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Understanding the effects of live streamers€™ appearance and abilities in shaping consumer purchase: A cross-cultural empirical research. (2024). Wang, Zerong ; Worawan, Saechoen ; Rinprasertmeechai, Denisa.
In: Journal of Retailing and Consumer Services.
RePEc:eee:joreco:v:81:y:2024:i:c:s0969698924003278.

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  1. Impact of AI-generated virtual streamer interaction on consumer purchase intention: A focus on social presence and perceived value. (2025). Cheng, Hongqing ; Chiong, Raymond ; Hasan, Najmul ; Zhang, Peilin ; Liu, Hao.
    In: Journal of Retailing and Consumer Services.
    RePEc:eee:joreco:v:85:y:2025:i:c:s0969698925000694.

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  2. The power of voice: Investigating the effects of streamer voice characteristics on sales performance in live streaming E-commerce. (2025). Zheng, Yujie ; Liu, Ling ; Luo, Lijuan ; Wang, Yuwei.
    In: Journal of Retailing and Consumer Services.
    RePEc:eee:joreco:v:84:y:2025:i:c:s0969698925000396.

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  3. When peripheral route meets central route: An elaboration likelihood model of sales performance in live commerce. (2025). Wang, Qian ; Yao, Xinlin ; Li, Ruihao ; Yan, Xiangbin.
    In: Journal of Retailing and Consumer Services.
    RePEc:eee:joreco:v:84:y:2025:i:c:s0969698924005149.

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  4. Delight my brain and my eyes: Credibility and aesthetic judgments of endorsers. (2025). Volkmer, Sara Alida ; Meianer, Martin.
    In: Journal of Retailing and Consumer Services.
    RePEc:eee:joreco:v:84:y:2025:i:c:s0969698924005137.

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