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   In: Journal of Retailing and Consumer Services.
   RePEc:eee:joreco:v:85:y:2025:i:c:s0969698925000657.

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20. Born for marketing? The effects of virtual versus human influencers on brand endorsement effectiveness: The role of advertising recognition. (2024). Zhang, Zichen ; Chen, SI ; Tuo, Muyuan ; Deng, Fengyi.
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21. Is virtual streamer useful? Effect of streamer type on consumer brand forgiveness when streamers make inappropriate remarks. (2024). Cui, Yunce ; Zhang, Xiaofei ; Liu, Kexi ; Xie, Jifei ; Wu, Haoyu.
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22. Think like a robot: How interactions with humanoid service robots affect consumers€™ decision strategies. (2024). Huang, Jingya ; Liao, Jiancai.
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23. Standing out or fitting in? How perceived autonomy affects virtual influencer marketing outcomes. (2024). Huang, LI ; Zhang, LU ; Miao, Murong ; Zheng, Xiaoyun.
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24. The role of recommendation sources and attribute framing in online product recommendations. (2024). Yu, Yining ; Qiu, Yiling ; Yang, Yikai ; Wang, Lei ; Zheng, Jiehui.
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25. A framework of diversity, equity, and inclusion safeguards for chatbots. (2024). Gali, Nazha ; Anazodo, Kemi Salawu ; Robson, Karen ; Abdelhalim, Esraa.
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26. How do I look: The role of Brand Anthropomorphism and Implicit Self-Theories on Brand Evaluations?. (2023). Ali, Nimra ; Sheeraz, Muhammad.
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27. Live support by chatbots with artificial intelligence: A future research agenda. (2023). Camilleri, Mark Anthony ; Troise, Ciro.
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28. Chatbot commerce—How contextual factors affect Chatbot effectiveness. (2023). Nguyen, Tuan ; Huang, Pei-Ju ; Hsu, Pei-Fang ; Wang, Chen-Ya.
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29. Humanization of Virtual Assistants and Delegation Choices. (2023). Palma, Marco ; Drichoutis, Andreas ; Yang, Nanyin.
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30. Do Chatbots Establish “Humanness” in the Customer Purchase Journey? An Investigation Through Explanatory Sequential Design. (2023). Dwivedi, Yogesh ; Das, Ronnie ; Balakrishnan, Janarthanan ; Baabdullah, Abdullah.
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31. Being seen… by human or machine? Acknowledgment effects on customer responses differ between human and robotic service workers. (2023). Otterbring, Tobias ; Frank, Darius-Aurel.
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32. Human-like bots are not humans: The weakness of sensory language for virtual streamers in livestream commerce. (2023). Hu, Hai-Hua ; Ma, Fang.
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33. Decisions with ChatGPT: Reexamining choice overload in ChatGPT recommendations. (2023). Kim, Jungkeun ; Park, Jooyoung.
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34. What (de) motivates customers to use AI-powered conversational agents for shopping? The extended behavioral reasoning perspective. (2023). Ji, Seonggoo ; Jan, Ihsan Ullah ; Kim, Changju.
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35. Calming the customers by AI: Investigating the role of chatbot acting-cute strategies in soothing negative customer emotions. (2022). Zhang, Tao ; Xian, Junjie ; Chen, Hui ; Feng, Chao.
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36. Gender and feminist considerations in artificial intelligence from a developing-world perspective, with India as a case study. (2022). Kumar, Shailendra ; Choudhury, Sanghamitra.
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37. A systematic literature review on the disruptions of artificial intelligence within the business world: in terms of the evolution of competences. (2022). Yang, Shengxing.
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38. Research on service robot adoption under different service scenarios. (2022). Liu, Yun ; Wang, Xingyuan.
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39. The role of emotions in the consumer meaning-making of interactions with social robots. (2022). Borghi, Matteo ; Mariani, Marcello M.
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40. Drivers and social implications of Artificial Intelligence adoption in healthcare during the COVID-19 pandemic. (2021). Borau, Sylvie ; Mitkidis, Panagiotis ; Frank, Darius-Aurel ; Elbak, Christian T ; Borsting, Caroline Kjar ; Otterbring, Tobias.
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