create a website

If all their products seem the same, all the parts within a product seem the same too: How brand homogeneity polarizes product experiences. (2021). Smith, Robert W ; Keller, Kevin Lane.
In: International Journal of Research in Marketing.
RePEc:eee:ijrema:v:38:y:2021:i:3:p:698-714.

Full description at Econpapers || Download paper

Cited: 1

Citations received by this document

Cites: 61

References cited by this document

Cocites: 28

Documents which have cited the same bibliography

Coauthors: 0

Authors who have wrote about the same topic

Citations

Citations received by this document

  1. The influence of brand sustainability on purchase intentions: the mediating role of brand impressions and brand attitudes. (2022). Abkar, Vesna ; Gidakovi, Petar ; Zeevi, Mila ; Kokli, Mateja Kos.
    In: Journal of Brand Management.
    RePEc:pal:jobman:v:29:y:2022:i:6:d:10.1057_s41262-022-00280-y.

    Full description at Econpapers || Download paper

References

References cited by this document

  1. Aaker, D.A. Aaker on branding: 20 principles that drive success. 2014 Morgan James: New York, NY
    Paper not yet in RePEc: Add citation now
  2. Aaker, D.A. Leveraging the corporate brand. 2004 California Management Review. 46 6-18
    Paper not yet in RePEc: Add citation now
  3. Allison, R. ; Uhl, K.P. Influences of beer identification on taste perceptions. 1964 Journal of Marketing Research. 2 36-39
    Paper not yet in RePEc: Add citation now
  4. Bartels, D.M. ; Burnett, R.C. A group construal account of ‘drop in the bucket’ thinking in policy preference and moral judgment. 2011 Journal of Experimental and Social Psychology. 47 50-57
    Paper not yet in RePEc: Add citation now
  5. Bless, H. ; Schwarz, N. Mental construal and the emergence of assimilation and contrast effects: The inclusion/exclusion model. 2010 Advances in Experimental Social Psychology. 42 319-373
    Paper not yet in RePEc: Add citation now
  6. Boush, D. ; Loken, B. A process tracing study of brand extension evaluations. 1991 Journal of Marketing Research. 28 16-28
    Paper not yet in RePEc: Add citation now
  7. Braun, K.A. Postexperience advertising effects on consumer memory. 1999 Journal of Consumer Research. 25 319-334

  8. Brewer, M.B. ; Hong, Y. ; Li, Q. Dynamic entitativity: Perceiving groups as actors. 2004 En : Yzerbyt, V. ; Judd, C.M. ; Corneille, O. The psychology of group perception: Perceived variability, entitativity, and essentialism. Psychology Press: New York, NY
    Paper not yet in RePEc: Add citation now
  9. Campbell, D.T. Common fate, similarity, and other indices of the status of aggregates of persons as social entities. 1958 Behavioral Science. 3 14-25
    Paper not yet in RePEc: Add citation now
  10. Crawford, M.T. ; Sherman, S.J. ; Hamilton, D.L. Perceived entitativity, stereotype formation, and the interchangeability of group members. 2002 Journal of Personality and Social Psychology. 83 1076-1094
    Paper not yet in RePEc: Add citation now
  11. Cumming, G. Understanding the new statistics: Effect sizes, confidence intervals, and meta-analysis. 2013 Routledge: New York, NY
    Paper not yet in RePEc: Add citation now
  12. Czellar, S. Consumer attitude toward brand extensions: An integrative model and research propositions. 2003 International Journal of Research in Marketing. 20 97-115

  13. Dasgupta, N. ; Banaji, M.R. ; Abelson, R.A. Group entitativity and group perception: Association between physical features and psychological judgment. 1999 Journal of Personality and Social Psychology. 77 991-1003
    Paper not yet in RePEc: Add citation now
  14. Daugherty, T. ; Li, H. ; Biocca, F. Consumer learning and the effects of virtual experience relative to indirect and direct product experience. 2008 Psychology & Marketing. 25 568-586
    Paper not yet in RePEc: Add citation now
  15. Dawar, N. ; Anderson, P.F. The effects of order and direction on multiple brand extensions. 1994 Journal of Business Research. 30 119-129

  16. Dijksterhuis, A. ; Spears, R. ; Lépinasse, V. Reflecting and deflecting stereotypes: Assimilation and contrast in impression formation and automatic behavior. 2001 Journal of Experimental Social Psychology. 37 286-299
    Paper not yet in RePEc: Add citation now
  17. Fetscherin, M. ; Usunier, J.C. Corporate branding: An interdisciplinary literature review. 2012 European Journal of Marketing. 46 733-753
    Paper not yet in RePEc: Add citation now
  18. Gaustad, T. ; Samuelsen, B.M. ; Warlop, L. ; Fitzsimons, G.J. Too much of a good thing? Consumer response to strategic changes in brand image. 2019 International Journal of Research in Marketing. 36 264-280

  19. Gelman, S.A. Psychological essentialism in children. 2004 Trends in Cognitive Sciences. 8 404-409
    Paper not yet in RePEc: Add citation now
  20. Gürhan-Canli, Z. The effect of expected variability of product quality and attribute uniqueness on family brand evaluations. 2003 Journal of Consumer Research. 30 105-114
    Paper not yet in RePEc: Add citation now
  21. Hamilton, D.L. ; Sherman, S.J. Perceiving persons and groups. 1996 Psychological Review. 103 336-355
    Paper not yet in RePEc: Add citation now
  22. Hamilton, D.L. ; Sherman, S.J. ; Spencer-Rodgers, J. Perceiving the groupness of groups: Entitativity, homogeneity, essentialism, and stereotypes. 2004 En : Yzerbyt, V. ; Judd, C.M. ; Corneille, O. The psychology of group perception: Perceived variability, entitativity, and essentialism. Psychology Press: New York, NY
    Paper not yet in RePEc: Add citation now
  23. Haslam, N. ; Rothschild, L. ; Ernst, D. Essentialist beliefs about social categories. 2000 British Journal of Social Psychology. 39 113-127
    Paper not yet in RePEc: Add citation now
  24. Hayes, A.F. Introduction to mediation, moderation, and conditional process analysis: A regression-based approach. 2018 Guilford Press: New York, NY
    Paper not yet in RePEc: Add citation now
  25. Hoch, S.J. ; Deighton, J. Managing what consumers learn from experience. 1989 Journal of Marketing. 53 1-20
    Paper not yet in RePEc: Add citation now
  26. Isaac, M.S. ; Brough, A.R. Judging a part by the size of its whole: The category size bias in probability judgments. 2014 Journal of Consumer Research. 41 310-325

  27. Ji, L.J. ; Peng, K. ; Nisbett, R.E. Culture, control, and perception of relationships in the environment. 2000 Journal of Personality and Social Psychology. 78 943-955
    Paper not yet in RePEc: Add citation now
  28. Joiner, C. ; Loken, B. The inclusion effect and category-based induction: Theory and application to brand categories. 1998 Journal of Consumer Psychology. 7 101-129
    Paper not yet in RePEc: Add citation now
  29. Keller, K.L. Managing brands for the long run: Brand reinforcement and repositioning strategies. 1999 Californian Management Review. 41 102-124
    Paper not yet in RePEc: Add citation now
  30. Keller, K.L. Strategic brand management. 2013 Pearson Prentice-Hall: Upper Saddle River, NJ
    Paper not yet in RePEc: Add citation now
  31. Killeya, L.A. ; Johnson, B.T. Experimental induction of biased systematic processing: The directed-thought technique. 1998 Personality and Social Psychology Bulletin. 24 17-33
    Paper not yet in RePEc: Add citation now
  32. Kim, K. ; Park, J. Cultural influences on brand extension judgments: Opposing effects of thinking style and regulatory focus. 2019 International Journal of Research in Marketing. 36 137-150

  33. Knoll, J. ; Matthes, J. The effectiveness of celebrity endorsements: A meta-analysis. 2017 Journal of the Academy of Marketing Science. 45 55-75

  34. Kotler, P. ; Fox, K.F. Strategic marketing for education institutions. 1995 Pearson Prentice-Hall: Upper Saddle River, NJ
    Paper not yet in RePEc: Add citation now
  35. Loken, B. Consumer psychology: Categorization, inferences, affect, and persuasion. 2006 Annual Review of Psychology. 57 453-485
    Paper not yet in RePEc: Add citation now
  36. Meyer, C. ; Schwager, A. Understanding customer experience. 2007 Harvard Business Review. 85 116-126
    Paper not yet in RePEc: Add citation now
  37. Mishra, A. ; Mishra, H. Border bias: The belief that state borders can protect against disasters. 2010 Psychological Science. 23 1200-1207
    Paper not yet in RePEc: Add citation now
  38. Mogilner, C. ; Rudnick, T. ; Iyengar, S.S. The mere categorization effect: How the presence of categories increases choosers’ perceptions of assortment variety and outcome satisfaction. 2008 Journal of Consumer Research. 35 202-215

  39. Monga, A.B. ; John, D.R. Cultural differences in brand extension evaluation: The influence of analytic versus holistic thinking. 2007 Journal of Consumer Research. 33 529-536

  40. Monga, A.B. ; John, D.R. What makes brands elastic? The influence of brand concept and styles of thinking on brand extension evaluation. 2010 Journal of Marketing. 74 80-92
    Paper not yet in RePEc: Add citation now
  41. Moreau, C.P. ; Markman, A.B. ; Lehmann, D.R. What is it? Categorization flexibility and consumers' responses to really new products. 2001 Journal of Consumer Research. 27 489-498

  42. Morewedge, C.K. ; Chandler, J.J. ; Smith, R.W. ; Schwarz, N. ; Schooler, J. Lost in the crowd: Group membership reduces mind attribution. 2013 Consciousness and Cognition. 22 1195-1205
    Paper not yet in RePEc: Add citation now
  43. Nisbett, R.E. ; Peng, K. ; Choi, I. ; Norenzayan, A. Culture and systems of thought: Holistic versus analytic cognition. 2001 Psychological Review. 108 291-310
    Paper not yet in RePEc: Add citation now
  44. Paolacci, G. ; Chandler, J. Inside the turk: Understanding mechanical turk as a participant pool. 2014 Current Directions in Psychological Science. 23 184-188
    Paper not yet in RePEc: Add citation now
  45. Park, C.W. ; Jaworski, B.J. ; MacInnis, D.J. Strategic brand concept-image management. 1986 Journal of Marketing. 50 135-145
    Paper not yet in RePEc: Add citation now
  46. Park, C.W. ; Milberg, S. ; Lawson, R. Evaluation of brand extensions: The role of product feature similarity and brand concept consistency. 1991 Journal of Consumer Research. 18 185-193

  47. Rahinel, R. ; Redden, J.P. Brands as product coordinators: Matching brands make joint consumption experiences more enjoyable. 2013 Journal of Consumer Research. 39 1290-1299

  48. Redden, J.P. Reducing satiation: The role of categorization level. 2008 Journal of Consumer Research. 34 624-634

  49. Rothbart, M. ; Park, B. The mental representation of social categories: Category boundaries, entitativity, and stereotype change. 2004 En : Yzerbyt, V. ; Judd, C.M. ; Corneille, O. The psychology of group perception: Perceived variability, entitativity, and essentialism. Psychology Press: New York, NY
    Paper not yet in RePEc: Add citation now
  50. Sawyer, A.G. ; Ball, A.D. Statistical power and effect size in marketing research. 1981 Journal of Marketing Research. 18 275-290
    Paper not yet in RePEc: Add citation now
  51. Smith, E.E. ; Medin, D.L. Categories and concepts. 1981 Harvard University Press: Cambridge, MA
    Paper not yet in RePEc: Add citation now
  52. Smith, R.W. ; Faro, D. ; Burson, K. More for the many: The influence of entitativity on charitable giving. 2013 Journal of Consumer Research. 39 961-976

  53. Spencer-Rodgers, J. ; Hamilton, D.L. ; Sherman, S.J. The central role of entitativity in stereotypes of social categories and task groups. 2007 Journal of Personality and Social Psychology. 92 369-388
    Paper not yet in RePEc: Add citation now
  54. Srull, T.K. ; Wyer, R.S. The role of category accessibility in the interpretation of information about persons: Some determinants and implications. 1979 Journal of Personality and Social Psychology. 37 1660-1672
    Paper not yet in RePEc: Add citation now
  55. Ülkümen, G. ; Chakravarti, C. ; Morwitz, V.G. Categories create mind-sets: The effect of exposure to broad versus narrow categorizations on subsequent, unrelated decisions. 2010 Journal of Marketing Research. 47 659-671
    Paper not yet in RePEc: Add citation now
  56. VanBergen, N. ; Irmak, C. ; Sevilla, J. Product entitativity: How the presence of product replicates increases perceived and actual product efficacy. 2020 Journal of Consumer Research. 47 192-214

  57. Warlop, L. ; Ratneshwar, S. ; Van Osselaer, S.M. Distinctive brand cues and memory for product consumption experiences. 2005 International Journal of Research in Marketing. 22 27-44
    Paper not yet in RePEc: Add citation now
  58. Wilson, E.J. ; Sherrell, D.L. Source effects in communication and persuasion research: A meta-analysis of effect size. 1993 Journal of the Academy of Marketing Science. 21 101-
    Paper not yet in RePEc: Add citation now
  59. Yzerbyt, V. ; Corneille, O. ; Estrada, C. The interplay of subjective essentialism and entitativity in the formation of stereotypes. 2001 Personality and Social Psychology Review. 5 141-155
    Paper not yet in RePEc: Add citation now
  60. Yzerbyt, V. ; Judd, C.M. ; Corneille, O. The Psychology of Group Perception. 2004 Psychology Press: New York, NY
    Paper not yet in RePEc: Add citation now
  61. Yzerbyt, V. ; Rogier, A. ; Fiske, S.T. Group entitativity and social attribution: On translating situational constraints into stereotypes. 1998 Personality and Social Psychology Bulletin. 24 1090-1104
    Paper not yet in RePEc: Add citation now

Cocites

Documents in RePEc which have cited the same bibliography

  1. Are brand preferences inherent, constructed, or a mixture of both? A memory-based dual-process model. (2025). Thomas, Suman Ann ; Zhiying, Jiang ; Junhong, Chu.
    In: Review of Managerial Science.
    RePEc:spr:rvmgts:v:19:y:2025:i:2:d:10.1007_s11846-024-00765-x.

    Full description at Econpapers || Download paper

  2. The impact of Janus fit brand extensions on perceived brand innovativeness. (2024). Falana, Wuraola Oluwabukola ; Frosen, Johanna ; Aspara, Jaakko.
    In: Journal of Business Research.
    RePEc:eee:jbrese:v:179:y:2024:i:c:s0148296324001784.

    Full description at Econpapers || Download paper

  3. Memories of tourism brands in virtual reality. (2024). Cowan, Kirsten ; Kostyk, Alena ; Schyns, Michal ; Dessart, Laurence.
    In: Annals of Tourism Research.
    RePEc:eee:anture:v:109:y:2024:i:c:s0160738324001014.

    Full description at Econpapers || Download paper

  4. Can you smell the (virtual) roses? The influence of olfactory cues in virtual reality on immersion and positive brand responses. (2023). Ketron, Seth ; Cowan, Kirsten ; Kristofferson, Kirk ; Kostyk, Alena.
    In: Journal of Retailing.
    RePEc:eee:jouret:v:99:y:2023:i:3:p:385-399.

    Full description at Econpapers || Download paper

  5. Why do consumers prefer one brand over another? The economics and sociology of brand competitiveness. (2023). della Lena, Sebastiano ; Timming, Andrew R.
    In: Journal of Retailing and Consumer Services.
    RePEc:eee:joreco:v:74:y:2023:i:c:s0969698923001637.

    Full description at Econpapers || Download paper

  6. If all their products seem the same, all the parts within a product seem the same too: How brand homogeneity polarizes product experiences. (2021). Smith, Robert W ; Keller, Kevin Lane.
    In: International Journal of Research in Marketing.
    RePEc:eee:ijrema:v:38:y:2021:i:3:p:698-714.

    Full description at Econpapers || Download paper

  7. Consumers Make Different Inferences and Choices When Product Uncertainty Is Attributed to Forgetting Rather than Ignorance. (2020). Ratner, Rebecca K ; Inman, Jeffrey J ; Hershfield, Hal E ; Walters, Daniel J.
    In: Journal of Consumer Research.
    RePEc:oup:jconrs:v:47:y:2020:i:1:p:56-78..

    Full description at Econpapers || Download paper

  8. Remembering shopping experiences: The Shopping Experience Memory Scale. (2020). Flacandji, Michael ; Krey, Nina.
    In: Post-Print.
    RePEc:hal:journl:hal-03219821.

    Full description at Econpapers || Download paper

  9. Remembering shopping experiences: The Shopping Experience Memory Scale. (2020). Krey, Nina ; Flacandji, Michael.
    In: Journal of Business Research.
    RePEc:eee:jbrese:v:107:y:2020:i:c:p:279-289.

    Full description at Econpapers || Download paper

  10. Developing a new conceptual framework for experience and value creation. (2019). Franco, Jose L ; Hernandez-Ortega, Blanca.
    In: Service Business.
    RePEc:spr:svcbiz:v:13:y:2019:i:2:d:10.1007_s11628-018-0379-4.

    Full description at Econpapers || Download paper

  11. Exploring advertising as an antecedent to brand experience dimensions: an experimental study. (2018). Bapat, Dhananjay.
    In: Journal of Financial Services Marketing.
    RePEc:pal:jofsma:v:23:y:2018:i:3:d:10.1057_s41264-018-0056-7.

    Full description at Econpapers || Download paper

  12. When Beauty Backfires: The Effects of Server Attractiveness on Consumer Taste Perceptions. (2018). Lin, Lily ; Aquino, Karl ; Hoegg, Joandrea.
    In: Journal of Retailing.
    RePEc:eee:jouret:v:94:y:2018:i:3:p:296-311.

    Full description at Econpapers || Download paper

  13. Utility Misperception in a Vertically Differentiated Duopoly. (2018). Sophie, Bienenstock.
    In: Review of Law & Economics.
    RePEc:bpj:rlecon:v:14:y:2018:i:3:p:43:n:2.

    Full description at Econpapers || Download paper

  14. Malleability of taste perception: biasing effects of rating scale format on taste recognition, product evaluation, and willingness to pay. (2017). Schwarz, Norbert ; Yoon, Carolyn ; Mantonakis, Antonia ; Wudarzewski, Amanda .
    In: Marketing Letters.
    RePEc:kap:mktlet:v:28:y:2017:i:2:d:10.1007_s11002-016-9416-z.

    Full description at Econpapers || Download paper

  15. Exploring the elements of consumer nostalgia in retailing: Evidence from a content analysis of retailer collages. (2017). Parker, Janna ; Shin, Hyunju.
    In: Journal of Retailing and Consumer Services.
    RePEc:eee:joreco:v:35:y:2017:i:c:p:1-11.

    Full description at Econpapers || Download paper

  16. Influencing consumers to choose environment friendly offerings: Evidence from field experiments. (2017). Kristensson, Per ; Soderlund, Magnus ; Wastlund, Erik.
    In: Journal of Business Research.
    RePEc:eee:jbrese:v:76:y:2017:i:c:p:89-97.

    Full description at Econpapers || Download paper

  17. The effect of tourists’ perceptions of a tourism product on memorable travel experience: Implications for destination branding. (2016). Honggen, Xiao ; Eddy, Tukamushaba ; Adele, Ladkin .
    In: European Journal of Tourism, Hospitality and Recreation.
    RePEc:vrs:ejothr:v:7:y:2016:i:1:p:2-12:n:1.

    Full description at Econpapers || Download paper

  18. Healthy Reflections: The Influence of Mirror-Induced Self-Awareness on Taste Perceptions. (2016). Jami, Ata.
    In: Journal of the Association for Consumer Research.
    RePEc:ucp:jacres:doi:10.1086/684288.

    Full description at Econpapers || Download paper

  19. Assessing Customer Emotion Product Relationship and Customer Retention Towards Halal Cosmetic Products . (2016). Li, Bee.
    In: GATR Journals.
    RePEc:gtr:gatrjs:jmmr113.

    Full description at Econpapers || Download paper

  20. Is brand loyalty really present in the childrens market? A comparative study from Indonesia, Portugal, and Brazil. (2016). Moutinho, Luiz ; Haryanto, Jony Oktavian ; Coelho, Arnaldo.
    In: Journal of Business Research.
    RePEc:eee:jbrese:v:69:y:2016:i:10:p:4020-4032.

    Full description at Econpapers || Download paper

  21. Understanding the Memory Effects in Pulsing Advertising. (2015). Naik, Prasad A ; Aravindakshan, Ashwin.
    In: Operations Research.
    RePEc:inm:oropre:v:63:y:2015:i:1:p:35-47.

    Full description at Econpapers || Download paper

  22. Consumers telling consumption stories: Word-of-mouth and retrospective evaluations. (2014). Cowley, Elizabeth.
    In: Journal of Business Research.
    RePEc:eee:jbrese:v:67:y:2014:i:7:p:1522-1529.

    Full description at Econpapers || Download paper

  23. Liking Food Less: The Impact of Social Influence on Food Liking Evaluations in Female Students. (2012). Higgs, Suzanne ; Robinson, Eric.
    In: PLOS ONE.
    RePEc:plo:pone00:0048858.

    Full description at Econpapers || Download paper

  24. The joint effects of advertising and product trial: A source-monitoring perspective. (2011). Lee, Yih ; Kum, Doreen .
    In: Marketing Letters.
    RePEc:kap:mktlet:v:22:y:2011:i:3:p:213-226.

    Full description at Econpapers || Download paper

  25. Managing impressions using distorted graphs of income and earnings per share: The role of memory. (2009). Pennington, Robin ; Tuttle, Brad.
    In: International Journal of Accounting Information Systems.
    RePEc:eee:ijoais:v:10:y:2009:i:1:p:25-45.

    Full description at Econpapers || Download paper

  26. Looking back at an experience through rose-colored glasses. (2008). Cowley, Elizabeth.
    In: Journal of Business Research.
    RePEc:eee:jbrese:v:61:y:2008:i:10:p:1046-1052.

    Full description at Econpapers || Download paper

  27. Processing exaggerated advertising claims. (2006). Cowley, Elizabeth.
    In: Journal of Business Research.
    RePEc:eee:jbrese:v:59:y:2006:i:6:p:728-734.

    Full description at Econpapers || Download paper

  28. Young Consumers Responses to Event Sponsorship Advertisements of Unhealthy Products: Implications of Schema-triggered Affect Theory. (2000). McDaniel, Stephen R. ; Heald, Gary R..
    In: Sport Management Review.
    RePEc:eee:spomar:v:3:y:2000:i:2:p:163-184.

    Full description at Econpapers || Download paper

Coauthors

Authors registered in RePEc who have wrote about the same topic

Report date: 2025-09-30 16:16:52 || Missing content? Let us know

CitEc is a RePEc service, providing citation data for Economics since 2001. Last updated August, 3 2024. Contact: Jose Manuel Barrueco.