- Aaker, D.A. Aaker on branding: 20 principles that drive success. 2014 Morgan James: New York, NY
Paper not yet in RePEc: Add citation now
- Aaker, D.A. Leveraging the corporate brand. 2004 California Management Review. 46 6-18
Paper not yet in RePEc: Add citation now
- Allison, R. ; Uhl, K.P. Influences of beer identification on taste perceptions. 1964 Journal of Marketing Research. 2 36-39
Paper not yet in RePEc: Add citation now
- Bartels, D.M. ; Burnett, R.C. A group construal account of ‘drop in the bucket’ thinking in policy preference and moral judgment. 2011 Journal of Experimental and Social Psychology. 47 50-57
Paper not yet in RePEc: Add citation now
- Bless, H. ; Schwarz, N. Mental construal and the emergence of assimilation and contrast effects: The inclusion/exclusion model. 2010 Advances in Experimental Social Psychology. 42 319-373
Paper not yet in RePEc: Add citation now
- Boush, D. ; Loken, B. A process tracing study of brand extension evaluations. 1991 Journal of Marketing Research. 28 16-28
Paper not yet in RePEc: Add citation now
Braun, K.A. Postexperience advertising effects on consumer memory. 1999 Journal of Consumer Research. 25 319-334
- Brewer, M.B. ; Hong, Y. ; Li, Q. Dynamic entitativity: Perceiving groups as actors. 2004 En : Yzerbyt, V. ; Judd, C.M. ; Corneille, O. The psychology of group perception: Perceived variability, entitativity, and essentialism. Psychology Press: New York, NY
Paper not yet in RePEc: Add citation now
- Campbell, D.T. Common fate, similarity, and other indices of the status of aggregates of persons as social entities. 1958 Behavioral Science. 3 14-25
Paper not yet in RePEc: Add citation now
- Crawford, M.T. ; Sherman, S.J. ; Hamilton, D.L. Perceived entitativity, stereotype formation, and the interchangeability of group members. 2002 Journal of Personality and Social Psychology. 83 1076-1094
Paper not yet in RePEc: Add citation now
- Cumming, G. Understanding the new statistics: Effect sizes, confidence intervals, and meta-analysis. 2013 Routledge: New York, NY
Paper not yet in RePEc: Add citation now
Czellar, S. Consumer attitude toward brand extensions: An integrative model and research propositions. 2003 International Journal of Research in Marketing. 20 97-115
- Dasgupta, N. ; Banaji, M.R. ; Abelson, R.A. Group entitativity and group perception: Association between physical features and psychological judgment. 1999 Journal of Personality and Social Psychology. 77 991-1003
Paper not yet in RePEc: Add citation now
- Daugherty, T. ; Li, H. ; Biocca, F. Consumer learning and the effects of virtual experience relative to indirect and direct product experience. 2008 Psychology & Marketing. 25 568-586
Paper not yet in RePEc: Add citation now
Dawar, N. ; Anderson, P.F. The effects of order and direction on multiple brand extensions. 1994 Journal of Business Research. 30 119-129
- Dijksterhuis, A. ; Spears, R. ; Lépinasse, V. Reflecting and deflecting stereotypes: Assimilation and contrast in impression formation and automatic behavior. 2001 Journal of Experimental Social Psychology. 37 286-299
Paper not yet in RePEc: Add citation now
- Fetscherin, M. ; Usunier, J.C. Corporate branding: An interdisciplinary literature review. 2012 European Journal of Marketing. 46 733-753
Paper not yet in RePEc: Add citation now
Gaustad, T. ; Samuelsen, B.M. ; Warlop, L. ; Fitzsimons, G.J. Too much of a good thing? Consumer response to strategic changes in brand image. 2019 International Journal of Research in Marketing. 36 264-280
- Gelman, S.A. Psychological essentialism in children. 2004 Trends in Cognitive Sciences. 8 404-409
Paper not yet in RePEc: Add citation now
- Gürhan-Canli, Z. The effect of expected variability of product quality and attribute uniqueness on family brand evaluations. 2003 Journal of Consumer Research. 30 105-114
Paper not yet in RePEc: Add citation now
- Hamilton, D.L. ; Sherman, S.J. Perceiving persons and groups. 1996 Psychological Review. 103 336-355
Paper not yet in RePEc: Add citation now
- Hamilton, D.L. ; Sherman, S.J. ; Spencer-Rodgers, J. Perceiving the groupness of groups: Entitativity, homogeneity, essentialism, and stereotypes. 2004 En : Yzerbyt, V. ; Judd, C.M. ; Corneille, O. The psychology of group perception: Perceived variability, entitativity, and essentialism. Psychology Press: New York, NY
Paper not yet in RePEc: Add citation now
- Haslam, N. ; Rothschild, L. ; Ernst, D. Essentialist beliefs about social categories. 2000 British Journal of Social Psychology. 39 113-127
Paper not yet in RePEc: Add citation now
- Hayes, A.F. Introduction to mediation, moderation, and conditional process analysis: A regression-based approach. 2018 Guilford Press: New York, NY
Paper not yet in RePEc: Add citation now
- Hoch, S.J. ; Deighton, J. Managing what consumers learn from experience. 1989 Journal of Marketing. 53 1-20
Paper not yet in RePEc: Add citation now
Isaac, M.S. ; Brough, A.R. Judging a part by the size of its whole: The category size bias in probability judgments. 2014 Journal of Consumer Research. 41 310-325
- Ji, L.J. ; Peng, K. ; Nisbett, R.E. Culture, control, and perception of relationships in the environment. 2000 Journal of Personality and Social Psychology. 78 943-955
Paper not yet in RePEc: Add citation now
- Joiner, C. ; Loken, B. The inclusion effect and category-based induction: Theory and application to brand categories. 1998 Journal of Consumer Psychology. 7 101-129
Paper not yet in RePEc: Add citation now
- Keller, K.L. Managing brands for the long run: Brand reinforcement and repositioning strategies. 1999 Californian Management Review. 41 102-124
Paper not yet in RePEc: Add citation now
- Keller, K.L. Strategic brand management. 2013 Pearson Prentice-Hall: Upper Saddle River, NJ
Paper not yet in RePEc: Add citation now
- Killeya, L.A. ; Johnson, B.T. Experimental induction of biased systematic processing: The directed-thought technique. 1998 Personality and Social Psychology Bulletin. 24 17-33
Paper not yet in RePEc: Add citation now
Kim, K. ; Park, J. Cultural influences on brand extension judgments: Opposing effects of thinking style and regulatory focus. 2019 International Journal of Research in Marketing. 36 137-150
Knoll, J. ; Matthes, J. The effectiveness of celebrity endorsements: A meta-analysis. 2017 Journal of the Academy of Marketing Science. 45 55-75
- Kotler, P. ; Fox, K.F. Strategic marketing for education institutions. 1995 Pearson Prentice-Hall: Upper Saddle River, NJ
Paper not yet in RePEc: Add citation now
- Loken, B. Consumer psychology: Categorization, inferences, affect, and persuasion. 2006 Annual Review of Psychology. 57 453-485
Paper not yet in RePEc: Add citation now
- Meyer, C. ; Schwager, A. Understanding customer experience. 2007 Harvard Business Review. 85 116-126
Paper not yet in RePEc: Add citation now
- Mishra, A. ; Mishra, H. Border bias: The belief that state borders can protect against disasters. 2010 Psychological Science. 23 1200-1207
Paper not yet in RePEc: Add citation now
Mogilner, C. ; Rudnick, T. ; Iyengar, S.S. The mere categorization effect: How the presence of categories increases choosers’ perceptions of assortment variety and outcome satisfaction. 2008 Journal of Consumer Research. 35 202-215
Monga, A.B. ; John, D.R. Cultural differences in brand extension evaluation: The influence of analytic versus holistic thinking. 2007 Journal of Consumer Research. 33 529-536
- Monga, A.B. ; John, D.R. What makes brands elastic? The influence of brand concept and styles of thinking on brand extension evaluation. 2010 Journal of Marketing. 74 80-92
Paper not yet in RePEc: Add citation now
Moreau, C.P. ; Markman, A.B. ; Lehmann, D.R. What is it? Categorization flexibility and consumers' responses to really new products. 2001 Journal of Consumer Research. 27 489-498
- Morewedge, C.K. ; Chandler, J.J. ; Smith, R.W. ; Schwarz, N. ; Schooler, J. Lost in the crowd: Group membership reduces mind attribution. 2013 Consciousness and Cognition. 22 1195-1205
Paper not yet in RePEc: Add citation now
- Nisbett, R.E. ; Peng, K. ; Choi, I. ; Norenzayan, A. Culture and systems of thought: Holistic versus analytic cognition. 2001 Psychological Review. 108 291-310
Paper not yet in RePEc: Add citation now
- Paolacci, G. ; Chandler, J. Inside the turk: Understanding mechanical turk as a participant pool. 2014 Current Directions in Psychological Science. 23 184-188
Paper not yet in RePEc: Add citation now
- Park, C.W. ; Jaworski, B.J. ; MacInnis, D.J. Strategic brand concept-image management. 1986 Journal of Marketing. 50 135-145
Paper not yet in RePEc: Add citation now
Park, C.W. ; Milberg, S. ; Lawson, R. Evaluation of brand extensions: The role of product feature similarity and brand concept consistency. 1991 Journal of Consumer Research. 18 185-193
Rahinel, R. ; Redden, J.P. Brands as product coordinators: Matching brands make joint consumption experiences more enjoyable. 2013 Journal of Consumer Research. 39 1290-1299
Redden, J.P. Reducing satiation: The role of categorization level. 2008 Journal of Consumer Research. 34 624-634
- Rothbart, M. ; Park, B. The mental representation of social categories: Category boundaries, entitativity, and stereotype change. 2004 En : Yzerbyt, V. ; Judd, C.M. ; Corneille, O. The psychology of group perception: Perceived variability, entitativity, and essentialism. Psychology Press: New York, NY
Paper not yet in RePEc: Add citation now
- Sawyer, A.G. ; Ball, A.D. Statistical power and effect size in marketing research. 1981 Journal of Marketing Research. 18 275-290
Paper not yet in RePEc: Add citation now
- Smith, E.E. ; Medin, D.L. Categories and concepts. 1981 Harvard University Press: Cambridge, MA
Paper not yet in RePEc: Add citation now
Smith, R.W. ; Faro, D. ; Burson, K. More for the many: The influence of entitativity on charitable giving. 2013 Journal of Consumer Research. 39 961-976
- Spencer-Rodgers, J. ; Hamilton, D.L. ; Sherman, S.J. The central role of entitativity in stereotypes of social categories and task groups. 2007 Journal of Personality and Social Psychology. 92 369-388
Paper not yet in RePEc: Add citation now
- Srull, T.K. ; Wyer, R.S. The role of category accessibility in the interpretation of information about persons: Some determinants and implications. 1979 Journal of Personality and Social Psychology. 37 1660-1672
Paper not yet in RePEc: Add citation now
- Ülkümen, G. ; Chakravarti, C. ; Morwitz, V.G. Categories create mind-sets: The effect of exposure to broad versus narrow categorizations on subsequent, unrelated decisions. 2010 Journal of Marketing Research. 47 659-671
Paper not yet in RePEc: Add citation now
VanBergen, N. ; Irmak, C. ; Sevilla, J. Product entitativity: How the presence of product replicates increases perceived and actual product efficacy. 2020 Journal of Consumer Research. 47 192-214
- Warlop, L. ; Ratneshwar, S. ; Van Osselaer, S.M. Distinctive brand cues and memory for product consumption experiences. 2005 International Journal of Research in Marketing. 22 27-44
Paper not yet in RePEc: Add citation now
- Wilson, E.J. ; Sherrell, D.L. Source effects in communication and persuasion research: A meta-analysis of effect size. 1993 Journal of the Academy of Marketing Science. 21 101-
Paper not yet in RePEc: Add citation now
- Yzerbyt, V. ; Corneille, O. ; Estrada, C. The interplay of subjective essentialism and entitativity in the formation of stereotypes. 2001 Personality and Social Psychology Review. 5 141-155
Paper not yet in RePEc: Add citation now
- Yzerbyt, V. ; Judd, C.M. ; Corneille, O. The Psychology of Group Perception. 2004 Psychology Press: New York, NY
Paper not yet in RePEc: Add citation now
- Yzerbyt, V. ; Rogier, A. ; Fiske, S.T. Group entitativity and social attribution: On translating situational constraints into stereotypes. 1998 Personality and Social Psychology Bulletin. 24 1090-1104
Paper not yet in RePEc: Add citation now