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Is AI Better than Humans? Unveiling the Boundary Conditions Under Which Virtual Influencers Outperform Human Influencers in Endorsing Sustainable Products. (2024). Sade, Abu Bakar ; Huam, Hon Tat ; Yan, XU.
In: Sustainability.
RePEc:gam:jsusta:v:16:y:2024:i:22:p:9896-:d:1520062.

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    RePEc:bit:bsrysr:v:14:y:2023:i:2:p:158-172:n:9.

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  19. Extension and customer reaction on sharing economy platforms: The role of customer inertia. (2022). Cao, Lanlan ; Ayadi, Kafia ; Manthiou, Aikaterini.
    In: Journal of Business Research.
    RePEc:eee:jbrese:v:144:y:2022:i:c:p:513-522.

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  20. .

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  21. Combined Effects of Drivers and Impact of Customer Satisfaction on Brand Loyalty: The Contingent Effect of Social Trust. (2021). Jian, Wang ; Zuo, Siming ; Javed, Sara ; Zhu, Mingxia ; Rashidin, Md Salamun ; Xu, Zhexiao.
    In: SAGE Open.
    RePEc:sae:sagope:v:11:y:2021:i:1:p:21582440211003566.

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  22. Spillover effects of competitive rivalry on brand extensions. (2021). Pontes, Vivian.
    In: Journal of Brand Management.
    RePEc:pal:jobman:v:28:y:2021:i:4:d:10.1057_s41262-021-00234-w.

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  23. Influencer-brand fit and brand dilution in China’s luxury market: the moderating role of self-concept clarity. (2021). Qian, Jiayu ; Park, Jee-Sun.
    In: Journal of Brand Management.
    RePEc:pal:jobman:v:28:y:2021:i:2:d:10.1057_s41262-020-00226-2.

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  24. How to Effectively Design Referral Rewards to Increase the Referral Likelihood for Green Products. (2021). Li, Xiao-Fei ; Bi, Wen-Wen ; Kuang, DI.
    In: Sustainability.
    RePEc:gam:jsusta:v:13:y:2021:i:13:p:7177-:d:582678.

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  25. Can dissimilarity in product category be an opportunity for cross-gender brand extension?. (2021). Park, Yunseul ; Yuen, Tsunwai Wesley ; Nieroda, Marzena ; He, Hongwei.
    In: Journal of Business Research.
    RePEc:eee:jbrese:v:135:y:2021:i:c:p:348-357.

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  26. Extending B2B brands into the B2C market: Whether, when, and how brands should emphasize B2B industry background. (2021). Zhou, Zhimin ; Ding, YI ; Feng, Wenting ; Ke, Nianman.
    In: Journal of Business Research.
    RePEc:eee:jbrese:v:130:y:2021:i:c:p:364-375.

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  27. If all their products seem the same, all the parts within a product seem the same too: How brand homogeneity polarizes product experiences. (2021). Smith, Robert W ; Keller, Kevin Lane.
    In: International Journal of Research in Marketing.
    RePEc:eee:ijrema:v:38:y:2021:i:3:p:698-714.

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  28. UK mid-market department stores: Is fashion product assortment one key to regaining competitive advantage?. (2020). Donnelly, Shannon ; Gee, Liz ; Silva, Emmanuel Sirimal.
    In: Journal of Retailing and Consumer Services.
    RePEc:eee:joreco:v:54:y:2020:i:c:s0969698919312263.

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  29. Stay close but not too close: The role of similarity in the cross-gender extension of patronymic brands. (2020). Azar, Salim L ; Ulrich, Isabelle ; Aime, Isabelle.
    In: Journal of Business Research.
    RePEc:eee:jbrese:v:120:y:2020:i:c:p:157-174.

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  30. How valence, volume and variance of online reviews influence brand attitudes. (2019). Houston, Michael J ; Schlegelmilch, Bodo ; Zablocki, Agnieszka.
    In: AMS Review.
    RePEc:spr:amsrev:v:9:y:2019:i:1:d:10.1007_s13162-018-0123-1.

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  31. Brand attribute associations, emotional consumer-brand relationship and evaluation of brand extensions. (2019). Pare, Vipul ; Pourazad, Naser ; Stocchi, Lara.
    In: Australasian marketing journal.
    RePEc:eee:aumajo:v:27:y:2019:i:4:p:249-260.

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  32. What goes around, comes around: Reciprocal effects and double-sided moral hazard in the choice of brand licensing. (2019). Bacchiega, Emanuele ; Magnani, M ; Colucci, M.
    In: Working Papers.
    RePEc:bol:bodewp:wp1136.

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  33. The Effects of O2O Service Factors on Sequel Service Adoption: O2O Service Quality Dimensions and Perceived Fit. (2018). Kim, Seongcheol ; Kang, Dayoung.
    In: 22nd ITS Biennial Conference, Seoul 2018. Beyond the boundaries: Challenges for business, policy and society.
    RePEc:zbw:itsb18:190356.

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  34. Investigating the effectiveness of retailers€™ mobile applications in determining customer satisfaction and repatronage intentions? A congruency perspective. (2018). Iyer, Pramod ; Davari, Arezoo ; Mukherjee, Amaradri.
    In: Journal of Retailing and Consumer Services.
    RePEc:eee:joreco:v:44:y:2018:i:c:p:235-243.

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  35. Consumer Response to Brand Gender Bending: An Integrated Review and Future Research Agenda. (2017). Sandhu, Namrata.
    In: Business Perspectives and Research.
    RePEc:sae:busper:v:5:y:2017:i:2:p:151-166.

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  36. Narrow, powerful, and public: the influence of brand breadth in the luxury market. (2017). Kim, Youngseon ; Wingate, Nikki.
    In: Journal of Brand Management.
    RePEc:pal:jobman:v:24:y:2017:i:5:d:10.1057_s41262-017-0043-7.

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  37. Purchase Intention toward the Extension and Parent Brand: The Role of Brand Commitment. (2017). Chen, Ruei-Jie ; Wu, Li-Wei ; Wang, Chung-Yu ; Lin, Chen-Yu.
    In: Journal of Economics and Management.
    RePEc:jec:journl:v:13:y:2017:i:1:p:83-103.

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  38. Similarity in marketing: Scope, measurement, and fields of application. (2017). Bezes, Christophe ; Mercanti-Guerin, Maria.
    In: Post-Print.
    RePEc:hal:journl:hal-02086666.

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  39. The Asymmetric Effects of Positive Or Negative Experiences with an Extension on Low- or High-Equity Parent Brands: A Microtheoretical Notion. (2016). Gunasti, Kunter ; Baumgartner, Hans.
    In: Customer Needs and Solutions.
    RePEc:spr:custns:v:3:y:2016:i:3:d:10.1007_s40547-016-0068-1.

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  40. Reflections on customer-based brand equity: perspectives, progress, and priorities. (2016). Keller, Kevin Lane.
    In: AMS Review.
    RePEc:spr:amsrev:v:6:y:2016:i:1:d:10.1007_s13162-016-0078-z.

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  41. Consumer perceptions of co-branding alliances: Organizational dissimilarity signals and brand fit. (2016). Decker, Carolin ; Baade, Annika.
    In: Journal of Brand Management.
    RePEc:pal:jobman:v:23:y:2016:i:6:d:10.1057_s41262-016-0013-5.

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  42. Consumers¡¯ Attitudes towards Brand Extensions: An Analysis on Food and Textile Industries in Turkey. (2016). Sahin, Nilay ; Ergin, Elif Akagun.
    In: International Journal of Marketing Studies.
    RePEc:ibn:ijmsjn:v:8:y:2016:i:1:p:72-85.

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  43. Factors affecting sportswear buying behavior: A comparative analysis of luxury sportswear. (2016). Cheong, Yunjae ; Kim, Kihan ; Lim, Choonghoon.
    In: Journal of Business Research.
    RePEc:eee:jbrese:v:69:y:2016:i:12:p:5793-5800.

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  44. Ingredient branding for a luxury brand: The role of brand and product fit. (2016). Moon, Hakil ; Sprott, David E.
    In: Journal of Business Research.
    RePEc:eee:jbrese:v:69:y:2016:i:12:p:5768-5774.

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  45. CONSUMER PERCEIVED BRAND CONCEPT & CLOSE BRAND EXTENSION: A MULTI-MEDIATION MODEL ANALYSIS.. (2016). Soomro, Yasir Ali ; Nasim, Shahzad ; Issani, Muzzaffar Ali.
    In: IBT Journal of Business Studies (JBS).
    RePEc:aib:ibtjbs:v:12:y:2016:i:1:p:347-359.

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  46. CORPORATE GOVERNANCE UNDER MULTI- THEORETICAL PERSPECTIVE. (2016). Rizwan, Muhammad ; Hassan, Muhammad.
    In: IBT Journal of Business Studies (JBS).
    RePEc:aib:ibtjbs:v:12:y:2016:i:1:p:12-5.

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  47. Self-Brand Personality Differences and Attitudes towards Electric Cars. (2015). de Pelsmacker, Patrick ; Moons, Ingrid.
    In: Sustainability.
    RePEc:gam:jsusta:v:7:y:2015:i:9:p:12322-12339:d:55500.

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  48. Generalizing spillover effects of goods and service brand extensions: A meta-analysis approach. (2013). Lomax, Wendy ; Pina, Jose M. ; Dall'Olmo Riley, Francesca, .
    In: Journal of Business Research.
    RePEc:eee:jbrese:v:66:y:2013:i:9:p:1411-1419.

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  49. Evaluation of international brand alliances: Brand order and consumer ethnocentrism. (2013). Li, Yan ; He, Hongwei.
    In: Journal of Business Research.
    RePEc:eee:jbrese:v:66:y:2013:i:1:p:89-97.

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  50. Retail brand extensions: Unpacking the link between brand extension attitude and change in parent brand equity. (2013). Merrilees, Bill ; Dwivedi, Abhishek.
    In: Australasian marketing journal.
    RePEc:eee:aumajo:v:21:y:2013:i:2:p:75-84.

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  51. Consumer evaluation of brand extension: Pakistani Context. (2012). Soomro, Yasir ; Abbas, Sana ; Shakoor, Rehan ; Hameed, Irfan.
    In: MPRA Paper.
    RePEc:pra:mprapa:57416.

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  52. Reciprocal Effects of Media Extensions. (2011). Lee, Ya-Ching.
    In: Eurasian Business Review.
    RePEc:spr:eurasi:v:1:y:2011:i:1:p:54-72.

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  53. A closer look at similarity: The effects of perceived similarity and conjunctive cues on brand extension evaluation. (2011). Huettl, Verena ; Gierl, Heribert.
    In: International Journal of Research in Marketing.
    RePEc:eee:ijrema:v:28:y:2011:i:2:p:120-133.

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  54. Advertising for extensions: Moderating effects of extension type, advertising strategy, and product category involvement on extension evaluation. (2010). Pelsmacker, Patrick ; Dens, Nathalie.
    In: Marketing Letters.
    RePEc:kap:mktlet:v:21:y:2010:i:2:p:175-189.

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  55. Tout ce qui est congruent, est-il similaire ? Propositions de définition du concept de congruence en marketing. (2010). Bezes, Christophe.
    In: Post-Print.
    RePEc:hal:journl:hal-00573441.

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  56. Product difficulty incongruity and consumer evaluations of brand extensions. (2010). Bao, Yeqing ; Sheng, Shibin ; Nkwocha, Innocent.
    In: Journal of Retailing and Consumer Services.
    RePEc:eee:joreco:v:17:y:2010:i:5:p:340-348.

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  57. Attitudes toward the extension and parent brand in response to extension advertising. (2010). de Pelsmacker, Patrick ; Dens, Nathalie.
    In: Journal of Business Research.
    RePEc:eee:jbrese:v:63:y:2010:i:11:p:1237-1244.

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  58. The impact of brand extension success drivers on brand extension price premiums. (2010). Ringle, Christian ; Sattler, Henrik ; Volckner, Franziska ; Riediger, Claudia.
    In: International Journal of Research in Marketing.
    RePEc:eee:ijrema:v:27:y:2010:i:4:p:319-328.

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  59. Brand extension feedback: The role of advertising. (2009). Montaner, Teresa ; Pina, Jose M. ; Martinez, Eva.
    In: Journal of Business Research.
    RePEc:eee:jbrese:v:62:y:2009:i:3:p:305-313.

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  60. Modeling the brand extensions influence on brand image. (2009). Pina Perez, Jose Miguel, ; Martinezsalinas, Eva.
    In: Journal of Business Research.
    RePEc:eee:jbrese:v:62:y:2009:i:1:p:50-60.

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  61. Brand positivity and competitive effects on the evaluation of brand extensions. (2009). Heslop, Louise A ; Kapoor, Harish.
    In: International Journal of Research in Marketing.
    RePEc:eee:ijrema:v:26:y:2009:i:3:p:228-237.

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  62. How far can luxury brands travel? Avoiding the pitfalls of luxury brand extension. (2009). Terblanche, Nic ; Parent, Michael ; Reddy, Mergen ; Pitt, Leyland.
    In: Business Horizons.
    RePEc:eee:bushor:v:52:y:2009:i:2:p:187-197.

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  63. Brands and Branding: Research Findings and Future Priorities. (2006). Keller, Kevin Lane ; Lehmann, Donald R..
    In: Marketing Science.
    RePEc:inm:ormksc:v:25:y:2006:i:6:p:740-759.

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  64. Assessing brand image through communalitites and asymmetries brand-to-attribute and attribute-to-brand associations.. (2005). Bijmolt, Tammo ; Torres, Anna.
    In: DEE - Working Papers. Business Economics. WB.
    RePEc:cte:wbrepe:wb050604.

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