interface in omni-channel retail environments. (2021). Zhu, Stuart X ; de Leeuw, Sander ; Sousa, Rui ; Rooderkerk, Robert P ; Broekhuis, Manda ; Hirche, Christian.
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29. Acquiring customers through online marketplaces? The effect of marketplace sales on sales in a retailers own channels. (2021). Wieringa, Jaap ; Maier, Erik.
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30. Unravelling the design process of business models from linear to circular: An empirical investigation. (2021). Chiesa, Vittorio ; Franzo, Simone ; Chiaroni, Davide ; Urbinati, Andrea.
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31. Online Touchpoints Matter! - An Empirical Analysis of Consumer-Brand Relationships in Retail Settings. (2021). Sundermann, Sren ; Srken, Janina.
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32. Customer experience: fundamental premises and implications for research. (2020). Becker, Larissa ; Jaakkola, Elina.
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33. Journeying Together: Aligning Retailer and Service Provider Roles with Collective Consumer Practices. (2020). Thomas, Tandy Chalmers ; Price, Linda L ; Epp, Amber M.
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34. Store of the future: Towards a (re)invention and (re)imagination of physical store space in an omnichannel context. (2020). Cano, Marta Blazquez ; Alexander, Bethan.
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35. Here Today, Gone Tomorrow? Mapping and modeling the pop-up retail customer journey. (2020). Sedlezky, Sean ; Rudkowski, Janice ; Yu, Hong ; Gunn, Frances ; Heney, Chelsea.
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36. A Bayesian examination of the relationship of internal and external touchpoints in the customer experience process across various service environments. (2020). Losada, Mauricio ; Mateus, Marelby Amado ; Siqueira, Jose Ribamar ; Molina, German ; Horst, Enrique Ter.
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37. How does the perceived value of a medium of exchange depend on its set of possible uses?. (2020). Spiller, Stephen A ; Ariely, Dan.
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38. Effective customer journey design: consumers’ conception, measurement, and consequences. (2019). Jozic, Danijel ; Kuehnl, Christina ; Homburg, Christian.
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39. Chronic illness medication compliance: a liminal and contextual consumer journey. (2019). Sharp, Lisa ; Spanjol, Jelena ; Izberk-Bilgin, Elif ; Nakata, Cheryl ; Cui, Anna Shaojie ; Xiao, Yazhen ; Crawford, Stephanie Y.
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40. Loyalty Formation for Different Customer Journey Segments. (2019). Rudolph, Thomas ; Verhoef, Peter C ; Emrich, Oliver ; Kleinlercher, Kristina ; Herhausen, Dennis.
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41. Individual preferences of digital touchpoints: A latent class analysis. (2019). Laukkanen, Tommi ; Hallikainen, Heli ; Alamki, Ari.
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42. A quantitative performance management framework for assessing omnichannel retail supply chains. (2019). Christopher, Martin ; Yumurtaca, Iak Zge ; Adivar, Burcu.
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43. Understanding complaint channel usage in multichannel retailing. (2019). Frasquet, Marta ; Ieva, Marco ; Ziliani, Cristina.
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44. Developing in-store brand strategies and relational expression through sales promotions. (2019). Mussol, Sarah ; Aurier, Philippe.
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45. Catalogue as a tool for reinforcing habits: Empirical evidence from a multichannel retailer. (2019). Schwarzwaller, Wolfgang ; Mark, Tanya ; Niraj, Rakesh ; Bulla, Jan.
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46. Customer Relationship Management as Tool to Enhance Competitive Effectiveness: Model Revisited. (2018). Sofi, Maraj Rahman ; Hakim, Iqbal Ahmad.
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47. The future of omnichannel retail: A four-stage Delphi study. (2018). von Briel, Frederik.
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48. Understanding the Omnichannel Customer Journey: Determinants of Interaction Choice. (2018). Maas, Peter ; Barwitz, Niklas.
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49. A Review of Resource Theories and Their Implications for Understanding Consumer Behavior. (2017). Dorsch, Michael J ; Tornblom, Kjell Y ; Kazemi, Ali.
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50. The New Paradigm of the Omnichannel Retailing: Key Drivers, New Challenges and Potential Outcomes Resulting from the Adoption of an Omnichannel Approach. (2017). Sabbadin, Edoardo ; Simone, Aiolfi.
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51. Understanding omni-channel shopping value: A mixed-method study. (2017). Picot-Coupey, Karine ; Hur, Elodie ; Ackermann, Claire-Lise.
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52. Toward a three-dimensional framework for omni-channel. (2017). Saghiri, Soroosh ; Wilding, Richard ; Bourlakis, Michael ; Mena, Carlos.
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53. Wanting Ever More: Acquisition Procedure Motivates Continued Reward Acquisition. (2016). Zhang, Yan ; Gao, Leilei.
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54. Gilt and Guilt: Should Luxury and Charity Partner at the Point of Sale?. (2016). Patrick, Vanessa M ; Hagtvedt, Henrik.
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55. Effects of Likeability Dynamics on Consumers Intention to Share Online Video Advertisements. (2016). , Tammo ; Clement, Michel ; Shehu, Edlira.
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56. Lapsed buyers durable brand consideration in emerging markets. (2016). Nenycz-Thiel, Magda ; Romaniuk, Jenni.
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57. Like the ad or the brand? Marketing stimulates different electronic word-of-mouth content to drive online and offline performance. (2016). Aksehirli, Zeynep ; Pauwels, Koen ; Lackman, Andrew.
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58. Temporal Elements in Career Selection Decisions: An Archival Study Investigating Career Decisions in Medicine. (2014). Shah, Priti Pradhan ; Larusso, Nicholas ; Drefahl, Monica ; Kolars, Joseph ; Bechara, John P ; Wood, Douglas ; Spurrier, Barbara .
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59. Suboptimal Choices and the Need for Experienced Individual Well-Being in Economic Analysis. (2012). Stutzer, Alois ; Rottenstreich, Yuval ; Hsee, Christopher K..
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60. OM Forum--Managing Customer Experiences: Perspectives on the Temporal Aspects of Service Encounters. (2008). Paulo Rocha e Oliveira, ; Ferrer, Juan-Carlos ; Bitran, Gabriel R..
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61. Criteria instability and the isolated option effect. (2008). Krishnan, Shanker H. ; Palmeira, Mauricio M..
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62. Personal loan users’ mental integration of payment and consumption. (2006). Kirchler, Erich ; Kamleitner, Bernadette.
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