create a website

Five naming strategies to help tell your organization’s story. (2023). Kristal, Emma K ; Bendell, Bari L.
In: Business Horizons.
RePEc:eee:bushor:v:66:y:2023:i:3:p:387-404.

Full description at Econpapers || Download paper

Cited: 0

Citations received by this document

Cites: 60

References cited by this document

Cocites: 59

Documents which have cited the same bibliography

Coauthors: 0

Authors who have wrote about the same topic

Citations

Citations received by this document

    This document has not been cited yet.

References

References cited by this document

  1. Agnihotri, A. ; Bhattacharya, S. Corporate name change and the market valuation of firms: Evidence from an emerging market. 2017 International Journal of the Economics of Business. 24 73-90

  2. Allport, G.W. Personality: A psychological interpretation. 1937 Holt: New York, NY
    Paper not yet in RePEc: Add citation now
  3. Balashov, V.S. ; Nikiforov, A. How much do investors trade because of name/ticker confusion?. 2019 Journal of Financial Markets. 46 100499-

  4. Batra, R. ; Ray, M.L. Affective responses mediating acceptance of advertising. 1986 Journal of Consumer Research. 13 234-249

  5. Belenzon, S. ; Chatterji, A.K. ; Daley, B. Eponymous entrepreneurs. 2017 The American Economic Review. 107 1638-1655

  6. Bendell, B. ; Sullivan, D.M. ; Ornstein, S. How fear of “looming megacatastrophes” alters entrepreneurial activity rates through psychological distance. 2020 Academy of Management Perspectives. 34 585-602
    Paper not yet in RePEc: Add citation now
  7. Bernstein, A. Trump’s businesses and brand still suffering from his polarizing rhetoric. 2021, October 30 NPR. -
    Paper not yet in RePEc: Add citation now
  8. Bosch, J.C. ; Hirschey, M. The valuation effects of corporate name changes. 1989 Financial Management. 18 64-73
    Paper not yet in RePEc: Add citation now
  9. Brown, G. ; Desforges, C. Piaget’s theory. 2006 Routledge: Abingdon, UK
    Paper not yet in RePEc: Add citation now
  10. Burton, A. X. Why? The outline. 2018, June 13 :
    Paper not yet in RePEc: Add citation now
  11. Chan, C.S.R. ; Park, H.D. ; Patel, P. The effect of company name fluency on venture investment decisions and IPO underpricing. 2018 Venture Capital. 20 1-26

  12. Cooper, M.J. ; Dimitrov, O. ; Raghavendra, R. A rose.com by any other name. 2001 The Journal of Finance. 56 2371-2388

  13. Denis, D.J. ; Denis, D.K. ; Sarin, A. Agency problems, equity ownership, and corporate diversification. 1997 The Journal of Finance. 52 135-160

  14. Driscoll, C. ; McKee, M. Restorying a culture of ethical and spiritual values: A role for leader storytelling. 2007 Journal of Business Ethics. 73 205-217

  15. Eisend, M. How humor in advertising works: A meta-analytic test of alternative models. 2011 Marketing Letters. 22 115-132

  16. Engel, Y. ; van Werven, R. ; Keizer, A. How novice and experienced entrepreneurs name new ventures. 2020 Journal of Small Business Management. 60 828-858
    Paper not yet in RePEc: Add citation now
  17. Escalas, J.E. ; Stern, B.B. Sympathy and empathy: Emotional responses to advertising dramas. 2003 Journal of Consumer Research. 29 566-578

  18. Ford, Company timeline. 2020 :
    Paper not yet in RePEc: Add citation now
  19. Gangwal, A. ; Gangwal, A. Naming of drug molecules and pharmaceutical brands. 2011 Journal of Current Pharmaceutical Research. 7 1-5
    Paper not yet in RePEc: Add citation now
  20. Gioia, D.A. ; Schultz, M. ; Corley, K.G. Organizational identity, image, and adaptive instability. 2000 Academy of Management Review. 25 63-81
    Paper not yet in RePEc: Add citation now
  21. Giorgi, S. The mind and heart of resonance: The role of cognition and emotions in frame effectiveness. 2017 Journal of Management Studies. 54 711-738

  22. Glynn, M.A. ; Abzug, R. Institutionalizing identity: Symbolic isomorphism and organizational names. 2017 Academy of Management Journal. 45 267-280
    Paper not yet in RePEc: Add citation now
  23. Goettner, P. ; Limbach, P. Fine feathers make fine birds? Wealth effects and the choice between major and minor corporate name changes. 2011 Social Science Research Network. -
    Paper not yet in RePEc: Add citation now
  24. Goss, S. New owner vows to keep Analtech in newark. 2015, September 20 Delaware Online. -
    Paper not yet in RePEc: Add citation now
  25. Green, T.C. ; Jame, R. Company name fluency, investor recognition, and firm value. 2013 Journal of Financial Economics. 109 813-834

  26. Herskovitz, S. ; Crystal, M. The essential brand persona: Storytelling and branding. 2010 Journal of Business Strategy. 31 21-28
    Paper not yet in RePEc: Add citation now
  27. Huang, P. ; Ni, Y. ; Cheng, Y. Does “resetting” by changing corporate name or industry category appeal to institutional investments?. 2020 Contemporary Management Research. 15 175-203
    Paper not yet in RePEc: Add citation now
  28. Humberg, C. (2008). 50 years of the LEGO brick. Nordrhein-Westphalen, Germany: Heel Verlag GMBH.
    Paper not yet in RePEc: Add citation now
  29. IBM Ibm: A history of progress. 2008 IBM: Armonk, NY
    Paper not yet in RePEc: Add citation now
  30. Information Week, Andersen consulting changing name to Accenture. 2000, October 26 InformationWeek. -
    Paper not yet in RePEc: Add citation now
  31. Itzkowitz, J. ; Itzkowitz, J. Name-based behavioral biases: Are expert investors immune?. 2017 The Journal of Behavioral Finance. 18 180-188

  32. Itzkowitz, J. ; Itzkowitz, J. ; Rothbort, S. ABCs of trading: Behavioral biases affect stock turnover and value. 2016 Review of Finance. 20 663-692

  33. James, C.H. ; Minnis, W.C. Organizational storytelling: It makes sense. 2004 Business Horizons. 47 23-32

  34. Jiang, X. ; Xu, S. ; Houghton, J.D. ; Kulich, S.J. Leader self-development: Why do people develop themselves as leaders?. 2021 Business Horizons. 64 239-248

  35. Joubert, C.E. Personal names as a psychological variable. 1993 Psychological Reports. 73 1123-1145
    Paper not yet in RePEc: Add citation now
  36. Kahneman, D. Maps of bounded rationality: Psychology for behavioral economics. 2003 The American Economic Review. 93 1449-1475

  37. Kalb, I. The indisputable power of starting your brand name with an ‘X. 2012, April 6 Business Insider. -
    Paper not yet in RePEc: Add citation now
  38. Kang, J.A. ; Hong, S. ; Hubbard, G.T. The role of storytelling in advertising: Consumer emotion, narrative engagement level, and word-of-mouth intention. 2020 Journal of Consumer Behaviour. 19 47-56
    Paper not yet in RePEc: Add citation now
  39. Kashmiri, S. ; Mahajan, V. The name’s the game: Does marketing impact the value of corporate name changes?. 2015 Journal of Business Research. 68 281-290

  40. Khessina, O.M. ; Reis, S. The limits of reflected glory: The beneficial and harmful effects of product name similarity in the U.S. network TV program industry, 1944–2003. 2016 Organization Science. 27 411-427

  41. Kirk, G. The ballad of Analtech. 2021 Friends of Big Shout Magazine. -
    Paper not yet in RePEc: Add citation now
  42. Liddle, A. pete harman. 1990, May 21 Nation’s Restaurant News. 24 65-
    Paper not yet in RePEc: Add citation now
  43. Mehdivand, M. ; Zali, M. ; Madhoshi, M. ; Kordnaeiji, A. Intellectual capital and nano-business performance: Moderating role of entrepreneurial orientation. 2012 European Journal of Economics, Finance and Administrative Sciences. 52 147-158
    Paper not yet in RePEc: Add citation now
  44. Morris, L.J. ; Reyes, M.G. Corporate name changes: The association between functional name characteristics and stock performance. 2011 Journal of Applied Business Research. 8 110-117
    Paper not yet in RePEc: Add citation now
  45. Nadav, M. ; Ephratt, M. ; Rabin, S. ; Shiber, A. Names and narcissism: A clinical perspective on how parents choose names for their newborn. 2011 Names: A Journal of Onomastics. 59 90-103
    Paper not yet in RePEc: Add citation now
  46. Navis, C. ; Glynn, M.A. Legitimate distinctiveness and the entrepreneurial identity: Influence on investor judgments of new venture plausibility. 2011 Academy of Management Review. 36 479-499
    Paper not yet in RePEc: Add citation now
  47. Nordquist, R. Boost your English vocabulary with these 50 Greek and Latin root words. 2019, November 29 Thought. -
    Paper not yet in RePEc: Add citation now
  48. Ouidade, S. Taboo advertising: Can humor help to attract attention and enhance recall?. 2012 Journal of Marketing Theory and Practice. 20 407-422
    Paper not yet in RePEc: Add citation now
  49. Parmar, N. Your business name stinks. Here’s how to change it. 2014, April 24 :
    Paper not yet in RePEc: Add citation now
  50. Prang, A. Meta shares surge. No, not Facebook’s Meta. 2021, October 29 The Wall Street Journal. -
    Paper not yet in RePEc: Add citation now
  51. Prince, A.S. A metrical theory for Estonian quantity. 1980 Linguistic Inquiry. 11 511-562
    Paper not yet in RePEc: Add citation now
  52. Rangarajan, D. ; Sharma, A. ; Lyngdoh, T. ; Paesbrugghe, B. Business-to-business selling in the post-COVID-19 era: Developing an adaptive sales force. 2021 Business Horizons. 64 647-658

  53. Reinsurance News Top 100 U.S. property and casualty insurance companies. 2022 :
    Paper not yet in RePEc: Add citation now
  54. Room, A. Trade name origins. 1996 McGraw-Hill: New York, NY
    Paper not yet in RePEc: Add citation now
  55. Seventh Generation Seventh generation: More than a name. 2022 :
    Paper not yet in RePEc: Add citation now
  56. Srivastava, R.K. ; Shervani, T.A. ; Fahey, L. Market-based assets and shareholder value: A framework for analysis. 1998 Journal of Marketing. 62 2-18
    Paper not yet in RePEc: Add citation now
  57. Student, K.R. Managing change: A psychologist’s perspective. 1978 Business Horizons. 21 28-33

  58. Tadelis, S. Firm reputation with hidden information. 2003 Economic Theory. 21 635-651

  59. Warren, C. ; Carter, E.P. ; McGraw, A.P. Being funny is not enough: The influence of perceived humor and negative emotional reactions on brand attitudes. 2019 International Journal of Advertising. 38 1025-1045
    Paper not yet in RePEc: Add citation now
  60. Zhang, Y. ; Zinkhan, G.M. Responses to humorous ads: Does audience involvement matter?. 2006 Journal of Advertising. 35 113-127
    Paper not yet in RePEc: Add citation now

Cocites

Documents in RePEc which have cited the same bibliography

  1. Trademarks in Banking. (2024). Izumi, Ryuichiro ; Soto, Paul E ; Kotidis, Antonis.
    In: Wesleyan Economics Working Papers.
    RePEc:wes:weswpa:2024-004.

    Full description at Econpapers || Download paper

  2. Trademarks in Banking. (2024). Izumi, Ryuichiro ; Soto, Paul E ; Kotidis, Antonis.
    In: Finance and Economics Discussion Series.
    RePEc:fip:fedgfe:2024-44.

    Full description at Econpapers || Download paper

  3. Does a Share Name Change Have an Impact on the Pricing Efficiency of the Share?. (2023). Tan, Yufan ; Long, Yueae ; Su, Wunhong.
    In: SAGE Open.
    RePEc:sae:sagope:v:13:y:2023:i:4:p:21582440231219071.

    Full description at Econpapers || Download paper

  4. Five naming strategies to help tell your organization’s story. (2023). Kristal, Emma K ; Bendell, Bari L.
    In: Business Horizons.
    RePEc:eee:bushor:v:66:y:2023:i:3:p:387-404.

    Full description at Econpapers || Download paper

  5. Repayment performance of joint‐liability microcredits: Metropolitan evidence on social capital and group names. (2023). Phimister, Euan ; Sahan, Selay.
    In: Bulletin of Economic Research.
    RePEc:bla:buecrs:v:75:y:2023:i:2:p:287-311.

    Full description at Econpapers || Download paper

  6. Reinventing a brand’s identity: effect of name and logo announcements on the stock price of Indian banks. (2022). Arora, Sangeeta ; Kaul, Pushpanjali.
    In: Journal of Brand Management.
    RePEc:pal:jobman:v:29:y:2022:i:3:d:10.1057_s41262-021-00266-2.

    Full description at Econpapers || Download paper

  7. Corporate Sustainability and Market Response According to the Name Change Strategy: Focusing on Korean IT Industry Firms. (2022). Shin, Yoojin ; Park, Jungmi.
    In: Sustainability.
    RePEc:gam:jsusta:v:14:y:2022:i:19:p:12168-:d:925329.

    Full description at Econpapers || Download paper

  8. Examining the Moderating Effects of Green Marketing and Green Psychological Benefits on Customers’ Green Attitude, Value and Purchase Intention. (2020). Liao, Ying-Kai ; Wu, Wann-Yih ; Pham, Thi-That.
    In: Sustainability.
    RePEc:gam:jsusta:v:12:y:2020:i:18:p:7461-:d:411784.

    Full description at Econpapers || Download paper

  9. Identity change vs. strategy change: the effects of rebranding announcements on stock returns. (2018). Zhao, Yanhui ; Calantone, Roger J ; Voorhees, Clay M.
    In: Journal of the Academy of Marketing Science.
    RePEc:spr:joamsc:v:46:y:2018:i:5:d:10.1007_s11747-018-0579-4.

    Full description at Econpapers || Download paper

  10. Comparative advertising: Effects of concreteness and claim substantiation through reactance and activation on purchase intentions. (2018). Bambauer-Sachse, Silke ; Heinzle, Priska.
    In: Journal of Business Research.
    RePEc:eee:jbrese:v:84:y:2018:i:c:p:233-242.

    Full description at Econpapers || Download paper

  11. Controversial Advert Perceptions in SNS Advertising: The Role of Ethical Judgement and Religious Commitment. (2017). Kadi-Maglajli, Selma ; Michaelidou, Nina ; Micevski, Milena ; Arslanagi-Kalajdi, Maja ; Nemkova, Ekaterina.
    In: Journal of Business Ethics.
    RePEc:kap:jbuset:v:141:y:2017:i:2:d:10.1007_s10551-015-2755-5.

    Full description at Econpapers || Download paper

  12. Product Placement in Video Games: The Effect of Brand Familiarity and Repetition on Consumers Memory. (2017). Marti-Parreo, Jose ; Aldas-Manzano, Joaquin ; Bermejo-Berros, Jesus.
    In: Journal of Interactive Marketing.
    RePEc:eee:joinma:v:38:y:2017:i:c:p:55-63.

    Full description at Econpapers || Download paper

  13. Consumers attitude of endorser credibility, brand and intention with respect to celebrity endorsement of the airline sector. (2017). Ngamsiriudom, Waros ; Wang, Stephen W ; Kao, Grace Hsiu-Ying.
    In: Journal of Air Transport Management.
    RePEc:eee:jaitra:v:60:y:2017:i:c:p:10-17.

    Full description at Econpapers || Download paper

  14. Factors shaping attitudes towards UK bank brands: An exploratory analysis of social media data. (2016). Farinloye, Temitope ; Aririguzoh, Stella ; Wright, Len Tiu ; Mogaji, Emmanuel.
    In: Cogent Business & Management.
    RePEc:taf:oabmxx:v:3:y:2016:i:1:p:1223389.

    Full description at Econpapers || Download paper

  15. This advert makes me cry: Disclosure of emotional response to advertisement on Facebook. (2016). Wright, Len Tiu ; Mogaji, Emmanuel.
    In: Cogent Business & Management.
    RePEc:taf:oabmxx:v:3:y:2016:i:1:p:1177906.

    Full description at Econpapers || Download paper

  16. The Emotional States of the Consumer in Stores: The PA (Pleasure-Arousal) Adapted to the Algerian Context. (2016). Elbachir, Sabrina ; Chenini, Abderrahmane .
    In: Expert Journal of Marketing.
    RePEc:exp:mkting:v:4:y:2016:i:1:p:10-19.

    Full description at Econpapers || Download paper

  17. Advertising Effects Under Consumer Heterogeneity – The Moderating Role of Brand Experience, Advertising Recall and Attitude. (2016). Zenetti, German ; Klapper, Daniel.
    In: Journal of Retailing.
    RePEc:eee:jouret:v:92:y:2016:i:3:p:352-372.

    Full description at Econpapers || Download paper

  18. “Give Me Happiness” or “Take Away My Pain”: Explaining consumer responses to prescription drug advertising. (2015). Bagozzi, Richard P ; Sumpradit, Nithima ; Wright, Len Tiu ; Ascione, Frank J.
    In: Cogent Business & Management.
    RePEc:taf:oabmxx:v:2:y:2015:i:1:p:1024926.

    Full description at Econpapers || Download paper

  19. The contribution of website design to the generation of tourist destination image: The moderating effect of involvement. (2015). Rodriguez-Molina, M A ; Castaeda-Garcia, J A ; Frias-Jamilena, D M.
    In: Tourism Management.
    RePEc:eee:touman:v:47:y:2015:i:c:p:303-317.

    Full description at Econpapers || Download paper

  20. The effect of involvement on visual attention and product choice. (2015). Huddleston, Patricia T ; Bae, Mikyeung ; Sage, Lynnell ; Behe, Bridget K.
    In: Journal of Retailing and Consumer Services.
    RePEc:eee:joreco:v:24:y:2015:i:c:p:10-21.

    Full description at Econpapers || Download paper

  21. The role of brand exposure and experience on brand recall€”Product durables vis-Ã -vis FMCG. (2015). Hamin, Hamin ; Baumann, Chris ; Chong, Amy.
    In: Journal of Retailing and Consumer Services.
    RePEc:eee:joreco:v:23:y:2015:i:c:p:21-31.

    Full description at Econpapers || Download paper

  22. Humorous advertising that travels: A review and call for research. (2015). Crawford, Heather J. ; Gregory, Gary D..
    In: Journal of Business Research.
    RePEc:eee:jbrese:v:68:y:2015:i:3:p:569-577.

    Full description at Econpapers || Download paper

  23. Measuring Emotional Responses to TV Commercials: The Warmth Monitor Modernized. (2014). Roy, Marc.
    In: International Journal of Business and Social Research.
    RePEc:mir:mirbus:v:4:y:2014:i:12:p:63-69.

    Full description at Econpapers || Download paper

  24. Adolescents’ Assessments of Advertisements for Unhealthy Food: an Example of Warning Labels for Soft Drinks. (2014). Effertz, Tobias ; Teichert, Thorsten ; Franke, Marie-Kristin .
    In: Journal of Consumer Policy.
    RePEc:kap:jcopol:v:37:y:2014:i:2:p:279-299.

    Full description at Econpapers || Download paper

  25. The Shifting Range of Optimal Web Site Complexity. (2014). Schwarz, Uta ; Niemand, Thomas ; Hoffmann, Stefan ; Mai, Robert ; Seidel, Jana.
    In: Journal of Interactive Marketing.
    RePEc:eee:joinma:v:28:y:2014:i:2:p:101-116.

    Full description at Econpapers || Download paper

  26. A study of the antecedents of slogan liking. (2014). Thomas, Sunil ; Kumar, Piyush ; Dass, Mayukh ; Kohli, Chiranjeev.
    In: Journal of Business Research.
    RePEc:eee:jbrese:v:67:y:2014:i:12:p:2504-2511.

    Full description at Econpapers || Download paper

  27. Attitudes toward Product Placement: A Cross-Cultural Analysis in Tunisia, France, Italy, and Poland. (2013). Dianoux, Christian ; Domanski, Tomasz ; Khalbous, Slim ; Maazoul, Meriem ; Vianelli, Donata.
    In: Post-Print.
    RePEc:hal:journl:hal-01369730.

    Full description at Econpapers || Download paper

  28. Emotions Impact on Tourists Satisfaction with Ski Resorts. The Mediating Role of Perceived Value. (2013). Bonnefoy-Claudet, Lydie ; Ghantous, Nabil.
    In: Post-Print.
    RePEc:hal:journl:hal-00946206.

    Full description at Econpapers || Download paper

  29. Effects of advertising-evoked vicarious nostalgia on brand heritage. (2013). Rose, Gregory M. ; Merchant, Altaf.
    In: Journal of Business Research.
    RePEc:eee:jbrese:v:66:y:2013:i:12:p:2619-2625.

    Full description at Econpapers || Download paper

  30. The influence of ad-evoked feelings on brand evaluations: Empirical generalizations from consumer responses to more than 1000 TV commercials. (2013). Geuens, Maggie ; de Pelsmacker, Patrick ; Pham, Michel Tuan.
    In: International Journal of Research in Marketing.
    RePEc:eee:ijrema:v:30:y:2013:i:4:p:383-394.

    Full description at Econpapers || Download paper

  31. Experience effects on interactivity: Functions, processes, and perceptions. (2012). McMillan, Sally J. ; Spielmann, Nathalie ; Kim, Juran.
    In: Journal of Business Research.
    RePEc:eee:jbrese:v:65:y:2012:i:11:p:1543-1550.

    Full description at Econpapers || Download paper

  32. The role of fairness in modelling customer choice. (2011). Gudergan, Siegfried P ; Mathies, Christine.
    In: Australasian marketing journal.
    RePEc:eee:aumajo:v:19:y:2011:i:1:p:22-29.

    Full description at Econpapers || Download paper

  33. DETERMINING ADVERTISEMENT’S EFFICIENCY: CELEBRITY ENDORSEMENT VERSUS NON-CELEBRITY MODELS. (2011). Ramanathan, Kulandayan ; Nejatian, Hadi ; Forouhandeh, Behrad ; ForouhandehAuthorEmail, Behnam .
    In: 2nd International Conference on Business and Economic Research (2nd ICBER 2011) Proceeding.
    RePEc:cms:2icb11:2011-406.

    Full description at Econpapers || Download paper

  34. Alliances Between Brands and Social Causes: The Influence of Company Credibility on Social Responsibility Image. (2010). Bigne, Enrique ; Caceres, Ruben ; Perez, Rafael ; Alcaiz, Enrique .
    In: Journal of Business Ethics.
    RePEc:kap:jbuset:v:96:y:2010:i:2:p:169-186.

    Full description at Econpapers || Download paper

  35. Involvement theory in constructing bloggers intention to purchase travel products. (2010). Lin, Pei-Ching ; Huang, Ching-Yuan ; Chou, Chia-Jung.
    In: Tourism Management.
    RePEc:eee:touman:v:31:y:2010:i:4:p:513-526.

    Full description at Econpapers || Download paper

  36. Do Emotional Appeal and Media-context Influence the Effectiveness of TV Commercials for Profit and Non-profit Brands?. (2009). Roozen, Irene ; Claeys, Christel.
    In: Working Papers.
    RePEc:hub:wpecon:200939.

    Full description at Econpapers || Download paper

  37. Président, fais moi rire ! La communication politique entre peur et humour.. (2009). Sabadie, William ; Capelli, Sonia ; Trendel, Olivier.
    In: Post-Print.
    RePEc:hal:journl:halshs-00467982.

    Full description at Econpapers || Download paper

  38. Président, fais moi rire ! La communication politique entre peur et humour.. (2009). Trendel, Olivier ; Sabadie, William ; Capelli, Sonia.
    In: Grenoble Ecole de Management (Post-Print).
    RePEc:hal:gemptp:halshs-00467982.

    Full description at Econpapers || Download paper

  39. Advertising time expansion, compression, and cognitive processing influences on consumer acceptance of message and brand. (2009). Megehee, Carol M..
    In: Journal of Business Research.
    RePEc:eee:jbrese:v:62:y:2009:i:4:p:420-431.

    Full description at Econpapers || Download paper

  40. A consumer behavior approach to modeling monopolistic competition. (2005). Davies, Antony ; Cline, Thomas W..
    In: Journal of Economic Psychology.
    RePEc:eee:joepsy:v:26:y:2005:i:6:p:797-826.

    Full description at Econpapers || Download paper

  41. A model of consumer web navigational behavior: conceptual development and application. (2005). Chandra, Ramdas ; Richard, Marie-Odile.
    In: Journal of Business Research.
    RePEc:eee:jbrese:v:58:y:2005:i:8:p:1019-1029.

    Full description at Econpapers || Download paper

  42. The Promotion Affect Scale: Defining the Affective Dimensions of Promotion. (2005). Honea, Heather ; Dahl, Darren W..
    In: Journal of Business Research.
    RePEc:eee:jbrese:v:58:y:2005:i:4:p:543-551.

    Full description at Econpapers || Download paper

  43. Attitude and affect: new frontiers of research in the 21st century. (2005). Malhotra, Naresh K..
    In: Journal of Business Research.
    RePEc:eee:jbrese:v:58:y:2005:i:4:p:477-482.

    Full description at Econpapers || Download paper

  44. Enhancing or disrupting guilt: the role of ad credibility and perceived manipulative intent. (2005). Coulter, Robin A. ; Moore, Melissa ; Cotte, June.
    In: Journal of Business Research.
    RePEc:eee:jbrese:v:58:y:2005:i:3:p:361-368.

    Full description at Econpapers || Download paper

  45. The brand attitude formation process of emotional and informational ads. (2005). MacInnis, Deborah ; Yoo, Changjo .
    In: Journal of Business Research.
    RePEc:eee:jbrese:v:58:y:2005:i:10:p:1397-1406.

    Full description at Econpapers || Download paper

  46. Different Positive Feelings Leading to Different Ad Evaluations: The Case of Cosiness, Excitement and Romance. (2004). Geuens, Maggie ; FASEUR, T..
    In: Working Papers of Faculty of Economics and Business Administration, Ghent University, Belgium.
    RePEc:rug:rugwps:04/280.

    Full description at Econpapers || Download paper

  47. Une application des modèles de traitement de linformation au parrainage : le rôle de la congruence. (2004). Fleck-Dousteyssier, Nathalie.
    In: Economics Papers from University Paris Dauphine.
    RePEc:dau:papers:123456789/4257.

    Full description at Econpapers || Download paper

  48. Advertising Spending and Quality for Services: The Role of Capacity. (2003). Horstmann, Ignatius ; Moorthy, Sridhar.
    In: Quantitative Marketing and Economics (QME).
    RePEc:kap:qmktec:v:1:y:2003:i:3:p:337-365.

    Full description at Econpapers || Download paper

  49. Effet du parrainage sur limage de marque : le rôle de la congruence. (2003). Fleck-Dousteyssier, Nathalie.
    In: Economics Papers from University Paris Dauphine.
    RePEc:dau:papers:123456789/3605.

    Full description at Econpapers || Download paper

  50. Consumer processing of foreign advertisements: roles of country-of-origin perceptions, consumer ethnocentrism, and country attitude. (2002). Jain, S. C. ; Moon, B. J..
    In: International Business Review.
    RePEc:eee:iburev:v:11:y:2002:i:2:p:117-138.

    Full description at Econpapers || Download paper

  51. Brand detachment: Conceptualization, antecedents and proposition of a measurement scale. (2002). Perrin-Martinenq, Delphine.
    In: Economics Papers from University Paris Dauphine.
    RePEc:dau:papers:123456789/4261.

    Full description at Econpapers || Download paper

  52. Describing and Measuring Emotional Response to Shopping Experience. (2000). Eroglu, Sevgin A. ; Machleit, Karen A..
    In: Journal of Business Research.
    RePEc:eee:jbrese:v:49:y:2000:i:2:p:101-111.

    Full description at Econpapers || Download paper

  53. Influence of Viewing Context on the Determinants of Attitude Toward the Ad and the Brand. (1999). Coulter, Keith S. ; Punj, Girish.
    In: Journal of Business Research.
    RePEc:eee:jbrese:v:45:y:1999:i:1:p:47-58.

    Full description at Econpapers || Download paper

  54. Strategic Role of Affect-Based Attitudes in the Acquisition, Development, and Retention of Customers. (1998). Mahajan, Vijay ; Desai, Kalpesh Kaushik.
    In: Journal of Business Research.
    RePEc:eee:jbrese:v:42:y:1998:i:3:p:309-324.

    Full description at Econpapers || Download paper

  55. Effects of Store Characteristics and In-Store Emotional Experiences on Store Attitude. (1998). Park, Jong Hee ; MacInnis, Deborah J. ; Yoo, Changjo .
    In: Journal of Business Research.
    RePEc:eee:jbrese:v:42:y:1998:i:3:p:253-263.

    Full description at Econpapers || Download paper

  56. Feelings, Fantasies, and Memories: An Examination of the Emotional Components of Nostalgia. (1998). Havlena, William J. ; Holak, Susan L..
    In: Journal of Business Research.
    RePEc:eee:jbrese:v:42:y:1998:i:3:p:217-226.

    Full description at Econpapers || Download paper

  57. The Role of Affect in Marketing. (1998). Erevelles, Sunil.
    In: Journal of Business Research.
    RePEc:eee:jbrese:v:42:y:1998:i:3:p:199-215.

    Full description at Econpapers || Download paper

  58. Mood-regulatory self-gifts: Development of a conceptual framework. (1997). Laaksonen, Martti ; Luomala, Harri T..
    In: Journal of Economic Psychology.
    RePEc:eee:joepsy:v:18:y:1997:i:4:p:407-434.

    Full description at Econpapers || Download paper

  59. Too much cocited documents. This list is not complete

Coauthors

Authors registered in RePEc who have wrote about the same topic

Report date: 2025-10-04 08:22:56 || Missing content? Let us know

CitEc is a RePEc service, providing citation data for Economics since 2001. Last updated August, 3 2024. Contact: Jose Manuel Barrueco.