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9. PUBLIC RELATIONS IN TOURISM: DIGITAL TRANSFORMATION AND SDGS FOR A SUSTAINABLE FUTURE. (2025). Garda, Betaul.
   In: Eurasian Academy Of Sciences Social Sciences Journal.
   RePEc:eas:journl:v:59:y:2025:i:59:p:16-28.

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10. Exploring the dynamics of consumer engagement in social media influencer marketing: from the self-determination theory perspective. (2024). Duan, Qiuting ; Gu, Chenyu.
    In: Palgrave Communications.
    RePEc:pal:palcom:v:11:y:2024:i:1:d:10.1057_s41599-024-03127-w.

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11. Impact of firm/customer innovativeness and identification on customer value co-creation, happiness and satisfaction. (2024). Ghaderi, Zahed ; Rather, Raouf Ahmad ; Abumalloh, Rabab Ali ; Nawaz, Muhammad Zahid ; Jaziri, Dhouha ; Abbasi, Amir Zaib ; Ghali, Zohra.
    In: Technology in Society.
    RePEc:eee:teinso:v:78:y:2024:i:c:s0160791x24001878.

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12. Investigating how brand image and attitude mediate consumer susceptibility to eWOM and purchase intention: Comparing enterprise-owned vs. third-party online review websites using multigroup analysis. (2024). Kumar, Sanjeev ; Rajaguru, Rajesh ; Yang, Lin.
    In: Journal of Retailing and Consumer Services.
    RePEc:eee:joreco:v:81:y:2024:i:c:s0969698924003473.

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13. An empirical analysis of eWOM valence effects: Integrating stimulus-organism-response, trust transfer theory, and theory of planned behavior perspectives. (2024). Tseng, Ting-Hsiang ; Haq, Muhammad Dliya'Ul ; Cheng, Hsiang-Lan ; Chiu, Chao-Min.
    In: Journal of Retailing and Consumer Services.
    RePEc:eee:joreco:v:81:y:2024:i:c:s0969698924003229.

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14. Customer engagement in Saudi food delivery apps through social media marketing: Examining the antecedents and consequences using PLS-SEM and NCA. (2024). Bashir, Shahid ; Aziz, Shahab ; Qummar, Hamza ; Ting, Ding Hooi ; Abbasi, Amir Zaib.
    In: Journal of Retailing and Consumer Services.
    RePEc:eee:joreco:v:81:y:2024:i:c:s0969698924002972.

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15. Increasing trust and value of mobile advertising in retailing: A survey design, machine learning approach, and blockchain in the trust path. (2024). Prybutok, Victor R ; Sadeghi, Russell ; Koh, Chang E ; Hajian, Ava.
    In: Journal of Retailing and Consumer Services.
    RePEc:eee:joreco:v:79:y:2024:i:c:s0969698924000900.

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16. Investigating metaverse marketing-enabled consumers€™ social presence, attachment, engagement and (re)visit intentions. (2024). Ghali, Zohra ; Rather, Raouf Ahmad ; Khan, Imran.
    In: Journal of Retailing and Consumer Services.
    RePEc:eee:joreco:v:77:y:2024:i:c:s0969698923004228.

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17. Social commerce constructs and purchase intention on social commerce sites: investigating the role of affective and cognitive attitudes in managing digital marketing challenges. (2023). Ali, Raza Muhammad ; Ahmed, Malik Ishtiaq ; Mahwish, Khan ; Farhina, Hameed ; Ul, Hadi Noor.
    In: Management & Marketing.
    RePEc:vrs:manmar:v:18:y:2023:i:s1:p:474-495:n:3.

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18. Impulse control during the online shopping frenzy in China: the role of consumer inertia. (2023). Shiu, Jerry Yuwen ; Chang, Hsiu-Hua ; Wei, Guohang.
    In: Palgrave Communications.
    RePEc:pal:palcom:v:10:y:2023:i:1:d:10.1057_s41599-023-02204-w.

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19. E-Business Career Opportunities and Implications for Fresh University Graduates in Pakistan. (2023). Al-Dmour, Rand H ; Ahmadamin, Eatedalameen.
    In: International Journal of E-Business Research (IJEBR).
    RePEc:igg:jebr00:v:19:y:2023:i:1:p:1-13.

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20. Metaverse mingle: Discovering dating intentions in metaverse. (2023). Patre, Smruti ; Tiwari, Devisha ; Chakraborty, Debarun.
    In: Journal of Retailing and Consumer Services.
    RePEc:eee:joreco:v:75:y:2023:i:c:s0969698923002564.

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21. Examining tourist citizenship behaviors through affective, cognitive, behavioral engagement and reputation: Symmetrical and asymmetrical approaches. (2023). Parrey, Shakir Hussain ; Bozkurt, Saddak ; Rather, Raouf Ahmad ; Raisinghani, Manju ; Russo, Ivan ; Gligor, David.
    In: Journal of Retailing and Consumer Services.
    RePEc:eee:joreco:v:75:y:2023:i:c:s0969698923001984.

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22. Do supermarkets€™ emails have any value for their customers? The effect of emails€™ content and interestingness on customers€™ attitude and engagement. (2023). Rodriguez, Virginie ; Sangle-Ferriere, Marion.
    In: Journal of Retailing and Consumer Services.
    RePEc:eee:joreco:v:75:y:2023:i:c:s0969698923001844.

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23. Driving marketing outcomes through social media-based customer engagement. (2023). Kulikovskaja, Viktorija ; Hubert, Marco ; Grunert, Klaus G ; Zhao, Hong.
    In: Journal of Retailing and Consumer Services.
    RePEc:eee:joreco:v:74:y:2023:i:c:s0969698923001923.

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