1. The higher the better? A study on the dark side of high engagement atmosphere in live streaming sales on consumer post-purchase satisfaction. (2025). Wang, Zheng ; Yu, Haowei ; Fan, Xiaojun ; Tao, Wenxia.
   In: Journal of Retailing and Consumer Services.
   RePEc:eee:joreco:v:85:y:2025:i:c:s0969698925000827.

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2. Impact of AI-generated virtual streamer interaction on consumer purchase intention: A focus on social presence and perceived value. (2025). Cheng, Hongqing ; Chiong, Raymond ; Hasan, Najmul ; Zhang, Peilin ; Liu, Hao.
   In: Journal of Retailing and Consumer Services.
   RePEc:eee:joreco:v:85:y:2025:i:c:s0969698925000694.

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3. How does blockchain mitigate false advertising in live streaming E-commerce? A tripartite stochastic evolutionary game approach. (2025). Wang, Ruipeng ; Tai, Yuhong.
   In: Journal of Retailing and Consumer Services.
   RePEc:eee:joreco:v:85:y:2025:i:c:s0969698925000669.

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4. Are assertive messages more effective in live marketing? Matching effects of anchor type and message assertiveness on purchase intention. (2025). Gong, Yanping ; Huang, Rong ; Chen, Zhuo ; Liu, Yongdan ; Tan, Yuxuan.
   In: Journal of Retailing and Consumer Services.
   RePEc:eee:joreco:v:85:y:2025:i:c:s0969698925000657.

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5. Decoding willingness to buy in live-streaming retail: The application of stimulus organism response model using PLS-SEM and SEM-ANN. (2025). Khan, Kamran ; Xing, Chesney Chan ; Ying, Woo Jia ; Akram, Umair ; Zainab, Bibi ; Hameed, Irfan.
   In: Journal of Retailing and Consumer Services.
   RePEc:eee:joreco:v:84:y:2025:i:c:s0969698925000153.

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6. Self-reliance vs. Dependence: Optimal live streaming strategies selection for E-retailers at different developmental stages. (2025). Chen, Yue ; Wang, Yong ; Zheng, Jing ; Song, Yimin ; Wen, Yue.
   In: Journal of Retailing and Consumer Services.
   RePEc:eee:joreco:v:84:y:2025:i:c:s0969698925000049.

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7. More than enough is too much: Curvilinear relationship between anchor body movements and sales in live streaming e-commerce. (2025). Yang, Yang ; Zhao, Jichang ; Li, Yashuai.
   In: Journal of Retailing and Consumer Services.
   RePEc:eee:joreco:v:84:y:2025:i:c:s0969698924005071.

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8. How facial cues of streamers drive purchase intention in live streaming commerce: Based on a lens model. (2025). Zhang, Yun ; Li, Xia ; Liu, Rongqin ; Shuai, Qinghong ; Huang, Caiyan.
   In: Journal of Business Research.
   RePEc:eee:jbrese:v:190:y:2025:i:c:s0148296325000165.

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9. Can You Tolerate Influencer Marketing? An Empirical Investigation of Live Streaming Viewership Reduction related to Influencer Marketing. (2025). Wu, Qianqian ; Choi, Yun Seob ; Lee, Jae Young.
   In: Journal of Business Research.
   RePEc:eee:jbrese:v:188:y:2025:i:c:s0148296324005988.

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10. Men resist men: streamer-consumer gender match for advertising the functional benefits of heterogeneously priced utilitarian products. (2024). Liu, Ying ; Duan, Litao ; Su, Jing ; Fu, Hui.
    In: Palgrave Communications.
    RePEc:pal:palcom:v:11:y:2024:i:1:d:10.1057_s41599-024-03039-9.

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11. An interaction–immersion model in live streaming commerce: the moderating role of streamer attractiveness. (2024). Zhao, Anqi ; Feng, Yafei ; Li, Lifu.
    In: Journal of Marketing Analytics.
    RePEc:pal:jmarka:v:12:y:2024:i:3:d:10.1057_s41270-023-00225-7.

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12. Research on the impact of streamers€™ linguistic emotional valence on live streaming performance in live streaming shopping environments. (2024). Lang, Xiaoping ; Ma, Xiangyang ; Li, Tieshan ; Wu, Niwei ; Chen, Hongzhong ; Duong, Bao.
    In: Journal of Retailing and Consumer Services.
    RePEc:eee:joreco:v:81:y:2024:i:c:s0969698924003369.

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13. Exploring the effect of telepresence and escapism on consumer post-purchase intention in an immersive virtual reality environment. (2024). Saleem, Tayyaba ; Talpur, Qurat-ul-ain, ; Junaid, Muhammad ; Ishaq, Muhammad Ishtiaq ; Raza, Ali.
    In: Journal of Retailing and Consumer Services.
    RePEc:eee:joreco:v:81:y:2024:i:c:s0969698924003102.

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14. Consumer engagement in live streaming commerce: Value co-creation and incentive mechanisms. (2024). Zhang, Yanfen ; Xu, QI.
    In: Journal of Retailing and Consumer Services.
    RePEc:eee:joreco:v:81:y:2024:i:c:s0969698924002832.

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15. Nonverbal communication of dual anchors in live streaming and its effects on sales. (2024). Liu, Jinghua ; Zhao, Jichang.
    In: Journal of Retailing and Consumer Services.
    RePEc:eee:joreco:v:81:y:2024:i:c:s0969698924002686.

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16. How do consumers€™ attitudes differ across their basic characteristics toward live-streaming commerce of green agricultural products: A preliminary exploration based on correspondence analysis, logistic regression and decision tree. (2024). Wang, Ying ; Fang, Lin ; Pan, Jialing ; Lan, Jiahui.
    In: Journal of Retailing and Consumer Services.
    RePEc:eee:joreco:v:80:y:2024:i:c:s0969698924002182.

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17. Different roles of two kinds of digital coexistence: The impact of social presence on consumers purchase intention in the live streaming shopping context. (2024). Chen, Rui ; Li, Nianlin ; Xuan, Changchun.
    In: Journal of Retailing and Consumer Services.
    RePEc:eee:joreco:v:80:y:2024:i:c:s0969698924001863.

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18. Digital human calls you dear: How do customers respond to virtual streamers€™ social-oriented language in e-commerce livestreaming? A stereotyping perspective. (2024). Wu, Zhiqiang ; Yao, Ruiqi ; Sun, Hua ; Qi, Guijie ; Sheng, Dongfang.
    In: Journal of Retailing and Consumer Services.
    RePEc:eee:joreco:v:79:y:2024:i:c:s0969698924001681.

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19. Understanding impulse buying in short video live E-commerce: The perspective of consumer vulnerability and product type. (2024). Zhang, Yundi ; Yan, Xiangbin.
    In: Journal of Retailing and Consumer Services.
    RePEc:eee:joreco:v:79:y:2024:i:c:s0969698924001498.

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20. How real-time interaction and sentiment influence online sales? Understanding the role of live streaming danmaku. (2024). Zhang, Yihan ; Li, Xiaotong ; Yuan, Qinjian ; Qian, Chen.
    In: Journal of Retailing and Consumer Services.
    RePEc:eee:joreco:v:78:y:2024:i:c:s0969698924000894.

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21. Live streaming and livelihoods: Decoding the creator Economys influence on consumer attitude and digital behavior. (2024). Sarfraz, Muddassar ; Ivascu, Larisa ; Sun, Jianmin ; Ozturk, Ilknur ; Han, Heesup.
    In: Journal of Retailing and Consumer Services.
    RePEc:eee:joreco:v:78:y:2024:i:c:s0969698924000493.

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22. The Streamers sales strategy choice considering sales effort. (2024). Zhen, Xueping ; Li, Xinran ; Wang, Ping.
    In: Journal of Retailing and Consumer Services.
    RePEc:eee:joreco:v:78:y:2024:i:c:s0969698924000419.

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23. Exploring the roles of vlogger characteristics and video attributes on followers€™ value perceptions and behavioral intention. (2024). Tai, Yi-Wen ; Lu, Hsiao-Han ; Chen, Ching-Fu.
    In: Journal of Retailing and Consumer Services.
    RePEc:eee:joreco:v:77:y:2024:i:c:s096969892300437x.

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24. Influencer selection and strategic analysis for live streaming selling. (2024). Ning, YU ; Li, Yina ; Ji, LI ; Ye, Fei.
    In: Journal of Retailing and Consumer Services.
    RePEc:eee:joreco:v:77:y:2024:i:c:s0969698923004241.

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25. Factors influencing behavioral intentions in livestream shopping: A cross-cultural study. (2024). Ni, Shaowen ; Ueichi, Hideo.
    In: Journal of Retailing and Consumer Services.
    RePEc:eee:joreco:v:76:y:2024:i:c:s0969698923003478.

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26. How do e-commerce anchors characteristics influence consumers€™ impulse buying? An emotional contagion perspective. (2024). Chen, Xiaoting ; Zhu, Peng ; Li, LI.
    In: Journal of Retailing and Consumer Services.
    RePEc:eee:joreco:v:76:y:2024:i:c:s0969698923003387.

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27. Exploring Factors Affecting Consumer€™s Impulse Buying Behavior in Live-Streaming Shopping: An Interactive Research Based Upon SOR Model. (2023). Wang, Xiaorui ; Sadiq, Muhammad Waqas ; Pang, Ming ; Huo, Chunhui.
    In: SAGE Open.
    RePEc:sae:sagope:v:13:y:2023:i:2:p:21582440231172678.

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28. Human-like bots are not humans: The weakness of sensory language for virtual streamers in livestream commerce. (2023). Hu, Hai-Hua ; Ma, Fang.
    In: Journal of Retailing and Consumer Services.
    RePEc:eee:joreco:v:75:y:2023:i:c:s0969698923002928.

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83. Zheng, S. ; Wu, M. ; Liao, J. The impact of destination live streaming on viewers' travel intention. 2022 Curr. Issues Tourism. 1–15 -
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1. Should live streaming be adopted for agricultural supply chain considering platform’s quality improvement and blockchain support?. (2025). Yu, Yugang ; Cheng, T. C. E., ; Zhou, LI ; Xu, Xiaoping.
   In: Transportation Research Part E: Logistics and Transportation Review.
   RePEc:eee:transe:v:195:y:2025:i:c:s1366554524005416.

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2. Product-independent or product-dependent: The impact of virtual influencers€™ primed identity on purchase intention. (2025). Zhang, Yuexian ; Wang, Xueying.
   In: Journal of Retailing and Consumer Services.
   RePEc:eee:joreco:v:84:y:2025:i:c:s0969698924003849.

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3. Can virtual streamers express emotions? Understanding the language style of virtual streamers in livestreaming e-commerce. (2025). Gong, Xiuyuan ; Sun, Pengkai.
   In: Journal of Retailing and Consumer Services.
   RePEc:eee:joreco:v:82:y:2025:i:c:s0969698924004442.

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4. How cool virtual streamer influences customer in live-streaming commerce? An explanation of stereotype content model. (2025). Jiang, Ning ; Gao, Wei ; Guo, Qingqing.
   In: Journal of Retailing and Consumer Services.
   RePEc:eee:joreco:v:82:y:2025:i:c:s0969698924004351.

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5. How facial cues of streamers drive purchase intention in live streaming commerce: Based on a lens model. (2025). Zhang, Yun ; Li, Xia ; Liu, Rongqin ; Shuai, Qinghong ; Huang, Caiyan.
   In: Journal of Business Research.
   RePEc:eee:jbrese:v:190:y:2025:i:c:s0148296325000165.

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6. Machines vs. humans: The evolving role of artificial intelligence in livestreaming e-commerce. (2025). Yuan, Haixia ; Fang, Wenting.
   In: Journal of Business Research.
   RePEc:eee:jbrese:v:188:y:2025:i:c:s0148296324005812.

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7. Investigating online purchase intention of Gen Z on TikTok live stream shopping. (2025). Hoai, Nhung Thi ; Ta, Minh Quang.
   In: HO CHI MINH CITY OPEN UNIVERSITY JOURNAL OF SCIENCE - ECONOMICS AND BUSINESS ADMINISTRATION.
   RePEc:bjw:econen:v:15:y:2025:i:4:p:71-89.

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8. Deciphering Social Commerce: A Quantitative Meta-Analysis Measuring the Social, Technological, and Motivational Dimensions of Consumer Purchase Intentions. (2024). Wang, Jian ; Shahzad, Fakhar.
   In: SAGE Open.
   RePEc:sae:sagope:v:14:y:2024:i:2:p:21582440241257591.

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9. Exploring The Influence of Short Travel Reels and Video Reviews on Travel Inspiration: A Study of Island Reviews. (2024). Nadrah, Nur Syamimi ; Maisarah, Nor Ain ; Yushairi, Mohd Hasrul.
   In: Information Management and Business Review.
   RePEc:rnd:arimbr:v:16:y:2024:i:3:p:346-366.

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10. A new demand function graph: Analysis of retailer-to-individual customer product supply strategies under a non-essential demand pattern. (2024). Chen, Shuhong ; Zhuo, Zhiyi ; Yan, Hong.
    In: PLOS ONE.
    RePEc:plo:pone00:0298381.

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11. Understanding the purchase intention in live streaming from the perspective of social image. (2024). Zou, Jiangbo ; Fu, Xiaokang.
    In: Palgrave Communications.
    RePEc:pal:palcom:v:11:y:2024:i:1:d:10.1057_s41599-024-04054-6.

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12. Men resist men: streamer-consumer gender match for advertising the functional benefits of heterogeneously priced utilitarian products. (2024). Liu, Ying ; Duan, Litao ; Su, Jing ; Fu, Hui.
    In: Palgrave Communications.
    RePEc:pal:palcom:v:11:y:2024:i:1:d:10.1057_s41599-024-03039-9.

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13. How brand familiarity affects green product purchase intention: The moderating role of streamers’ environmental knowledge. (2024). Hu, Zekun ; Li, You ; Yuan, Yongna ; Wu, Shuilong.
    In: Technology in Society.
    RePEc:eee:teinso:v:77:y:2024:i:c:s0160791x24001209.

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14. Research on the impact of streamers€™ linguistic emotional valence on live streaming performance in live streaming shopping environments. (2024). Lang, Xiaoping ; Ma, Xiangyang ; Li, Tieshan ; Wu, Niwei ; Chen, Hongzhong ; Duong, Bao.
    In: Journal of Retailing and Consumer Services.
    RePEc:eee:joreco:v:81:y:2024:i:c:s0969698924003369.

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15. Understanding the effects of live streamers€™ appearance and abilities in shaping consumer purchase: A cross-cultural empirical research. (2024). Wang, Zerong ; Worawan, Saechoen ; Rinprasertmeechai, Denisa.
    In: Journal of Retailing and Consumer Services.
    RePEc:eee:joreco:v:81:y:2024:i:c:s0969698924003278.

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16. Consumer engagement in live streaming commerce: Value co-creation and incentive mechanisms. (2024). Zhang, Yanfen ; Xu, QI.
    In: Journal of Retailing and Consumer Services.
    RePEc:eee:joreco:v:81:y:2024:i:c:s0969698924002832.

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17. The influence of live video hosts speech act on purchase behaviour. (2024). Yang, Ziyang ; Lang, Xiaoping ; Ma, Xiangyang ; Li, Tieshan ; Ren, Jiawen.
    In: Journal of Retailing and Consumer Services.
    RePEc:eee:joreco:v:81:y:2024:i:c:s0969698924002807.

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18. Optimizing live streaming features to enhance customer immersion and engagement: A comparative study of live streaming genres in China. (2024). Tian, YU ; Frank, Bjrn.
    In: Journal of Retailing and Consumer Services.
    RePEc:eee:joreco:v:81:y:2024:i:c:s0969698924002704.

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19. Nonverbal communication of dual anchors in live streaming and its effects on sales. (2024). Liu, Jinghua ; Zhao, Jichang.
    In: Journal of Retailing and Consumer Services.
    RePEc:eee:joreco:v:81:y:2024:i:c:s0969698924002686.

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20. Consumer empowerment in the ethical spectrum: Rethinking retention in live-streaming markets. (2024). Chai, Junwu ; Li, Hengyu ; Tana, Gegen.
    In: Journal of Retailing and Consumer Services.
    RePEc:eee:joreco:v:81:y:2024:i:c:s0969698924002662.

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21. How the source dynamism of streamers affects purchase intention in live streaming e-commerce: Considering the moderating effect of Chinese consumers€™ gender. (2024). Zhang, NA ; Huang, Ling ; Peng, Lifang.
    In: Journal of Retailing and Consumer Services.
    RePEc:eee:joreco:v:81:y:2024:i:c:s0969698924002455.

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22. Different roles of two kinds of digital coexistence: The impact of social presence on consumers purchase intention in the live streaming shopping context. (2024). Chen, Rui ; Li, Nianlin ; Xuan, Changchun.
    In: Journal of Retailing and Consumer Services.
    RePEc:eee:joreco:v:80:y:2024:i:c:s0969698924001863.

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23. Is virtual streamer useful? Effect of streamer type on consumer brand forgiveness when streamers make inappropriate remarks. (2024). Cui, Yunce ; Zhang, Xiaofei ; Liu, Kexi ; Xie, Jifei ; Wu, Haoyu.
    In: Journal of Retailing and Consumer Services.
    RePEc:eee:joreco:v:79:y:2024:i:c:s0969698924001954.

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24. Digital human calls you dear: How do customers respond to virtual streamers€™ social-oriented language in e-commerce livestreaming? A stereotyping perspective. (2024). Wu, Zhiqiang ; Yao, Ruiqi ; Sun, Hua ; Qi, Guijie ; Sheng, Dongfang.
    In: Journal of Retailing and Consumer Services.
    RePEc:eee:joreco:v:79:y:2024:i:c:s0969698924001681.

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25. Informative or affective? Exploring the effects of streamers€™ topic types on user engagement in live streaming commerce. (2024). Zheng, Yujie ; Xu, Meiling ; Luo, Lijuan.
    In: Journal of Retailing and Consumer Services.
    RePEc:eee:joreco:v:79:y:2024:i:c:s096969892400095x.

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26. How real-time interaction and sentiment influence online sales? Understanding the role of live streaming danmaku. (2024). Zhang, Yihan ; Li, Xiaotong ; Yuan, Qinjian ; Qian, Chen.
    In: Journal of Retailing and Consumer Services.
    RePEc:eee:joreco:v:78:y:2024:i:c:s0969698924000894.

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27. Live streaming and livelihoods: Decoding the creator Economys influence on consumer attitude and digital behavior. (2024). Sarfraz, Muddassar ; Ivascu, Larisa ; Sun, Jianmin ; Ozturk, Ilknur ; Han, Heesup.
    In: Journal of Retailing and Consumer Services.
    RePEc:eee:joreco:v:78:y:2024:i:c:s0969698924000493.

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28. Is €˜she€™ more impulsive (to pleasure) than €˜him€™ during livestream e-commerce shopping?. (2024). Cham, Tat-Huei ; Huang, Qianru ; Dastane, Omkar ; Cheah, Jun-Hwa.
    In: Journal of Retailing and Consumer Services.
    RePEc:eee:joreco:v:78:y:2024:i:c:s0969698924000031.

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29. Exploring the roles of vlogger characteristics and video attributes on followers€™ value perceptions and behavioral intention. (2024). Tai, Yi-Wen ; Lu, Hsiao-Han ; Chen, Ching-Fu.
    In: Journal of Retailing and Consumer Services.
    RePEc:eee:joreco:v:77:y:2024:i:c:s096969892300437x.

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30. More is not always better: Examining the drivers of livestream sales from an information overload perspective. (2024). Zhao, Yanhui ; Pan, Siyu ; Zhang, Cong.
    In: Journal of Retailing and Consumer Services.
    RePEc:eee:joreco:v:77:y:2024:i:c:s0969698923004022.

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31. Boosting customers€™ impulsive buying tendency in live-streaming commerce: The role of customer engagement and deal proneness. (2024). Lim, Xin-Jean ; Luo, XI ; Hollebeek, Linda D ; Cheah, Jun-Hwa.
    In: Journal of Retailing and Consumer Services.
    RePEc:eee:joreco:v:77:y:2024:i:c:s0969698923003958.

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32. Factors influencing behavioral intentions in livestream shopping: A cross-cultural study. (2024). Ni, Shaowen ; Ueichi, Hideo.
    In: Journal of Retailing and Consumer Services.
    RePEc:eee:joreco:v:76:y:2024:i:c:s0969698923003478.

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33. How do e-commerce anchors characteristics influence consumers€™ impulse buying? An emotional contagion perspective. (2024). Chen, Xiaoting ; Zhu, Peng ; Li, LI.
    In: Journal of Retailing and Consumer Services.
    RePEc:eee:joreco:v:76:y:2024:i:c:s0969698923003387.

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34. Social media retailing in the creator economy. (2024). Wu, Yibin ; Cai, Yajun ; Xue, Weili.
    In: Omega.
    RePEc:eee:jomega:v:124:y:2024:i:c:s0305048323001780.

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35. Is livestream shopping conceptually New? a comparative literature review of livestream shopping and TV home shopping research. (2024). Chong, Sze Man ; Ki, Chung-Wha ; Chenn, Ashley.
    In: Journal of Business Research.
    RePEc:eee:jbrese:v:174:y:2024:i:c:s0148296324000080.

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36. I want to view it my way! How viewer engagement shapes the value co-creation on sports live streaming platform. (2024). Chung, Leanne ; Tan, Kim Hua ; Liu, Haoyu ; Peng, BO.
    In: Journal of Business Research.
    RePEc:eee:jbrese:v:170:y:2024:i:c:s0148296323006902.

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37. A Comprehensive Bibliometric Analysis of Live Streaming Commerce: Mapping the Research Landscape. (2023). Mai, Xiaojun ; Xu, Jiayi ; Ahmad, Fauziah Sheikh.
    In: SAGE Open.
    RePEc:sae:sagope:v:13:y:2023:i:4:p:21582440231216620.

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38. Human-like bots are not humans: The weakness of sensory language for virtual streamers in livestream commerce. (2023). Hu, Hai-Hua ; Ma, Fang.
    In: Journal of Retailing and Consumer Services.
    RePEc:eee:joreco:v:75:y:2023:i:c:s0969698923002928.

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39. New generation commerce: The rise of live commerce (L-commerce). (2023). Cottingham, Michael ; Yun, Jeewoo ; Hyun, Hyowon ; Lee, Don.
    In: Journal of Retailing and Consumer Services.
    RePEc:eee:joreco:v:74:y:2023:i:c:s0969698923001418.

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40. Strategic product showcasing mode of E-commerce live streaming. (2023). Hao, Yaru ; Xie, Lei ; Xin, Baogui.
    In: Journal of Retailing and Consumer Services.
    RePEc:eee:joreco:v:73:y:2023:i:c:s0969698923001078.

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41. How do virtual streamers affect purchase intention in the live streaming context? A presence perspective. (2023). Gao, Wei ; Guo, Qingqing ; Jiang, Ning.
    In: Journal of Retailing and Consumer Services.
    RePEc:eee:joreco:v:73:y:2023:i:c:s0969698923001030.

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42. What motivates users viewing and purchasing behavior motivations in live streaming: A stream-streamer-viewer perspective. (2023). Zheng, Shiyong ; Liao, Junyun ; Chen, Jiada ; Hu, Hsin-Li.
    In: Journal of Retailing and Consumer Services.
    RePEc:eee:joreco:v:72:y:2023:i:c:s0969698922003332.

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43. How do relational bonds affect user engagement in e-commerce livestreaming? The mediating role of trust. (2023). Chen, Yuan ; Zhai, Mengfan.
    In: Journal of Retailing and Consumer Services.
    RePEc:eee:joreco:v:71:y:2023:i:c:s0969698922003320.

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44. Should manufacturers open live streaming shopping channels?. (2023). Tang, Zhongjun ; Zhang, Tao.
    In: Journal of Retailing and Consumer Services.
    RePEc:eee:joreco:v:71:y:2023:i:c:s0969698922003228.

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45. Does €˜chicken soup for the soul€™ on the product packaging work? The mediating role of perceived warmth and self-brand connection. (2023). Ma, Jianan ; Li, Fangxuan.
    In: Journal of Retailing and Consumer Services.
    RePEc:eee:joreco:v:70:y:2023:i:c:s0969698922002533.

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46. Impact of streamers€™ characteristics on sales performance of search and experience products: Evidence from Douyin. (2023). Liu, Ying ; Yang, Xiao ; Dong, Jichang.
    In: Journal of Retailing and Consumer Services.
    RePEc:eee:joreco:v:70:y:2023:i:c:s096969892200248x.

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47. Boosting eCommerce sales with livestreaming in B2B marketplace: A perspective on live streamers’ competencies. (2023). Zheng, Qiqi ; Liao, Miyan ; Han, Lintong ; Wen, Ling ; Fang, Jiaming ; Xia, Guoen.
    In: Journal of Business Research.
    RePEc:eee:jbrese:v:167:y:2023:i:c:s014829632300526x.

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48. How consumers€™ perceptions differ towards the design features of mobile live streaming shopping platform: A mixed-method investigation of respondents from Taobao Live. (2022). Zhang, Xing ; Li, Xia ; Wan, Shanshan ; Xiao, Quan ; Siponen, Mikko ; Qu, LU.
    In: Journal of Retailing and Consumer Services.
    RePEc:eee:joreco:v:69:y:2022:i:c:s0969698922001916.

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49. To resist or to purchase: The causal mechanism of binge-watching and program purchase. (2022). Zhang, Qiuxiang ; Song, Lianlian ; Mou, Jian ; Hu, Baixue.
    In: Journal of Retailing and Consumer Services.
    RePEc:eee:joreco:v:68:y:2022:i:c:s096969892200114x.

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50. Short-term or long-term cooperation between retailer and MCN? New launched products sales strategies in live streaming e-commerce. (2022). Mao, Zhaofang ; Du, Zelin ; Yuan, Ruiying ; Miao, Qiqi.
    In: Journal of Retailing and Consumer Services.
    RePEc:eee:joreco:v:67:y:2022:i:c:s0969698922000893.

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