1. Immersive Empathy in Digital Music Listening: Ideas and Sustainable Paths for Developing Auditory Experiences in Museums. (2024). Xu, Ziqi ; Liu, Yiying ; Wu, Yingqi ; Yi, Kui.
   In: SAGE Open.
   RePEc:sae:sagope:v:14:y:2024:i:2:p:21582440241256339.

   Full description at Econpapers || Download paper

2. Unlocking venture growth: Synergizing big data analytics, artificial intelligence, new product development practices, and inter-organizational digital capability. (2024). Attri, Rekha ; Zhang, Qingyu ; Tiwari, Himanshi ; Tan, Fuqiang ; Mehrotra, Ankit.
   In: Technological Forecasting and Social Change.
   RePEc:eee:tefoso:v:200:y:2024:i:c:s0040162523008594.

   Full description at Econpapers || Download paper

3. Understanding shoppers€™ cross-channel analysis of influencing factors of online and offline channels: Evidence from clothing product. (2024). Wang, Jixiao.
   In: Journal of Retailing and Consumer Services.
   RePEc:eee:joreco:v:81:y:2024:i:c:s0969698924002960.

   Full description at Econpapers || Download paper

4. Influence of pull marketing actions on marketing action effectiveness of multichannel firms: A meta-analysis. (2023). Kim, Seo Young ; Zhang, Peng Vincent ; Chakravarty, Anindita.
   In: Journal of the Academy of Marketing Science.
   RePEc:spr:joamsc:v:51:y:2023:i:2:d:10.1007_s11747-022-00877-4.

   Full description at Econpapers || Download paper

5. Hedonic service consumption and its dynamic effects on sales in the brick-and-mortar retail context. (2023). Li, XI ; Dahana, Wirawan Dony ; Ye, Qiongwei ; Zhang, Qingyu ; Zhou, Jiaying.
   In: Journal of Retailing and Consumer Services.
   RePEc:eee:joreco:v:70:y:2023:i:c:s0969698922002715.

   Full description at Econpapers || Download paper

6. The omnichannel continuum: Integrating online and offline channels along the customer journey. (2022). Neslin, Scott A.
   In: Journal of Retailing.
   RePEc:eee:jouret:v:98:y:2022:i:1:p:111-132.

   Full description at Econpapers || Download paper

7. How does shopping duration evolve and influence buying behavior? The role of marketing and shopping environment. (2021). Li, XI ; Dahana, Wirawan Dony ; Ye, Qiongwei ; Peng, Luluo ; Zhou, Jiaying.
   In: Journal of Retailing and Consumer Services.
   RePEc:eee:joreco:v:62:y:2021:i:c:s0969698921001739.

   Full description at Econpapers || Download paper

8. Online channel adoption in supermarket retailing. (2021). Frasquet, Marta ; Ieva, Marco ; Ziliani, Cristina.
   In: Journal of Retailing and Consumer Services.
   RePEc:eee:joreco:v:59:y:2021:i:c:s0969698920313825.

   Full description at Econpapers || Download paper

1. Ajzen, I. ; Fishbein, M. Understanding Attitudes and Predicting Social Behavior. 1980 Prentice-Hall: Englewood Cliffs, New Jersey
   Paper not yet in RePEc: Add citation now
   
2. Akturk, M.S. ; Ketzenberg, M. ; Heim, G.R. Assessing impacts of introducing ship-to-store service on sales and returns in omnichannel retailing: a data analytics study. 2018 J. Oper. Manag.. 61 15-45
   Paper not yet in RePEc: Add citation now
   
3. Ansari, A. ; Mela, C.F. ; Neslin, S.A. Customer channel migration. 2008 J. Market. Res.. 45 60-76
   Paper not yet in RePEc: Add citation now
   
4. Balasubramanian, S. ; Raghunathan, R. ; Mahajan, V. Consumers in a multichannel environment: product utility, process utility, and channel choice. 2005 J. Interact. Market.. 19 12-30
   Paper not yet in RePEc: Add citation now
   

5. Baxendale, S. ; Macdonald, E.K. ; Wilson, H.N. The impact of different touchpoints on brand consideration. 2015 J. Retailing. 91 235-253

6. Beck, N. ; Rygl, D. Categorization of multiple channel retailing in multi-, cross-, and omni‐channel retailing for retailers and retailing. 2015 J. Retailing Consum. Serv.. 27 170-178
   Paper not yet in RePEc: Add citation now
   
7. Bernon, M. ; Cullen, J. ; Gors, J. Online retail returns management: integration within an omni-channel distribution context. 2016 Int. J. Phys. Distrib. Logist. Manag.. 46 584-605
   Paper not yet in RePEc: Add citation now
   
8. Blattberg, R.C. ; Kim, B.D. ; Neslin, S.A. Database Marketing: Analyzing and Managing Customers. 2008 Springer: New York
   Paper not yet in RePEc: Add citation now
   

9. Blattberg, R.C. ; Malthouse, E.C. ; Neslin, S.A. Customer lifetime value: empirical generalizations and some conceptual questions. 2009 J. Interact. Market.. 23 157-168

10. Cacioppo, J.T. ; Petty, R.E. ; Kao, C.F. ; Rodriguez, R. Central and peripheral routes to persuasion: an individual difference perspective. 1986 J. Pers. Soc. Psychol.. 51 1032-1043
    Paper not yet in RePEc: Add citation now
    

11. Campbell, D. ; Frei, F. Cost structure, customer profitability, and retention implications of self-service distribution channels: evidence from customer behavior in an online banking channel. 2010 Manag. Sci.. 56 4-24

12. Cao, L. ; Li, L. The impact of cross-channel integration on retailers' sales growth. 2015 J. Retailing.. 91 198-216

13. Chang, C.W. ; Zhang, J.Z. The effects of channel experiences and direct marketing on customer retention in multichannel settings. 2016 J. Interact. Market.. 36 77-90

14. Chen, P.Y. ; Hitt, L.M. Measuring switching costs and the determinants of customer retention in Internet-enabled businesses: a study of the online brokerage industry. 2002 Inf. Syst. Res.. 13 255-274

15. Chen, Y.B. ; Ghosh, M. ; Liu, Y. ; Zhao, L. Media coverage of climate change and sustainable product consumption: evidence from the hybrid vehicle market. 2019 J. Market. Res.. 56 995-1011
    Paper not yet in RePEc: Add citation now
    
16. Chiu, H.C. ; Hsieh, Y.C. ; Roan, J. ; Tseng, K.J. ; Hsieh, J.K. The challenge for multichannel services: cross-channel free-riding behavior. 2011 Electron. Commer. Res. Appl.. 10 268-277
    Paper not yet in RePEc: Add citation now
    

17. Dahana, W.D. ; Shin, H. ; Katsumata, S. Influence of individual characteristics on whether and how much consumers engage in showrooming behavior. 2018 Electron. Commer. Res.. 18 665-692

18. Dhar, R. ; Wertenbroch, K. Consumer choice between hedonic and utilitarian goods. 2000 J. Market. Res.. 37 60-71
    Paper not yet in RePEc: Add citation now
    

19. Dholakia, U.M. ; Kahn, B.E. ; Reeves, R. ; Rindfleisch, A. ; Stewart, D. ; Taylor, E. Consumer behavior in a multichannel, multimedia retailing environment. 2010 J. Interact. Market.. 24 86-95

20. Eagly, A.H. ; Chaiken, S. The Psychology of Attitudes. 1993 Harcourt Brace Jovanovich College Publishers: New York
    Paper not yet in RePEc: Add citation now
    
21. Edvardsson, B. ; Gustafsson, A. ; Roos, I. Service portraits in service research: a critical review. 2005 Int. J. Serv. Ind. Manag.. 16 107-121
    Paper not yet in RePEc: Add citation now
    

22. Flavián, C. ; Gurrea, R. ; Orús, C. Combining channels to make smart purchases: the role of webrooming and showrooming. 2020 J. Retailing Consum. Serv.. 52 101923-

23. Fornari, E. ; Fornari, D. ; Grandi, S. ; Menegatti, M. ; Hofacker, C.F. Adding store to web: migration and synergy effects in multi-channel retailing. 2016 Int. J. Retail Distrib. Manag.. 44 658-674
    Paper not yet in RePEc: Add citation now
    
24. Franses, P.H. A test for hit rate in binary response models. 2000 Int. J. Mark. Res.. 42 1-5
    Paper not yet in RePEc: Add citation now
    
25. Fürst, A. ; Leimbach, M. ; Prigge, J.K. Organizational multichannel differentiation: an analysis of its impact on channel relationships and company sales success. 2017 J. Market.. 81 59-82
    Paper not yet in RePEc: Add citation now
    

26. Gensler, S. ; Leeflang, P. ; Skiera, B. Impact of online channel use on customer revenues and costs to serve: considering product portfolios and self-selection. 2012 Int. J. Res. Market.. 29 192-201

27. Gu, J.Z. ; Tayi, G.K. Consumer pseudo-showrooming and omni-channel product placement strategies. 2017 MIS Q.. 41 583-606
    Paper not yet in RePEc: Add citation now
    
28. Gupta, S. ; Chintagunta, P.K. On using demographic variables to determine segment membership in logit mixture models. 1994 J. Market. Res.. 31 128-136
    Paper not yet in RePEc: Add citation now
    
29. Haugtvedt, C.P. ; Petty, R.E. Personality and persuasion: need for cognition moderates the persistence and resistance of attitude changes. 1992 J. Pers. Soc. Psychol.. 63 308-
    Paper not yet in RePEc: Add citation now
    
30. Higgins, E.T. Value from regulatory fit. 2005 Curr. Dir. Psychol. Sci.. 14 209-213
    Paper not yet in RePEc: Add citation now
    

31. Hitt, L.M. ; Frei, F.X. Do better customers utilize electronic distribution channels? The case of PC banking. 2002 Manag. Sci.. 48 732-748

32. Hoyer, W.D. ; Brown, S.P. Effects of brand awareness on choice for a common, repeat-purchase product. 1990 J. Consum. Res.. 17 141-148

33. Hu, T. ; Tracogna, Multichannel customer journeys and their determinants: evidence from motor insurance. 2020 J. Retailing Consum. Serv.. 54 102022-

34. Jedidi, K. ; Mela, C.F. ; Gupta, S. Managing advertising and promotion for long-run profitability. 1999 Market. Sci.. 18 1-22

35. Jing, B. Showrooming and webrooming: information externalities between online and offline sellers. 2018 Market. Sci.. 37 469-483

36. Kelman, H.C. Compliance, identification, and internalization: three processes of attitude change. 1958 J. Conflict Resolut.. 2 51-60
    Paper not yet in RePEc: Add citation now
    
37. Kimmel, A.J. Psychological Foundations of Marketing: the Keys to Consumer Behavior. 2013 Routledge: New York
    Paper not yet in RePEc: Add citation now
    
38. Klein, L.R. ; Ford, G.T. Consumer search for information in the digital age: an empirical study of prepurchase search for automobiles. 2003 J. Interact. Market.. 17 29-49
    Paper not yet in RePEc: Add citation now
    

39. Konuş, U. ; Verhoef, P.C. ; Neslin, S.A. Multichannel shopper segments and their covariates. 2008 J. Retailing. 84 398-413

40. Kumar, V. ; George, M. ; Pancras, J. Cross-buying in retailing: drivers and consequences. 2008 J. Retailing.. 84 15-27

41. Kumar, V. ; Venkatesan, R. Who are the multichannel shoppers and how do they perform?: correlates of multichannel shopping behavior. 2005 J. Interact. Market.. 19 44-62
    Paper not yet in RePEc: Add citation now
    
42. Kushwaha, T. ; Shankar, V. Are multichannel customers really more valuable? The moderating role of product category characteristics. 2013 J. Market.. 77 67-85
    Paper not yet in RePEc: Add citation now
    
43. Kushwaha, T.L. Texas A&M University, College Station, TX,. 2008 Single channel vs. multichannel retail customers: correlates and consequences. -
    Paper not yet in RePEc: Add citation now
    
44. Larke, R. ; Kilgour, M. ; O'Connor, H. Build touchpoints and they will come: transitioning to omnichannel retailing. 2018 Int. J. Phys. Distrib. Logist. Manag.. 48 465-483
    Paper not yet in RePEc: Add citation now
    
45. Laroche, M. ; Kiani, I. ; Economakis, N. ; Richard, M.O. Effects of multi-channel marketing on consumers' online search behavior: the power of multiple points of connection. 2013 J. Advert. Res.. 53 431-443
    Paper not yet in RePEc: Add citation now
    

46. Li, J. ; Konuş, U. ; Pauwels, K. ; Langerak, F. The hare and the tortoise: do earlier adopters of online channels purchase more?. 2015 J. Retailing.. 91 289-308

47. Li, Y. ; Li, G. ; Tayi, G.K. ; Cheng, T.C.E. Omni-channel retailing: do offline retailers benefit from online reviews?. 2019 Int. J. Prod. Econ.. 218 43-61

48. Lichtenstein, S. ; Williamson, K. Understanding consumer adoption of internet banking: an interpretive study in the Australian banking context. 2006 J. Electron. Commer. Res.. 7 50-66
    Paper not yet in RePEc: Add citation now
    
49. Liu, L. ; Feng, L. ; Xu, B. ; Deng, W. Operation strategies for an omni-channel supply chain: who is better off taking on the online channel and offline service?. 2020 Electron. Commer. Res. Appl.. 39 100918-
    Paper not yet in RePEc: Add citation now
    
50. Luo, X. ; Zhang, Y. ; Zeng, F. ; Qu, Z. Complementarity and cannibalization of offline-to online targeting: a field experiment on omnichannel commerce. 2020 MIS Q.. 44 957-982
    Paper not yet in RePEc: Add citation now
    
51. Mela, C.F. ; Gupta, S. ; Lehmann, D.R. The long-term impact of promotion and advertising on consumer brand choice. 1997 J. Market. Res.. 34 248-261
    Paper not yet in RePEc: Add citation now
    

52. Mirzabeiki, V. ; Saghiri, S.S. From ambition to action: how to achieve integration in omni-channel?. 2020 J. Bus. Res.. 110 1-11

53. Montaguti, E. ; Neslin, S.A. ; Valentini, S. Can marketing campaigns induce multichannel buying and more profitable customers? A field experiment. 2015 Market. Sci.. 35 201-217
    Paper not yet in RePEc: Add citation now
    
54. Morisada, M. ; Miwa, Y. ; Dahana, W.D. Identifying valuable customer segments in online fashion markets: an implication for customer tier programs. 2019 Electron. Commer. Res. Appl.. 33 100822-
    Paper not yet in RePEc: Add citation now
    

55. Nakano, S. ; Kondo, F.N. Customer segmentation with purchase channels and media touchpoints using single source panel data. 2018 J. Retailing Consum. Serv.. 41 142-152

56. Neslin, S.A. Key issues in multichannel customer management: current knowledge and future directions. 2009 Journal of Interactive Marketing. 23 70-81

57. Neslin, S.A. ; Grewal, D. ; Leghorn, R. ; Shankar, V. ; Teerling, M.L. ; Thomas, J.S. ; Verhoef, P.C. Challenges and opportunities in multichannel customer management. 2006 J. Serv. Res.. 9 95-112
    Paper not yet in RePEc: Add citation now
    
58. Oliver, R.L. ; Linda, G. Effect of satisfaction and its antecedents on consumer preference and intention. 1981 Adv. Consum. Res.. 8 88-93
    Paper not yet in RePEc: Add citation now
    
59. Pauwels, K. ; Hanssens, D.M. ; Siddarth, S. The long-term effects of price promotions on category incidence, brand choice, and purchase quantity. 2002 J. Market. Res.. 39 421-439
    Paper not yet in RePEc: Add citation now
    

60. Pauwels, K. ; Neslin, S.A. Building with bricks and mortar: the revenue impact of opening physical stores in a multichannel environment. 2015 J. Retailing.. 91 182-197

61. Petty, R.E. ; Cacioppo, J.T. The elaboration likelihood model of persuasion. 1986 En : Communication and Persuasion. Springer: New York, NY
    Paper not yet in RePEc: Add citation now
    

62. Piercy, N. ; Archer-Brown, C. Online service failure and propensity to suspend offline consumption. 2014 Serv. Ind. J.. 34 659-676

63. Pierro, A. ; Mannetti, L. ; Kruglanski, A.W. ; Klein, K. ; Orehek, E. Persistence of attitude change and attitude–behavior correspondence based on extensive processing of source information. 2012 Eur. J. Soc. Psychol.. 42 103-111
    Paper not yet in RePEc: Add citation now
    
64. Pu, X. ; Gong, L. ; Han, X. Consumer free riding: coordinating sales effort in a dual-channel supply chain. 2017 Electron. Commer. Res. Appl.. 22 1-12
    Paper not yet in RePEc: Add citation now
    
65. Rangaswamy, A. ; Van Bruggen, G.H. Opportunities and challenges in multichannel marketing: an introduction to the special issue. 2005 J. Interact. Market.. 19 5-11
    Paper not yet in RePEc: Add citation now
    
66. Singh, S. ; Jang, S. Search, purchase, and satisfaction in a multiple-channel environment: how have mobile devices changed consumer behaviors?. 2020 J. Retailing Consum. Serv.. -
    Paper not yet in RePEc: Add citation now
    
67. Tellis, G.J. Generalizations about advertising effectiveness in markets. 2009 J. Advert. Res.. 49 240-245
    Paper not yet in RePEc: Add citation now
    
68. Thomas, J.S. ; Sullivan, U.Y. Managing marketing communications with multichannel customers. 2005 J. Market.. 69 239-251
    Paper not yet in RePEc: Add citation now
    
69. Venkatesan, R. ; Kumar, V. ; Ravishanker, N. Multichannel shopping: causes and consequences. 2007 J. Market.. 71 114-132
    Paper not yet in RePEc: Add citation now
    
70. Verhoef, P.C. ; Franses, P.H. ; Hoekstra, J.C. The impact of satisfaction and payment equity on cross-buying: a dynamic model for a multi-service provider. 2001 J. Retailing.. 77 359-378
    Paper not yet in RePEc: Add citation now
    
71. Verhoef, P.C. ; Kannan, P.K. ; Inman, J.J. From multi-channel retailing to omni-channel retailing: introduction to the special issue on multi-channel retailing. 2015 J. Retailing.. 91 174-181
    Paper not yet in RePEc: Add citation now
    
72. Verhoef, P.C. ; Neslin, S.A. ; Vroomen, B. Multichannel customer management: understanding the research-shopper phenomenon. 2007 Int. J. Res. Market.. 24 129-148
    Paper not yet in RePEc: Add citation now
    

73. Wang, R.J.H. ; Malthouse, E.C. ; Krishnamurthi, L. On the go: how mobile shopping affects customer purchase behavior. 2015 J. Retailing.. 91 217-234

74. Wang, X. ; Wong, Y.D. ; Teo, C.C. ; Yuen, K.F. ; Feng, X. The four facets of self-collection service for e-commerce delivery: conceptualisation and latent class analysis of user segments. 2020 Electron. Commer. Res. Appl.. 39 100896-
    Paper not yet in RePEc: Add citation now
    

75. Xue, M. ; Hitt, L.M. ; Chen, P.Y. Determinants and outcomes of internet banking adoption. 2011 Manag. Sci.. 57 291-307

76. Zhang, G. ; Dai, G. ; Sun, H. ; Zhang, G. ; Yang, Z. Equilibrium in supply chain network with competition and service level between channels considering consumers' channel preferences. 2020 J. Retailing Consum. Serv.. 57 102199-

77. Zhang, J. ; Farris, P.W. ; Irvin, J.W. ; Kushwaha, T. ; Steenburgh, T.J. ; Weitz, B.A. Crafting integrated multichannel retailing strategies. 2010 J. Interact. Market.. 24 168-180

78. Zhou, Z.M. ; Wu, J.P. ; Zhang, Q. ; Xu, S. Transforming visitors into members in online brand communities: evidence from China. 2013 J. Bus. Res.. 66 2438-2443

1. Customer experience orientation: Conceptual model, propositions, and research directions. (2024). Arkadan, Farah ; MacDonald, Emma K ; Wilson, Hugh N.
   In: Journal of the Academy of Marketing Science.
   RePEc:spr:joamsc:v:52:y:2024:i:6:d:10.1007_s11747-024-01031-y.

   Full description at Econpapers || Download paper

2. Customer journey partitioning: A customer-centric conceptualization beyond stages and touchpoints. (2024). Becker, Larissa ; Reitsamer, Bernd F.
   In: Journal of Business Research.
   RePEc:eee:jbrese:v:181:y:2024:i:c:s0148296324002492.

   Full description at Econpapers || Download paper

3. Information multidimensionality in online customer reviews. (2023). Du, Zhao ; Wang, Shan.
   In: Journal of Business Research.
   RePEc:eee:jbrese:v:159:y:2023:i:c:s0148296323000851.

   Full description at Econpapers || Download paper

4. A thematic exploration of the evolution of research in multichannel marketing. (2023). Ray, Sourav ; Vaishnav, Bharat.
   In: Journal of Business Research.
   RePEc:eee:jbrese:v:157:y:2023:i:c:s0148296322010293.

   Full description at Econpapers || Download paper

5. A citation and co-citation bibliometric analysis of omnichannel marketing research. (2022). Oliveira, Jose ; Lopes, Joo M ; Calada, Eva ; Sousa, Ana.
   In: Management Review Quarterly.
   RePEc:spr:manrev:v:72:y:2022:i:4:d:10.1007_s11301-021-00219-8.

   Full description at Econpapers || Download paper

6. Information search behavior at the post-purchase stage of the customer journey. (2022). Gonalves, Renata ; Ferreira, Maura ; Pizzutti, Cristiane.
   In: Journal of the Academy of Marketing Science.
   RePEc:spr:joamsc:v:50:y:2022:i:5:d:10.1007_s11747-022-00864-9.

   Full description at Econpapers || Download paper

7. Exploring customers’ likeliness to use e-service touchpoints in brick and mortar retail. (2022). Niemann, Marco ; Becker, Jorg ; Betzing, Jan H ; Barann, Benjamin ; Hoffmeister, Benedikt.
   In: Electronic Markets.
   RePEc:spr:elmark:v:32:y:2022:i:2:d:10.1007_s12525-020-00445-0.

   Full description at Econpapers || Download paper

8. Drivers of autonomous vehicles—analyzing consumer preferences for self-driving car brand extensions. (2022). Eggers, Felix.
   In: Marketing Letters.
   RePEc:kap:mktlet:v:33:y:2022:i:1:d:10.1007_s11002-021-09571-x.

   Full description at Econpapers || Download paper

9. What Brought Me Here? Different Consumer Journeys for Practices of Sustainable Disposal through Takeback Programmes. (2022). de Almeida, Stefania Ordovas ; Radtke, Manoela Lawall ; Espartel, Lelis Balestrin.
   In: Sustainability.
   RePEc:gam:jsusta:v:14:y:2022:i:9:p:5003-:d:799021.

   Full description at Econpapers || Download paper

10. How to retain customers in omnichannel retailing: Considering the roles of brand experience and purchase behavior. (2022). Hsieh, Yi-Ching ; Chiu, Hung-Chang ; Yin, Chin-Ching ; Kuo, Chia-Yu.
    In: Journal of Retailing and Consumer Services.
    RePEc:eee:joreco:v:69:y:2022:i:c:s0969698922001631.

    Full description at Econpapers || Download paper

11. Cant touch this? Conceptualizing the customer touchpoint in the context of omni-channel retailing. (2022). Heuchert, Markus ; Becker, Jrg ; Barann, Benjamin ; Hermann, Andreas.
    In: Journal of Retailing and Consumer Services.
    RePEc:eee:joreco:v:65:y:2022:i:c:s0969698920312777.

    Full description at Econpapers || Download paper

12. Seamless experience in the context of omnichannel shopping： scale development and empirical validation. (2022). Chang, Yaping ; Li, Jingwen.
    In: Journal of Retailing and Consumer Services.
    RePEc:eee:joreco:v:64:y:2022:i:c:s0969698921003660.

    Full description at Econpapers || Download paper

13. Towards rebuilding the highstreet: Learning from customers€™ town centre shopping journeys. (2022). Almalak, Zeina ; Abedrabbo, Majd ; Ellis-Chadwick, Fiona ; Hart, Cathryn.
    In: Journal of Retailing and Consumer Services.
    RePEc:eee:joreco:v:64:y:2022:i:c:s0969698921003386.

    Full description at Econpapers || Download paper

14. Determinants of consumers’ attitudes towards digital advertising – A meta-analytic comparison across time and touchpoints. (2022). Bijmolt, Tammo ; Fiedler, Maximilian ; Eisenbeiss, Maik ; Lutjens, Henk.
    In: Journal of Business Research.
    RePEc:eee:jbrese:v:153:y:2022:i:c:p:445-466.

    Full description at Econpapers || Download paper

15. Modelling short-and long-term marketing effects in the consumer purchase journey. (2022). Cain, Peter.
    In: International Journal of Research in Marketing.
    RePEc:eee:ijrema:v:39:y:2022:i:1:p:96-116.

    Full description at Econpapers || Download paper

16. Fashion and New Luxury Digital Disruption: The New Challenges of Fashion between Omnichannel and Traditional Retailing. (2021). Aiolfi, Simone ; Sabbadin, Edoardo.
    In: International Journal of Business and Management.
    RePEc:ibn:ijbmjn:v:14:y:2021:i:8:p:41.

    Full description at Econpapers || Download paper

17. ROPO and Reverse ROPO Effect in Gender-Generation Characteristics. (2021). Fedorko, Richard.
    In: GATR Journals.
    RePEc:gtr:gatrjs:jmmr265.

    Full description at Econpapers || Download paper

18. Retailer Marketing Communications in the Digital Age: Getting the Right Message to the Right Shopper at the Right Time. (2021). Puccinelli, Nancy M ; Tsiros, Michael ; Ho, Henry ; Villanova, Daniel ; Hatfield, Cheryl ; Bodapati, Anand V ; Kushwaha, Tarun ; Goodstein, Ronald C ; Brandon, Renee ; Suri, Rajneesh.
    In: Journal of Retailing.
    RePEc:eee:jouret:v:97:y:2021:i:1:p:116-132.

    Full description at Econpapers || Download paper

19. Short-term and long-term effects of touchpoints on customer perceptions. (2021). Polo-Redondo, Yolanda ; Cambra-Fierro, Jess ; Trifu, Andreea.
    In: Journal of Retailing and Consumer Services.
    RePEc:eee:joreco:v:61:y:2021:i:c:s0969698921000862.

    Full description at Econpapers || Download paper

20. Behavioral changes of multichannel customers: Their persistence and influencing factors. (2021). Li, XI ; Dahana, Wirawan Dony ; Yuan, Jingbo.
    In: Journal of Retailing and Consumer Services.
    RePEc:eee:joreco:v:58:y:2021:i:c:s0969698920313436.

    Full description at Econpapers || Download paper

21. Effects of firm presence in customer-owned touch points: A self-determination perspective. (2021). Nordin, Fredrik ; Yakhlef, Ali.
    In: Journal of Business Research.
    RePEc:eee:jbrese:v:130:y:2021:i:c:p:473-481.

    Full description at Econpapers || Download paper

22. Going on a journey: A review of the customer journey literature. (2021). Tueanrat, Yanika ; Papagiannidis, Savvas ; Alamanos, Eleftherios.
    In: Journal of Business Research.
    RePEc:eee:jbrese:v:125:y:2021:i:c:p:336-353.

    Full description at Econpapers || Download paper

23. Perception is reality… How digital retail environments influence brand perceptions through presence. (2021). Spielmann, Nathalie ; Cowan, Kirsten ; Horn, Esther ; Griffart, Clovis.
    In: Journal of Business Research.
    RePEc:eee:jbrese:v:123:y:2021:i:c:p:86-96.

    Full description at Econpapers || Download paper

24. Digital transformation and customer value creation in Made in Italy SMEs: A dynamic capabilities perspective. (2021). Quaglia, Roberto ; Matarazzo, Michela ; Penco, Lara ; Profumo, Giorgia.
    In: Journal of Business Research.
    RePEc:eee:jbrese:v:123:y:2021:i:c:p:642-656.

    Full description at Econpapers || Download paper

25. Challenges at the marketing–operations interface in omni-channel retail environments. (2021). Zhu, Stuart X ; de Leeuw, Sander ; Sousa, Rui ; Rooderkerk, Robert P ; Broekhuis, Manda ; Hirche, Christian.
    In: Journal of Business Research.
    RePEc:eee:jbrese:v:122:y:2021:i:c:p:864-874.

    Full description at Econpapers || Download paper

26. Acquiring customers through online marketplaces? The effect of marketplace sales on sales in a retailers own channels. (2021). Wieringa, Jaap ; Maier, Erik.
    In: International Journal of Research in Marketing.
    RePEc:eee:ijrema:v:38:y:2021:i:2:p:311-328.

    Full description at Econpapers || Download paper

27. Unravelling the design process of business models from linear to circular: An empirical investigation. (2021). Chiesa, Vittorio ; Franzo, Simone ; Chiaroni, Davide ; Urbinati, Andrea.
    In: Business Strategy and the Environment.
    RePEc:bla:bstrat:v:30:y:2021:i:6:p:2758-2772.

    Full description at Econpapers || Download paper

28. Online Touchpoints Matter! - An Empirical Analysis of Consumer-Brand Relationships in Retail Settings. (2021). Sundermann, Sren ; Srken, Janina.
    In: Journal of Emerging Trends in Marketing and Management.
    RePEc:aes:jetimm:v:1:y:2021:i:1:p:77-87.

    Full description at Econpapers || Download paper

29. Customer experience: fundamental premises and implications for research. (2020). Becker, Larissa ; Jaakkola, Elina.
    In: Journal of the Academy of Marketing Science.
    RePEc:spr:joamsc:v:48:y:2020:i:4:d:10.1007_s11747-019-00718-x.

    Full description at Econpapers || Download paper

30. Journeying Together: Aligning Retailer and Service Provider Roles with Collective Consumer Practices. (2020). Thomas, Tandy Chalmers ; Price, Linda L ; Epp, Amber M.
    In: Journal of Retailing.
    RePEc:eee:jouret:v:96:y:2020:i:1:p:9-24.

    Full description at Econpapers || Download paper

31. Store of the future: Towards a (re)invention and (re)imagination of physical store space in an omnichannel context. (2020). Cano, Marta Blazquez ; Alexander, Bethan.
    In: Journal of Retailing and Consumer Services.
    RePEc:eee:joreco:v:55:y:2020:i:c:s0969698919300396.

    Full description at Econpapers || Download paper

32. Here Today, Gone Tomorrow? Mapping and modeling the pop-up retail customer journey. (2020). Sedlezky, Sean ; Rudkowski, Janice ; Yu, Hong ; Gunn, Frances ; Heney, Chelsea.
    In: Journal of Retailing and Consumer Services.
    RePEc:eee:joreco:v:54:y:2020:i:c:s0969698918302686.

    Full description at Econpapers || Download paper

33. A Bayesian examination of the relationship of internal and external touchpoints in the customer experience process across various service environments. (2020). Losada, Mauricio ; Mateus, Marelby Amado ; Siqueira, Jose Ribamar ; Molina, German ; Horst, Enrique Ter.
    In: Journal of Retailing and Consumer Services.
    RePEc:eee:joreco:v:53:y:2020:i:c:s0969698917307907.

    Full description at Econpapers || Download paper

34. Effective customer journey design: consumers’ conception, measurement, and consequences. (2019). Jozic, Danijel ; Kuehnl, Christina ; Homburg, Christian.
    In: Journal of the Academy of Marketing Science.
    RePEc:spr:joamsc:v:47:y:2019:i:3:d:10.1007_s11747-018-00625-7.

    Full description at Econpapers || Download paper

35. Chronic illness medication compliance: a liminal and contextual consumer journey. (2019). Sharp, Lisa ; Spanjol, Jelena ; Izberk-Bilgin, Elif ; Nakata, Cheryl ; Cui, Anna Shaojie ; Xiao, Yazhen ; Crawford, Stephanie Y.
    In: Journal of the Academy of Marketing Science.
    RePEc:spr:joamsc:v:47:y:2019:i:2:d:10.1007_s11747-018-0618-1.

    Full description at Econpapers || Download paper

36. Loyalty Formation for Different Customer Journey Segments. (2019). Rudolph, Thomas ; Verhoef, Peter C ; Emrich, Oliver ; Kleinlercher, Kristina ; Herhausen, Dennis.
    In: Journal of Retailing.
    RePEc:eee:jouret:v:95:y:2019:i:3:p:9-29.

    Full description at Econpapers || Download paper

37. Individual preferences of digital touchpoints: A latent class analysis. (2019). Laukkanen, Tommi ; Hallikainen, Heli ; Alamki, Ari.
    In: Journal of Retailing and Consumer Services.
    RePEc:eee:joreco:v:50:y:2019:i:c:p:386-393.

    Full description at Econpapers || Download paper

38. A quantitative performance management framework for assessing omnichannel retail supply chains. (2019). Christopher, Martin ; Yumurtaca, Iak Zge ; Adivar, Burcu.
    In: Journal of Retailing and Consumer Services.
    RePEc:eee:joreco:v:48:y:2019:i:c:p:257-269.

    Full description at Econpapers || Download paper

39. Understanding complaint channel usage in multichannel retailing. (2019). Frasquet, Marta ; Ieva, Marco ; Ziliani, Cristina.
    In: Journal of Retailing and Consumer Services.
    RePEc:eee:joreco:v:47:y:2019:i:c:p:94-103.

    Full description at Econpapers || Download paper

40. Developing in-store brand strategies and relational expression through sales promotions. (2019). Mussol, Sarah ; Aurier, Philippe.
    In: Journal of Retailing and Consumer Services.
    RePEc:eee:joreco:v:47:y:2019:i:c:p:241-250.

    Full description at Econpapers || Download paper

41. Catalogue as a tool for reinforcing habits: Empirical evidence from a multichannel retailer. (2019). Schwarzwaller, Wolfgang ; Mark, Tanya ; Niraj, Rakesh ; Bulla, Jan.
    In: International Journal of Research in Marketing.
    RePEc:eee:ijrema:v:36:y:2019:i:4:p:528-541.

    Full description at Econpapers || Download paper

42. Customer Relationship Management as Tool to Enhance Competitive Effectiveness: Model Revisited. (2018). Sofi, Maraj Rahman ; Hakim, Iqbal Ahmad.
    In: FIIB Business Review.
    RePEc:sae:fbbsrw:v:7:y:2018:i:3:p:201-215.

    Full description at Econpapers || Download paper

43. The future of omnichannel retail: A four-stage Delphi study. (2018). von Briel, Frederik.
    In: Technological Forecasting and Social Change.
    RePEc:eee:tefoso:v:132:y:2018:i:c:p:217-229.

    Full description at Econpapers || Download paper

44. Understanding the Omnichannel Customer Journey: Determinants of Interaction Choice. (2018). Maas, Peter ; Barwitz, Niklas.
    In: Journal of Interactive Marketing.
    RePEc:eee:joinma:v:43:y:2018:i:c:p:116-133.

    Full description at Econpapers || Download paper

45. The New Paradigm of the Omnichannel Retailing: Key Drivers, New Challenges and Potential Outcomes Resulting from the Adoption of an Omnichannel Approach. (2017). Sabbadin, Edoardo ; Simone, Aiolfi.
    In: International Journal of Business and Management.
    RePEc:ibn:ijbmjn:v:13:y:2017:i:1:p:85.

    Full description at Econpapers || Download paper

46. Understanding omni-channel shopping value: A mixed-method study. (2017). Picot-Coupey, Karine ; Hur, Elodie ; Ackermann, Claire-Lise.
    In: Journal of Retailing and Consumer Services.
    RePEc:eee:joreco:v:39:y:2017:i:c:p:314-330.

    Full description at Econpapers || Download paper

47. Toward a three-dimensional framework for omni-channel. (2017). Saghiri, Soroosh ; Wilding, Richard ; Bourlakis, Michael ; Mena, Carlos.
    In: Journal of Business Research.
    RePEc:eee:jbrese:v:77:y:2017:i:c:p:53-67.

    Full description at Econpapers || Download paper

48. Gilt and Guilt: Should Luxury and Charity Partner at the Point of Sale?. (2016). Patrick, Vanessa M ; Hagtvedt, Henrik.
    In: Journal of Retailing.
    RePEc:eee:jouret:v:92:y:2016:i:1:p:56-64.

    Full description at Econpapers || Download paper

49. Lapsed buyers durable brand consideration in emerging markets. (2016). Nenycz-Thiel, Magda ; Romaniuk, Jenni.
    In: Journal of Business Research.
    RePEc:eee:jbrese:v:69:y:2016:i:9:p:3645-3651.

    Full description at Econpapers || Download paper

50. Like the ad or the brand? Marketing stimulates different electronic word-of-mouth content to drive online and offline performance. (2016). Aksehirli, Zeynep ; Pauwels, Koen ; Lackman, Andrew.
    In: International Journal of Research in Marketing.
    RePEc:eee:ijrema:v:33:y:2016:i:3:p:639-655.

    Full description at Econpapers || Download paper

Report date: 2025-09-29 23:12:49 || Missing content? Let us know