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Increasing trust and value of mobile advertising in retailing: A survey design, machine learning approach, and blockchain in the trust path. (2024). Prybutok, Victor R ; Sadeghi, Russell ; Koh, Chang E ; Hajian, Ava.
In: Journal of Retailing and Consumer Services.
RePEc:eee:joreco:v:79:y:2024:i:c:s0969698924000900.

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  2. Blockchain meets luxury: The role of NFT authentication in luxury retail platforms. (2025). Kang, Jiyun ; Jang, Jisu.
    In: Journal of Retailing and Consumer Services.
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  3. Consumer preferences for the visual presentation of non-fungible tokens (NFTs) of luxury products: The role of perceived authenticity. (2025). Cho, Areum ; Kim, Jungkeun ; Jhang, Jihoon ; Park, Jooyoung ; Lee, Daniel Chaein.
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  4. Can AI-virtual anchors replace human internet celebrities for live streaming sales of products? An emotion theory perspective. (2025). Ma, Ning ; Liu, Qixuan ; Zhang, Xiaoyi.
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  2. From Clicks to Trips: Examining Online Destination Brand Experience in Ecotourism Decision Making. (2025). Nechita, Florin ; Candrea, Adina-Nicoleta ; Ivasciuc, Ioana-Simona ; Ispas, Ana ; Constantin, Cristinel-Petrior.
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  3. Integrating digital influencer persuasion model and theory of planned behavior: The mediating role of consumer involvement in endorsed brands. (2025). Abbasi, Amir Zaib ; Kumar, Sanjeev ; Qureshi, Ammar ; Hussain, Khalil ; Muhammad, Lakhi ; Fayyaz, Muhammad Shahzeb.
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  10. Exploring the dynamics of consumer engagement in social media influencer marketing: from the self-determination theory perspective. (2024). Duan, Qiuting ; Gu, Chenyu.
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  16. Investigating metaverse marketing-enabled consumers€™ social presence, attachment, engagement and (re)visit intentions. (2024). Ghali, Zohra ; Rather, Raouf Ahmad ; Khan, Imran.
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  17. Social commerce constructs and purchase intention on social commerce sites: investigating the role of affective and cognitive attitudes in managing digital marketing challenges. (2023). Ali, Raza Muhammad ; Ahmed, Malik Ishtiaq ; Mahwish, Khan ; Farhina, Hameed ; Ul, Hadi Noor.
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  18. Impulse control during the online shopping frenzy in China: the role of consumer inertia. (2023). Shiu, Jerry Yuwen ; Chang, Hsiu-Hua ; Wei, Guohang.
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  19. E-Business Career Opportunities and Implications for Fresh University Graduates in Pakistan. (2023). Al-Dmour, Rand H ; Ahmadamin, Eatedalameen.
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  20. Metaverse mingle: Discovering dating intentions in metaverse. (2023). Patre, Smruti ; Tiwari, Devisha ; Chakraborty, Debarun.
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  21. Examining tourist citizenship behaviors through affective, cognitive, behavioral engagement and reputation: Symmetrical and asymmetrical approaches. (2023). Parrey, Shakir Hussain ; Bozkurt, Saddak ; Rather, Raouf Ahmad ; Raisinghani, Manju ; Russo, Ivan ; Gligor, David.
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  22. Do supermarkets€™ emails have any value for their customers? The effect of emails€™ content and interestingness on customers€™ attitude and engagement. (2023). Rodriguez, Virginie ; Sangle-Ferriere, Marion.
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  23. Driving marketing outcomes through social media-based customer engagement. (2023). Kulikovskaja, Viktorija ; Hubert, Marco ; Grunert, Klaus G ; Zhao, Hong.
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