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Impact of firm/customer innovativeness and identification on customer value co-creation, happiness and satisfaction. (2024). Ghaderi, Zahed ; Rather, Raouf Ahmad ; Abumalloh, Rabab Ali ; Nawaz, Muhammad Zahid ; Jaziri, Dhouha ; Abbasi, Amir Zaib ; Ghali, Zohra.
In: Technology in Society.
RePEc:eee:teinso:v:78:y:2024:i:c:s0160791x24001878.

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  23. Driving marketing outcomes through social media-based customer engagement. (2023). Kulikovskaja, Viktorija ; Hubert, Marco ; Grunert, Klaus G ; Zhao, Hong.
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