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13. Tourism marketing in the metaverse: A systematic literature review, building blocks, and future research directions. (2024). Jess, Joao Paulo ; Membiela-Polln, Matas ; Crespo-Pereira, Vernica ; Snchez-Amboage, Eva.
    In: PLOS ONE.
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14. ServerFi : A New Symbiotic Relationship Between Games And Players. (2024). Shetty, Pavun.
    In: OSF Preprints.
    RePEc:osf:osfxxx:tsxj2_v1.

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15. Sports fandom in the metaverse: marketing implications and research agenda. (2024). Chohan, Raeesah ; Schmidt-Devlin, Ellen.
    In: Marketing Letters.
    RePEc:kap:mktlet:v:35:y:2024:i:1:d:10.1007_s11002-023-09702-6.

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16. MetaWOM – toward a sensory word-of-mouth (WOM) in the metaverse. (2024). Dwivedi, Y ; Filieri, R ; Ismagilova, E ; Mladenovic, D.
    In: Post-Print.
    RePEc:hal:journl:hal-04582457.

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17. Ethical marketing framework for metaverse simulated experiences of tourism (SET): An exploration of consumers’ aspirations and fears. (2024). Caudan, Paul ; Petr, Christine.
    In: Post-Print.
    RePEc:hal:journl:hal-04554364.

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18. Metaverse and Fashion: An Analysis of Consumer Online Interest. (2024). Ibaez, Marta Gil ; del Olmo, Jose Luis ; Vials, Carmen Ruiz.
    In: Future Internet.
    RePEc:gam:jftint:v:16:y:2024:i:6:p:199-:d:1408550.

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19. Customers’ Prior Knowledge in the Servitization of Traditional Handicrafts. (2024). Ho, Bach Q.
    In: Businesses.
    RePEc:gam:jbusin:v:4:y:2024:i:1:p:4-63:d:1338389.

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20. Drivers of metaverse adoption for enhancing marketing capabilities of retail SMEs. (2024). Behera, Rajat Kumar ; Rehman, Anisur ; Imtiaz, Asma ; Abbasi, Faraz Ahmad ; Elahi, Yasir Arafat ; Islam, Md Saiful.
    In: Technology in Society.
    RePEc:eee:teinso:v:79:y:2024:i:c:s0160791x24002525.

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21. The metaverse, a new frontier for innovative business models. (2024). Mati, Cosmin ; Trnovanu, Andrei-Constantin ; Iu, Julia-Anamaria ; Nstase, Marian ; Pricopoaia, Oana ; Cristache, Nicoleta.
    In: Technological Forecasting and Social Change.
    RePEc:eee:tefoso:v:209:y:2024:i:c:s004016252400636x.

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22. Advertising in the metaverse and its implications for brands and society: A multi-stakeholder perspective. (2024). Sarna, Nikodem ; Doligalski, Tymoteusz ; Koles, Bernadett ; Siejka, Aneta ; Kozielski, Robert.
    In: Technological Forecasting and Social Change.
    RePEc:eee:tefoso:v:209:y:2024:i:c:s0040162524006309.

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23. Crafting user experiences in the metaverse: A design science study. (2024). Dwivedi, Yogesh K ; Kar, Arpan Kumar ; Gaur, Aakanksha ; Gandhi, Mohina.
    In: Technological Forecasting and Social Change.
    RePEc:eee:tefoso:v:209:y:2024:i:c:s0040162524005572.

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24. Employees training experience in a metaverse environment? Feedback analysis using structural topic modeling. (2024). Ashfaq, Saira ; Ali, Ashiq ; Saeed, Abubakr.
    In: Technological Forecasting and Social Change.
    RePEc:eee:tefoso:v:208:y:2024:i:c:s0040162524004347.

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25. The impact of the metaverse on the future business of professional football clubs – A prospective study. (2024). Beiderbeck, Daniel ; von der Gracht, Heiko A ; Schmidt, Sascha L ; Heidemann, Gerrit.
    In: Technological Forecasting and Social Change.
    RePEc:eee:tefoso:v:208:y:2024:i:c:s004016252400369x.

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26. The impact of metaverse for business model innovation: A review, novel insights and research directions. (2024). Latino, Maria Elena ; de Lorenzi, Maria Chiara ; Petruzzelli, Antonio Messeni ; Corallo, Angelo.
    In: Technological Forecasting and Social Change.
    RePEc:eee:tefoso:v:206:y:2024:i:c:s0040162524003676.

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27. Consumers continuance intention towards metaverse-based virtual stores: A multi-study perspective. (2024). Rana, Nripendra P ; Chakraborty, Debarun ; Polisetty, Aruna.
    In: Technological Forecasting and Social Change.
    RePEc:eee:tefoso:v:203:y:2024:i:c:s0040162524002014.

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28. The role of embodiment, experience, and self-image expression in creating continuance intention in the metaverse. (2024). Dwivedi, Yogesh K ; de Bock, Koen W ; Balakrishnan, Janarthanan ; Mishra, Anubhav ; Al-Busaidi, Adil S.
    In: Technological Forecasting and Social Change.
    RePEc:eee:tefoso:v:203:y:2024:i:c:s0040162524001987.

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29. Government in the metaverse: Requirements and suitability for providing digital public services. (2024). Rizun, Nina ; Lnenicka, Martin ; Janssen, Marijn ; Alexopoulos, Charalampos.
    In: Technological Forecasting and Social Change.
    RePEc:eee:tefoso:v:203:y:2024:i:c:s0040162524001422.

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30. MetaMoney: Exploring the intersection of financial systems and virtual worlds. (2024). lucey, brian ; Kumar, Satish ; Lim, Weng Marc ; Vigne, Samuel ; Sureka, Riya ; Dowling, Michael.
    In: Research in International Business and Finance.
    RePEc:eee:riibaf:v:68:y:2024:i:c:s0275531923003215.

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31. Are metaverse coins more prone to geopolitical risk than traditional crypto assets?. (2024). Jana, Rabin K.
    In: International Review of Economics & Finance.
    RePEc:eee:reveco:v:93:y:2024:i:pb:p:436-447.

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32. The role of temporal distance, conspicuous consumption, and multisensory interfaces on consumer judgments in metaverse. (2024). Nunkoo, Robin ; Shukla, Anuja ; Mishra, Anubhav.
    In: Journal of Retailing and Consumer Services.
    RePEc:eee:joreco:v:81:y:2024:i:c:s0969698924003333.

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33. Nitty-gritties of customer experience in metaverse retailing. (2024). Agarwal, Vaishali ; Alzeiby, Ebtesam Abdullah ; Khalil, Ashraf ; Mehrotra, Ankit.
    In: Journal of Retailing and Consumer Services.
    RePEc:eee:joreco:v:79:y:2024:i:c:s0969698924001723.

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34. Retailing in the metaverse: A framework of managerial considerations for success. (2024). Rudolph, Thomas ; Eggenschwiler, Matthias ; Linzmajer, Marc ; Roggeveen, Anne L.
    In: Journal of Retailing and Consumer Services.
    RePEc:eee:joreco:v:79:y:2024:i:c:s0969698924000870.

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35. Ethical marketing framework for metaverse simulated experiences of tourism (SET): An exploration of consumers€™ aspirations and fears. (2024). Caudan, Paul ; Petr, Christine.
    In: Journal of Retailing and Consumer Services.
    RePEc:eee:joreco:v:79:y:2024:i:c:s096969892400081x.

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36. Proposing a metaverse engagement model for brand development. (2024). Bai, Jingyi ; Okumus, Fevzi ; Bilgihan, Anil ; Wai, Aliana Man.
    In: Journal of Retailing and Consumer Services.
    RePEc:eee:joreco:v:78:y:2024:i:c:s0969698924000778.

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37. Investigating metaverse marketing-enabled consumers€™ social presence, attachment, engagement and (re)visit intentions. (2024). Ghali, Zohra ; Rather, Raouf Ahmad ; Khan, Imran.
    In: Journal of Retailing and Consumer Services.
    RePEc:eee:joreco:v:77:y:2024:i:c:s0969698923004228.

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38. Metaverse is not my cup of tea! An investigation into how personality traits shape metaverse usage intentions. (2024). Nayal, Preeti ; Shankar, Amit ; Kumar, Aman.
    In: Journal of Retailing and Consumer Services.
    RePEc:eee:joreco:v:77:y:2024:i:c:s0969698923003909.

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39. Consumers’ responses to metaverse ads: The roles of hedonic versus utilitarian appeal and the moderating role of need for touch. (2024). Kim, Yunju ; Lee, Hee Jun.
    In: Journal of Business Research.
    RePEc:eee:jbrese:v:179:y:2024:i:c:s0148296324001814.

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40. Virtual influencers and data privacy: Introducing the multi-privacy paradox. (2024). Mifsud, Matthieu ; Viglia, Giampaolo ; Liyanaarachchi, Gajendra.
    In: Journal of Business Research.
    RePEc:eee:jbrese:v:176:y:2024:i:c:s0148296324000882.

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41. Why do people interact and buy in the Metaverse? Self-Expansion perspectives and the impact of hedonic adaptation. (2024). Ahn, Suhyoung ; Seo, Hyesim ; Jin, Byoungho Ellie.
    In: Journal of Business Research.
    RePEc:eee:jbrese:v:175:y:2024:i:c:s0148296324000614.

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42. Bridging the gap: Uncovering static and dynamic relationships between digital assets and BRICS equity markets. (2024). Ali, Shoaib ; Al-Nassar, Nassar S ; Naveed, Muhammad.
    In: Global Finance Journal.
    RePEc:eee:glofin:v:60:y:2024:i:c:s1044028324000279.

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43. Dependence structure between NFT, DeFi and cryptocurrencies in turbulent times: An Archimax copula approach. (2024). Fernandez Bariviera, Aurelio ; Fakhfekh, Mohamed ; Bejaoui, Azza ; Jeribi, Ahmed.
    In: The North American Journal of Economics and Finance.
    RePEc:eee:ecofin:v:70:y:2024:i:c:s1062940824000032.

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44. On your marks, headset, go! Understanding the building blocks of metaverse realms. (2024). Kietzmann, Jan ; McCarthy, Ian P ; Keegan, Brendan James ; Canhoto, Ana Isabel.
    In: Business Horizons.
    RePEc:eee:bushor:v:67:y:2024:i:1:p:107-119.

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45. The Future of Content Marketing: Developing KPIs for Metaverse Content Marketing. (2024). Choithrani, Shalini ; Shrivastava, Guru Daaman.
    In: ComFin Research.
    RePEc:acg:comfin:v:12:y:2024:i:4:p:13-22.

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46. Marketing in the Metaverse: Exploring marketing opportunities and potential pitfalls. (2023). Wannow, Stefanie ; Beck, Chiara.
    In: PraxisWISSEN Marketing: German Journal of Marketing.
    RePEc:zbw:afmpwm:289796.

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47. Different receiver responses to rewarded referrals: The moderating effect of styles of thinking. (2023). Hao, Liaogang ; Yu, Zhenpeng ; Zeng, Hui.
    In: Managerial and Decision Economics.
    RePEc:wly:mgtdec:v:44:y:2023:i:8:p:4295-4310.

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48. Exploring the Darkverse: A Multi-Perspective Analysis of the Negative Societal Impacts of the Metaverse. (2023). Giannakis, Mihalis ; Jain, Animesh ; Dwivedi, Yogesh K ; Felix, Reto ; Yan, Meiyi ; Koohang, Alex ; Wang, Yichuan ; Raman, Ramakrishnan ; Evans, Leighton ; Taylor, Alexandra ; Dutot, Vincent ; Kamran, Qeis ; Hughes, Laurie ; Behl, Abhishek ; Jung, Timothy ; Tak, Preeti ; Balakrishnan, Janarthanan ; Baabdullah, Abdullah M ; Basu, Sriparna ; Rauschnabel, Philipp A ; Viglia, Giampaolo ; Papagiannidis, Savvas ; Rana, Nripendra P ; Davies, Gareth H ; Juneja, Satinder ; Kshetri, Nir ; Tom, Claudia M ; Patel, Nina Jane ; Hinsch, Chris ; Ribeiro-Navarrete, Samuel ; Belei, Nina ; Gupta, Ashish ; Pandey, Neeraj ; Kar, Arpan Kumar ; Foster-Fletcher, Richard.
    In: Information Systems Frontiers.
    RePEc:spr:infosf:v:25:y:2023:i:5:d:10.1007_s10796-023-10400-x.

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49. Marketing on the metaverse: Research opportunities and challenges. (2023). Lu, Shuya ; Mintz, Ofer.
    In: AMS Review.
    RePEc:spr:amsrev:v:13:y:2023:i:1:d:10.1007_s13162-023-00255-5.

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50. Privacy in hospitality: managing biometric and biographic data with immersive technology. (2023). Viglia, Giampaolo ; Liyanaarachchi, Gajendra ; Kurtaliqi, Fidan.
    In: Post-Print.
    RePEc:hal:journl:hal-04219606.

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51. The merchants of meta: A research agenda to understand the future of retailing in the metaverse. (2023). Welden, Roman ; Haenlein, Michael ; Yoo, Kiwoong ; Hewett, Kelly.
    In: Journal of Retailing.
    RePEc:eee:jouret:v:99:y:2023:i:2:p:173-192.

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52. Fashion and the metaverse: Clarifying the domain and establishing a research agenda. (2023). Lim, Rachel Esther ; Park, Hyejune.
    In: Journal of Retailing and Consumer Services.
    RePEc:eee:joreco:v:74:y:2023:i:c:s0969698923001601.

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53. Avatar-mediated experience in the metaverse: The impact of avatar realism on user-avatar relationship. (2023). Chung, Kyunghwa ; Lee, Hakyung ; Kim, Do Yuon.
    In: Journal of Retailing and Consumer Services.
    RePEc:eee:joreco:v:73:y:2023:i:c:s0969698923001297.

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54. Social media influencers: An effective marketing approach?. (2023). Lee, Voon-Hsien ; Leong, Lai-Ying ; Ooi, Keng-Boon ; Hew, Jun-Jie ; Tan, Garry Wei-Han ; Lim, Ai-Fen.
    In: Journal of Business Research.
    RePEc:eee:jbrese:v:160:y:2023:i:c:s0148296323001315.

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55. Metaverse governance: An empirical analysis of voting within Decentralized Autonomous Organizations. (2023). Schär, Fabian ; Goldberg, Mitchell ; Schar, Fabian.
    In: Journal of Business Research.
    RePEc:eee:jbrese:v:160:y:2023:i:c:s0148296323001224.

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