1. Decoding millennial’s online apparel shopping: the role of e-commerce experience as a mediator and income as a moderator. (2025). Aruna, P ; Venkatesh, Amita.
   In: DECISION: Official Journal of the Indian Institute of Management Calcutta.
   RePEc:spr:decisn:v:52:y:2025:i:1:d:10.1007_s40622-025-00425-3.

   Full description at Econpapers || Download paper

2. Consumer preferences for the visual presentation of non-fungible tokens (NFTs) of luxury products: the role of perceived authenticity. (2025). Kim, Jungkeun ; Lee, Daniel Chaein ; Cho, Areum ; Park, Jooyoung ; Jhang, Jihoon.
   In: LSE Research Online Documents on Economics.
   RePEc:ehl:lserod:126230.

   Full description at Econpapers || Download paper

3. Exploring the impact of metaverse adoption on sustainability outcomes in retail organizations: A dynamic capabilities view perspective. (2025). Pattanayak, Sirsha ; Ramkumar, M ; Papadopoulos, Thanos.
   In: Technological Forecasting and Social Change.
   RePEc:eee:tefoso:v:217:y:2025:i:c:s0040162525002203.

   Full description at Econpapers || Download paper

4. What drives metaverse retail environments (non)usage? A behavioral reasoning theory perspective. (2025). Shahid, Shadma ; Ashraf, Abdul Rehman ; Nadeem, Waqar.
   In: Technological Forecasting and Social Change.
   RePEc:eee:tefoso:v:212:y:2025:i:c:s0040162524007431.

   Full description at Econpapers || Download paper

5. Unlocking the potential of NFTs in branding: An exploration of NFT-based brand experience. (2025). Hill, Sally Rao ; de Zubielqui, Graciela Corral ; Li, Wenjie.
   In: Journal of Retailing and Consumer Services.
   RePEc:eee:joreco:v:85:y:2025:i:c:s096969892500092x.

   Full description at Econpapers || Download paper

6. Digital daydreams: Exploring consumer motivations for engaging with the metaverse. (2025). Soni, Sigma ; Arora, Parvinder ; Kasilingam, Dharun ; Jain, Varsha.
   In: Journal of Retailing and Consumer Services.
   RePEc:eee:joreco:v:85:y:2025:i:c:s0969698925000736.

   Full description at Econpapers || Download paper

7. Less stress, fewer delays: The role of sophisticated AI in mitigating decision fatigue and purchase postponement in luxury retail. (2025). Li, Jiarui ; Kang, Jiyun.
   In: Journal of Retailing and Consumer Services.
   RePEc:eee:joreco:v:85:y:2025:i:c:s0969698925000475.

   Full description at Econpapers || Download paper

8. The retail strategies of luxury fashion firms in the metaverse: Enhancing brand experiences. (2025). Hu, Lala ; Olivieri, Mirko ; Giovannetti, Marta ; Cedrola, Elena.
   In: Journal of Retailing and Consumer Services.
   RePEc:eee:joreco:v:84:y:2025:i:c:s0969698924004983.

   Full description at Econpapers || Download paper

9. Beyond and beneath the Metaverse dazzle: The interplay of VR and blockchain-based social exchanges and affordances in determining NFT trading user experience. (2025). Basu, Bibaswan ; Mandal, Subhadeep ; Kar, Arpan Kumar.
   In: Journal of Retailing and Consumer Services.
   RePEc:eee:joreco:v:84:y:2025:i:c:s0969698924004764.

   Full description at Econpapers || Download paper

10. Metaverse platform attributes and customer experience measurement. (2025). Bowden, Jana Lay-Hwa ; Carlson, Jamie ; Rahman, Syed Mahmudur ; Chowdhury, Noman H.
    In: Journal of Retailing and Consumer Services.
    RePEc:eee:joreco:v:83:y:2025:i:c:s0969698924004557.

    Full description at Econpapers || Download paper

11. Consumer preferences for the visual presentation of non-fungible tokens (NFTs) of luxury products: The role of perceived authenticity. (2025). Cho, Areum ; Kim, Jungkeun ; Jhang, Jihoon ; Park, Jooyoung ; Lee, Daniel Chaein.
    In: Journal of Retailing and Consumer Services.
    RePEc:eee:joreco:v:82:y:2025:i:c:s0969698924004272.

    Full description at Econpapers || Download paper

12. Tailoring customer segmentation strategies for luxury brands in the NFT market €“ The case of SUPERGUCCI. (2025). Choi, Beom-Jin ; Lee, Sang-Joon ; Chen, Qiuying.
    In: Journal of Retailing and Consumer Services.
    RePEc:eee:joreco:v:82:y:2025:i:c:s096969892400417x.

    Full description at Econpapers || Download paper

13. Sustainable digital fashion in a metaverse ecosystem. (2025). Song, Yaping ; Xin, Baogui ; Peng, Wei ; Tan, Hui.
    In: Journal of Retailing and Consumer Services.
    RePEc:eee:joreco:v:82:y:2025:i:c:s0969698924003953.

    Full description at Econpapers || Download paper

14. Metaverse consumer behavior: Investigating factors driving consumer participation in the transitory metaverse, avatar personalization, and digital fashion adoption. (2025). Chong, Sze Man ; Ki, Chung-Wha ; Lam, Magnum Man-Lok ; Aw, Eugene Cheng-Xi.
    In: Journal of Retailing and Consumer Services.
    RePEc:eee:joreco:v:82:y:2025:i:c:s0969698924003904.

    Full description at Econpapers || Download paper

15. Unveiling virtual interactive marketplaces: Shopping motivations in the Metaverse through the lens of uses and gratifications theory. (2025). Sivathanu, Brijesh ; Rana, Nripendra P ; Pillai, Rajasshrie.
    In: Journal of Business Research.
    RePEc:eee:jbrese:v:190:y:2025:i:c:s0148296325000426.

    Full description at Econpapers || Download paper

16. The adoption of metaverse in the retail industry and its impact on sustainable competitive advantage: moderating impact of sustainability commitment. (2024). Ooi, Keng Boon ; Nilashi, Mehrbakhsh ; Abumalloh, Rabab Ali ; Dwivedi, Yogesh K ; Hughes, Laurie ; Cham, Tat-Huei ; Wei-Han, Garry.
    In: Annals of Operations Research.
    RePEc:spr:annopr:v:342:y:2024:i:1:d:10.1007_s10479-023-05608-8.

    Full description at Econpapers || Download paper

17. The impact of the metaverse on the future business of professional football clubs – A prospective study. (2024). Beiderbeck, Daniel ; von der Gracht, Heiko A ; Schmidt, Sascha L ; Heidemann, Gerrit.
    In: Technological Forecasting and Social Change.
    RePEc:eee:tefoso:v:208:y:2024:i:c:s004016252400369x.

    Full description at Econpapers || Download paper

18. How do the news media, academia, and the public view the metaverse? Evidence from South Korea. (2024). Kim, Youngju.
    In: Technological Forecasting and Social Change.
    RePEc:eee:tefoso:v:198:y:2024:i:c:s0040162523006650.

    Full description at Econpapers || Download paper

19. The role of temporal distance, conspicuous consumption, and multisensory interfaces on consumer judgments in metaverse. (2024). Nunkoo, Robin ; Shukla, Anuja ; Mishra, Anubhav.
    In: Journal of Retailing and Consumer Services.
    RePEc:eee:joreco:v:81:y:2024:i:c:s0969698924003333.

    Full description at Econpapers || Download paper

20. Building a sustainable future with enterprise metaverse in a data-driven era: A technology-organization-environment (TOE) perspective. (2024). Shankar, Amit ; Kumar, Aman.
    In: Journal of Retailing and Consumer Services.
    RePEc:eee:joreco:v:81:y:2024:i:c:s0969698924002820.

    Full description at Econpapers || Download paper

21. High-end fashion as a social phenomenon: Exploring the perceptions of designers and consumers. (2024). Pedro, Yael ; Correia, Sandra Maria ; Friedmann, Enav.
    In: Journal of Retailing and Consumer Services.
    RePEc:eee:joreco:v:79:y:2024:i:c:s0969698924001735.

    Full description at Econpapers || Download paper

22. Nitty-gritties of customer experience in metaverse retailing. (2024). Agarwal, Vaishali ; Alzeiby, Ebtesam Abdullah ; Khalil, Ashraf ; Mehrotra, Ankit.
    In: Journal of Retailing and Consumer Services.
    RePEc:eee:joreco:v:79:y:2024:i:c:s0969698924001723.

    Full description at Econpapers || Download paper

23. Analysing the impact of coupled domestic demand dynamics of green and low-carbon consumption in the market based on SEM-ANN. (2024). Chen, Weidong ; Liu, Sichen ; Cai, Quanling ; Shi, Qiumei ; Di, Kaisheng.
    In: Journal of Retailing and Consumer Services.
    RePEc:eee:joreco:v:79:y:2024:i:c:s0969698924001528.

    Full description at Econpapers || Download paper

24. Retailing in the metaverse: A framework of managerial considerations for success. (2024). Rudolph, Thomas ; Eggenschwiler, Matthias ; Linzmajer, Marc ; Roggeveen, Anne L.
    In: Journal of Retailing and Consumer Services.
    RePEc:eee:joreco:v:79:y:2024:i:c:s0969698924000870.

    Full description at Econpapers || Download paper

25. Is digital fashion the future of the metaverse? Insights from YouTube comments. (2024). Anadol, Yaprak ; Ha, Van ; Klaus, Phil ; Tarquini, Annalisa ; Manthiou, Aikaterini.
    In: Journal of Retailing and Consumer Services.
    RePEc:eee:joreco:v:79:y:2024:i:c:s0969698924000766.

    Full description at Econpapers || Download paper

26. Proposing a metaverse engagement model for brand development. (2024). Bai, Jingyi ; Okumus, Fevzi ; Bilgihan, Anil ; Wai, Aliana Man.
    In: Journal of Retailing and Consumer Services.
    RePEc:eee:joreco:v:78:y:2024:i:c:s0969698924000778.

    Full description at Econpapers || Download paper

27. Metaverse integration challenges: An in-depth ISM and MICMAC analysis. (2024). Mkedder, Nadjim ; Das, Manish.
    In: Journal of Retailing and Consumer Services.
    RePEc:eee:joreco:v:77:y:2024:i:c:s0969698923004356.

    Full description at Econpapers || Download paper

28. Investigating metaverse marketing-enabled consumers€™ social presence, attachment, engagement and (re)visit intentions. (2024). Ghali, Zohra ; Rather, Raouf Ahmad ; Khan, Imran.
    In: Journal of Retailing and Consumer Services.
    RePEc:eee:joreco:v:77:y:2024:i:c:s0969698923004228.

    Full description at Econpapers || Download paper

29. Metaverse is not my cup of tea! An investigation into how personality traits shape metaverse usage intentions. (2024). Nayal, Preeti ; Shankar, Amit ; Kumar, Aman.
    In: Journal of Retailing and Consumer Services.
    RePEc:eee:joreco:v:77:y:2024:i:c:s0969698923003909.

    Full description at Econpapers || Download paper

30. Reflections of public perception of Russia-Ukraine conflict and Metaverse on the financial outlook of Metaverse coins: Fresh evidence from Reddit sentiment analysis. (2024). Garcia-Rubio, Noelia ; Gamez, Matias ; Ghosh, Indranil ; Alfaro-Cortes, Esteban.
    In: International Review of Financial Analysis.
    RePEc:eee:finana:v:93:y:2024:i:c:s1057521924001479.

    Full description at Econpapers || Download paper

31. The Impact of Brand Experience, Communication, and Attachment in Enhancing Brand Consciousness: A Conceptual Study of Airline Industry. (2024). Gregory, Margaret Lucy ; Ali, Jati Kasuma ; Raza, Hassan.
    In: International Journal of Research and Innovation in Social Science.
    RePEc:bcp:journl:v:8:y:2024:i:12:p:3780-3792.

    Full description at Econpapers || Download paper

1. Aaker, D.A. The value of brand equity. 1992 J. Bus. Strat.. 13 27-32
   Paper not yet in RePEc: Add citation now
   

2. Agarwal, R. ; Mehrotra, A. ; Misra, D. Customer happiness as a function of perceived loyalty program benefits-A quantile regression approach. 2022 J. Retailing Consum. Serv.. 64 -

3. Ahn, S.J. ; Kim, J. ; Kim, J. The bifold triadic relationships framework: a theoretical primer for advertising research in the metaverse. 2022 J. Advert.. 51 592-607
   Paper not yet in RePEc: Add citation now
   
4. Amed, I. ; Berg, A. The State of Fashion: Technology. 2022 Business of Fashion:
   Paper not yet in RePEc: Add citation now
   

5. Anderson, K.C. ; Laverie, D.A. In the consumers' eye: a mixed-method approach to understanding how VR-Content influences unbranded product quality perceptions. 2022 J. Retailing Consum. Serv.. 67 -

6. Baek, E. ; Choo, H.J. ; Yoon, S.-Y. ; Yoon, S.-Y. Understanding the virtual tours of retail stores: how can store brand experience promote visit intentions?. 2020 Int. J. Retail Distrib. Manag.. 48 649-666
   Paper not yet in RePEc: Add citation now
   
7. Bain, M. Fashion's metaverse dilemma: Dip a toe or wait and see?. 2022 Business of Fashion. -
   Paper not yet in RePEc: Add citation now
   
8. Bain, M. How to Seize Fashion's Gaming Opportunity. Business of Fashion. 2021 :
   Paper not yet in RePEc: Add citation now
   
9. Balchandani, A. ; Berg, A. ; Hedrich, S. ; Jensen, J.E. ; Le Merle, L. ; Rölkens, F. How the Fashion Industry Can Get into a Metaverse Mindset. 2022 McKinsey & Company:
   Paper not yet in RePEc: Add citation now
   
10. Baldauf, A. ; Cravens, K.S. ; Binder, G. Performance consequences of brand equity management: evidence from organizations in the value chain. 2003 J. Prod. Brand Manag.. 12 220-236
    Paper not yet in RePEc: Add citation now
    
11. Ball, M. Framework for the Metaverse. 2020 :
    Paper not yet in RePEc: Add citation now
    

12. Barnes, S.J. ; Mattsson, J. ; Hartley, N. Assessing the value of real-life brands in Virtual Worlds. 2015 Technol. Forecast. Soc. Change. 92 12-24

13. Barrera, K.G. ; Shah, D. Marketing in the metaverse: conceptual understanding, framework, and research agenda. 2023 J. Bus. Res.. 155 1-19

14. Belk, R. ; Humayun, M. ; Brouard, M. Money, possessions, and ownership in the metaverse: NFTs, cryptocurrencies, Web3 and wild markets. 2022 J. Bus. Res.. 153 198-205

15. Bobrowsky, M. Big Tech Seeks its Next Fortune in the Metaverse. 2021 Wall Street Journal:
    Paper not yet in RePEc: Add citation now
    
16. Bousba, Y. ; Arya, V. Let's connect in metaverse. Brand's new destination to increase consumers' affective brand engagement & their satisfaction and advocacy. 2022 J. Content, Community Commun.. 15 276-293
    Paper not yet in RePEc: Add citation now
    
17. Boyatzis, R.E. Transforming Qualitative Information: Thematic Analysis and Code Development. 1998 Sage: Thousand Oaks, CA
    Paper not yet in RePEc: Add citation now
    

18. Brakus, J.J. ; Schmitt, B.H. ; Lia, Z. Brand experience: what is it? How is it measured? Does it affect loyalty?. 2009 J. Market.. 73 52-68

19. Braun, V. ; Clarke, V. Using thematic analysis in psychology. 2006 Qual. Res. Psychol.. 3 77-101
    Paper not yet in RePEc: Add citation now
    
20. Bringe, A. How Fashion Brands Can Enter the Metaverse. 2022 :
    Paper not yet in RePEc: Add citation now
    

21. Chen, S. ; Liu, X. ; Yan, J. ; Hu, G. ; Shi, Y. Processes, benefits, and challenges for adoption of blockchain technologies in food supply chains: a thematic analysis. 2021 Inf. Syst. E Bus. Manag.. 19 909-935

22. Chitrakorn, K. Prada Expands Web3 Offer with Product-Linked NFT Drop and Discord Launch. 2022 Vogue Business:
    Paper not yet in RePEc: Add citation now
    
23. Cinelli, M.D. ; LeBoeuf, R.A. Keeping it real: how perceived brand authenticity affects product perceptions. 2020 J. Consum. Psychol.. 30 40-59
    Paper not yet in RePEc: Add citation now
    
24. Clifford, L. ; Quiroz-Gutierrez, M. The metaverse, explained: everything you need to know about the (rapidly expanding) new world. 2021 Fortune. -
    Paper not yet in RePEc: Add citation now
    
25. Cotte, J. ; Wood, S. Families and innovative consumer behavior: a triadic study of siblings and parents. 2004 J. Consum. Res.. 31 78-86
    Paper not yet in RePEc: Add citation now
    
26. Davis, F.D. Perceived usefulness, perceived ease of use, and user acceptance of information technology. 1989 MIS Q.. 13 319-340
    Paper not yet in RePEc: Add citation now
    
27. Debter, L. Fashion and the Metaverse: Why Ralph Lauren Wants to Sell Your Digital Clothing. 2021 :
    Paper not yet in RePEc: Add citation now
    
28. Dedeoğlu, B.B. ; Niekerk, M.V. ; Weinland, J. ; Celuch, K. Re-conceptualizing customer-based destination brand equity. 2019 J. Destin. Market. Manag.. 11 211-230
    Paper not yet in RePEc: Add citation now
    
29. Dionisio, J.D.N. ; Burns, W.G. ; Gilbert, R. 3D virtual worlds and the metaverse: current status and future possibilities. 2013 ACM Comput. Surv.. 45 1-28
    Paper not yet in RePEc: Add citation now
    
30. Dune NFT Brands Case Study Overview. Dune. 2022 :
    Paper not yet in RePEc: Add citation now
    
31. Dwivedi, Metaverse beyond the hype: multidisciplinary perspectives on emerging challenges, opportunities, and agenda for research, practice and policy. 2022 Int. J. Inf. Manag.. 66 1-55
    Paper not yet in RePEc: Add citation now
    
32. Dwivedi, Metaverse marketing: how the metaverse will shape the future of consumer research and practice. 2022 Psychol. Market.. 40 750-776
    Paper not yet in RePEc: Add citation now
    
33. Edelson, S. H&M Launches Loooptopia, an Immersive Roblox Experience where Fans Discover Their Digital Fashion Identifies. 2023 Forbes:
    Paper not yet in RePEc: Add citation now
    
34. Fonarov, O. What Is the Role of NFTs in the Metaverse? Forbes. 2022 :
    Paper not yet in RePEc: Add citation now
    
35. Foutty, J. ; Bechtel, M. What's All the Buzz about the Metaverse? Deloitte. 2022 :
    Paper not yet in RePEc: Add citation now
    
36. Friedman, V. The Avatars Wear Prada. The New York Times. 2022 :
    Paper not yet in RePEc: Add citation now
    
37. Friedman, V. What to Wear in the Metaverse. The New York Times. 2022 :
    Paper not yet in RePEc: Add citation now
    
38. Furlonger, D. ; Uzureau, C. ; Kandaswamy, R. How to Capture Opportunity in the Metaverse. Gartner. 2022 :
    Paper not yet in RePEc: Add citation now
    

39. Godey, B. ; Manthiou, A. ; Pederzoli, D. ; Rokka, J. ; Aiello, G. ; Donvito, R. ; Singh, R. Social media marketing efforts of luxury brands: influence on brand equity and consumer behavior. 2016 J. Bus. Res.. 69 5833-5841

40. Goldsmith, R.E. ; Flynn, L.R. ; Kim, D. Status consumption and price sensitivity. 2010 J. Market. Theor. Pract.. 18 323-338
    Paper not yet in RePEc: Add citation now
    
41. Gorlier, T. ; Michel, G. How special rewards in loyalty programs enrich consumer–brand relationships: the role of self‐expansion. 2020 Psychol. Market.. 37 588-603
    Paper not yet in RePEc: Add citation now
    
42. Harrell, A. How metaverse fashion is fueling the future. 2022 Sourcing J.. -
    Paper not yet in RePEc: Add citation now
    
43. Hazan, E. ; Kelly, G. ; Khan, H. ; Spillecke, D. ; Yee, L. Marketing in the Metaverse: an Opportunity for Innovation and Experimentation. 2022 McKinsey Quarterly:
    Paper not yet in RePEc: Add citation now
    

44. Holbrook, M.B. ; Hirschman, E.C. The experiential aspects of consumption: consumer fantasies, feelings, and fun. 1982 J. Consum. Res.. 9 132-140

45. Holland, O. Luxury fashion houses are funneling millions into the metaverse. But to what end?. 2022 CNN. -
    Paper not yet in RePEc: Add citation now
    
46. Hooijdonk, R.V. The Metaverse: Blurring the Lines between Our Physical and Virtual Worlds. 2021 Richard van Hooijdonk:
    Paper not yet in RePEc: Add citation now
    

47. Hoyer, W.D. ; Kroschke, M. ; Schimitt, B. ; Kraume, K. ; Shankar, V. Transforming the customer experience through new technologies. 2020 J. Interact. Market.. 51 57-71

48. Hung, H.Y. Attachment, identification, and loyalty: examining mediating mechanisms across brand and brand community contexts. 2014 J. Brand Manag.. 21 594-614
    Paper not yet in RePEc: Add citation now
    
49. Jana, R. The Metaverse Could Radically Reshape Fashion. Wired. 2022 :
    Paper not yet in RePEc: Add citation now
    
50. Johnson, P. Augmented Reality in Fashion. Rock Paper Reality. 2021 :
    Paper not yet in RePEc: Add citation now
    
51. Jones, Dow Factiva: the Business Intelligence Platform. Dow Jones Factiva. 2022 :
    Paper not yet in RePEc: Add citation now
    
52. Jones, R.P. ; Runyan, R.C. Brand experience and brand implications in a multi-channel setting. 2013 Int. Rev. Retail Distrib. Consum. Res.. 23 265-290
    Paper not yet in RePEc: Add citation now
    
53. Joy, A. ; Zhu, Y. ; Peña, C. ; Brouard, M. Digital future of luxury brands: metaverse, digital fashion, and non-fungible tokens. 2022 Strat. Change. 31 337-343
    Paper not yet in RePEc: Add citation now
    
54. Kaczynski, S. ; Kominers, S.D. How NFTs Create Value. Harvard Business Review. 2021 :
    Paper not yet in RePEc: Add citation now
    
55. Keller, K.L. Conceptualizing, measuring, and managing customer-based brand equity. 1993 J. Market.. 57 1-22
    Paper not yet in RePEc: Add citation now
    
56. Kiger, M.E. ; Varpio, L. Thematic analysis of qualitative data: AMEE Guide No. 131. 2020 Med. Teach.. 42 846-854
    Paper not yet in RePEc: Add citation now
    
57. Kim, J. ; Ha, S. ; Fong, C. Retailers' CSR: the effects of legitimacy and social capital. 2014 Int. J. Retail Distrib. Manag.. 42 131-150
    Paper not yet in RePEc: Add citation now
    
58. Koohang, A. Shaping the metaverse into reality: a holistic multidisciplinary understanding of opportunities, challenges, and avenues for future investigation. 2023 J. Comput. Inf. Syst.. 1-31
    Paper not yet in RePEc: Add citation now
    
59. Kozinets, R.V. Immersive netnography: a novel method for service experience research in virtual reality, augmented reality and metaverse contexts. 2023 J. Serv. Manag.. 34 100-125
    Paper not yet in RePEc: Add citation now
    
60. Lachqar, Y. Luxury Fashion Brands Offer Online Games. Luxury Fashion Brands Offer Online Games. 2021 :
    Paper not yet in RePEc: Add citation now
    
61. Lee, A. Year in Review: the 10 Stories of 2021 that Set Fashion's Course in the Metaverse. WWD. 2021 :
    Paper not yet in RePEc: Add citation now
    
62. Leitch, L. Glitches, Glamour, and Graphics Cards: Notes from Decentraland's First Metaverse Fashion Week. Vogue. 2022 :
    Paper not yet in RePEc: Add citation now
    
63. Macqueen, D. ; Luk, G. Metaverse, Augmented and Virtual Reality: Enterprise Metaverse Market 2014-2027. Strategy Analytics. 2022 :
    Paper not yet in RePEc: Add citation now
    
64. Maity, M. ; Gupta, S. Mediating effect of loyalty program membership on the relationship between advertising effectiveness and brand loyalty. 2016 J. Market. Theor. Pract.. 24 462-481
    Paper not yet in RePEc: Add citation now
    
65. Makridis, C. Gen Z Fuels Fashion and Brands in the Metaverse, Latest Roblox Survey Shows. Forbes. 2022 :
    Paper not yet in RePEc: Add citation now
    
66. Marr, B. 7 Amazing Examples of Digital Twin Technology in Practice. 2019 Forbes:
    Paper not yet in RePEc: Add citation now
    
67. Mattke, J. ; Maier, C. Gamification: explaining brand loyalty in mobile applications. 2021 AIS Trans. Hum.-Comput. Interact.. 13 62-81
    Paper not yet in RePEc: Add citation now
    
68. McDowell, M. Snapchat Boosts AR Try-On Tools: Farfetch, Prada Dive in. Vogue Business. 2021 :
    Paper not yet in RePEc: Add citation now
    
69. McDowell, M. The Vouge Business NFT Tracker. Vogue Business. 2022 :
    Paper not yet in RePEc: Add citation now
    
70. McGuire, L. The Digital Designers Making Millions from In-Game Fashion. 2022 Vogue Business:
    Paper not yet in RePEc: Add citation now
    
71. Meta Introducing Meta: a social technology company. 2021 Metalwork. News. -
    Paper not yet in RePEc: Add citation now
    
72. Miao, F. ; Kozlenkova, I.V. ; Wang, H. ; Xie, T. ; Palmatier, R.W. An emerging theory of avatar marketing. 2022 J. Market.. 86 67-90
    Paper not yet in RePEc: Add citation now
    
73. Microsoft Microsoft to Acquire Activision Blizzard to Bring the Joy and Community of Gaming to Everyone, across Every Device. 2022 Microsoft News Center:
    Paper not yet in RePEc: Add citation now
    
74. MIT Technology Review Metaverse: Open for Business? MIT Technology Review. 2022 :
    Paper not yet in RePEc: Add citation now
    
75. Moore, K. Fashion Ecommerce Trends: How NFTs Will Impact the Industry. ShopifyPlus. 2022 :
    Paper not yet in RePEc: Add citation now
    
76. Nanda, M.C. How to Market an NFT. Business of Fashion. 2021 :
    Paper not yet in RePEc: Add citation now
    
77. O'Loughlin, D. ; Szmigin, I. Customer perspectives on the role and importance of branding in Irish retail financial services. 2005 Int. J. Bank Market.. 23 8-27
    Paper not yet in RePEc: Add citation now
    
78. Oliver, R.L. Whence consumer loyalty?. 1999 J. Market.. 63 33-44
    Paper not yet in RePEc: Add citation now
    
79. Palumbo, J. You Can Think the Sims for the Rise of Luxury Fashion in Gaming. CNN. 2022 :
    Paper not yet in RePEc: Add citation now
    
80. Parisi, D. Beyond the Hype: How NFTs Stand to Benefit Fashion Brands. Glossy. 2021 :
    Paper not yet in RePEc: Add citation now
    

81. Park, C. ; Namkung, Y. The effects of Instagram marketing activities on customer-based brand equity in the coffee industry. 2022 Sustainability. 14 1-15

82. Park, H. ; Kim, S. Do augmented and virtual reality technologies increase consumers' purchase intentions? The role of cognitive elaboration and shopping goals. 2023 Cloth. Text. Res. J.. 41 91-106
    Paper not yet in RePEc: Add citation now
    

83. Periyasami, S. ; Periyasamy, A.P. Metaverse as future promising platform business model: case study on fashion value chain. 2022 Businesses. 2 527-545

84. Perreault, W.D. ; Leigh, L.E. Reliability of nominal data based on qualitative judgments. 1989 J. Market. Res.. 26 135-148
    Paper not yet in RePEc: Add citation now
    
85. Peters, J. Adidas sold more than $22 million in NFTs, but it hit a few snags along the way. 2021 Verge. -
    Paper not yet in RePEc: Add citation now
    
86. Pico, N.F.T. How brands are using NFTs: rally a community of engaged customers with NFTs. 2022 Pico NFT. -
    Paper not yet in RePEc: Add citation now
    
87. Pine, J.B. ; Gilmore, J.H. The Experience Economy: Work Is Theatre and Every Business a Stage. 1999 Harvard Business School Press: Cambridge, MA
    Paper not yet in RePEc: Add citation now
    
88. Podmurnyi, S. Three Strategies Your Brand Can Use to Embrace the Metaverse. Forbes. 2022 :
    Paper not yet in RePEc: Add citation now
    
89. Ravenscraft, E. What Is the Metaverse, Exactly? Wired. 2022 :
    Paper not yet in RePEc: Add citation now
    
90. Reay, E. ; Wanick, V. Skins in the game: fashion branding and commercial video games. 2023 En : Reay, Emma ; Wanick, Vanissa Reinventing Fashion Retailing. Palgrave Studies in Practice: Global Fashion Brand Management. Palgrave Macmillan:
    Paper not yet in RePEc: Add citation now
    
91. Robertson, A. Meta's Sci-Fi Haptic Glove Prototype Lets You Feel VR Objects Using Air Pockets. The Verge. 2021 :
    Paper not yet in RePEc: Add citation now
    
92. Robertson, A. ; Peters, J. What Is the Metaverse, and Do I Have to Care? the Verge. 2021 :
    Paper not yet in RePEc: Add citation now
    

93. Scarpi, D. ; Pizzi, G. ; Visentin, M. Shopping for fun or shopping to buy: is it different online and offline?. 2014 J. Retailing Consum. Serv.. 21 258-267

94. Schmitt, B.H. Experiential Marketing: How to Get Customers to Sense, Feel, Think, Act, and Relate to Your Company and Brands?. 1999 Simon & Schuster: New York
    Paper not yet in RePEc: Add citation now
    
95. Scott, C. Digital Augmentation and Digital Replacement. AV Magazine. 2020 :
    Paper not yet in RePEc: Add citation now
    
96. Smart, J. ; Cascio, J. ; Paffendorf, J. ; Bridges, C. ; Hummel, J. ; Hursthouse, J. ; Moss, R. Pathways to the 3D Web: a cross-industry public foresight project. 2007 Metaverse Roadmap. -
    Paper not yet in RePEc: Add citation now
    
97. Snider, M. ; Molina, B. Everyone Wants to Own the Metaverse Including Facebook and Microsoft. But what Exactly Is it? USA Today. 2022 :
    Paper not yet in RePEc: Add citation now
    
98. Socha, M. EXCLUSIVE: Olivier Rousteing's Avatar Greets Buyers at Balmain's Virtual Showroom. WWD. 2020 :
    Paper not yet in RePEc: Add citation now
    
99. Sourcing Journal What's next for 3D in Fashion…And what Brands must demand from the technology. 2021 Sourcing J.. -
    Paper not yet in RePEc: Add citation now
    

100. Steenkamp, J.B.E.M. ; Batra, R. ; Alden, D.L. How perceived brand globalness creates brand value. 2003 J. Int. Bus. Stud.. 34 53-65

101. Stephens, D. The Metaverse Will Radically Change Retail. 2021 Business of Fashion:
     Paper not yet in RePEc: Add citation now
     
102. Stephenson, N. Snow Crash. 1992 Bantam Books: New York, NY
     Paper not yet in RePEc: Add citation now
     
103. Sundararajan, A. How your brand should use NFTs. 2022 Harv. Bus. Rev.. -
     Paper not yet in RePEc: Add citation now
     
104. Sweeney, J.C. ; Soutar, G.N. Consumer perceived value: the development of a multiple item scale. 2001 J. Retailing. 77 203-220
     Paper not yet in RePEc: Add citation now
     
105. Tashjian, R. Why Is Fashion So Obsessed with the Metaverse? GQ. 2021 :
     Paper not yet in RePEc: Add citation now
     
106. Trunfio, M. ; Rossi, S. Advances in metaverse investigation: streams of research and future agenda. 2022 Virtual Worlds. 1 103-129
     Paper not yet in RePEc: Add citation now
     
107. Vera, J. Perceived brand quality as a way to superior customer perceived value crossing by moderating effects. 2015 J. Prod. Brand Manag.. 24 147-156
     Paper not yet in RePEc: Add citation now
     
108. Viklund, K. 6 Brands that Are Leading the Way for Virtual Fashion. 2021 Scandinavian MIND:
     Paper not yet in RePEc: Add citation now
     
109. Wanick, V. ; Stallwood, J. Brand storytelling, gamification and social media marketing in the “metaverse”: a case study of the Ralph Lauren Winter Escape. 2023 En : Reay, Emma ; Wanick, Vanissa Reinventing Fashion Retailing. Palgrave Studies in Practice: Global Fashion Brand Management. Palgrave Macmillan:
     Paper not yet in RePEc: Add citation now
     
110. Washburn, J.H. ; Plank, R.E. Measuring brand equity: an evaluation of a consumer-based brand equity scale. 2015 J. Market. Theor. Pract.. 10 46-62
     Paper not yet in RePEc: Add citation now
     
111. Webster, J. ; Watson, R.T. Analyzing the past to prepare for the future: writing a literature review. 2002 MIS Q.. 26 -
     Paper not yet in RePEc: Add citation now
     
112. Welsh, O. The Metaverse, Explained. Polygon. 2022 :
     Paper not yet in RePEc: Add citation now
     
113. Williams, A. Nike sold an NFT sneaker for $134,000. 2022 The New York Times. -
     Paper not yet in RePEc: Add citation now
     
114. Wongkitrungrueng, A. ; Suprawan, L. Metaverse meets branding: examining consumer responses to immersive brand experiences. 2023 Int. J. Hum. Comput. Interact.. -
     Paper not yet in RePEc: Add citation now
     
115. Zeithaml, V.A. Consumer perceptions of price, quality, and value: a means-end model and synthesis of evidence. 1988 J. Market.. 52 2-22
     Paper not yet in RePEc: Add citation now
     

1. The impact of corporate social responsibility on customer loyalty in hospitality business. (2024). Cuesta-Valio, Pedro ; Kazakov, Sergey ; Penelas-Legua, Azucena ; Gutirrez-Rodrguez, Pablo.
   In: Quality & Quantity: International Journal of Methodology.
   RePEc:spr:qualqt:v:58:y:2024:i:3:d:10.1007_s11135-023-01749-x.

   Full description at Econpapers || Download paper

2. Optimizing Retailer Ordering Strategies: a Comparative Analysis of Membership and Non-Membership Systems. (2024). Meng, Zhiqing ; Xu, Lina.
   In: Journal of the Knowledge Economy.
   RePEc:spr:jknowl:v:15:y:2024:i:3:d:10.1007_s13132-023-01638-6.

   Full description at Econpapers || Download paper

3. Does Consumer€™s Happiness and Other Emotions Signaling Affect Seller€™s Prices? Theory and Evidence From Six Field Studies. (2024). Barokas, Guy ; Sherman, Arie.
   In: SAGE Open.
   RePEc:sae:sagope:v:14:y:2024:i:2:p:21582440241241455.

   Full description at Econpapers || Download paper

4. Quantifying the short- and long-term effects of promotional incentives in a loyalty program: Evidence from birthday rewards in a large retail company. (2024). Hoshino, Takahiro ; Nishio, Kazuki.
   In: Journal of Retailing and Consumer Services.
   RePEc:eee:joreco:v:81:y:2024:i:c:s0969698924002534.

   Full description at Econpapers || Download paper

5. How do customers react to preferential treatment? An affective events theory and time-lagged survey. (2024). Lim, Weng Marc ; Rasool, Shahid ; Ul, Qurat ; Zeshan, Muhammad.
   In: Journal of Retailing and Consumer Services.
   RePEc:eee:joreco:v:80:y:2024:i:c:s0969698924002236.

   Full description at Econpapers || Download paper

6. High-end fashion as a social phenomenon: Exploring the perceptions of designers and consumers. (2024). Pedro, Yael ; Correia, Sandra Maria ; Friedmann, Enav.
   In: Journal of Retailing and Consumer Services.
   RePEc:eee:joreco:v:79:y:2024:i:c:s0969698924001735.

   Full description at Econpapers || Download paper

7. Nitty-gritties of customer experience in metaverse retailing. (2024). Agarwal, Vaishali ; Alzeiby, Ebtesam Abdullah ; Khalil, Ashraf ; Mehrotra, Ankit.
   In: Journal of Retailing and Consumer Services.
   RePEc:eee:joreco:v:79:y:2024:i:c:s0969698924001723.

   Full description at Econpapers || Download paper

8. Consumer engagement in chatbots and voicebots. A multiple-experiment approach in online retailing context. (2024). Rohit, Kumar ; Katiyar, Gagan ; Alzeiby, Ebtesam Abdullah ; Mehrotra, Ankit ; Shankar, Amit.
   In: Journal of Retailing and Consumer Services.
   RePEc:eee:joreco:v:78:y:2024:i:c:s0969698924000249.

   Full description at Econpapers || Download paper

9. Enablers and inhibitors of digital hoarding behaviour. An application of dual-factor theory and regret theory. (2024). Vinoi, Nivin ; Azad, Nasreen ; Kumar, Jitender ; Mehrotra, Ankit ; Shankar, Amit.
   In: Journal of Retailing and Consumer Services.
   RePEc:eee:joreco:v:77:y:2024:i:c:s096969892300396x.

   Full description at Econpapers || Download paper

10. Holding on to your memories: Factors influencing social media hoarding behaviour. (2024). Vinoi, Nivin ; Kumar, Jitender ; Khalil, Ashraf ; Mehrotra, Ankit ; Shankar, Amit.
    In: Journal of Retailing and Consumer Services.
    RePEc:eee:joreco:v:76:y:2024:i:c:s0969698923003685.

    Full description at Econpapers || Download paper

11. Diet or lifestyle: Consumer purchase behavior of vegan retailing. A qualitative assessment. (2024). Sharma, Veenu ; Badghish, Saeed ; Habib, Muhammad Danish ; Alghamdi, Aseel ; Mehrotra, Ankit.
    In: Journal of Retailing and Consumer Services.
    RePEc:eee:joreco:v:76:y:2024:i:c:s0969698923003351.

    Full description at Econpapers || Download paper

12. Role of perceived benefits of online shopping festival in vietnam: Differences between millennials and generation Z. (2023). Kim, Woo Bin ; Xie, Jiali ; Choo, Ho Jung.
    In: Journal of Retailing and Consumer Services.
    RePEc:eee:joreco:v:75:y:2023:i:c:s0969698923002813.

    Full description at Econpapers || Download paper

13. Over-the-top (OTT) retailing in the post pandemic world. Unveiling consumer drivers and barriers using a qualitative study. (2023). Sharma, Veenu ; Agarwal, Reeti ; Papa, Armando ; Malibari, Areej ; Mehrotra, Ankit.
    In: Journal of Retailing and Consumer Services.
    RePEc:eee:joreco:v:75:y:2023:i:c:s0969698923002801.

    Full description at Econpapers || Download paper

14. Fashion and the metaverse: Clarifying the domain and establishing a research agenda. (2023). Lim, Rachel Esther ; Park, Hyejune.
    In: Journal of Retailing and Consumer Services.
    RePEc:eee:joreco:v:74:y:2023:i:c:s0969698923001601.

    Full description at Econpapers || Download paper

15. Impact of minimalist practices on consumer happiness and financial well-being. (2023). Ishaq, Muhammad Ishtiaq ; Malik, Faiza.
    In: Journal of Retailing and Consumer Services.
    RePEc:eee:joreco:v:73:y:2023:i:c:s0969698923000802.

    Full description at Econpapers || Download paper

16. Loyalty programs, loyalty engagement and customer engagement with the company brand: Consumer-centric behavioral psychology insights from three industries. (2023). Meyer-Waarden, Lars ; Bruwer, Johan ; Galan, Jean-Philippe.
    In: Journal of Retailing and Consumer Services.
    RePEc:eee:joreco:v:71:y:2023:i:c:s0969698922003058.

    Full description at Econpapers || Download paper

17. Digital forest recreation in the metaverse: Opportunities and challenges. (2022). Jaung, Wanggi.
    In: Technological Forecasting and Social Change.
    RePEc:eee:tefoso:v:185:y:2022:i:c:s0040162522006114.

    Full description at Econpapers || Download paper

18. Consequences of personalized product recommendations and price promotions in online grocery shopping. (2022). Laukkanen, Tommi ; Luongo, Milena ; Hallikainen, Heli ; Dhir, Amandeep.
    In: Journal of Retailing and Consumer Services.
    RePEc:eee:joreco:v:69:y:2022:i:c:s0969698922001813.

    Full description at Econpapers || Download paper

19. Let us talk about something: The evolution of e-WOM from the past to the future. (2022). Fashami, Rahime Zaman ; Foroudi, Pantea ; Mahavarpour, Nasrin ; Akbari, Morteza ; Khodayari, Maryam.
    In: Journal of Business Research.
    RePEc:eee:jbrese:v:149:y:2022:i:c:p:663-689.

    Full description at Econpapers || Download paper

20. The Online Experience of Luxury Consumers: Insight into Motives and Reservations. (2021). Halwani, Lama.
    In: International Journal of Business and Management.
    RePEc:ibn:ijbmjn:v:15:y:2021:i:11:p:157.

    Full description at Econpapers || Download paper

21. Implementing open innovation through virtual brand communities: A case study analysis in the semiconductor industry. (2020). Elia, Gianluca ; Petruzzelli, Antonio Messeni ; Urbinati, Andrea.
    In: Technological Forecasting and Social Change.
    RePEc:eee:tefoso:v:155:y:2020:i:c:s0040162519320700.

    Full description at Econpapers || Download paper

22. Understanding the diffusion of virtual reality glasses: The role of media, fashion and technology. (2019). Rauschnabel, Philipp A ; Herz, Marc.
    In: Technological Forecasting and Social Change.
    RePEc:eee:tefoso:v:138:y:2019:i:c:p:228-242.

    Full description at Econpapers || Download paper

23. Enhancing university brand image and reputation through customer value co-creation behaviour. (2019). Gupta, Suraksha ; Yu, Qionglei ; Foroudi, Pantea.
    In: Technological Forecasting and Social Change.
    RePEc:eee:tefoso:v:138:y:2019:i:c:p:218-227.

    Full description at Econpapers || Download paper

24. Technology-enabled community data for gaining pre-release brand insights. (2018). Ponnamma, Pradeep Kumar.
    In: Technological Forecasting and Social Change.
    RePEc:eee:tefoso:v:127:y:2018:i:c:p:217-226.

    Full description at Econpapers || Download paper

25. The netnographic method as early warning: Linking antecedents of pre-release behavior of technology-enabled community to future market trends. (2017). Ponnamma, Pradeep Kumar.
    In: Technological Forecasting and Social Change.
    RePEc:eee:tefoso:v:125:y:2017:i:c:p:245-257.

    Full description at Econpapers || Download paper

26. Cyber-mavens and online flow experiences: Evidence from virtual worlds. (2016). Barnes, Stuart J ; Pressey, Andrew D.
    In: Technological Forecasting and Social Change.
    RePEc:eee:tefoso:v:111:y:2016:i:c:p:285-296.

    Full description at Econpapers || Download paper

27. Modeling corporate social performance and job pursuit intention: Forecasting the job change of professionals in technology industry. (2015). Tsai, Yuan-Hui ; Wang, Rong-Tsu ; Ma, Hwa-Chun ; Lin, Chieh-Peng.
    In: Technological Forecasting and Social Change.
    RePEc:eee:tefoso:v:99:y:2015:i:c:p:14-21.

    Full description at Econpapers || Download paper

28. Historical impact of technological change on the US mass media advertising expenditure. (2015). VIDAL-SANZ, JOSE ; Esteban-Bravo, Mercedes ; Yildirim, Gkhan .
    In: Technological Forecasting and Social Change.
    RePEc:eee:tefoso:v:100:y:2015:i:c:p:306-316.

    Full description at Econpapers || Download paper

Report date: 2025-09-30 02:49:43 || Missing content? Let us know