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Short-term or long-term cooperation between retailer and MCN? New launched products sales strategies in live streaming e-commerce. (2022). Mao, Zhaofang ; Du, Zelin ; Yuan, Ruiying ; Miao, Qiqi.
In: Journal of Retailing and Consumer Services.
RePEc:eee:joreco:v:67:y:2022:i:c:s0969698922000893.

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  1. Selection of Live‐Streaming Sales Methods for the Manufacturer and Streamer: The Role of the MCN Institution. (2025). Chen, Mengze ; Hou, Xinru ; Yang, Wensheng ; Wu, Gaoke.
    In: Managerial and Decision Economics.
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  2. Influencing mechanisms of live streamers language strategies on product sales. (2025). Ma, Xiangyang ; Ren, Jiawen ; Khor, Xianghui ; Wang, Ruina ; Li, Tieshan ; Lang, Xiaoping.
    In: Journal of Retailing and Consumer Services.
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  3. Self-reliance vs. Dependence: Optimal live streaming strategies selection for E-retailers at different developmental stages. (2025). Chen, Yue ; Wang, Yong ; Zheng, Jing ; Song, Yimin ; Wen, Yue.
    In: Journal of Retailing and Consumer Services.
    RePEc:eee:joreco:v:84:y:2025:i:c:s0969698925000049.

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  4. Manufacturer encroachment through live streaming considering consumer disappointment aversion. (2025). Guan, Xingrui ; Zhang, Jun ; Dong, Jingyang ; Yu, Tianyang.
    In: Journal of Retailing and Consumer Services.
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  5. The key opinion leader introduction and pricing strategy for live streaming e-commerce platforms considering the impact of network effects. (2025). Zha, Xiaoyu ; Zhang, Haiyue ; Sui, Ronghua.
    In: Journal of Retailing and Consumer Services.
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  6. Quality-differentiated distribution strategies between live streaming and online channels. (2025). Yuan, Rui ; Liu, Jiqiong ; Wang, Guanxiong ; Feng, Shuai.
    In: Journal of Retailing and Consumer Services.
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  7. Deliberate shortage in live-streaming commerce. (2025). Wang, Zhongbin ; Tang, Fangcheng ; Li, Yongjian ; Yao, Song.
    In: Omega.
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  8. Reselling or agency selling? The strategic role of live streaming commerce in distribution contract selection. (2024). Ji, Xiang ; Wang, Qiang ; Zhao, Nenggui.
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  9. Resolving the information reliability issue in live streaming through blockchain adoption. (2024). Zhou, Zhongbao ; Liu, Xingfen ; Hu, Minhui ; Zhong, Feimin.
    In: Transportation Research Part E: Logistics and Transportation Review.
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  10. The impact of live-streaming interactivity on live-streaming sales mode based on game-theoretic analysis. (2024). Guo, Xin ; Fan, Xiaojun ; Zhao, Wenyu ; Zhang, LU.
    In: Journal of Retailing and Consumer Services.
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  11. How the source dynamism of streamers affects purchase intention in live streaming e-commerce: Considering the moderating effect of Chinese consumers€™ gender. (2024). Zhang, NA ; Huang, Ling ; Peng, Lifang.
    In: Journal of Retailing and Consumer Services.
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  12. Should live-streaming platforms nonexclusively promote brands from traditional retail platforms?. (2024). Qian, Yong ; Yu, Jing ; Zhou, Chi.
    In: Journal of Retailing and Consumer Services.
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  13. Different roles of two kinds of digital coexistence: The impact of social presence on consumers purchase intention in the live streaming shopping context. (2024). Chen, Rui ; Li, Nianlin ; Xuan, Changchun.
    In: Journal of Retailing and Consumer Services.
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  14. The Streamers sales strategy choice considering sales effort. (2024). Zhen, Xueping ; Li, Xinran ; Wang, Ping.
    In: Journal of Retailing and Consumer Services.
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  15. How do e-commerce anchors characteristics influence consumers€™ impulse buying? An emotional contagion perspective. (2024). Chen, Xiaoting ; Zhu, Peng ; Li, LI.
    In: Journal of Retailing and Consumer Services.
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  16. Strategic live streaming choices for vertically differentiated products. (2024). Lu, Yusheng ; Duan, Yongrui.
    In: Journal of Retailing and Consumer Services.
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  17. The impact of sales effort on a dual-channel dynamical system under a price-sensitive stochastic demand. (2024). Yang, Liu ; Thangavelu, Lakshmi ; Sangal, Isha ; Sarkar, Biswajit ; Dey, Bikash Koli ; Datta, Alotosh ; Sardar, Suman Kalyan ; Fan, Shu-Kai S.
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  18. Is livestream shopping conceptually New? a comparative literature review of livestream shopping and TV home shopping research. (2024). Chong, Sze Man ; Ki, Chung-Wha ; Chenn, Ashley.
    In: Journal of Business Research.
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  19. Do Live Streaming and Online Consumer Reviews Jointly Affect Purchase Intention?. (2023). Zeng, Xinyu ; Liang, Shichang ; Zhang, KE ; Qin, Chaoyong.
    In: Sustainability.
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  20. Influence of Perceived Value on Consumers’ Continuous Purchase Intention in Live-Streaming E-Commerce—Mediated by Consumer Trust. (2023). Wu, Yanyan ; Huang, Hongqing.
    In: Sustainability.
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  21. Optimal sales strategies for an omni-channel manufacturer in livestreaming demonstration trends. (2023). Li, Yanran ; Liu, Yang ; Wang, Minxue.
    In: Transportation Research Part E: Logistics and Transportation Review.
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  22. Will self-gifting of streamers hurt unions? Analyzing the union’s compensation mechanism for a live streaming supply chain. (2023). Da, Yuwen ; Gou, Qinglong ; Liang, Chao.
    In: Transportation Research Part E: Logistics and Transportation Review.
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  23. Optimal contracts with moral hazard and adverse selection in a live streaming commerce market. (2023). Zhang, Yanfen ; Xu, QI.
    In: Journal of Retailing and Consumer Services.
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  24. Strategic product showcasing mode of E-commerce live streaming. (2023). Hao, Yaru ; Xie, Lei ; Xin, Baogui.
    In: Journal of Retailing and Consumer Services.
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  25. How do virtual streamers affect purchase intention in the live streaming context? A presence perspective. (2023). Gao, Wei ; Guo, Qingqing ; Jiang, Ning.
    In: Journal of Retailing and Consumer Services.
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  26. What motivates users viewing and purchasing behavior motivations in live streaming: A stream-streamer-viewer perspective. (2023). Zheng, Shiyong ; Liao, Junyun ; Chen, Jiada ; Hu, Hsin-Li.
    In: Journal of Retailing and Consumer Services.
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  27. How do relational bonds affect user engagement in e-commerce livestreaming? The mediating role of trust. (2023). Chen, Yuan ; Zhai, Mengfan.
    In: Journal of Retailing and Consumer Services.
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  28. How consumers€™ perceptions differ towards the design features of mobile live streaming shopping platform: A mixed-method investigation of respondents from Taobao Live. (2022). Zhang, Xing ; Li, Xia ; Wan, Shanshan ; Xiao, Quan ; Siponen, Mikko ; Qu, LU.
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  24. Competitive spillover elasticities of electronic word of mouth: an application to the soft drink industry. (2020). Haenlein, Michael ; Sanchez, Joaquin ; Abril, Carmen.
    In: Journal of the Academy of Marketing Science.
    RePEc:spr:joamsc:v:48:y:2020:i:2:d:10.1007_s11747-019-00683-5.

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  25. Strategic decisions of sales and pay-per-use rentals under incomplete product availability. (2020). Yan, Ping ; Pei, Jun ; Chinchuluun, Altannar.
    In: Journal of Global Optimization.
    RePEc:spr:jglopt:v:78:y:2020:i:4:d:10.1007_s10898-019-00872-0.

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  26. Der Einfluss der Digitalisierung auf das Preismanagement – Ansatzpunkte, Modelle und Methoden. (2020). Loh, Patrick ; Roll, Oliver.
    In: Die Unternehmung - Swiss Journal of Business Research and Practice.
    RePEc:nms:untern:10.5771/0042-059x-2020-4-334.

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  27. Nonlinear Pricing of Software with Local Demand Inelasticity. (2020). Xin, Mingdi ; Sundararajan, Arun.
    In: Information Systems Research.
    RePEc:inm:orisre:v:31:y:2020:i:4:p:1224-1239.

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  28. Cloud Services vs. On-Premises Software: Competition Under Security Risk and Product Customization. (2020). Zhang, Zan ; Tan, Yong ; Nan, Guofang.
    In: Information Systems Research.
    RePEc:inm:orisre:v:31:y:2020:i:3:p:848-864.

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  29. Optimal pricing problem for a pay-per-use system based on the Internet of Things with intertemporal demand. (2020). Sato, Kimitoshi ; Nakashima, Kenichi.
    In: International Journal of Production Economics.
    RePEc:eee:proeco:v:221:y:2020:i:c:s0925527319302877.

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  30. The effect of time-varying factors on promotional activity in the German milk market. (2020). Holzer, Patrick Sebastian.
    In: Journal of Retailing and Consumer Services.
    RePEc:eee:joreco:v:55:y:2020:i:c:s096969891931505x.

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  31. “On-demand” pricing and capacity management in cloud computing. (2019). Jain, Tarun ; Hazra, Jishnu.
    In: Journal of Revenue and Pricing Management.
    RePEc:pal:jorapm:v:18:y:2019:i:3:d:10.1057_s41272-018-0146-0.

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  32. Pricing Ancillary Service Subscriptions. (2019). Wang, Ruxian ; Sahin, Ozge ; Dada, Maqbool.
    In: Management Science.
    RePEc:inm:ormnsc:v:65:y:2019:i:10:p:4712-4732.

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  33. Big Data Market Optimization Pricing Model Based on Data Quality. (2019). Yang, Jian ; Xing, Chunxiao ; Zhao, Chongchong.
    In: Complexity.
    RePEc:hin:complx:5964068.

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  34. Does the presence of secondary market platform really hurt the firm?. (2019). Zheng, Xiong ; Feng, Lipan ; Xue, Kelei ; Govindan, Kannan.
    In: International Journal of Production Economics.
    RePEc:eee:proeco:v:213:y:2019:i:c:p:55-68.

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  35. Installed base management versus selling in monopolistic and competitive environments. (2019). Bhattacharya, Shantanu ; van Wassenhove, Luk N ; Robotis, Andreas.
    In: European Journal of Operational Research.
    RePEc:eee:ejores:v:273:y:2019:i:2:p:596-607.

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  36. Comparison between the agency and wholesale model under the e-book duopoly market. (2018). Yao, Zhong ; Zhu, Cungen.
    In: Electronic Commerce Research.
    RePEc:spr:elcore:v:18:y:2018:i:2:d:10.1007_s10660-017-9256-9.

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  37. Sensemaking, sensegiving and absorptive capacity in complex procurements. (2018). Koskela, Sami ; Keranen, Joona ; Prior, Daniel D.
    In: Journal of Business Research.
    RePEc:eee:jbrese:v:88:y:2018:i:c:p:79-90.

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