1. Selection of Live‐Streaming Sales Methods for the Manufacturer and Streamer: The Role of the MCN Institution. (2025). Chen, Mengze ; Hou, Xinru ; Yang, Wensheng ; Wu, Gaoke.
   In: Managerial and Decision Economics.
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2. Is streamer live-stream favorable to merchant live-stream? The effect of pre- and post-effort. (2025). Wang, Tong.
   In: Journal of Retailing and Consumer Services.
   RePEc:eee:joreco:v:85:y:2025:i:c:s0969698925000931.

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3. Self-reliance vs. Dependence: Optimal live streaming strategies selection for E-retailers at different developmental stages. (2025). Chen, Yue ; Wang, Yong ; Zheng, Jing ; Song, Yimin ; Wen, Yue.
   In: Journal of Retailing and Consumer Services.
   RePEc:eee:joreco:v:84:y:2025:i:c:s0969698925000049.

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4. Influential factors of streamer popularity in the live streaming platform. (2025). Guo, Shuhui ; Dai, Bitao ; Chen, Huan ; Wang, Mengning ; Zhang, Cheng ; Liu, Shuo ; Lu, Xin.
   In: Journal of Retailing and Consumer Services.
   RePEc:eee:joreco:v:84:y:2025:i:c:s0969698924004909.

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5. How do sales promotions, communication agents, and psychological contracts determine purchase hesitation? Evidence from live stream influencers€™ fan groups. (2025). Zhou, Zhimin ; Majeed, Salman ; Wang, Xueying ; Zhang, Liangbo.
   In: Journal of Retailing and Consumer Services.
   RePEc:eee:joreco:v:84:y:2025:i:c:s0969698924004892.

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6. Manufacturer encroachment through live streaming considering consumer disappointment aversion. (2025). Guan, Xingrui ; Zhang, Jun ; Dong, Jingyang ; Yu, Tianyang.
   In: Journal of Retailing and Consumer Services.
   RePEc:eee:joreco:v:83:y:2025:i:c:s096969892400448x.

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7. The key opinion leader introduction and pricing strategy for live streaming e-commerce platforms considering the impact of network effects. (2025). Zha, Xiaoyu ; Zhang, Haiyue ; Sui, Ronghua.
   In: Journal of Retailing and Consumer Services.
   RePEc:eee:joreco:v:82:y:2025:i:c:s0969698924003734.

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8. Quality-differentiated distribution strategies between live streaming and online channels. (2025). Yuan, Rui ; Liu, Jiqiong ; Wang, Guanxiong ; Feng, Shuai.
   In: Journal of Retailing and Consumer Services.
   RePEc:eee:joreco:v:82:y:2025:i:c:s0969698924003527.

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9. Differential Games between a Brand Manufacturer and an Internet Celebrity Regarding Fairness Concerns. (2024). Huang, Weidong ; Li, Rui.
   In: Mathematics.
   RePEc:gam:jmathe:v:12:y:2024:i:19:p:3154-:d:1494796.

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10. The impact of live-streaming interactivity on live-streaming sales mode based on game-theoretic analysis. (2024). Guo, Xin ; Fan, Xiaojun ; Zhao, Wenyu ; Zhang, LU.
    In: Journal of Retailing and Consumer Services.
    RePEc:eee:joreco:v:81:y:2024:i:c:s0969698924002777.

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11. Should live-streaming platforms nonexclusively promote brands from traditional retail platforms?. (2024). Qian, Yong ; Yu, Jing ; Zhou, Chi.
    In: Journal of Retailing and Consumer Services.
    RePEc:eee:joreco:v:80:y:2024:i:c:s0969698924002261.

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12. Compatible electric vehicle charging service: Blessing or curse?. (2024). Ning, YU ; Ren, Yaping ; Ji, Xiang ; Xu, Suxiu ; Chen, Feng.
    In: Journal of Retailing and Consumer Services.
    RePEc:eee:joreco:v:79:y:2024:i:c:s0969698924001267.

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13. Product-specified dual-channel retail management with significant consumer service. (2024). Guchhait, Rekha ; Cyrille, Kunomboua Anicet ; Dem, Himani ; Sarkar, Biswajit.
    In: Journal of Retailing and Consumer Services.
    RePEc:eee:joreco:v:79:y:2024:i:c:s0969698924000845.

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1. Signaling quality via demand lockout. (2025). Kraft, Andreas ; Rao, Raghunath Singh.
   In: Quantitative Marketing and Economics (QME).
   RePEc:kap:qmktec:v:23:y:2025:i:1:d:10.1007_s11129-024-09288-x.

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2. Channel merchandising strategies considering customer behavior and supplier encroachment. (2025). Xie, Hang ; Chiu, Chun-Hung ; Huang, Shihao ; Li, Shan.
   In: Transportation Research Part E: Logistics and Transportation Review.
   RePEc:eee:transe:v:193:y:2025:i:c:s1366554524004447.

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3. Knowledge mapping of e-commerce supply chain management: a bibliometric analysis. (2024). Xu, Henry ; Zhang, Jun ; Shang, QI ; Wang, Tong-Yuan ; He, Peng.
   In: Electronic Commerce Research.
   RePEc:spr:elcore:v:24:y:2024:i:3:d:10.1007_s10660-022-09609-w.

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4. Influencer selection and strategic analysis for live streaming selling. (2024). Ning, YU ; Li, Yina ; Ji, LI ; Ye, Fei.
   In: Journal of Retailing and Consumer Services.
   RePEc:eee:joreco:v:77:y:2024:i:c:s0969698923004241.

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5. Pricing for services with cross-segment externalities, capacity constraints, and competition. (2024). Gu, Wei ; Ziya, Serhan ; Heese, Sebastian H ; Kemahliolu-Ziya, Eda.
   In: European Journal of Operational Research.
   RePEc:eee:ejores:v:313:y:2024:i:2:p:801-813.

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6. Competitive pricing and product strategies in the presence of consumers’ social comparisons. (2024). Choi, Tsan-Ming ; Zhang, Ting ; Cheng, Tai-Chiu.
   In: European Journal of Operational Research.
   RePEc:eee:ejores:v:312:y:2024:i:2:p:573-586.

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7. The Bright Side of Inequity Aversion. (2023). Li, Xinlong.
   In: Management Science.
   RePEc:inm:ormnsc:v:69:y:2023:i:7:p:4210-4227.

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8. Consumer Fairness Concerns and Dynamic Pricing in a Channel. (2023). Diao, Wen ; Harutyunyan, Mushegh ; Jiang, Baojun.
   In: Marketing Science.
   RePEc:inm:ormksc:v:42:y:2023:i:3:p:569-588.

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9. Return freight strategies and selling formats in e-commerce supply chain: The perspective of consumer fairness concerns and online shopping returns. (2023). Guan, Zhi-Min ; Zhao, Ying ; Zhang, Jun.
   In: Journal of Retailing and Consumer Services.
   RePEc:eee:joreco:v:75:y:2023:i:c:s0969698923002400.

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10. Effects of consumers context‐dependent preferences on product bundling. (2023). Zhou, Sean Xiang ; Yin, Qianbo ; Jiang, Baojun.
    In: Production and Operations Management.
    RePEc:bla:popmgt:v:32:y:2023:i:6:p:1674-1691.

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11. The impact of dual fairness concerns on bargaining game and its dynamic system stability. (2022). Ma, Xiaogang ; Lou, Wandong ; Li, Jizi ; Bao, Chunyu.
    In: Annals of Operations Research.
    RePEc:spr:annopr:v:318:y:2022:i:1:d:10.1007_s10479-022-04851-9.

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12. Optimal pricing decision in a multi-channel supply chain with a revenue-sharing contract. (2022). Wang, Xian-Jia ; Wu, Sheng ; Martiinez, Luis ; Chin, Kwai-Sang ; Govindan, Kannan ; Chen, Zhen-Song.
    In: Annals of Operations Research.
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13. Chasing Diamonds and Crowns: Consumer Limited Attention and Seller Response. (2022). Zhong, Zemin.
    In: Management Science.
    RePEc:inm:ormnsc:v:68:y:2022:i:6:p:4380-4397.

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14. Platform Service Offering to Business Customers: Strategic Considerations in Engendering Seller Use of Marketing Tools. (2022). Yang, Sha ; Dutta, Shantanu.
    In: Marketing Science.
    RePEc:inm:ormksc:v:41:y:2022:i:2:p:361-379.

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15. Pay-What-You-Want Pricing in the Digital Product Marketplace: A Feasible Alternative to Piracy Prevention?. (2022). Park, Soeun ; Straub, Detmar W ; Kim, Byung Cho.
    In: Information Systems Research.
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16. Managing brand competition with consumer fairness concern via manufacturer incentive. (2022). Liu, Zhixin ; Wang, Shumei ; Yu, Niu.
    In: European Journal of Operational Research.
    RePEc:eee:ejores:v:300:y:2022:i:2:p:661-675.

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17. Who should introduce the third-party platform channel under different pricing strategies?. (2022). Zhen, Xueping ; Xu, Shuangshuang.
    In: European Journal of Operational Research.
    RePEc:eee:ejores:v:299:y:2022:i:1:p:168-182.

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18. Reselling or drop shipping: Strategic analysis of E-commerce dual-channel structures. (2020). Liu, Mengqi ; Zheng, Hong.
    In: Electronic Commerce Research.
    RePEc:spr:elcore:v:20:y:2020:i:3:d:10.1007_s10660-019-09382-3.

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19. Anticipatory Consumptions. (2020). Guo, Liang.
    In: Management Science.
    RePEc:inm:ormnsc:v:66:y:2020:i:8:p:3717-3734.

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20. New Product Preannouncement: Phantom Products and the Osborne Effect. (2019). Rao, Ram ; Turut, Ozge.
    In: Management Science.
    RePEc:inm:ormnsc:v:65:y:2019:i:8:p:3776-3799.

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21. An Exploration of Initial Purchase Price Dispersion and Service-Subscription Duration. (2019). Lee, Seung Hwan.
    In: Sustainability.
    RePEc:gam:jsusta:v:11:y:2019:i:9:p:2481-:d:226535.

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22. Loss aversion and the uniform pricing puzzle for media and entertainment products. (2018). Courty, Pascal ; Nasiry, Javad.
    In: Economic Theory.
    RePEc:spr:joecth:v:66:y:2018:i:1:d:10.1007_s00199-017-1055-y.

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23. Entry deterrence/accommodation with imperfect strategic thinking capability. (2018). Chen, Yuxin ; Turut, Ozge.
    In: Quantitative Marketing and Economics (QME).
    RePEc:kap:qmktec:v:16:y:2018:i:2:d:10.1007_s11129-017-9195-8.

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24. Cognitive Hierarchy in Capacity Allocation Games. (2018). Zhang, Yinghao ; Cui, Tony Haitao.
    In: Management Science.
    RePEc:inm:ormnsc:v:64:y:2018:i:3:p:1250-1270.

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25. Why offer lower prices to past customers? Inducing favorable social price comparisons to enhance customer retention. (2017). Lee, Seung Hwan ; Fay, Scott.
    In: Quantitative Marketing and Economics (QME).
    RePEc:kap:qmktec:v:15:y:2017:i:2:d:10.1007_s11129-017-9181-1.

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26. Anticipated Regret and Product Innovation. (2017). Turut, Ozge ; Narasimhan, Chakravarthi ; Jiang, Baojun.
    In: Management Science.
    RePEc:inm:ormnsc:v:63:y:2017:i:12:p:4208-4323.

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27. Pay-as-You-Wish Pricing. (2017). Chen, Yuxin ; Koenigsberg, Oded ; Zhang, John Z.
    In: Marketing Science.
    RePEc:inm:ormksc:v:36:y:2017:i:5:p:780-791.

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28. Behavior-Based Pricing: An Analysis of the Impact of Peer-Induced Fairness. (2016). Jain, Sanjay ; Li, Krista J.
    In: Management Science.
    RePEc:inm:ormnsc:v:62:y:2016:i:9:p:2705-2721.

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29. Managing Price Promotions Within a Product Line. (2016). Sinitsyn, Maxim.
    In: Marketing Science.
    RePEc:inm:ormksc:v:35:y:2016:i:2:p:304-318.

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30. Demand for cinema and diverging tastes of critics and audiences. (2016). Wallentin, Erik.
    In: Journal of Retailing and Consumer Services.
    RePEc:eee:joreco:v:33:y:2016:i:c:p:72-81.

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31. Loss Aversion and the Uniform Pricing Puzzle for Vertically Differentiated Products. (2015). Courty, Pascal ; Nasiry, Javad.
    In: CEPR Discussion Papers.
    RePEc:cpr:ceprdp:10523.

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32. Context-Dependent Preferences and Innovation Strategy. (2013). Chen, Yuxin ; Turut, Ozge.
    In: Management Science.
    RePEc:inm:ormnsc:v:59:y:2013:i:12:p:2747-2765.

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