create a website

The joint effects of advertising and product trial: A source-monitoring perspective. (2011). Lee, Yih ; Kum, Doreen .
In: Marketing Letters.
RePEc:kap:mktlet:v:22:y:2011:i:3:p:213-226.

Full description at Econpapers || Download paper

Cited: 0

Citations received by this document

Cites: 37

References cited by this document

Cocites: 28

Documents which have cited the same bibliography

Coauthors: 0

Authors who have wrote about the same topic

Citations

Citations received by this document

    This document has not been cited yet.

References

References cited by this document

  1. Braun-LaTour, K. A., & LaTour, M. S. (2005). Transforming consumer experience: When timing matters. Journal of Advertising, 34(3), 19–30.
    Paper not yet in RePEc: Add citation now
  2. Braun, K. A. (1999). Postexperience advertising effects on consumer memory. Journal of Consumer Research, 25(4), 319–334.

  3. Cann, D. R., & Katz, A. N. (2005). Habitual acceptance of misinformation: Examination of individual differences and source attributions. Memory & Cognition, 33(3), 405–417.
    Paper not yet in RePEc: Add citation now
  4. Celsi, R. L., & Olson, J. C. (1988). The role of involvement in attention and comprehension processes. Journal of Consumer Research, 15, 210–223.

  5. Cohen, J. B., & Reed, A., II. (2006). A multiple pathway anchoring and adjustment (MPAA) model of attitude generation and recruitment. Journal of Consumer Research, 33, 1–15.

  6. Craik, F. I. M., & Tulving, E. (1975). Depth of processing and retention of words in episodic memory. Journal of Experimental Psychology, 104, 268–294.
    Paper not yet in RePEc: Add citation now
  7. Geghman, K. D., & Multhaup, K. S. (2004). How generation affects source memory. Memory & Cognition, 32, 819–823.
    Paper not yet in RePEc: Add citation now
  8. Gerrig, R. J., & Prentice, D. A. (1991). The representation of fictional information. Psychological Science, 2, 336–340.
    Paper not yet in RePEc: Add citation now
  9. Glanzer, M., Hilford, A., & Kim, K. (1994). Six regularities of source recognition. Journal of Experimental Psychology. Learning, Memory, and Cognition, 30(6), 1176–1195.
    Paper not yet in RePEc: Add citation now
  10. Hamilton, R. W., & Thompson, D. V. (2007). Is there a substitute for direct experience? Comparing consumers’ preferences after direct and indirect product experiences. Journal of Consumer Research, 34, 546–555.

  11. Hekkanen, S. T., & McEnvoy, C. (2002). False memories and source-monitoring problems: Criterion differences. Applied Cognitive Psychology, 16, 73–85.
    Paper not yet in RePEc: Add citation now
  12. Herr, P. M. (1986). Consequences of priming: judgment and behavior. Journal of Personality and Social Psychology, 51, 1106–1115.
    Paper not yet in RePEc: Add citation now
  13. Hoch, S. J., & Ha, Y.-W. (1986). Consumer learning: Advertising and the ambiguity of product experience. Journal of Consumer Research, 13, 221–233.

  14. Johnson, M. K. (2006). Memory and reality. The American Psychologist, 61(8), 760–771.
    Paper not yet in RePEc: Add citation now
  15. Johnson, M. K., & Raye, C. L. (1998). False memories and confabulation. Trends in Cognitive Sciences, 2, 137–145.
    Paper not yet in RePEc: Add citation now
  16. Johnson, M. K., Hashtroudi, S., & Lindsay, D. S. (1993). Source monitoring. Psychological Bulletin, 114(1), 3–28.
    Paper not yet in RePEc: Add citation now
  17. Jonas, K., Diehl, M., & Bromer, P. (1997). Effects of attitudinal ambivalence on information processing and attitude-intention consistency. Journal of Experimental Social Psychology, 33, 190–210.
    Paper not yet in RePEc: Add citation now
  18. Kempf, D. S., & Laczniak, R. N. (2001). Advertising’s influence on subsequent product trial processing. Journal of Advertising, 30(3), 27–38.
    Paper not yet in RePEc: Add citation now
  19. Kempf, D. S., & Smith, R. E. (1998). Consumer processing of product trial and the influence of prior advertising: A structural modeling approach. Journal of Marketing Research, 35, 325–338.
    Paper not yet in RePEc: Add citation now
  20. Kensinger, E. A., & Corkin, S. (2003). Memory enhancement for emotional words: Are emotional words more vividly remembered than neutral words? Memory & Cognition, 31, 1169–1180.
    Paper not yet in RePEc: Add citation now
  21. Lampinen, J. M., Meier, C. R., Arnal, J. D., & Leding, J. K. (2005). Compelling untruths: Content borrowing and vivid false memories. Journal of Experimental Psychology. Learning, Memory, and Cognition, 31, 954–963.
    Paper not yet in RePEc: Add citation now
  22. Lau-Gesk, L. (2005). Understanding consumer evaluations of mixed affective experiences. Journal of Consumer Research, 32, 23–28.

  23. Lindsay, D. S., Johnson, M. K., & Kwon, P. (1991). Developmental changes in memory source monitoring. Journal of Experimental Child Psychology, 52(3), 297–318.
    Paper not yet in RePEc: Add citation now
  24. Marks, L. J., & Kamins, M. A. (1988). The use of product sampling and advertising: Effects of sequence of exposure and degree of advertising claim. Journal of Marketing Research, 25, 266–281.
    Paper not yet in RePEc: Add citation now
  25. Marsh, E. J., Edelman, G., & Bower, G. H. (2001). Demonstrations of a generation effect in context memory. Memory & Cognition, 29, 798–805.
    Paper not yet in RePEc: Add citation now
  26. Martin, L., Seta, J. J., & Crelia, R. A. (1990). Assimilation and contrast as a function of people’s willingness and ability to expend effort in forming an impression. Journal of Personality and Social Psychology, 59, 27–37.
    Paper not yet in RePEc: Add citation now
  27. Mather, M., Henkel, L. A., & Johnson, M. K. (1997). Evaluating characteristics of false memories: Remember/know judgments and memory characteristics questionnaire compared. Memory & Cognition, 25(6), 826–837.
    Paper not yet in RePEc: Add citation now
  28. McCloskey, M., & Zaragoza, M. (1985). Misleading postevent information and memory for events: Arguments and evidence against memory impairment hypotheses. Journal of Experimental Psychology: General, 114, 16.
    Paper not yet in RePEc: Add citation now
  29. Meyers-Levy, J., & Sternthal, B. (1993). A Two-factor explanation of assimilation and contrast effects. Journal of Marketing Research, 30, 359–368.
    Paper not yet in RePEc: Add citation now
  30. Nelson, M. R. (2008). The hidden persuaders: Then and now. Journal of Advertising, 37(1), 113–126.
    Paper not yet in RePEc: Add citation now
  31. Ochsner, K. N. (2000). Are affective events richly recollected or simply familiar? The experience and process of experiencing feelings past. Journal of Experimental Psychology: General, 129, 242–261.
    Paper not yet in RePEc: Add citation now
  32. Pechmann, C., & Ratneshwar, S. (1992). Consumer covariation judgments: Theory or data driven. Journal of Consumer Research, 19(3), 373–387.

  33. Reber, A. (1985). Dictionary of Psychology. London: Penguin.
    Paper not yet in RePEc: Add citation now
  34. Riefer, D. M., Chien, Y., & Reimer, J. F. (2007). Positive and negative generation effects in source monitoring. The Quarterly Journal of Experimental Psychology, 60(10), 1389–1405.
    Paper not yet in RePEc: Add citation now
  35. Smith, R. E. (1993). Integrating information from advertising and trial: processes and effects on consumer response to product information. Journal of Marketing Research, 30(2), 204–219.
    Paper not yet in RePEc: Add citation now
  36. Thompson, E. P., Roman, R. J., Moskowitz, G. B., Chaiken, S., & Bargh, J. A. (1994). Accuracy motivation attenuates covert priming: The systematic reprocessing of social information. Journal of Personality and Social Psychology, 66, 474–489.
    Paper not yet in RePEc: Add citation now
  37. Yegiyen, N. S., & Grabe, M. E. (2007). An experimental investigation of source confusion: News versus advertisements. Human Communication Research, 33, 379–395.
    Paper not yet in RePEc: Add citation now

Cocites

Documents in RePEc which have cited the same bibliography

  1. Are brand preferences inherent, constructed, or a mixture of both? A memory-based dual-process model. (2025). Thomas, Suman Ann ; Zhiying, Jiang ; Junhong, Chu.
    In: Review of Managerial Science.
    RePEc:spr:rvmgts:v:19:y:2025:i:2:d:10.1007_s11846-024-00765-x.

    Full description at Econpapers || Download paper

  2. The impact of Janus fit brand extensions on perceived brand innovativeness. (2024). Falana, Wuraola Oluwabukola ; Frosen, Johanna ; Aspara, Jaakko.
    In: Journal of Business Research.
    RePEc:eee:jbrese:v:179:y:2024:i:c:s0148296324001784.

    Full description at Econpapers || Download paper

  3. Memories of tourism brands in virtual reality. (2024). Cowan, Kirsten ; Kostyk, Alena ; Schyns, Michal ; Dessart, Laurence.
    In: Annals of Tourism Research.
    RePEc:eee:anture:v:109:y:2024:i:c:s0160738324001014.

    Full description at Econpapers || Download paper

  4. Can you smell the (virtual) roses? The influence of olfactory cues in virtual reality on immersion and positive brand responses. (2023). Ketron, Seth ; Cowan, Kirsten ; Kristofferson, Kirk ; Kostyk, Alena.
    In: Journal of Retailing.
    RePEc:eee:jouret:v:99:y:2023:i:3:p:385-399.

    Full description at Econpapers || Download paper

  5. Why do consumers prefer one brand over another? The economics and sociology of brand competitiveness. (2023). della Lena, Sebastiano ; Timming, Andrew R.
    In: Journal of Retailing and Consumer Services.
    RePEc:eee:joreco:v:74:y:2023:i:c:s0969698923001637.

    Full description at Econpapers || Download paper

  6. If all their products seem the same, all the parts within a product seem the same too: How brand homogeneity polarizes product experiences. (2021). Smith, Robert W ; Keller, Kevin Lane.
    In: International Journal of Research in Marketing.
    RePEc:eee:ijrema:v:38:y:2021:i:3:p:698-714.

    Full description at Econpapers || Download paper

  7. Consumers Make Different Inferences and Choices When Product Uncertainty Is Attributed to Forgetting Rather than Ignorance. (2020). Ratner, Rebecca K ; Inman, Jeffrey J ; Hershfield, Hal E ; Walters, Daniel J.
    In: Journal of Consumer Research.
    RePEc:oup:jconrs:v:47:y:2020:i:1:p:56-78..

    Full description at Econpapers || Download paper

  8. Remembering shopping experiences: The Shopping Experience Memory Scale. (2020). Flacandji, Michael ; Krey, Nina.
    In: Post-Print.
    RePEc:hal:journl:hal-03219821.

    Full description at Econpapers || Download paper

  9. Remembering shopping experiences: The Shopping Experience Memory Scale. (2020). Krey, Nina ; Flacandji, Michael.
    In: Journal of Business Research.
    RePEc:eee:jbrese:v:107:y:2020:i:c:p:279-289.

    Full description at Econpapers || Download paper

  10. Developing a new conceptual framework for experience and value creation. (2019). Franco, Jose L ; Hernandez-Ortega, Blanca.
    In: Service Business.
    RePEc:spr:svcbiz:v:13:y:2019:i:2:d:10.1007_s11628-018-0379-4.

    Full description at Econpapers || Download paper

  11. Exploring advertising as an antecedent to brand experience dimensions: an experimental study. (2018). Bapat, Dhananjay.
    In: Journal of Financial Services Marketing.
    RePEc:pal:jofsma:v:23:y:2018:i:3:d:10.1057_s41264-018-0056-7.

    Full description at Econpapers || Download paper

  12. When Beauty Backfires: The Effects of Server Attractiveness on Consumer Taste Perceptions. (2018). Lin, Lily ; Aquino, Karl ; Hoegg, Joandrea.
    In: Journal of Retailing.
    RePEc:eee:jouret:v:94:y:2018:i:3:p:296-311.

    Full description at Econpapers || Download paper

  13. Utility Misperception in a Vertically Differentiated Duopoly. (2018). Sophie, Bienenstock.
    In: Review of Law & Economics.
    RePEc:bpj:rlecon:v:14:y:2018:i:3:p:43:n:2.

    Full description at Econpapers || Download paper

  14. Malleability of taste perception: biasing effects of rating scale format on taste recognition, product evaluation, and willingness to pay. (2017). Schwarz, Norbert ; Yoon, Carolyn ; Mantonakis, Antonia ; Wudarzewski, Amanda .
    In: Marketing Letters.
    RePEc:kap:mktlet:v:28:y:2017:i:2:d:10.1007_s11002-016-9416-z.

    Full description at Econpapers || Download paper

  15. Exploring the elements of consumer nostalgia in retailing: Evidence from a content analysis of retailer collages. (2017). Parker, Janna ; Shin, Hyunju.
    In: Journal of Retailing and Consumer Services.
    RePEc:eee:joreco:v:35:y:2017:i:c:p:1-11.

    Full description at Econpapers || Download paper

  16. Influencing consumers to choose environment friendly offerings: Evidence from field experiments. (2017). Kristensson, Per ; Soderlund, Magnus ; Wastlund, Erik.
    In: Journal of Business Research.
    RePEc:eee:jbrese:v:76:y:2017:i:c:p:89-97.

    Full description at Econpapers || Download paper

  17. The effect of tourists’ perceptions of a tourism product on memorable travel experience: Implications for destination branding. (2016). Honggen, Xiao ; Eddy, Tukamushaba ; Adele, Ladkin .
    In: European Journal of Tourism, Hospitality and Recreation.
    RePEc:vrs:ejothr:v:7:y:2016:i:1:p:2-12:n:1.

    Full description at Econpapers || Download paper

  18. Healthy Reflections: The Influence of Mirror-Induced Self-Awareness on Taste Perceptions. (2016). Jami, Ata.
    In: Journal of the Association for Consumer Research.
    RePEc:ucp:jacres:doi:10.1086/684288.

    Full description at Econpapers || Download paper

  19. Assessing Customer Emotion Product Relationship and Customer Retention Towards Halal Cosmetic Products . (2016). Li, Bee.
    In: GATR Journals.
    RePEc:gtr:gatrjs:jmmr113.

    Full description at Econpapers || Download paper

  20. Is brand loyalty really present in the childrens market? A comparative study from Indonesia, Portugal, and Brazil. (2016). Moutinho, Luiz ; Haryanto, Jony Oktavian ; Coelho, Arnaldo.
    In: Journal of Business Research.
    RePEc:eee:jbrese:v:69:y:2016:i:10:p:4020-4032.

    Full description at Econpapers || Download paper

  21. Understanding the Memory Effects in Pulsing Advertising. (2015). Naik, Prasad A ; Aravindakshan, Ashwin.
    In: Operations Research.
    RePEc:inm:oropre:v:63:y:2015:i:1:p:35-47.

    Full description at Econpapers || Download paper

  22. Consumers telling consumption stories: Word-of-mouth and retrospective evaluations. (2014). Cowley, Elizabeth.
    In: Journal of Business Research.
    RePEc:eee:jbrese:v:67:y:2014:i:7:p:1522-1529.

    Full description at Econpapers || Download paper

  23. Liking Food Less: The Impact of Social Influence on Food Liking Evaluations in Female Students. (2012). Higgs, Suzanne ; Robinson, Eric.
    In: PLOS ONE.
    RePEc:plo:pone00:0048858.

    Full description at Econpapers || Download paper

  24. The joint effects of advertising and product trial: A source-monitoring perspective. (2011). Lee, Yih ; Kum, Doreen .
    In: Marketing Letters.
    RePEc:kap:mktlet:v:22:y:2011:i:3:p:213-226.

    Full description at Econpapers || Download paper

  25. Managing impressions using distorted graphs of income and earnings per share: The role of memory. (2009). Pennington, Robin ; Tuttle, Brad.
    In: International Journal of Accounting Information Systems.
    RePEc:eee:ijoais:v:10:y:2009:i:1:p:25-45.

    Full description at Econpapers || Download paper

  26. Looking back at an experience through rose-colored glasses. (2008). Cowley, Elizabeth.
    In: Journal of Business Research.
    RePEc:eee:jbrese:v:61:y:2008:i:10:p:1046-1052.

    Full description at Econpapers || Download paper

  27. Processing exaggerated advertising claims. (2006). Cowley, Elizabeth.
    In: Journal of Business Research.
    RePEc:eee:jbrese:v:59:y:2006:i:6:p:728-734.

    Full description at Econpapers || Download paper

  28. Young Consumers Responses to Event Sponsorship Advertisements of Unhealthy Products: Implications of Schema-triggered Affect Theory. (2000). McDaniel, Stephen R. ; Heald, Gary R..
    In: Sport Management Review.
    RePEc:eee:spomar:v:3:y:2000:i:2:p:163-184.

    Full description at Econpapers || Download paper

Coauthors

Authors registered in RePEc who have wrote about the same topic

Report date: 2025-10-04 08:13:46 || Missing content? Let us know

CitEc is a RePEc service, providing citation data for Economics since 2001. Last updated August, 3 2024. Contact: Jose Manuel Barrueco.