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6. Consuming for content? Understanding social media-centric consumption. (2023). Kour, Gurpreet ; Webster, Emily ; Shah, Denish.
   In: Journal of Business Research.
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7. Examining the outcomes of influencer activism. (2023). Thomas, Veronica L ; Fowler, Kendra.
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8. Prevalent User-centered Monetization Techniques in Social Media. (2023). Boateng, Samuel ; Appiahene, Peter ; Bruce, Mark Rowland ; Adekoya, Adebayo Felix.
   In: International Review of Management and Marketing.
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9. Company websites and mobile apps versus social media: which service experience creates more customer value for online travel agencies?. (2022). Janupiboon, Thanyamai P ; Kamalanon, Piyanoot ; Chen, Ja-Shen.
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10. Digital technologies: tensions in privacy and data. (2022). Weaven, Scott ; Quach, Sara ; Palmatier, Robert W ; Thaichon, Park ; Martin, Kelly D.
    In: Journal of the Academy of Marketing Science.
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11. The cost of looking natural: Why the no-makeup movement may fail to discourage cosmetic use. (2022). Soleymani, Saber ; Smith, Rosanna K ; Wang, Pengyuan ; Anh, Lan ; Yazdani, Elham.
    In: Journal of the Academy of Marketing Science.
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12. The impacts of social media influencer’s credibility attributes on gen Z purchase intention with brand image as mediation:Study on consumers of Korea cosmetic product. (2022). Putri, Santi Duwi ; Vata, Raditha Dwi ; Rahayu, Mintarti.
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13. Amid the COVID-19 Pandemic, Social Media Usage and Food Waste Intention: The Role of Excessive Buying Behavior and Religiosity. (2022). Elshaer, Ibrahim A.
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14. The Role of Social Media in Firms’ Marketing Communication in the Polish Market. (2022). Sobocinska, Magdalena ; Mazurek-Lopacinska, Krystyna.
    In: European Research Studies Journal.
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15. Seamless experience in the context of omnichannel shopping： scale development and empirical validation. (2022). Chang, Yaping ; Li, Jingwen.
    In: Journal of Retailing and Consumer Services.
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16. Do brands€™ social media marketing activities matter? A moderation analysis. (2022). Khan, Imran.
    In: Journal of Retailing and Consumer Services.
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17. Introducing the contentpreneur: Making the case for research on content creation-based online platforms. (2022). Jordan, Samantha L ; Johnson, Nicholas E ; Short, Jeremy C ; Chandler, Jeffrey A.
    In: Journal of Business Venturing Insights.
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18. The brand, the persona and the algorithm: How datafication is reconfiguring marketing work☆. (2022). Laporte, Marie-Eve ; Aime, Isabelle ; Berger-Remy, Fabienne.
    In: Journal of Business Research.
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19. The micro foundations of social media use: Artificial intelligence integrated routine model. (2022). Mani, Venkatesh ; Kamble, Sachin S ; Ul, Mirza Amin ; Ghouri, Arsalan Mujahid.
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20. Investigating the effect of social media application on firm capabilities and performance: The perspective of dynamic capability view. (2022). Ye, YU ; Zheng, Yongjun ; Yu, Qionglei.
    In: Journal of Business Research.
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21. COVID-19 and social media communication strategies: A comparative study of the effectiveness of Facebook posts during the lockdown and the €œnew normal€ in the airline industry. (2022). Prados-Pea, Ma Beln ; Porcu, Luca ; Crespo-Almendros, Esmeralda.
    In: Journal of Air Transport Management.
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22. An Investigation on Consumer Perceptions of Email and Social Media Marketing: An Advertising Case in South Africa. (2022). Chuchu, Tinashe ; de Barros, Tiago ; de Villiers, Marike Venter ; de la Roche, Caitlin ; Nyagadza, Brighton.
    In: International Review of Management and Marketing.
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23. A theory of multiformat communication: mechanisms, dynamics, and strategies. (2021). Palmatier, Robert W ; Garretson, Judith Anne ; Moffett, Jordan W.
    In: Journal of the Academy of Marketing Science.
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24. Analyzing of User Attitudes Toward Intention to Use Social Media for Learning. (2021). Rahman, Muhammad Khalilur ; Hossain, Mohammad Mainul ; Rahaman, Md Atikur ; Issa, Md Abu ; Yuan, Deli ; Akter, Shaharin.
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25. Social Media Networks as a Business Environment, During COVID-19 Crisis Tunisia and Turkey. (2021). Caescu, Stefan C ; Orzan, Olguta A ; Constantinescu, Mihaela E ; Zara, Adina I.
    In: REVISTA DE MANAGEMENT COMPARAT INTERNATIONAL/REVIEW OF INTERNATIONAL COMPARATIVE MANAGEMENT.
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26. Political marketing with data analytics. (2021). , Dennis ; Comm, Clare L.
    In: Journal of Marketing Analytics.
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27. Adoption patterns over time: a replication. (2021). Appel, Gil ; Muller, Eitan.
    In: Marketing Letters.
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28. Reputational Assets and Social Media Marketing Activeness: Empirical Insights from China. (2021). Johansson, Anders ; Zhu, Zhen.
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29. Brand conversation: Linguistic practices on social media in the light of face-work theory. (2021). Andriuzzi, Andria ; Michel, Geraldine.
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30. The Use of Social Media and Its Impact on Shopping Behavior of Slovak and Italian Consumers during COVID-19 Pandemic. (2021). Taha, Viktoria Ali ; Kerhakova, Veronika ; Pencarelli, Tonino ; Fedorko, Richard ; Koikova, Martina.
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31. Sustainability of Print Media in the Slovak Republic with Regard to the Economic and Technological Development. (2021). Fabu, Michal ; Lincenyi, Marcel ; Kabat, Ladislav.
    In: Sustainability.
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32. Social Media as a Destination Marketing Tool for a Sustainable Heritage Festival in Nigeria: A Moderated Mediation Study. (2021). Gunay, Tugrul ; Abdullahi, Maryam ; Arasli, Huseyin.
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33. An Investigation of Factors Affecting Intention to Comply Thailand PDPA with E-Services in Private University towards Social Media. (2021). Dowpiset, Kitikorn ; Nuangjamnong, Chompu.
    In: International Journal of Economics & Business Administration (IJEBA).
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34. Information overload and fake news sharing: A transactional stress perspective exploring the mitigating role of consumers€™ resilience during COVID-19. (2021). Bermes, Alena.
    In: Journal of Retailing and Consumer Services.
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35. Fleeting, But Not Forgotten: Ephemerality as a Means to Increase Recall of Advertising. (2021). Sands, Sean ; Treen, Emily ; Campbell, Colin ; McFerran, Brent.
    In: Journal of Interactive Marketing.
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36. More Trust in Fewer Followers: Diverging Effects of Popularity Metrics and Green Orientation Social Media Influencers. (2021). Pittman, Matthew ; Abell, Annika.
    In: Journal of Interactive Marketing.
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37. From social networking to willingness to disclose personal data when shopping online: Modelling in the context of social exchange theory. (2021). Skare, Vatroslav ; Kaduskeviciute, Vaida ; Urbonavicius, Sigitas ; Degutis, Mindaugas ; Zimaitis, Ignas.
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38. Facilitating value: How organizations deploy resources in social media-based brand communities. (2021). Sorensen, Anne.
    In: Journal of Business Research.
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39. The integrated use of social media, digital, and traditional communication tools in the B2B sales process of international SMEs. (2021). Fraccastoro, Sara ; Gabrielsson, Mika ; Pullins, Ellen Bolman.
    In: International Business Review.
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40. Exploring social media usage as a communication channel among independent food retailer SMEs in South Africa. (2021). Duffett, Rodney ; Santos, Jose Dos.
    In: Small Business International Review.
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41. Research Trends in Marketing Science Before COVID-19 Outbreak: A Literature Review. (2020). Noveri, Maulana.
    In: Management & Marketing.
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42. The Role of Social Networks in the Internationalisation of Startups: LinkedIn in Portuguese Context. (2020). Duarte, Santos Jose ; Fernando, Almeida.
    In: Management & Marketing.
    RePEc:vrs:manmar:v:15:y:2020:i:3:p:345-363:n:1.

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43. The future of technology and marketing: a multidisciplinary perspective. (2020). Kopalle, Praveen K ; Hulland, John ; Karahanna, Elena ; Grewal, Dhruv.
    In: Journal of the Academy of Marketing Science.
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44. Cooperation between Final Purchasers and Offerors in the Online and Offline Environments vs. the Benefits Derived by Active Purchasers. (2020). Grzesiak, Mateusz ; Baruk, Agnieszka Izabela.
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45. An Approach towards Investigating Factors Affecting Intention to Book a Hotel Room through Social Media. (2020). Vrana, Vasiliki ; Argyropoulou, Maria ; Karavasilis, George ; Kehris, Evangelos ; Theocharidis, Anastasios-Ioannis.
    In: Sustainability.
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46. Social Media, Quo Vadis? Prospective Development and Implications. (2020). Tiberius, Victor ; Studen, Laura.
    In: Future Internet.
    RePEc:gam:jftint:v:12:y:2020:i:9:p:146-:d:405373.

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47. Understanding Retail Experiences and Customer Journey Management. (2020). Grewal, Dhruv ; Roggeveen, Anne L.
    In: Journal of Retailing.
    RePEc:eee:jouret:v:96:y:2020:i:1:p:3-8.

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48. THE ROLE OF SOCIAL MEDIA IN PORTUGUESE SMEs. (2020). Santos, Jose Duarte ; Soares, Hugo ; Almeida, Fernando ; Silva, Elisabete.
    In: Management and Marketing Journal.
    RePEc:aio:manmar:v:xviii:y:2020:i:2:p:99-116.

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49. Enhancing Organizational Performance through Social Media use and Knowledge Management. (2020). Sheikh, Nadeem Ahmed ; Batool, Farkhandah.
    In: IBT Journal of Business Studies (JBS).
    RePEc:aib:ibtjbs:v:16:y:2020:i:1:p:193-210.

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50. Enhancing Organizational Performance through Social Media use and Knowledge Management. (2020). Sheikh, Nadeem Ahmed ; Batool, Farkhandah.
    In: IBT Journal of Business Studies (JBS).
    RePEc:aib:ibtjbs:v:16:y:2020:i:1:p:16-13.

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